Selva Negra
Selva Negra is a family-owned eco-resort in the Matagalpa cloud forests of northern Nicaragua, offering cabins and chalets, farm-to-table dining at La Laguna, Roy's Bakery, guided nature activities, and event venues, supported by Finca La Hammonia and Rainforest Alliance, MayaCert, and Bird Friendly certifications.
- Company typePrivate
- Founded-
- HeadquartersMatagalpa, Nicaragua
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Selva Negra does
Selva Negra is a privately held, family-owned eco-resort located at Km 140 on the Matagalpa-Jinotega highway in the cloud forests of northern Nicaragua, with historical roots tracing to 19th-century German coffee-farming settlement on the site. The company offers accommodation in cabins, superior rooms, and family chalets ranging from 2 to 12 guests, alongside the on-site La Laguna restaurant (farm-to-table cuisine), Roy's Bakery (artisanal desserts), a portfolio of guided nature activities (birdwatching, coffee/cacao tours, horseback riding, hiking, night walks, mountain biking), and event venues for weddings, corporate retreats, and yoga/wellness programs. Operations are vertically integrated with sister farm Finca La Hammonia, which supplies the restaurant and bakery under Rainforest Alliance, MayaCert, and Bird Friendly certifications.
The business model is direct-to-consumer and asset-heavy: reservations are taken through the company's multilingual website (English, Spanish, German) and a WhatsApp line, with 100% non-refundable prepayment required. There is no disclosed use of OTAs or third-party distribution. Revenue is generated across five streams — accommodation, food and beverage, tours and activities, events/weddings, and bakery product sales — with pricing not publicly disclosed. There is no proprietary technology platform; the company has 37 employees and no identified institutional investors, parent company, or public-market listing.
Selva Negra's target customer segments are diversified across eco-tourists and nature enthusiasts (primary), birdwatchers and wildlife photographers, wedding and special-event hosts, corporate retreat organizers, wellness and yoga retreat groups, and families. The property markets through its website, Facebook, Instagram, and YouTube, and operates with a hybrid segment strategy across personas, use cases, and size tiers. Three international sustainability certifications (Rainforest Alliance, MayaCert, Bird Friendly) plus Travelife underpin its eco-credentials and serve as the primary differentiator against other Central American lodges.
Selva Negra firmographics
Firmographics- Name
- Selva Negra
- Legal name
- Selva Negra
- Website
- https://selvanegra.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Selva Negra is a family-owned eco-resort in the Matagalpa cloud forests of northern Nicaragua, offering cabins and chalets, farm-to-table dining at La Laguna, Roy's Bakery, guided nature activities, and event venues, supported by Finca La Hammonia and Rainforest Alliance, MayaCert, and Bird Friendly certifications.
- Ownership category
- akta.pro rank
Selva Negra industry classification
Industry- Product category
- Eco-Tourism Hospitality
- NAICS
- Other Traveler Accommodation (72119), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Rainforest & Jungle Lodges (THAAAHAD)
- akta.pro secondary industries
- Mountain & Alpine Lodges (THAGAIAE), Mountain & Wilderness Lodges (THAAAHAE)
Keywords
Where Selva Negra is headquartered
LocationHeadquarters
- HQ city
- Matagalpa
- HQ country
- Nicaragua
- HQ region
- Latin America
Offices1 record
Markets served
Selva Negra business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Accommodation: Room rentals across various cabin and chalet configurations ranging from 2-person standard cabins to 12-person family chalets. Reservations require 100% prepayment and are non-refundable.
- Food and Beverage: On-site restaurant (La Laguna) serving farm-to-table cuisine using ingredients from sister farm La Hammonia. Additional Roy's Bakery providing artisanal desserts. Meal plan is optional and not included in room rates.
- Tours and Activities: Revenue from guided experiences including birdwatching tours, coffee tours, cacao tours, horseback riding, hiking, night walks, and farm tours at La Hammonia. Tour schedules typically at 9:30am and 2:30pm, not available Wednesdays.
