Selva Negra

What Selva Negra does

Selva Negra is a privately held, family-owned eco-resort located at Km 140 on the Matagalpa-Jinotega highway in the cloud forests of northern Nicaragua, with historical roots tracing to 19th-century German coffee-farming settlement on the site. The company offers accommodation in cabins, superior rooms, and family chalets ranging from 2 to 12 guests, alongside the on-site La Laguna restaurant (farm-to-table cuisine), Roy's Bakery (artisanal desserts), a portfolio of guided nature activities (birdwatching, coffee/cacao tours, horseback riding, hiking, night walks, mountain biking), and event venues for weddings, corporate retreats, and yoga/wellness programs. Operations are vertically integrated with sister farm Finca La Hammonia, which supplies the restaurant and bakery under Rainforest Alliance, MayaCert, and Bird Friendly certifications.

The business model is direct-to-consumer and asset-heavy: reservations are taken through the company's multilingual website (English, Spanish, German) and a WhatsApp line, with 100% non-refundable prepayment required. There is no disclosed use of OTAs or third-party distribution. Revenue is generated across five streams — accommodation, food and beverage, tours and activities, events/weddings, and bakery product sales — with pricing not publicly disclosed. There is no proprietary technology platform; the company has 37 employees and no identified institutional investors, parent company, or public-market listing.

Selva Negra's target customer segments are diversified across eco-tourists and nature enthusiasts (primary), birdwatchers and wildlife photographers, wedding and special-event hosts, corporate retreat organizers, wellness and yoga retreat groups, and families. The property markets through its website, Facebook, Instagram, and YouTube, and operates with a hybrid segment strategy across personas, use cases, and size tiers. Three international sustainability certifications (Rainforest Alliance, MayaCert, Bird Friendly) plus Travelife underpin its eco-credentials and serve as the primary differentiator against other Central American lodges.

Name

Selva Negra

Legal name

Selva Negra

Website

https://selvanegra.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Selva Negra is a family-owned eco-resort in the Matagalpa cloud forests of northern Nicaragua, offering cabins and chalets, farm-to-table dining at La Laguna, Roy's Bakery, guided nature activities, and event venues, supported by Finca La Hammonia and Rainforest Alliance, MayaCert, and Bird Friendly certifications.

Ownership category

akta.pro rank

Product category

Eco-Tourism Hospitality

NAICS

Other Traveler Accommodation (72119), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Rainforest & Jungle Lodges (THAAAHAD)

akta.pro secondary industries

Mountain & Alpine Lodges (THAGAIAE), Mountain & Wilderness Lodges (THAAAHAE)

Keywords

• Eco resort hospitality
• Mountain lodging
• Nature tourism
• Farm-to-table dining
• Guided birdwatching

Headquarters

HQ city

Matagalpa

HQ country

Nicaragua

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation: Room rentals across various cabin and chalet configurations ranging from 2-person standard cabins to 12-person family chalets. Reservations require 100% prepayment and are non-refundable.
2. Food and Beverage: On-site restaurant (La Laguna) serving farm-to-table cuisine using ingredients from sister farm La Hammonia. Additional Roy's Bakery providing artisanal desserts. Meal plan is optional and not included in room rates.
3. Tours and Activities: Revenue from guided experiences including birdwatching tours, coffee tours, cacao tours, horseback riding, hiking, night walks, and farm tours at La Hammonia. Tour schedules typically at 9:30am and 2:30pm, not available Wednesdays.
4. Events and Weddings: Venue rental and event services for weddings, corporate events, and yoga retreats in mountain and nature settings with full-service catering.
5. Bakery Products: Roy's Bakery sells artisanal cakes and desserts with estate-grown ingredients. Orders require 2 days advance notice with 50% deposit. Local delivery available for additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Selva Negra operates a mountain eco-resort in Matagalpa, Nicaragua, offering cabin and chalet accommodations ranging from 2-person standard cabins to 12-person family chalets. On-site amenities include La Laguna Restaurant serving farm-to-table cuisine, Roy's Bakery producing artisanal desserts, guided nature activities (birdwatching, coffee/cacao tours, horseback riding, hiking, night walks), and event spaces for weddings, corporate retreats, and yoga programs. All offerings are anchored on a historic 19th-century coffee estate integrated with sister farm La Hammonia.

