Senfin Securities Limited

What Senfin Securities Limited does

Senfin Securities Limited is a privately held, SEC-licensed stockbroker and trading member of the Colombo Stock Exchange, headquartered in Colombo 04, Sri Lanka, and operating as a subsidiary of Senkadagala Finance PLC. Founded in 2010, the firm serves both individual and institutional investors with a full-service equity brokerage offering that includes online share trading through its ATrad mobile application (Android and iOS), real-time market analytics via its FinView platform, in-depth research publications, portfolio management and investment advisory, and a MasterClassroom financial-literacy video series. Its go-to-market combines a seven-branch physical network across Sri Lanka (Colombo 04, Battaramulla, Kelaniya, Maharagama, Kurunegala, Kandy, Negombo) with direct in-person advisory from Registered Investment Advisors (RIAs) and self-serve mobile trading.

The firm generates revenue primarily through transaction-based commissions on equity trades executed on the CSE (standard brokerage, CSE, SEC, and CDS charges per buy/sell order) supplemented by professional investment-advisory and portfolio-management fees. Distribution is omnichannel: branches and a direct sales/advisory team for higher-touch clients, ATrad for self-directed retail execution, and a broad digital footprint (Twitter/X, Facebook, WhatsApp, Instagram, LinkedIn, TikTok, YouTube, plus email/WhatsApp broadcast) for top-of-funnel acquisition and content distribution. Scale metrics disclosed on the company's own material include 5,000+ clients, Rs 750M+ AUM, 98% self-reported client satisfaction, and 15+ years of operating history; no revenue, ARR, or external funding figures are publicly disclosed, and the firm has no known PE/VC investment.

Operationally, the company is lean (17 employees), is regulated by the Securities and Exchange Commission of Sri Lanka, holds CSE trading membership, and is compliant with Sri Lanka's Personal Data Protection Act (No. 9 of 2022). The product strategy in 2026 has centered on digital and content-led extensions (FinView analytics and MasterClassroom education) layered on top of the core brokerage engine, with no disclosed M&A, partnerships outside the parent group, patents, or international expansion.

Name

Senfin Securities Limited

Legal name

Senfin Securities Limited

Website

https://senfinsecurities.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Senfin Securities Limited is a privately held, SEC-licensed Sri Lankan stockbroker and CSE trading member that provides equity trading, portfolio advisory, and research services to individual and institutional investors via its ATrad mobile platform, FinView analytics, a seven-branch network, and a Registered Investment Advisor team.

Ownership category

akta.pro rank

Headquarters

HQ city

Colombo 04

HQ country

Sri Lanka

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Equity Trading Commission: Standard transaction fees comprising brokerage, CSE, SEC, and CDS charges applied to each buy or sell order for share trading on the Colombo Stock Exchange.
2. Investment Advisory Services: Personalized investment advice and portfolio management services provided by Registered Investment Advisors (RIAs) and analysts based on research and market trends.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Senfin Securities Limited is a licensed Sri Lankan stockbroker and trading member of the Colombo Stock Exchange that facilitates equity trading, portfolio management, and investment advisory services for individual and institutional investors. The firm distributes its brokerage offering through a 7-branch physical network combined with its proprietary ATrad mobile trading platform and FinView real-time analytics platform. Supporting services include daily and weekly market research, IPO analysis, corporate access, and the MasterClassroom investor education program.

Product overview

Senfin Securities Limited operates as a single unified brokerage service offering with multiple integrated components. The core offering consists of Equity Trading services combined with online trading capabilities through the ATrad platform (supporting Android and iOS), supported by the FinView analytics platform for real-time market insights and analysis. Research & Market Insights, Portfolio Management & Advisory, Investor Education & Financial Literacy (including the MasterClassroom video series), and Corporate Access & Capital Market Services round out the comprehensive investment solution portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• ATrad: Mobile trading platform for buying and selling shares online, available on Android and iOS.
• FinView
• MasterClassroom

Products and services

• ATrad Mobile Trading Platform
• FinView Analytics Platform
• Equity Trading Services
• Research & Market Insights

Quantifiable outcome

• Rs 750M+ Assets Under Management
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Senkadagala Finance PLCparentOthersParent company of Senfin Securities Limited. Parent company with subsidiaries providing securities trading, asset management, personal financing solutions and corporate financing solutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NTB Stock Brokers: Stockbroking arm affiliated with Nations Trust Bank in Sri Lanka, offering CSE equity trading to bank clients. Comparable product offering with potential bank-distribution synergies that mirror Senfin's parent-group model.
• John Keells Stock Brokers: One of the largest and most established stockbrokers on the Colombo Stock Exchange, offering retail and institutional equity brokerage, research, and online trading. Directly comparable to Senfin in core product (CSE equity brokerage) but significantly larger and better resourced.
• Acuity Stock Brokers: Licensed Sri Lankan stockbroker offering CSE equity trading and research. Comparable in scope and target market to Senfin, with similar focus on retail investor services.
• First Capital Equities: Sri Lankan brokerage subsidiary of a larger financial services group, providing equity trading, margin financing, and research. Comparable to Senfin in product offering, with parent-group backing similar to Senfin's relationship with Senkadagala Finance.
• Asia Securities (Pvt) Ltd: Sri Lankan stockbroker and member of the CSE providing equity trading, research, and advisory services to retail and institutional clients. Same product-market overlap as Senfin Securities.
• CT Smith Stockbrokers: Established Colombo-based stockbroker offering CSE equity trading and advisory services. Comparable regional competitor with similar retail and institutional client focus.

Broad incumbents

• Interactive Brokers: Global multi-asset online broker offering equities, derivatives, FX, and fixed income to retail and institutional clients. Comparable as a technology-led brokerage model serving self-directed investors, but with far broader product breadth and global reach than Senfin's single-market focus.

Emerging players

• Zerodha: India's largest retail stockbroker with a proprietary technology-led, low-commission platform model. Comparable to Senfin in its emphasis on in-house trading technology and retail investor education, but operates at vastly greater scale and represents a future competitive threat if such models expand into Sri Lanka.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/senfinsec
• YouTubeyoutube.com/@SenfinSecuritiesLTD
• Facebookfacebook.com/senfinsecurities
• LinkedInlinkedin.com/company/senfin-securities-limited
• Instagraminstagram.com/senfinsecurities
• TikToktiktok.com/@senfinsecurities

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senfin Securities Limited