Senior Sport Studio

What Senior Sport Studio does

Senior Sport Studio is a single-location, in-person fitness studio operating from Laranjeira Mall in Rio de Janeiro, Brazil. Founded in 2016 with a 5-person staff, the studio is purpose-built around the elderly, sedentary, post-rehabilitation, and amateur-athletic segments, deliberately capping sessions at a maximum of 4 clients to preserve individualized coaching. Its core product is a recurring, subscription-based personal training service, beginning with an individualized assessment that incorporates medical history and conditions, followed by ongoing strength, cardio, and functional training delivered in-studio. There is no proprietary technology platform, no digital product line, and no AI-driven tooling — the offering is entirely coach-delivered.

The service portfolio has been extended beyond standard sessions into outdoor beach training and structured social activities, both designed to add retention value for an elderly and sedentary clientele. Commercial growth depends on word-of-mouth, medical professional referrals, and a content-driven blog and social media presence, with testimonials from more than 20 named individuals indicating a long-tail B2C customer base rather than any enterprise contracts. Revenue mechanics are recurring training subscriptions paid by individual consumers at the studio's single point of operation. The business is privately held and has not disclosed any external funding.

Name

Senior Sport Studio

Legal name

Senior Sport Studio

Website

https://seniorsportstudio.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Senior Sport Studio is a single-location, in-person fitness studio in Rio de Janeiro that delivers personalized physical training capped at four clients per session for elderly, sedentary, post-rehabilitation, and amateur-athlete individuals through a recurring subscription model.

Ownership category

akta.pro rank

Product category

Senior Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Senior & Active Aging Personal Training (HSADAAAI)

akta.pro secondary industries

Senior/Low-Impact Group Fitness (HSADABAI), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Senior fitness training
• Personalized exercise programs
• Elderly physical training
• Sedentary lifestyle coaching
• Functional fitness assessment

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Personalized Training Sessions: Individualized physical training services delivered in small-group or one-on-one settings at the studio location. Services include strength training, cardiovascular conditioning, and functional training with periodic health monitoring (blood pressure, heart rate). The model emphasizes appointment-based scheduling and ongoing client engagement through regular training sessions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Senior Sport Studio is a small physical fitness studio in Rio de Janeiro that delivers personalized, appointment-based exercise programs for elderly individuals and sedentary people. The offering combines an initial international-standard assessment, anthropometric and cardiorespiratory evaluation, and tailored training (strength, cardiovascular, and functional) in sessions capped at four clients, complemented by outdoor beach training and social activities.

Product overview

Senior Sport Studio is a physical fitness studio that offers personalized exercise programs for elderly individuals and sedentary people. The studio provides a unified service comprising initial assessment and evaluation, followed by tailored training programs including aerobic/cardiovascular training, resistance/strength training, and functional training. Additional services include anthropometric and cardiorespiratory evaluations, functional assessments for clients 60+, and outdoor and social activities. The studio operates on an appointment-only basis with individualized attention in small groups of no more than 4 people.

Differentiator

Problem solved

Functional benefit

Products and services

• Avaliação (Assessment) Initial screening and evaluation service that determines the client's profile for the training program. Includes international-standard assessment for elderly and sedentary individuals, blood pressure monitoring at rest and during exertion and recovery, and blood glucose monitoring when needed. Clients present medical exams that guide the physical-education professional's programming.
• Treinamento de Força (Strength Training) Resistance training program focused on elderly and sedentary clients, delivering benefits including increased muscle strength and power, improved muscle quality, higher bone mineral density, increased lean mass, decreased fat mass, greater muscular endurance, and sarcopenia prevention (per ACSM guidelines).
• Treinamento Cárdio (Cardiovascular Training) Aerobic training for cardiorespiratory conditioning and weight control. Benefits include improved oxygen uptake, increased capillary density, lower blood pressure and resting heart rate, higher HDL cholesterol, better glucose tolerance and insulin sensitivity, reduced intra-abdominal and total body fat, lower inflammation, reduced anxiety and depression, improved cognitive function, and better sleep quality (per AHA/ACSM).
• Avaliação Antropométrica e Cardiorrespiratória (Anthropometric and Cardiorespiratory Assessment) Scheduled anthropometric measurements and cardiorespiratory evaluation conducted before starting training programs, with results compared after three months to track client evolution.
• Avaliação Funcional para 60+ (Functional Assessment for 60+) Functional evaluation specifically designed for clients aged 60 and above, assessing physical capabilities and limitations to tailor appropriate exercise programs.
• Treinamento Funcional (Functional Training) Functional training program designed to improve overall physical function, balance, and daily living activities, particularly suited for elderly clients and those recovering from physiotherapy treatments.
• Senior Sport Studio Outdoor (Beach Training) Outdoor fitness activities held at the beach including functional training on sand, running, and walking, concluding with breakfast gatherings for socialization and community building.
• Senior Sport Studio Social (Social Activities) Social integration activities including dancing, watching performances, and outings, designed to promote interaction among clients of different age groups and strengthen friendship bonds through shared physical activity.

Quantifiable outcome

• Evidence from testimonials shows improved physical strength, cardiovascular endurance, flexibility, and posture within 2-3 months of consistent training
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Smart Fit: Latin America's largest low-cost fitness chain with extensive presence across Brazil. Operates a high-volume, low-touch gym model that contrasts with Senior Sport Studio's boutique, senior-focused approach, but serves the same broader fitness market in Rio de Janeiro.
• Companhia Athletica: Brazilian premium fitness operator with multiple clubs in Rio de Janeiro. Provides overlapping personal training and assessment services, though without Senior Sport Studio's exclusive senior specialization.
• BlueFit: Brazilian mid-market gym chain with strong Rio de Janeiro presence. Competes for the same household fitness budget and family decision-makers that Senior Sport Studio targets for its senior clients.
• Bio Ritmo: Established Brazilian premium fitness chain operating multiple clubs in São Paulo and Rio de Janeiro. Targets higher-income demographics with full-service amenities, overlapping with Senior Sport Studio's affluent-client profile in Rio.
• Be Fitness: Brazilian fitness chain with studios in Rio de Janeiro. Provides overlapping personal training services in the same geographic market, though oriented toward a broader audience.

Emerging players

• Gympass: Brazilian-born corporate wellness platform connecting employees to gyms. Represents both a potential distribution channel for Senior Sport Studio and a competitive threat via network fitness access.
• TotalPass: Brazilian corporate wellness subscription platform offering access to multiple fitness studios. Could become a referral partner or substitute for Senior Sport Studio's direct subscription model.
• Centro de Longevidade (Longevity Clinics Brazil): Emerging longevity and healthy-aging clinics in Brazil that combine medical supervision with supervised exercise. Increasingly overlap with Senior Sport Studio's clinical-grade assessment and monitoring positioning.

Regional players

• Just Fit: Brazilian fitness chain with notable presence in Rio de Janeiro. Competes regionally for the same neighborhood traffic and physician-referred patients as Senior Sport Studio.

Others

• Clínica de Fisioterapia e Reabilitação (Generic PT clinics): Brazilian physiotherapy and rehabilitation clinics that often serve post-treatment patients similar to Senior Sport Studio's secondary segment. They are referral partners and adjacent competitors for rehabilitation exercise services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SeniorSportStudio
• Instagraminstagram.com/seniorsportstudio
• LinkedInlinkedin.com/company/senior-sport-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Sport Studio