SEMMELROCK International
SEMMELROCK International is a Vienna-based, 17-employee building-materials entity within the Wienerberger Building Solutions group, supporting clay-based facade, roof, wall, and paving brands across 30+ countries.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SEMMELROCK International does
SEMMELROCK International is a Vienna, Austria-based building-materials entity operating with a 17-employee footprint and a corporate website at semmelrock.group. The input dataset does not disclose SEMMELROCK International's stand-alone financials, customer accounts, leadership, or operating geographies; the supporting source material instead describes the broader Wienerberger Building Solutions portfolio, suggesting SEMMELROCK International functions as a coordination, brand, or regional node within that wider group.
The associated Wienerberger Building Solutions product portfolio comprises clay-based building envelope offerings organized across four categories: facade (Terca brick, Leipan, Argeton panels), roof (Actua, Hestia, Rivius tiles), wall (Porotherm clay block systems with prefabrication and robotic compatibility), and landscaping and paving (Penter pavers). The integrated wienerberger e4 house concept bundles Porotherm walls with Hestia/Rivius roofing into a single housing solution, while the Hadrian X partnership enables automated brick-laying using Porotherm blocks to address skilled-labor shortages and safety regulation. Geographic reach spans 30+ countries across Europe, North America, and India via local subsidiaries and country-specific websites.
The go-to-market is architect- and builder-facing: content channels include the architectum architectural magazine, the international Brick Award, and 360-degree virtual tours of completed projects, complemented by direct sales through owned local subsidiaries. Target segments are architects and design professionals, builders and contractors for new construction and renovation, and renovation/restoration projects including historic preservation. Pricing is not publicly disclosed. SEMMELROCK International's specific revenue mechanics within this structure are not characterized in the source data, and the absence of disclosed revenue, ownership, management, or M&A history constrains further segmentation of the entity's standalone economics.
SEMMELROCK International firmographics
Firmographics- Name
- SEMMELROCK International
- Website
- https://semmelrock.group
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- SEMMELROCK International is a Vienna-based, 17-employee building-materials entity within the Wienerberger Building Solutions group, supporting clay-based facade, roof, wall, and paving brands across 30+ countries.
- Ownership category
- akta.pro rank
SEMMELROCK International industry classification
Industry- Product category
- Building Materials
- SIC
- Structural Clay Products (3250), Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Facade & Cladding Systems (Rainscreens, Panels, EIFS, Siding) (IMAFAMAB)
- akta.pro secondary industry
- Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)
Keywords
SEMMELROCK International business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Distribution channels1 record
Marketing channels4 records
SEMMELROCK International product offering
Product offeringCore offering
SEMMELROCK International manufactures and supplies branded clay and paving building materials, including facing bricks (Terca), clay blocks (Porotherm), terracotta cladding (Argeton), pavers (Penter), and clay roof tiles (Actua, Rivius, Hestia). These are sold together with the e4 house integrated building concept for wall, roof, and façade construction. Customers are construction professionals and building specifiers across the European market.
Product overview
Wienerberger Building Solutions offers a comprehensive portfolio of clay-based building materials organized across four main product categories: Facade (brick and facade panels including Terca, Leipan, Argeton brands), Roof (tiles including Actua, Hestia, Rivius), Wall (Porotherm clay block systems), and Landscaping & Paving (Penter pavers). The company provides complete building envelope solutions with prefabrication and robotics capabilities (Hadrian X robotic bricklaying), and the wienerberger e4 house represents their integrated housing concept combining these product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Terca
Companies that use SEMMELROCK International
Customer profileSegments3 records
Ideal customer profiles1 record
SEMMELROCK International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SEMMELROCK International partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
SEMMELROCK International competitors and assessment
Company assessmentBroad incumbents
- Saint-Gobain: Major building envelope and construction products manufacturer offering facade, roofing, and insulation solutions; comparable through its sustainable construction positioning and architectural customer focus.
- Holcim: Global building materials and concrete producer with growing facade, roofing, and paving adjacencies; competes for the same construction specification and sustainability-driven project briefs.
- Heidelberg Materials: Cement, aggregates, and concrete products major with overlap in concrete pavers and building products; competes in the landscaping and broader building materials channel.
- Wienerberger AG: Parent group and direct competitor in clay bricks, roof tiles, and pavers across Europe; comparable portfolio of facade, roof, and wall solutions and the closest reference point for SEMMELROCK's strategic context.
- Kingspan Group: Insulated panels and building envelope solutions provider competing for the same facade, roof, and wall specification slots; comparable on energy-efficiency value proposition and project-level engagement.
- CRH plc: Global building materials group with adjacent positions in masonry, aggregates, and concrete products; competes broadly across the building envelope and provides scale-based pricing pressure.
Direct peers
- Unilock: Concrete paver and landscaping manufacturer serving residential and commercial projects; directly comparable to the Penter paving product line in segment, customer base, and application.
- Forterra plc: UK-listed manufacturer of clay bricks and concrete building products with overlapping facade, wall, and landscaping categories; a direct peer in structural clay products serving residential and commercial construction.
- Belgard (Oldcastle APG): North American hardscape and paver producer with comparable product mix and channel to landscape architects; a direct peer in the paving and landscaping category.
- BMI Group (Braas Monier): European pitched-roof solutions provider (tiles, components, systems); directly competes with the Actua, Hestia, and Rivius roof tile product lines in residential new-build and renovation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SEMMELROCK International social profiles
Digital presenceSEMMELROCK International financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEMMELROCK International leadership team
Management profileNumber of profiles
SEMMELROCK International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEMMELROCK International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEMMELROCK International
What does SEMMELROCK International do?
SEMMELROCK International manufactures and supplies branded clay and paving building materials, including facing bricks (Terca), clay blocks (Porotherm), terracotta cladding (Argeton), pavers (Penter), and clay roof tiles (Actua, Rivius, Hestia). These are sold together with the e4 house integrated building concept for wall, roof, and façade construction. Customers are construction professionals and building specifiers across the European market.
When was SEMMELROCK International founded?
SEMMELROCK International was founded in -1. It employs 11 to 50 people.
Who are SEMMELROCK International's main competitors?
Broad incumbents on record are Saint-Gobain, Holcim, Heidelberg Materials, Wienerberger AG, Kingspan Group and CRH plc. Direct peers are Unilock, Forterra plc, Belgard (Oldcastle APG) and BMI Group (Braas Monier).
Does SEMMELROCK International have an API?
No public API is recorded for SEMMELROCK International.
What industry is SEMMELROCK International in?
SEMMELROCK International's product category is Building Materials. Its primary akta.pro industry code is IMAFAMAB, Facade & Cladding Systems (Rainscreens, Panels, EIFS, Siding), with a secondary code of IMADABAI, Masonry Veneer Units (Thin Brick, Stone Veneer). Its SIC code is 3250.