- Events and Weddings: Venue rental and event services for weddings, corporate events, and yoga retreats in mountain and nature settings with full-service catering.
- Bakery Products: Roy's Bakery sells artisanal cakes and desserts with estate-grown ingredients. Orders require 2 days advance notice with 50% deposit. Local delivery available for additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard accommodations ranging from 2-person cabins to 12-person family chalets |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Selva Negra product offering
Product offeringCore offering
Selva Negra operates a mountain eco-resort in Matagalpa, Nicaragua, offering cabin and chalet accommodations ranging from 2-person standard cabins to 12-person family chalets. On-site amenities include La Laguna Restaurant serving farm-to-table cuisine, Roy's Bakery producing artisanal desserts, guided nature activities (birdwatching, coffee/cacao tours, horseback riding, hiking, night walks), and event spaces for weddings, corporate retreats, and yoga programs. All offerings are anchored on a historic 19th-century coffee estate integrated with sister farm La Hammonia.
Product overview
Selva Negra is an eco-resort offering a comprehensive mountain retreat experience. The property features diverse accommodations (Standard Cabins, Double Room Cabins, Family Chalets in multiple configurations, Superior Rooms, and Yasica Family Rooms) with capacities from 2 to 12 guests. Core offerings include La Laguna Restaurant serving farm-to-table cuisine, Roy's Bakery with artisanal desserts using estate-grown ingredients, and Finca La Hammonia providing sustainable agricultural products. Activities encompass birdwatching, coffee and cacao tours, horseback riding, hiking, night walks, and mountain biking. The property also hosts events including weddings and yoga retreats. All operations are supported by Rainforest Alliance, MayaCert, and Bird Friendly certifications.
Differentiator
Problem solved
Functional benefit
Companies that use Selva Negra
Customer profileSegments6 records
Ideal customer profiles3 records
Selva Negra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Selva Negra partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Finca La HammoniacoreSister farm operation under the same ownership providing sustainable agriculture for Selva Negra. Produces coffee, cacao, criollo cacao, vanilla, fresh milk, cream, eggs, honey, fruits, and vegetables. The farm supplies the restaurant's farm-to-table program and Roy's Bakery. Located within the Selva Negra estate, La Hammonia is recognized as a pioneer in sustainable farming methods and offers tours to hotel guests. Website: www.lahammonia.com
- Roy's BakerycoreArtisanal bakery operation located at Selva Negra, producing cakes and desserts using estate-grown ingredients from La Hammonia including cacao, vanilla, fresh milk, and farm eggs. Led by Pastry Chef Roy W. Martínez, Le Cordon Bleu graduate. Products served at hotel café and available for order with 2-day advance notice. Delivers to Selva Negra (Mon/Wed/Fri) and Managua (Tue). Contact: [email protected], +505 8921 4992
- Victoria and Her FarmminorPartner vendor offering agricultural products and souvenirs from the farm. Referenced as a source for visitors to purchase farm products to take home, extending the farm-to-table experience beyond the hotel stay. Website: www.victoriaysufinca.com
- Rainforest AllianceminorInternational certification organization for sustainable agriculture and tourism. Selva Negra and La Hammonia farm are certified by Rainforest Alliance, demonstrating commitment to environmental and social responsibility.
Scale indicators2 records
Recent moves3 records
Expansion highlights4 records
Selva Negra competitors and assessment
Company assessmentDirect peers
- The Lodge at Chaa Creek: Boutique jungle lodge in Belize with a working farm, nature activities, and sustainability certifications. Closely comparable on integrated farm-to-table operations, nature programming, and small-scale independent ownership structure.
- Mashpi Lodge: Cloud-forest eco-lodge in Ecuador's Chocó-Andean corridor with a biodiversity and birdwatching focus and all-inclusive package model. Highly comparable on habitat type, niche nature tourism, and premium positioning.
