SENDirect
- Company typePrivate
- Founded-
- HeadquartersHadleigh, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
SENDirect firmographics
Firmographics- Name
- SENDirect
- Legal name
- OMG HR Ltd
- Website
- https://sendirect.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SENDirect industry classification
Industry- Product category
- Education Recruitment Services
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Education Direct Hire (Teachers/Administrators) (BPACAFAI)
Keywords
Where SENDirect is headquartered
LocationHeadquarters
- HQ city
- Hadleigh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SENDirect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Candidate Placement Fees (Employers): SENDirect charges employers (schools, local authorities, alternative provisions) for placing candidates in temporary, permanent, or contract positions. The company provides Terms of Business documents for temporary and permanent recruitment engagements.
- Free Candidate Services: Services are completely free for job seekers and candidates. The company does not charge candidates for CV preparation, interview advice, or job placement services. Revenue is generated solely from employer clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Employer Recruitment Services - Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SENDirect product offering
Product offeringCore offering
SENDirect is a specialist recruitment agency focused exclusively on Special Educational Needs and Disabilities (SEND) education staffing. The company connects qualified SEND professionals—including teachers, teaching assistants, SENCOs, educational psychologists, and EHCP coordinators—with mainstream schools, SEND schools, alternative provisions, and local authority SEND teams across Essex, London, and the home counties. Revenue is generated through placement fees charged to employer clients, while services remain free for candidates.
Product overview
SENDirect operates as a specialist SEND (Special Educational Needs and Disabilities) education recruitment platform. The core offering is a recruitment marketplace connecting schools, local authorities, and alternative provisions with qualified SEND professionals. The platform functions through multiple integrated service modules: a candidate registration portal for job seekers, a vacancy submission system for employers, day-to-day cover and long-term staffing solutions for immediate and extended staffing needs, and permanent recruitment services for full-time placements. Supporting offerings include compliance and vetting services (DBS checks, safeguarding verification), a comprehensive SEND careers resource hub with job profiles for over 20 role types, and an educational SEND glossary. The platform primarily serves educational settings across Essex, London, and the home counties, with a focus on placing staff in mainstream schools with SEND departments, specialist SEND schools, SEMH/PRU schools, and local authority SEND teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Day-to-Day Cover Staffing Provides immediate and short-term supply cover staffing solutions for schools requiring urgent SEND personnel, including teachers, SEND coordinators, and learning support assistants. Targeted at schools and educational settings needing rapid cover for unplanned absences.
- Long-Term Staffing Solutions Recruitment services for extended assignments and interim positions in SEND schools and provisions, including interim SENCOs, SEN teachers, psychotherapists, and behaviour mentors. Designed for schools needing staff for longer-term cover, maternity leave, or interim leadership roles.
- Permanent Recruitment Services Full-cycle permanent recruitment solutions for schools and local authorities seeking to fill permanent SEND positions ranging from SEND teachers to headteachers. Manages the end-to-end hiring process from candidate sourcing through to placement.
- Compliance and Vetting Services Comprehensive pre-employment screening service including enhanced DBS checks, right to work verification, qualification checks, barred list checks, and safeguarding training certification. Exceeds REC and DfE standards with NSPCC child protection training for all staff and three-monthly barred list refreshes.
Quantifiable outcome
- Compliance process completed within 3-4 days typically
- +2 more outcomes
Companies that use SENDirect
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
SENDirect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SENDirect partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Essex County CouncilcoreEssex County Council is a local authority client of SENDirect, utilizing the agency's recruitment services to source SEND education staff for schools within the council's jurisdiction. The partnership involves provision of temporary, permanent, and contract staffing solutions.
- Southend-on-Sea City CouncilcoreSouthend-on-Sea City Council partners with SENDirect for SEND education recruitment services, sourcing qualified staff for local schools and educational settings.
- Thurrock CouncilcoreThurrock Council utilizes SENDirect's specialist recruitment services for sourcing SEND education professionals within the local authority area.
- Barking & Dagenham CouncilcoreBarking & Dagenham Council partners with SENDirect for SEND education staffing solutions across schools in the borough.
