Sementes Giovelli

What Sementes Giovelli does

Sementes Giovelli is a privately held, family-founded Brazilian seed production company headquartered in São Luiz Gonzaga, Rio Grande do Sul, with a seed processing unit in Rolador. Founded in 2003, the company produces certified seeds for soybean, wheat, oat, and millet, and operates two processing facilities — the original UBS in Rolador and the newly inaugurated IBS 2 (May 2025), which adds optical selection by shape and color, density and sieve classification, and thousand-seed-weight (PMS) counting for processing precision. The company also offers industrial seed treatment (TSI) certified by Syngenta (six to seven consecutive years) and BASF (2023/24 harvest), and ships seeds with end-to-end lot traceability via QR Code.

Its product portfolio combines proprietary cultivars with those of breeding partners including Biotrigo, ORS Genética, Embrapa, Barenbrug, HO Genética, TMG, Golden Harvest, Brasmax, Fundação Pró-Sementes, and others, spanning IPRO, RR, and I2X technology varieties. Approximately 60% of soybean seed volume originates from the company's second-crop (safrinha) production model, supported by roughly 80% irrigated multiplication fields — a structural production advantage that reduces storage time and preserves physiological quality. Documented outcomes include seed viability and vigor rates of 93–99% among named multiplier partners.

Sementes Giovelli monetizes through one-time direct sales of certified seeds to agricultural producers, supported by a network of nine-plus regional commercial-technical representatives across RS, MS, PR, SP, MG, and SC. The company supplements its commercial motion with a tiered distributor loyalty program (Impulse, offering up to 30% store credit and up to 70% financial benefit on TSI-treated seed volumes), proprietary field events (Experience Giovelli, Roteiro Técnico, Parceria em Campo, Raízes de Sucesso), and presence at major Brazilian agribusiness trade shows such as Expodireto Cotrijal. Customer segments are mid-market agricultural producers and a network of seed multipliers/cooperados operating under quality protocols.

Name

Sementes Giovelli

Legal name

Sementes Giovelli

Website

https://sementesgiovelli.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sementes Giovelli is a privately held Brazilian seed producer in São Luiz Gonzaga, Rio Grande do Sul, that produces and processes certified soybean, wheat, oat, and millet seeds with industrial treatment (TSI), optical sorting, and QR-code traceability, selling through a direct regional sales force to mid-market agricultural producers and seed multipliers across six Brazilian states.

Ownership category

akta.pro rank

Product category

Agricultural Seeds

NAICS

Soybean Farming (111110), Oilseed and Grain Farming (1111), Other Grain Farming (11119)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM)

akta.pro secondary industry

Planting & Seeding Services (Drilling, Transplanting) (AFACAAAA)

Keywords

• Certified seed production
• Soybean seeds
• Wheat seeds
• Industrial seed treatment
• Seed processing

Headquarters

HQ city

São Luiz Gonzaga

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Seed Sales: Production and commercialization of certified seeds for soybean, wheat, oat, and millet. Revenue is generated through direct sales to producers and seed multipliers, supported by a network of regional commercial representatives. The company operates a loyalty program (Impulse) that rewards distributor partners based on annual purchase volume, with higher rewards for seeds that include TSI (industrial seed treatment).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Sementes Giovelli produces and commercializes certified seeds for soybean, wheat, oat, and millet crops. The company operates two seed processing facilities (UBS and the newly inaugurated IBS 2) and offers Industrial Seed Treatment (TSI) services using Syngenta and BASF technologies, alongside full-lot QR Code traceability from field to delivery.

Product overview

Sementes Giovelli is a Brazilian seed producer specializing in soybean, wheat, oat, and millet seeds. The company operates two seed processing facilities (UBS and IBS 2) and offers industrial seed treatment (TSI) services using Syngenta and BASF technologies. Core offerings include certified seeds from various genetic providers (IPRO, RR, I2X, CE technology varieties), industrial seed treatment, and seed traceability via QR Code. The company also operates Impulse, a customer loyalty and rewards program.

