Seminole Legacy Golf Club

What Seminole Legacy Golf Club does

Seminole Legacy Golf Club is a private membership golf club located on the Florida State University campus at 2550 Pottsdamer Street, Tallahassee, FL, operating across 174 acres with an 18-hole championship course (7,800 yards, par 72) and a new 12-hole par three course following a comprehensive Nicklaus Design renovation completed in 2026. The club serves as the official home of FSU Men's and Women's golf teams and offers a multi-tiered membership structure (GARNET, GOLD, SEMINOLE, FSU Booster/Employee, FSU Student, Parent/Guardian) with initiation fees ranging from $275 to $3,300 and recurring dues billed monthly, per semester, or annually. Ancillary revenue is generated through PGA-certified lessons, on-site food and beverage at The Burr Family Renegade Grill, a fully stocked Golf Pro Shop, bag storage, handicap fees, cart fees, rental clubs, and guest fees ranging from $95 to $250.

The business runs on a direct-to-consumer private club model with community-led GTM, leveraging FSU campus presence and athletic affiliation as primary acquisition channels, supplemented by Facebook, Twitter, and Instagram for top-of-funnel awareness and the Troon Privé reciprocal network for cross-club value. Technology infrastructure is non-proprietary: third-party platforms CoachNow and Golf Genius handle lesson scheduling and tournament management respectively, with the website operated on a MembersFirst Troon Privé theme. Distribution is concentrated in a single Tallahassee location with in-person sales through the Membership Director (Lori Wilkey), on-site F&B, and self-serve online tee-time booking aligned to membership-tier advance windows. The operation is staffed by approximately 30 employees including a General Manager (Jaxon Hardy), Director of Membership & Marketing, Food & Beverage Director (Brad Quandt), Head Golf Professional (Matt O'Brien), Golf Instructor (Josh Miller), Head Course Superintendent (Chris Jones), and Executive Chef (Alonzo Leftenant).

Name

Seminole Legacy Golf Club

Legal name

Seminole Legacy Golf Club

Website

https://seminolelegacygolfclub.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Seminole Legacy Golf Club is a private university-affiliated golf club on the FSU campus in Tallahassee, FL, operating a renovated Nicklaus Design 18-hole championship course plus a 12-hole par three, serving FSU students, faculty, staff, and external members via tiered memberships and ancillary F&B, lessons, and pro shop services.

Ownership category

akta.pro rank

Product category

Private Golf Club Operations

NAICS

Golf Courses and Country Clubs (713910), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private golf club
• Golf memberships
• Championship golf course
• Golf instruction services
• Clubhouse dining

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Golf Membership Dues: The club generates primary revenue through multiple membership tiers with initiation fees and recurring monthly or annual dues. Membership categories include GARNET, GOLD, SEMINOLE, FSU Booster/Employee, FSU Student, and Parent/Guardian of FSU Student, each with different pricing structures.
2. Golf Services and Fees: Additional revenue from golf services including bag storage, locker rentals, handicap fees, cart fees, rental clubs, and guest fees. Member cart fees are $25, rental clubs $45, and various guest rates ranging from $95 to $250.
3. Golf Lessons and Instruction: Revenue from golf instruction services provided by PGA-certified staff. Adult lessons are $85 per session or $240 for 3 lessons; junior lessons are $60 per session or $150 for 3 lessons.
4. Food and Beverage Operations: On-site dining at The Burr Family Renegade Grill provides food and beverage revenue. The restaurant serves breakfast, lunch, and lite bites, with bar service until 8 PM and beverage cart service on the course.
5. Golf Shop and Merchandise: Revenue from the fully stocked Golf Pro Shop offering apparel, clubs, bags, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Seminole Legacy Golf Club operates a private membership golf club on the Florida State University campus, providing access to an 18-hole Nicklaus Design championship course (7,800 yards, par 72) and a 12-hole par three course, complemented by a Golf Pro Shop, PGA-certified instruction, golf leagues and tournaments, and on-site dining at The Burr Family Renegade Grill. Membership is offered across multiple tiers targeted at FSU students, faculty, staff, boosters, parents of students, and university community friends, with reciprocal privileges through the Troon Privé network.