- Lapa Rios Lodge: Boutique eco-lodge in the Osa Peninsula, Costa Rica, operating on a private nature reserve with sustainability certifications and birdwatching/wildlife programming. Closest comparable: single-site Central American eco-lodge with strong biodiversity narrative and similar guest profile.
- Pacuare Lodge: Remote rainforest eco-lodge in Costa Rica's Talamanca region offering adventure, wildlife, and sustainability-certified hospitality. Comparable on Central American eco-resort positioning and experiential travel guest profile.
- Jicaro Island Lodge: Boutique eco-lodge on Lake Nicaragua with sustainability credentials and experiential travel programming. Comparable Nicaragua-based peer with similar independent ownership and small-scale luxury positioning.
- Morgan's Rock Hacienda & Ecolodge: Nicaraguan Pacific-coast eco-lodge with private bungalows, working farm, and sustainability focus. The most directly comparable Nicaraguan peer by geography, product mix (cabins + farm + nature activities), and ownership scale.
Broad incumbents
- Six Senses: Global luxury eco-resort brand with properties in remote nature settings, sustainability focus, and integrated wellness/F&B programming. Comparable on sustainability positioning and experiential luxury, but at vastly greater scale and brand reach.
- Inkaterra Reserva Amazonica: Peruvian eco-resort operator with multiple sustainability-certified properties across Peru. Comparable on biodiversity-led hospitality and certifications, but broader portfolio and stronger institutional backing.
- Nayara Resorts: Costa Rica luxury resort group with sustainability focus and nature-immersive positioning. Comparable eco-luxury segment and Central American geography, but with multi-property scale and larger capital base.
Regional players
- Hotel Belmar: Family-owned sustainable hotel in Costa Rica's Monteverde cloud forest with farm-to-table dining and nature programming. Comparable on independent family ownership, cloud-forest setting, and sustainability ethos, though serving Costa Rican tourism primarily.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Selva Negra social profiles
Digital presenceSelva Negra compliance and trust
Trust signalCompliance3 records
Selva Negra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selva Negra leadership team
Management profileNumber of profiles
Profiles2 records
Selva Negra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selva Negra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selva Negra
What does Selva Negra do?
Selva Negra operates a mountain eco-resort in Matagalpa, Nicaragua, offering cabin and chalet accommodations ranging from 2-person standard cabins to 12-person family chalets. On-site amenities include La Laguna Restaurant serving farm-to-table cuisine, Roy's Bakery producing artisanal desserts, guided nature activities (birdwatching, coffee/cacao tours, horseback riding, hiking, night walks), and event spaces for weddings, corporate retreats, and yoga programs. All offerings are anchored on a historic 19th-century coffee estate integrated with sister farm La Hammonia.
Is Selva Negra a public or private company?
Selva Negra is a private company. It is classified as family owned and is currently operating.
When was Selva Negra founded?
Selva Negra was founded in -1. It employs 11 to 50 people.
Where is Selva Negra based?
Selva Negra is headquartered in Matagalpa, Nicaragua, in the Latin America region.
How does Selva Negra make money?
Five revenue lines are on record. Accommodation is the primary driver. The others are food and Beverage, tours and Activities, events and Weddings and bakery Products.
Who are Selva Negra's main competitors?
Direct peers on record are The Lodge at Chaa Creek, Mashpi Lodge, Lapa Rios Lodge, Pacuare Lodge, Jicaro Island Lodge and Morgan's Rock Hacienda & Ecolodge. Broad incumbents are Six Senses, Inkaterra Reserva Amazonica and Nayara Resorts. Hotel Belmar is listed as a regional player.
Does Selva Negra have an API?
No public API is recorded for Selva Negra.
What industry is Selva Negra in?
Selva Negra's product category is Eco-Tourism Hospitality. Its primary akta.pro industry code is THAAAHAD, Rainforest & Jungle Lodges, with a secondary code of THAGAIAE, Mountain & Alpine Lodges. Its NAICS code is 72119 and its SIC code is 7000.