Differentiator

Problem solved

Functional benefit

Products and services

• Sementes de Soja (Soybean Seeds) Certified soybean seeds in IPRO, RR, and I2X technology varieties sourced from breeders including Embrapa, HO Genética, TMG, Golden Harvest, Brasmax, and Fundação Pró-Sementes. Sold to agricultural producers across Brazilian states (RS, PR, SP, MS, MG, SC).
• Sementes de Trigo (Wheat Seeds) Certified wheat seeds including cultivars from Biotrigo Genética (TALISMÃ, TITAN, VELOZ, EXCALIBUR), ORS Genética (SELVAGEM, FALCÃO, GUARDIÃO, FEROZ, GLADIADOR), and Embrapa. Multiplied and commercialized for agricultural producers in southern Brazil.
• Sementes de Aveia (Oat Seeds) Certified oat seeds including Embrapa cultivars (EMBRAPA 139, EMBRAPA 29) and the BAR 20 cultivar from Barenbrug. Sold to producers for soil cover and forage applications.
• Sementes de Milheto (Millet Seeds) Certified millet seeds including BRS 1501 (Embrapa) and GMX Picasso cultivars. Versatile cultivar for soil cover systems, forage production, and crop rotation.
• TSI (Tratamento Industrial de Sementes) — Industrial Seed Treatment Controlled-environment industrial seed treatment service with precise product application, superior seed coverage, and enhanced safety compared to on-farm treatment. Certified by Syngenta SeedCare (6 consecutive years) and BASF Seed Solutions programs. Sold as an add-on to seed purchases for agricultural producers.

