センコー（株）

What センコー（株） does

Senko Co., Ltd. is a Hyogo, Japan-headquartered manufacturer and wholesaler of interior goods and bath accessories, founded in 1951 as Senko Carpet Co., Ltd. and rebranded under its current name in 2001. The company operates a hybrid production model built on approximately 50 exclusive domestic factory partners in Japan plus three overseas manufacturing sites in Indonesia, Shanghai, and Cixi (China), and curates a portfolio of more than 10 licensed brands (including Disney, Sanrio, Moomin, and Snoopy) alongside 11 original house brands spanning bath goods, interior textiles, and small furnishings.

The company sells through three complementary channels: B-to-B OEM/private-label supply to retailers, a network of more than 14 BtoL (Build-to-Order Lifestyle) in-mall concession stores inside major Japanese department stores (Takashimaya, Daimaru, Isetan, Mitsukoshi, LUMINE, Parco, Tokyu, Hankyu, Hanshin, Meitetsu, etc.), and direct-to-consumer e-commerce. Pricing spans entry-level items under ¥500 to bath linens and interior products in the ¥5,000–¥20,000+ range. The firm remains family-controlled under president Koji Hasegawa and the Hasegawa family, with 245 employees and paid-in capital of ¥97.5 million as of the most recent disclosures.

Name

センコー（株）

Legal name

Senko Co., Ltd.

Website

https://senko-int.co.jp

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Senko Co., Ltd. is a Japanese manufacturer and wholesaler of interior goods and bath accessories, sourcing from ~50 domestic and 3 overseas factories and selling through department-store BtoL concessions, OEM/private-label supply, and e-commerce under licensed and original brands.

Ownership category

akta.pro rank

Product category

Home Interior & Bathroom Textiles

NAICS

Home Furnishings Retailers (44912), Textile Product Mills (314)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

akta.pro secondary industries

Table & Dining Textiles Manufacturing (Tablecloths/Napkins/Placemats/Runners) (IMAOAKAF), Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)

Keywords

• Home interior goods
• Bathroom textile products
• Licensed character merchandise
• OEM interior manufacturing
• Lifestyle retail shops

Headquarters

HQ city

Ono

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Wholesale & Retail): Senko manufactures and sells interior accessories including mats, rugs, bathroom items, tableware, and household products through wholesale to department stores and retailers, as well as directly through its own e-commerce platform and BToL retail stores.
2. Licensed Brand Products: Senko holds official licensing agreements for designer and character brands including LANCETTI, Sybilla, Jocomomola, YOSHIE INABA, MICHEL KLEIN, DESIGNERS GUILD, PEANUTS (Snoopy), Dick Bruna, My Neighbor Totoro, and Kiki's Delivery Service, earning royalties on licensed merchandise.
3. OEM Manufacturing: Senko accepts OEM (original equipment manufacturing) orders from corporate clients for entrance mats, rugs, water-area mats, slippers, and roomwear, providing custom manufacturing services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Senko Co., Ltd. manufactures, distributes, and retails home interior and bathroom textile products (bath mats, rugs, slippers, towels, roomwear, cushions, blankets, and kitchen accessories) under a portfolio of original lifestyle brands and licensed designer/character brands. The company sells directly to consumers through its BToL lifestyle shops in Japanese department stores and the senko-online.com e-commerce platform, while also providing OEM custom manufacturing services to corporate clients through its network of approximately 50 exclusive domestic factories and 3 overseas production facilities.

Product overview

Senko Co., Ltd. is a Japanese manufacturer and wholesaler of interior goods and bathroom accessories. The company operates two complementary product portfolios: (1) Original Brands — NYNAS, M+HOME, S.D.S, FIKA, GUYLISH, SALON DE SOIREE, PREVEST, B.B.collection, 素足快適 (Suashi Kaiteki), Chenilia, and DECORMUSEE — covering lifestyle interior goods, bathroom textiles, rugs, slippers, roomwear, and kitchen/living accessories; and (2) Licensed Brands — LANCETTI, Sybilla, Jocomomola, YOSHIE INABA, MICHEL KLEIN, DESIGNERS GUILD, PEANUTS (スヌーピー), Dick Bruna, となりのトトロ (My Neighbor Totoro), 魔女の宅急便 (Kiki's Delivery Service), and ハイドロ銀チタン — bringing fashion designer aesthetics and popular character IP to interior goods. The company distributes via the SENKO Online Store (senko-online.com), its own chain of BToL (Bath to Living) lifestyle shops, department store concessions, and OEM manufacturing for corporate clients. Manufacturing is primarily done through a network of approximately 50 exclusive factories in Japan plus overseas facilities in Indonesia and Shanghai.