- Havering CouncilcoreHavering Council works with SENDirect to recruit SEND education staff for local schools and educational provisions.
- London Borough of Redbridge CouncilcoreLondon Borough of Redbridge Council utilizes SENDirect's specialist recruitment services for sourcing SEND professionals.
- Newham CouncilcoreNewham Council partners with SENDirect for SEND education recruitment services within the borough.
- Waltham Forest CouncilcoreWaltham Forest Council works with SENDirect for staffing solutions for SEND education roles.
- Tower Hamlets CouncilcoreTower Hamlets Council partners with SENDirect to source qualified SEND education staff for local schools.
- Umbrella CompaniesminorSENDirect works with umbrella companies for contractor payroll management, offering flexibility for contractors who prefer this payment arrangement.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SENDirect competitors and assessment
Company assessmentEmerging players
- Aspire People: UK education recruitment agency supplying teachers, support staff, and SEND professionals to schools and academies; overlapping service mix with SENDirect.
- Ackerman Pierce: UK recruitment agency specialising in public-sector and education roles, including SEND and local-authority placements; a smaller, regional rival in similar territory.
Broad incumbents
- Career Teachers: UK education recruitment agency placing teachers and support staff (including SEND) into primary, secondary, and SEN schools; established London/Essex presence.
- Protocol Education: Large UK education recruitment agency covering teachers, support staff, and SEND roles nationally; broader portfolio but overlaps with SENDirect on SEND school staffing.
- Reed Education: Education arm of Reed, one of the UK's largest recruitment brands, supplying permanent and temporary staff to schools and local authorities including SEND roles.
- Teaching Personnel: Major UK education staffing firm placing teachers, TAs, and SEND staff across mainstream and specialist schools; a scaled incumbent SENDirect competes against in London.
- Randstad Education: UK arm of global staffing group Randstad providing teachers, support staff, and SEND specialists to schools and public-sector clients; competing incumbent at scale.
Direct peers
- Liquid Personnel: UK recruitment agency with a dedicated SEND and local-authority desk placing case officers, EHCP writers, and SEND social workers into councils; closely mirrors SENDirect's public-sector SEND focus.
- Axcis Education Recruitment: UK specialist recruitment agency focused on SEND/special education staff (teachers, TAs, SENCOs) for schools and local authorities; the closest direct competitor by mission and candidate pool.
- SENploy: Online job board and recruitment platform purpose-built for SEN/SEND professionals and schools; competes for the same candidate attention and employer spend in the SEND niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SENDirect social profiles
Digital presenceSENDirect compliance and trust
Trust signalCompliance3 records
SENDirect financial estimates
Financial estimateRevenue estimate
Valuation estimate
SENDirect leadership team
Management profileNumber of profiles
Profiles1 record
SENDirect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SENDirect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SENDirect
What does SENDirect do?
SENDirect is a specialist recruitment agency focused exclusively on Special Educational Needs and Disabilities (SEND) education staffing. The company connects qualified SEND professionals—including teachers, teaching assistants, SENCOs, educational psychologists, and EHCP coordinators—with mainstream schools, SEND schools, alternative provisions, and local authority SEND teams across Essex, London, and the home counties. Revenue is generated through placement fees charged to employer clients, while services remain free for candidates.
Is SENDirect a public or private company?
SENDirect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SENDirect founded?
SENDirect was founded in -1. It employs 1 to 10 people.
Where is SENDirect based?
SENDirect is headquartered in Hadleigh, United Kingdom, in the Europe region.
How does SENDirect make money?
Two revenue lines are on record. Candidate Placement Fees (Employers) is the primary driver. The others are free Candidate Services.
Who are SENDirect's main competitors?
Emerging players on record are Aspire People and Ackerman Pierce. Broad incumbents are Career Teachers, Protocol Education, Reed Education, Teaching Personnel and Randstad Education. Direct peers are Liquid Personnel, Axcis Education Recruitment and SENploy.
Does SENDirect have an API?
No public API is recorded for SENDirect.
What industry is SENDirect in?
SENDirect's product category is Education Recruitment Services. Its primary akta.pro industry code is BPACAFAI, Education Direct Hire (Teachers/Administrators). Its SIC code is 7361.