Semillas

What Semillas does

Semillas (operating as Semillas.de) is a direct-to-consumer e-commerce retailer specializing in chili and tomato seeds, targeting hobby gardeners across the European Union. The company sells 28 seed varieties — 15 chili cultivars (ranging from mild options such as TAM Jalapeño and Tolli's Sweet Paprika to superhot varieties including Trinidad Moruga Scorpion Yellow and Scotch Bonnet MOA) and 13 tomato cultivars (including Italian heirlooms such as San Marzano, Costoluto Fiorentino, and Pomodorini di Sardegna) — each packaged individually at a unit price of €3.90 with free EU shipping on orders above €40.

The entire storefront runs on Shopify, which provides hosting, payment processing, and order management; Semillas holds no proprietary technology stack and integrates no public APIs or partner-facing integrations. Distribution is exclusively via the Semillas.de Shopify storefront with shipping to all 27 EU member states plus Norway and Switzerland, supported by localized currencies, German and English languages, and a broad payment-method set (PayPal, Apple Pay, Google Pay, iDEAL, Bancontact, MobilePay, Visa, Mastercard, AmEx, UnionPay).

The legal entity behind the brand is Merle Consulting Group Ltd, a private limited company registered at Kasou 4, 2480 Tseri, Nicosia, Cyprus (VAT CY10425436P; company number HE425436). Revenue is generated solely through one-time seed packet sales — no subscription, tiered, or licensing model is in place. There are no disclosed funding rounds, investors, parent company, executive team, or headcount figures, and the company appears to be a privately held, founder-operated micro-retailer with no identified marketing channels beyond organic search and direct navigation.

Name

Semillas

Legal name

Merle Consulting Group Ltd

Website

https://semillas.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Semillas (Semillas.de) is a Cyprus-registered, direct-to-consumer e-commerce retailer selling 28 heirloom and specialty chili and tomato seed varieties at €3.90 per packet to hobby gardeners across the European Union via a single Shopify storefront.

Ownership category

akta.pro rank

Product category

Online Garden Seed Retail

NAICS

Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Vegetable Seeds (Open-Pollinated & Hybrid) (AFABAFAE)

Keywords

• Heirloom chili seeds
• Tomato seed varieties
• Specialty garden seeds
• EU seed retail
• Hobby gardening supplies

Headquarters

HQ city

Tseri

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Seed Product Sales: One-time purchase of chili and tomato seeds through the e-commerce storefront. Products are priced individually at €3.90 per packet. Free shipping threshold at €40 drives basket size. No subscription or recurring revenue model currently in place.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Semillas.de sells individual packets of heirloom and specialty chili and tomato seeds (typically 10 seeds per packet, €3.90 each) directly to hobby gardeners via a Shopify-hosted online store. The catalog spans 15 chili varieties (e.g., Habanero Big Sun, Trinidad Moruga Scorpion Yellow, Scotch Bonnet MOA, TAM Jalapeño) and 13 tomato varieties (e.g., San Marzano, Big Rainbow, Costoluto Fiorentino, Green Zebra Cherry), with EU-wide shipping and a stated 90%+ germination rate under suitable conditions.

Product overview

Semillas.de is an e-commerce seed shop specializing in chili seeds (Chilisamen) and tomato seeds (Tomatensamen). The product portfolio consists of 28 seed varieties across two main categories, with 15 chili varieties and 13 tomato varieties. Chili offerings range from mild varieties like TAM Jalapeño and Tolli's Sweet to extremely hot varieties like Trinidad Moruga Scorpion Yellow and Scotch Bonnet MOA. Tomato offerings include heirloom varieties like Big Rainbow, San Marzano, and Costoluto Fiorentino. The company operates as a single Shopify-hosted online store with European shipping, selling seeds in quantities typically of 10 seeds per packet, with a stated germination rate of 90% or more under suitable conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Big Rainbow Tomatensamen An heirloom tomato seed variety from the USA producing large (several-hundred-gram) yellow-red, slightly marbled fruits on tall, support-requiring plants; mild, juicy, sweet flavor with little acidity, sold to hobby gardeners seeking classic heirloom varieties.
• Costoluto Fiorentino Tomatensamen A traditional Tuscan heirloom tomato seed variety producing strongly ribbed, flat-round, deep red fruits on tall plants needing support; rich, slightly acidic flavor suited to sauces, soups, and traditional Italian dishes.
• Grappoli Corbarino Tomatensamen

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform infrastructure powering the Semillas.de online store, including storefront hosting, payment processing, order management, and customer data handling. The privacy policy explicitly references Shopify as the platform provider and data processor.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Seed Savers Exchange: US non-profit focused on heirloom seed preservation and direct-to-customer seed sales. Highly comparable: emphasis on varietal purity, biodiversity, and hobby gardener audience, with a curated catalog of rare vegetables.
• Realseeds: UK heirloom vegetable seed retailer specializing in rare heritage varieties for home gardeners. Closely comparable assortment philosophy (heirloom/rare) and target customer (home growers).
• Strictly Medicinal Seeds: US specialty seed retailer with a curated catalog of culinary and medicinal herbs plus unusual vegetables. Comparable D2C specialty seed model targeting hobby growers.
• Pepper Joe's: US specialty retailer focused on chili and hot pepper seeds. Directly comparable assortment and customer persona to Semillas' chili catalog (Jalapeños, Habaneros, Scotch Bonnets, superhots).
• Bingenheimer Saatgut: German organic seed producer/marketer focused on biodynamic and open-pollinated vegetables, distributing to hobby gardeners. Comparable via shared EU hobby gardener segment, organic positioning, and curated catalog.
• Baker Creek Heirloom Seeds: Largest US-based heirloom and rare-variety seed retailer. Direct peer in the curated heirloom/rare seed positioning, with a comparable value proposition (biodiversity preservation, rare varieties, storytelling-driven content) and a similar global shipping model.
• Richters Herbs: Canadian specialty seed (herbs, vegetables, medicinals) retailer serving hobby gardeners globally. Comparable D2C specialty seed model with a curated, content-rich catalog.
• Magic Garden Seeds: German specialty seed retailer selling rare and heirloom vegetable and herb seeds directly to EU hobby gardeners. Same customer base, same model, same regulatory jurisdiction — the closest head-to-head local competitor.

Regional players

• Sativa Rheinau: Swiss organic seed producer for the hobby gardener market, with assortment overlap in heirloom vegetables. Comparable in organic/heirloom positioning though primarily a producer rather than a retail-first brand.

Broad incumbents

• W. Atlee Burpee & Co. Established US mass-market seed catalog company. Comparable as an incumbent in the home gardener seed category but operates at much larger scale, broader SKU breadth, and conventional (F1) assortment rather than the heirloom niche Semillas serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/semillas-de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Semillas