Differentiator

Problem solved

Functional benefit

Brands

• BToL: Lifestyle shop operated by Senko, offering bath and living goods
• M+HOME (エムプラスホーム)
• S.D.S (センコーデザインスタジオ)
• FIKA (フィーカ)
• GUYLISH (ガイリッシュ)
• SALON DE SOIREE (サロンドソワレ)
• PREVEST (プレヴェスト)
• B.B.collection (ビービコレクション)
• 素足快適
• Chenilia (シェニリア)
• DECORMUSEE (デコールミュゼ)
• LANCETTI (ランチェッティ)
• Sybilla (シビラ)
• Jocomomola (ホコモモラ)
• DESIGNERS GUILD (デザイナーズギルド)
• PEANUTS / スヌーピー
• Dick Bruna (ディック・ブルーナ)
• となりのトトロ
• 魔女の宅急便
• ハイドロ銀チタン
• INSHORE

Products and services

• LANCETTI (ランチェッティ) Italian licensed designer brand of interior goods and bathroom accessories (rugs, bath mats, towels, lifestyle products) sold under license in Japan through Senko's retail and wholesale channels.
• Sybilla (シビラ) Spanish licensed designer brand of home interior and bathroom textile products distributed by Senko in Japan.
• Jocomomola (ホコモモラ) Spanish licensed creative-casual designer brand of home interior goods distributed by Senko in Japan.
• YOSHIE INABA (ヨシエ イナバ) Licensed Japanese fashion designer brand of interior goods; recipient of the 25th Japan Fashion Editors Club Award (1981) for fashion design excellence.
• MICHEL KLEIN (ミシェル クライン) Licensed French designer brand of home interior and bathroom textile products distributed by Senko in Japan.
• DESIGNERS GUILD (デザイナーズギルド) Licensed British designer brand of premium home interior textile products added to Senko's brand portfolio in 2015.
• PEANUTS / スヌーピー Licensed PEANUTS character brand of interior goods, bath mats, slippers, and home textile products sold in 75+ countries through Senko's Japanese retail, e-commerce, and wholesale channels.
• Dick Bruna (ディック・ブルーナ) Licensed brand of home interior and lifestyle products featuring Dutch illustrator Dick Bruna's artwork (including Miffy characters).
• My Neighbor Totoro (となりのトトロ) Licensed Studio Ghibli 'My Neighbor Totoro' character brand of interior goods, bath mats, and lifestyle products added to Senko's portfolio in 2015.
• Kiki's Delivery Service (魔女の宅急便) Licensed Studio Ghibli 'Kiki's Delivery Service' character brand of interior goods and lifestyle products.
• Hydro Silver Titanium (ハイドロ銀チタン) Proprietary Senko brand of bathroom and lifestyle products featuring Hydro Silver Titanium antibacterial material technology, developed under the 'Creating the Future with Hydro Silver Titanium Project.'
• NYNAS (ニーナス) Original Senko brand of home interior and lifestyle products.
• M+HOME (エムプラushome) Original Senko lifestyle brand focused on quality and comfort for modern living, offering bath mats, towels, roomwear, slippers, and interior accessories; featured in LEE magazine and リンネル (Linnell) and the subject of a 2025 collaboration with essayist Ayako Uchida.
• S.D.S (センコーダザインスタジオ) Original Senko brand creating trend-conscious interior and lifestyle products combining functionality and design, including the SDS 870 (Hanano) series for summer comfort featured in リンネル magazine.
• FIKA (フィーカ) Original Senko Scandinavian-inspired interior brand based on the Swedish Fika (coffee break) culture, offering home interior and lifestyle products.
• GUYLISH (ガイリッシュ) Original Senko brand offering masculine natural modern style home interior and lifestyle products.
• SALON DE SOIREE (サロン ド ソワレ) Original Senko brand offering French shabby style home interior and lifestyle products for elegant women.
• PREVEST (プレヴェスト) Original Senko high-grade interior brand offering sophisticated, minimalist home interior products.
• B.B.collection (ビービーカレクション) Original Senko premium collection of home interior and lifestyle products focused on usability, quality, and design.
• Suashi Kaiteki (素足快適) Original Senko brand focused on barefoot-comfort home interior products, particularly mats and rugs designed for bare-foot use.
• Chenilia (シェニリア) Original Senko brand of reversible chenille fabric products produced through a proprietary re-weaving process where cut loops create plush yarn textures without distinct front or back sides.
• DECORMUSEE (デコールミュゼ) Original Senko brand offering modern furniture and stylish fabric home interior products.
• OEM Custom Manufacturing Service B2B custom OEM manufacturing service for corporate clients producing entrance mats, rugs, water-area mats, slippers, and roomwear under client brands, supported by Senko's network of approximately 50 exclusive domestic factories and 3 overseas facilities.
• BToL (Bath to Living) Lifestyle Shop Directly operated lifestyle retail shop concept offering curated selections of bath and living goods inside 14+ major Japanese department stores, including Tobu, Hankyu, Takashimaya, Sogo, Kintetsu, Keio, Meitetsu Mitsukoshi, Marui Imai, Izutsuya, Hmayaya, and Fukuya locations.
• Senko Online Store (senko-online.com) Direct-to-consumer e-commerce platform launched in April 2018 offering the full range of Senko original and licensed brand home interior and bathroom products to Japanese consumers nationwide.