Quantifiable outcome

• Viability rates up to 99% and vigor rates up to 99% achieved by top-performing seed multipliers in the Parceria em Campo program.
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Biotrigo GenéticacoreTechnology or IntegrationPrimary seed breeder partner providing wheat cultivars (TALISMÃ, TITAN, VELOZ, EXCALIBUR) for multiplication and commercialization. Sementes Giovelli multiplies and commercializes Biotrigo's proprietary wheat varieties as part of its product portfolio.
• ORS GenéticacoreTechnology or IntegrationSeed breeder partner providing wheat cultivars (SELVAGEM, FALCÃO, GUARDIÃO, FEROZ, GLADIADOR) for multiplication. ORS Genética's varieties are recognized for high yield records and industrial quality.
• EmbrapacoreTechnology or IntegrationBrazilian agricultural research corporation providing soybean (BRS 6105 RR, BRS 1501) and oat (EMBRAPA 139, EMBRAPA 29) cultivars. The BRS 1501 millet launch marks an expansion of the partnership into millet production.
• BarenbrugcoreTechnology or IntegrationInternational seed breeding company providing BAR 20 oat cultivar and other varieties for multiplication and commercialization through Sementes Giovelli's distribution network.
• HO GenéticacoreTechnology or IntegrationSoybean seed breeder partner providing cultivars (HO PIRAPÓ, HO TERERÊ, HO IJUÍ, HO PARAGUAÇU, HO PRATA, HO TIBAGI, HO CASCAVEL, HO DOURADOS IPRO) for multiplication. Featured in the Parceria em Campo award program.
• TMG ( Tropical Melhoramento Genético)coreTechnology or IntegrationSoybean breeding company providing TMG cultivars (7363 RR, GUANANDI I2X, 2165 IPRO, CAMBUÍ I2X) for multiplication. Multiple TMG cultivars featured as top performers in quality awards.
• Golden HarvestcoreTechnology or IntegrationSeed breeding company providing soybean cultivars (GH 5933 IPRO, GH 6700 IPRO, GH 6433 I2X, GH 2463 I2X, GH 2564 I2X) for multiplication and commercialization through Sementes Giovelli.
• Brasmax / DronescoreTechnology or IntegrationSeed breeder partner providing Brasmax soybean cultivars (ZEUS IPRO, among others) for multiplication and commercialization.
• Fundação Pró-SementescoreTechnology or IntegrationResearch foundation providing FPS soybean cultivars (FPS 1867 IPRO, FPS 2664 I2X) for multiplication. FPS 1867 IPRO was the Champion cultivar in the Parceria em Campo program.
• Corteva AgriscienceminorStrategic or Co-development PartnerRepresentatives Leandro Carvalho and Antonio Giovelli participated in a technical trip to Paraguay organized by Corteva, providing exposure to regional planting practices and crop management techniques.
• SyngentacoreStrategic or Co-development PartnerSyngenta's SeedCare program provides industrial seed treatment certification to Sementes Giovelli. The company has received SeedCare certification for 6 consecutive years, validating quality standards in seed treatment, operational safety, environmental responsibility, and process compliance.
• BASFcoreStrategic or Co-development PartnerBASF's Seed Solutions program certified Sementes Giovelli for the 2023/24 harvest season, recognizing excellence in all seed treatment parameters analyzed. Higher Impulse program rewards for TSI-treated seeds are partly attributed to BASF seed treatment technology.
• Musiká SchoolminorOthersMusic school partner for the Giovelli Em Canto social responsibility program, providing free music lessons to 22 children in vulnerable social situations in São Luiz Gonzaga and Rolador.
• Dr. José Eduardo MinussiminorOthersPhD in Agronomy with emphasis in Ecophysiology who delivered a keynote presentation at Experience Giovelli on plant response to high-performance management in irrigated areas.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nidera Sementes: Nidera Sementes (now part of Syngenta) is one of the largest soybean and wheat seed producers in Brazil, operating its own breeding, multiplication, and distribution network across multiple states. Highly comparable to Giovelli in product mix and go-to-market, but at materially larger scale.
• DonMario Sementes: DonMario is a major soybean genetics and seed company originating in Argentina with significant operations in Brazil. It breeds, multiplies, and distributes soybean cultivars through regional networks, directly comparable to Giovelli in product focus and multi-state distribution model.
• Biotrigo Genética: Biotrigo Genética is a Brazilian wheat genetics company that also multiplies and commercializes certified wheat seeds through its own channels. It supplies wheat cultivars to Giovelli but is itself a competitor in the southern Brazilian wheat seed market.
• Coodetec: Coodetec is a cooperative seed company owned by Brazilian farmers, focused on wheat and soybean genetics, multiplication, and certified seed distribution. Comparable to Giovelli in business model and southern Brazil footprint, with a co-operative ownership structure.
• ORS Genética: ORS Genética is a Brazilian wheat genetics company breeding, multiplying, and commercializing wheat varieties across southern Brazil. It provides cultivars to Giovelli and competes in the same wheat seed multiplication and distribution space.
• TMG — Tropical Melhoramento Genético: TMG is a Brazilian soybean genetics and seed company that breeds, multiplies, and commercializes proprietary cultivars across Brazil. It is both a partner supplier to Giovelli and a direct competitor for the soybean seed multiplication and distribution business in the same geographies.
• Sementes Adriana: Sementes Adriana is a Brazilian seed producer focused on soybean and wheat, with own multiplication fields and distribution in southern and central Brazil. Comparable to Giovelli in scale, regional concentration, and reliance on third-party genetics.

Broad incumbents

• Monsoy (Bayer): Monsoy is Bayer's soybean seed brand in Brazil, combining proprietary genetics with broad multiplication and distribution. It operates at national scale with significantly more resources than Giovelli, representing the upper bound of competition in Brazilian soybean seeds.
• Embrapa (seed business): Embrapa is the Brazilian Agricultural Research Corporation and a key source of soybean, wheat, oat, and millet genetics for Giovelli. Beyond breeder role, Embrapa licenses cultivars to multiple multipliers and competes indirectly through publicly available genetics in the same seed markets.
• Brasmax (Corteva): Brasmax is Corteva's soybean seed brand in Brazil, providing proprietary cultivars through an integrated genetics-to-distribution model. Comparable to Giovelli on cultivar positioning but operates at substantially larger scale as part of a global agribusiness platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sementes-giovelli

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sementes Giovelli