Servico Nacional De Aprendizagem Rural Senar Ar/Go

What Servico Nacional De Aprendizagem Rural Senar Ar/Go does

Senar Goiás (Serviço Nacional de Aprendizagem Rural – Administração Regional de Goiás) is the regional administration of Brazil's national SENAR system for the state of Goiás, established in 1993 and headquartered in Goiânia. It operates as a private non-profit within the Sistema FAEG umbrella alongside FAEG (the state agricultural federation) and IFAG (the agriculture research institute), and is governed under the national SENAR/CNA structure. The organization's statutory mandate is to deliver vocational training and technical qualification to rural producers, workers, families, and students in Goiás, funded exclusively through mandatory rural payroll contributions (arrecadação) collected from the agricultural sector.

The core product is the Portal EAD Senar Goiás, a cloud-based learning management system offering more than 100 free courses spanning agricultural production, livestock management, business administration, precision agriculture, English for agriculture, and educator-facing content. Notable technical components include a WhatsApp-integrated course delivery channel for low-connectivity users, a gamification system (points, rankings, rewards), QR-code-based enrollment flows, and social-media distribution integrations. AI features include "Ponto de entrevista com IA" (avatar-driven interview simulation for career development) and a partner-delivered AI Pathology application for skin-cancer identification.

Senar Goiás distributes services through a hybrid model: a self-service EAD portal (with CEP-based geographic restriction to Goiás), WhatsApp-based courses, the Agrinho school program integrated into K-12 institutions, the rural union network across Goiás, and the CampoLab innovation hub connecting producers with agtech startups. Sub-brands include CampoLab, Programa Agrinho, and the Portal EAD. The organization is LGPD-compliant, publishes a transparency portal hosted on CNA infrastructure, and serves a cumulative base of more than 150,000 students with over 4 million training hours delivered.

Name

Servico Nacional De Aprendizagem Rural Senar Ar/Go

Legal name

Serviço Nacional de Aprendizagem Rural - Administração Regional de Goiás

Website

https://senargo.org.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Senar Goiás is a Brazilian non-profit administering free vocational and technical training to rural producers, workers, and students in the state of Goiás via a cloud-based EAD platform with 100+ courses, WhatsApp delivery, and programs like Agrinho and CampoLab, funded by mandatory agricultural-sector contributions under the national SENAR system.

Ownership category

akta.pro rank

Product category

Rural Professional Education and Training

NAICS

Support Activities for Crop Production (11511), Farm Management Services (115116), Support Activities for Crop Production (1151)

SIC

Services-Educational Services (8200), Agricultural Services (700)

akta.pro industry

PRIMARYEDAOAOAN

Agribusiness, Farm Management & Compliance

Education/Vocational, Technical & Trade Education/Agriculture, Horticulture & Skilled Trades

SECONDARYEDAOAOAF

Crop, Soil & Agronomy Technician Training

Education/Vocational, Technical & Trade Education/Agriculture, Horticulture & Skilled Trades

SECONDARYEDAOAOAO

Sustainable/Regenerative Agriculture & Conservation Practices

Education/Vocational, Technical & Trade Education/Agriculture, Horticulture & Skilled Trades

SECONDARYEDABALAA

Agriculture & Food Production

Education/Corporate Training & Professional Development/Industry-Specific Professional Training (e.g., Healthcare, Manufacturing, Construction)

SECONDARYEDAOAEAI

Agricultural Equipment (Agri-Mechanics) Service & Repair

Education/Vocational, Technical & Trade Education/Automotive, Diesel & Heavy Equipment Trades

SECONDARYAFACABAL

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Crop Consulting & Agronomy Services (Soil Health, Nutrient Planning, Yield Consulting)

Keywords

• Rural professional training
• Agricultural education
• Distance learning courses
• Livestock management training
• Agribusiness certification

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Rural Payroll Tax Funding (Arrecadação): Senar Goiás is funded through mandatory contributions from rural producers based on agricultural output. This is a statutory levy collected at the state level and passed through to the national Senar system. No direct revenue is charged to students.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Senar Goiás delivers free professional training and certification to rural producers, workers, and their families in the state of Goiás through its EAD (distance learning) portal offering 100+ courses covering agriculture, livestock, business management, and pedagogy. Complementary offerings include the Agrinho school program, the CampoLab agtech innovation hub, and digital certificate issuance, all funded by mandatory agricultural sector contributions and integrated with the national SENAR/CNA system.