Quantifiable outcome

• 245 employees and ~50 exclusive domestic factories support nationwide production and distribution operations
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• NACSJ - Japan Nature Conservation Association (公益大賞法人 日本自然保護協会)minorOthers · 22 April 2024Senko became a special member of the Japan Nature Conservation Association in April 2024. As part of its sustainability efforts, Senko donates a portion of sales revenue to support activities that protect rich natural environments, aligning with the company's SDGs initiatives.
• GSA Group (GSAグループ)minorStrategic or Co-development Partner · 20 February 2023GSA Group is the operating company for the student housing global investment strategy that Senko invested in through the TORANOTEC private investment trust. GSA Group operates purpose-built student accommodation (PBSA) facilities globally, emphasizing environmental sustainability and student well-being.
• Hydro Silver Titanium Project Partners (ハイドロ銀チタンで未来を作るプロジェクト)coreStrategic or Co-development Partner · 22 February 2017Senko participated as a collaborating company in the 'Creating the Future with Hydro Silver Titanium Project' press conference held in February 2017, developing and launching products incorporating Hydro Silver Titanium technology including slippers and other bathroom/lifestyle items. The project involves multiple companies developing products using the proprietary Hydro Silver Titanium material technology.
• CIXI Senko Interior Co., Ltd.coreStrategic or Co-development Partner · 1 August 2001Overseas related factory established in Cixi, China in August 2001, expanding Senko's manufacturing capabilities in China.
• Shanghai Senko Interior Co., Ltd.coreStrategic or Co-development Partner · 1 October 1995Overseas related factory established in Shanghai, China in October 1995, part of Senko's international manufacturing network.
• PT Trisenta Interior Manufacturing LtdcoreStrategic or Co-development Partner · 1 June 1993Joint venture company established in Indonesia in June 1993 as Senko's primary overseas manufacturing base for interior products. Serves as a key manufacturing partner supporting Senko's supply chain and production capacity.

Scale indicators5 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• König Co., Ltd. Japanese manufacturer and retailer of rugs, carpets, and interior textiles operating directly operated specialty stores. Directly comparable to Senko's rug/carpet manufacturing heritage and home textile retail operations.
• Actus: Specialty home furnishings retailer offering rugs, lighting, furniture, and lifestyle interior goods with a design-led assortment. Comparable to Senko in the home furnishings retail vertical with an emphasis on curated, design-conscious home interior products.
• Francfranc (Bals Corporation): Lifestyle home interior and household goods retailer operating its own stores and concessions in Japanese department stores, with a design-led assortment covering bath, kitchen, and living categories. Closely comparable to Senko's BToL concept, target customer, and department store distribution strategy.
• Afternoon Tea Living (Sazaby League): Lifestyle brand and home interior retailer under Sazaby League, offering coordinated bath, kitchen, and living products in department stores and standalone locations. Closely comparable to Senko's BToL concept and licensed designer-brand-driven assortment.
• Marusho Industrial / Marusho Textile: Japanese manufacturer specializing in bath mats, rugs, and interior textile products with OEM manufacturing capability. Closely comparable to Senko's core product focus on bath mats, kitchen mats, and rugs, as well as its OEM contract manufacturing business.
• IDÉE (Hanju Design): Tokyo-based design-led home interior and furniture retailer offering curated lifestyle products with multiple sub-brands and a flagship Tokyo showroom. Comparable to Senko in offering design-conscious home interior goods through directly operated retail locations in Japan.

Broad incumbents

• Tokyu Hands / Hands: Lifestyle and household goods specialty retailer offering a broad assortment of bath, kitchen, and interior products across Japan. Comparable to Senko as a Japanese lifestyle/home interior goods retailer serving consumers seeking curated household items.
• MUJI (Ryohin Keikaku): Large Japanese home interior and lifestyle retailer with global store footprint, offering coordinated bath, kitchen, and living products. Comparable to Senko in the Japanese home interior goods category, though at much broader scale and price point.
• Nitori Holdings: Japan's largest home furnishings and interior retailer, operating both mass-market and specialty home textile/furniture lines across hundreds of stores and a strong e-commerce channel. Comparable to Senko as a Japanese home interior and household textile retailer serving consumers nationwide, though Nitori operates at much broader scale and price point.
• Loft (Seven & i Holdings): Specialty variety retailer operating stores in major Japanese cities and department stores, offering bath, kitchen, and lifestyle household goods. Comparable to Senko's department store concession presence and lifestyle home goods assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/senko_interior
• Facebookfacebook.com/senko.interior
• Instagraminstagram.com/senko.interior
• LinkedInlinkedin.com/company/%E3%82%BB%E3%83%B3%E3%82%B3%E3%83%BC%EF%BC%88%E6%A0%AA%EF%BC%89

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about センコー（株）