Product overview

Selva Negra is an eco-resort offering a comprehensive mountain retreat experience. The property features diverse accommodations (Standard Cabins, Double Room Cabins, Family Chalets in multiple configurations, Superior Rooms, and Yasica Family Rooms) with capacities from 2 to 12 guests. Core offerings include La Laguna Restaurant serving farm-to-table cuisine, Roy's Bakery with artisanal desserts using estate-grown ingredients, and Finca La Hammonia providing sustainable agricultural products. Activities encompass birdwatching, coffee and cacao tours, horseback riding, hiking, night walks, and mountain biking. The property also hosts events including weddings and yoga retreats. All operations are supported by Rainforest Alliance, MayaCert, and Bird Friendly certifications.

Differentiator

Problem solved

Functional benefit

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Finca La HammoniacoreStrategic or Co-development PartnerSister farm operation under the same ownership providing sustainable agriculture for Selva Negra. Produces coffee, cacao, criollo cacao, vanilla, fresh milk, cream, eggs, honey, fruits, and vegetables. The farm supplies the restaurant's farm-to-table program and Roy's Bakery. Located within the Selva Negra estate, La Hammonia is recognized as a pioneer in sustainable farming methods and offers tours to hotel guests. Website: www.lahammonia.com
• Roy's BakerycoreStrategic or Co-development PartnerArtisanal bakery operation located at Selva Negra, producing cakes and desserts using estate-grown ingredients from La Hammonia including cacao, vanilla, fresh milk, and farm eggs. Led by Pastry Chef Roy W. Martínez, Le Cordon Bleu graduate. Products served at hotel café and available for order with 2-day advance notice. Delivers to Selva Negra (Mon/Wed/Fri) and Managua (Tue). Contact: [email protected], +505 8921 4992
• Victoria and Her FarmminorOthersPartner vendor offering agricultural products and souvenirs from the farm. Referenced as a source for visitors to purchase farm products to take home, extending the farm-to-table experience beyond the hotel stay. Website: www.victoriaysufinca.com
• Rainforest AllianceminorOthersInternational certification organization for sustainable agriculture and tourism. Selva Negra and La Hammonia farm are certified by Rainforest Alliance, demonstrating commitment to environmental and social responsibility.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• The Lodge at Chaa Creek: Boutique jungle lodge in Belize with a working farm, nature activities, and sustainability certifications. Closely comparable on integrated farm-to-table operations, nature programming, and small-scale independent ownership structure.
• Mashpi Lodge: Cloud-forest eco-lodge in Ecuador's Chocó-Andean corridor with a biodiversity and birdwatching focus and all-inclusive package model. Highly comparable on habitat type, niche nature tourism, and premium positioning.
• Lapa Rios Lodge: Boutique eco-lodge in the Osa Peninsula, Costa Rica, operating on a private nature reserve with sustainability certifications and birdwatching/wildlife programming. Closest comparable: single-site Central American eco-lodge with strong biodiversity narrative and similar guest profile.
• Pacuare Lodge: Remote rainforest eco-lodge in Costa Rica's Talamanca region offering adventure, wildlife, and sustainability-certified hospitality. Comparable on Central American eco-resort positioning and experiential travel guest profile.
• Jicaro Island Lodge: Boutique eco-lodge on Lake Nicaragua with sustainability credentials and experiential travel programming. Comparable Nicaragua-based peer with similar independent ownership and small-scale luxury positioning.
• Morgan's Rock Hacienda & Ecolodge: Nicaraguan Pacific-coast eco-lodge with private bungalows, working farm, and sustainability focus. The most directly comparable Nicaraguan peer by geography, product mix (cabins + farm + nature activities), and ownership scale.

Broad incumbents

• Six Senses: Global luxury eco-resort brand with properties in remote nature settings, sustainability focus, and integrated wellness/F&B programming. Comparable on sustainability positioning and experiential luxury, but at vastly greater scale and brand reach.
• Inkaterra Reserva Amazonica: Peruvian eco-resort operator with multiple sustainability-certified properties across Peru. Comparable on biodiversity-led hospitality and certifications, but broader portfolio and stronger institutional backing.
• Nayara Resorts: Costa Rica luxury resort group with sustainability focus and nature-immersive positioning. Comparable eco-luxury segment and Central American geography, but with multi-property scale and larger capital base.

Regional players

• Hotel Belmar: Family-owned sustainable hotel in Costa Rica's Monteverde cloud forest with farm-to-table dining and nature programming. Comparable on independent family ownership, cloud-forest setting, and sustainability ethos, though serving Costa Rican tourism primarily.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@selvanegraecolodgematagalp7186
• Facebookfacebook.com/SelvaNegraNicaragua
• Instagraminstagram.com/selvanegranica/?hl=es-la
• LinkedInlinkedin.com/company/selva-negra

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selva Negra