Product overview

Senar Goiás operates as an agricultural education institution under the Sistema FAEG, offering a comprehensive EAD platform with over 100 free online courses. The core product is the Portal EAD Senar Goiás, a learning management system delivering courses across agricultural production, livestock management, business administration, precision agriculture, and educational programs like the Agrinho program for schools. The portfolio includes specialized courses in cattle management (Manejo de Cavalos, Controle de Doenças em Bovinos de Leite), agribusiness skills (Gestão de Pessoas no Agro, Crédito Rural, Negócio Certo Rural), technology integration (English Farm, Inteligência Artificial nas Práticas Pedagógicas), and sustainable production (Florestas Plantadas, Bioinsumos). Innovative features include the AI-powered 'Ponto de entrevista com IA' for interview simulation and the CampoLab innovation hub connecting producers with startups. The platform also delivers specialized WhatsApp-based courses for rural communities with limited internet access.

Differentiator

Problem solved

Functional benefit

Brands

• CampoLab: An innovation environment that integrates rural producers and AgriTech startups.
• Programa Agrinho
• Portal EAD Senar Goiás

Products and services

• Portal EAD Senar Goiás Comprehensive online learning platform offering over 100 free courses in agriculture, livestock, entrepreneurship, and rural development for residents of Goiás state. Includes enrollment management, course delivery, certification generation, and student tracking.
• Gestão de Pessoas no Agro Online course teaching human resource management strategies for agribusiness including recruitment, team motivation, integration, and professional development.
• Manejo de Cavalos Online course covering basic horse management including nutritional needs, sanitary control, and handling techniques for work and sport.
• English Farm English language course specifically designed for agricultural contexts with 3 modules covering basic vocabulary and techniques for reading, writing, conversation, and listening about rural topics.
• Controle de Doenças em Bovinos de Leite Course on disease control in dairy cattle covering infectious diseases, hoof problems, common calf diseases, and preventive sanitation programs.
• Nutrição de bovinos de leite na era da pecuária 4.0 Course on dairy cattle nutrition incorporating precision livestock technologies and 4.0 practices for optimizing feed management and productivity.
• Programa Agrinho Educational program for teachers and educational agents focusing on citizenship, innovation, and sustainability, including the annual Agrinho Contest, integrated into schools across Goiás.
• Inteligência Artificial nas Práticas Pedagógicas Course teaching educators how to integrate AI tools into lesson planning, material creation, assessments, and teaching practices for more innovative education.
• Crédito Rural Strategic course on rural credit modalities covering credit selection, financing management, production strengthening, and business expansion in agriculture.
• Negócio Certo Rural Practical business planning course for rural properties covering entrepreneurship concepts, business planning, and property management improvements with personalized specialist consulting.
• Florestas Plantadas Sustainable production course on commercial forest planting with fast-growing trees for carbon fixation, covering planning through harvesting.
• CampoLab Innovation environment connecting rural producers with agtech startups to develop new solutions for agricultural challenges in Goiás.
• Certificados Digital certificate issuance and validation service for students completing courses, providing PDF certificates with course load and program content.
• Ponto de entrevista com IA AI-powered interview simulation platform using hyper-realistic avatars and natural voice technology to help students practice job interviews for careers in agribusiness.

Quantifiable outcome

• Over 150,000 students trained on the EAD platform
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Federação da Agricultura e Pecuária de Goiás (FAEG)coreStrategic or Co-development PartnerFAEG is the parent organization of the Sistema FAEG, which encompasses Senar Goiás. They share infrastructure, governance, and strategic direction. FAEG provides institutional support while Senar delivers training and education programs.
• Instituto para o Fortalecimento da Agropecuária de Goiás (IFAG)coreStrategic or Co-development PartnerIFAG is part of the Sistema FAEG alongside Senar Goiás. It focuses on agricultural research, market analysis, and technical support services for the agricultural sector in Goiás.
• Senar Central (Serviço Nacional de Aprendizagem Rural - Brasil)coreStrategic or Co-development PartnerNational-level Senar entity that coordinates the Senar system across all Brazilian states. Provides governance, curriculum standards, and funding through the rural payroll tax collection system. Transparency portal (app3.cna.org.br) is maintained by Senar Central.
• Confederação Nacional da Agricultura e Pecuária do Brasil (CNA)coreStrategic or Co-development PartnerNational agricultural confederation that represents rural producers and oversees the Senar system. CNA provides political representation and advocacy for the agricultural sector. The transparency portal is hosted on CNA infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sistemafaeg
• YouTubeyoutube.com/user/SistemaFaeg
• Facebookfacebook.com/SistemaFaeg
• LinkedInlinkedin.com/company/servico-nacional-de-aprendizagem-rural-senar-ar-go
• Instagraminstagram.com/sistemafaeg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Servico Nacional De Aprendizagem Rural Senar Ar/Go