Product overview

Seminole Legacy Golf Club is a university-affiliated private golf club offering a single unified facility centered on its championship 18-hole golf course (7,800 yards, par 72) and newly added 12-hole par three course, both renovated by Nicklaus Design Company. The club's product portfolio spans golf operations (course access, tournament hosting, equipment services) and club amenities (The Burr Family Renegade Grill restaurant, full-service Golf Pro Shop, driving range and practice facilities, and professional instruction). Membership programs provide tiered access to these facilities for FSU students, faculty, staff, and external members.

Differentiator

Problem solved

Functional benefit

Brands

• The Burr Family Renegade Grill: On-site restaurant and dining facility located in the clubhouse.

Products and services

• Championship Golf Course

Quantifiable outcome

• Tournament schedule with multiple annual events published for member participation
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core.

• Nicklaus Design CompanycoreStrategic or Co-development PartnerNicklaus Design led the comprehensive multi-million-dollar golf course renovation. The scope included complete redesign of the golf course with only one hole remaining from the original routing. All tees, fairways, rough, bunkers, greens and cart paths were redesigned and reconstructed. The renovation repositioned Seminole Legacy as one of the top collegiate golf clubs in the U.S.
• TrooncoreStrategic or Co-development PartnerTroon operates the club through its Troon Privé program, providing management expertise and reciprocal golf privileges at affiliated clubs worldwide. The club website uses Troon branding and theming. Troon is a leading golf course management company operating clubs globally.
• Florida State UniversitycoreStrategic or Co-development PartnerSeminole Legacy Golf Club is located on the FSU campus in Tallahassee and serves as the official home of both the FSU Men's and Women's golf teams. The club offers specialized membership tiers exclusively for FSU students, faculty, staff, and their families. The club was formerly known as Don Veller Seminole Golf Course.

Scale indicators5 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Stanford Golf Course: Stanford University's historic 18-hole golf course serving as a premier university-affiliated club. Comparable as a top-tier collegiate golf facility with university-community membership and team home functions.
• Duke University Golf Club: Duke University Golf Club in Durham, NC serves as the home of Duke golf teams and offers university-community memberships. Highly comparable ACC-affiliated university golf facility with similar tiered membership structure.
• University of Texas Golf Club: University of Texas-affiliated private golf club in Austin, TX. Directly comparable as a university-branded private club with multi-tier membership offerings serving the Longhorn community.
• University of Georgia Golf Course: University of Georgia's campus golf facility in Athens, GA, serving as the home of UGA golf teams. Directly comparable as a university-owned/affiliated course serving the Bulldogs athletics community with multi-tier membership.
• University of Florida Golf Club: A premier university-affiliated golf club serving the University of Florida community in Gainesville, FL. Closest in-state direct competitor with similar university-community membership model, athletics affiliation, and Florida location.

Broad incumbents

• Troon: The parent management company of Seminole Legacy via the Troon Privé program. Troon operates a global network of private and daily-fee clubs with reciprocal privileges, providing the operational and distribution backbone that Seminole Legacy members benefit from.
• TPC Sawgrass: Iconic Florida premium private golf facility operated under the TPC network. Comparable as a Florida-based premium private club with championship golf, F&B, and reciprocal network access that competes for affluent Florida golfers.

Regional players

• Camp Creek Golf Club: Private club in WaterSound, FL along the 30A corridor, where Seminole Legacy's General Manager Jaxon Hardy previously served as Director of Golf for 10 years. Comparable Florida private club with F&B, pro shop, and tournament programming.
• The Club at Savannah Harbor: Private club in Savannah, GA where GM Jaxon Hardy previously served as Director of Golf. Comparable regional private club with full hospitality amenities including golf, F&B, and events.
• Killearn Country Club: Established private country club in Tallahassee, FL, and previous employer of Seminole Legacy's Director of Membership & Marketing. Direct local competitor for the same Tallahassee private-golfer market segment outside the FSU community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seminolelegacy
• Facebookfacebook.com/Seminolelegacygc
• Instagraminstagram.com/seminolelegacygc
• LinkedInlinkedin.com/company/seminole-legacy-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seminole Legacy Golf Club