センコー（株）
Senko Co., Ltd. is a Japanese manufacturer and wholesaler of interior goods and bath accessories, sourcing from ~50 domestic and 3 overseas factories and selling through department-store BtoL concessions, OEM/private-label supply, and e-commerce under licensed and original brands.
- Company typePrivate
- Founded1951
- HeadquartersOno, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What センコー（株） does
Senko Co., Ltd. is a Hyogo, Japan-headquartered manufacturer and wholesaler of interior goods and bath accessories, founded in 1951 as Senko Carpet Co., Ltd. and rebranded under its current name in 2001. The company operates a hybrid production model built on approximately 50 exclusive domestic factory partners in Japan plus three overseas manufacturing sites in Indonesia, Shanghai, and Cixi (China), and curates a portfolio of more than 10 licensed brands (including Disney, Sanrio, Moomin, and Snoopy) alongside 11 original house brands spanning bath goods, interior textiles, and small furnishings.
The company sells through three complementary channels: B-to-B OEM/private-label supply to retailers, a network of more than 14 BtoL (Build-to-Order Lifestyle) in-mall concession stores inside major Japanese department stores (Takashimaya, Daimaru, Isetan, Mitsukoshi, LUMINE, Parco, Tokyu, Hankyu, Hanshin, Meitetsu, etc.), and direct-to-consumer e-commerce. Pricing spans entry-level items under ¥500 to bath linens and interior products in the ¥5,000–¥20,000+ range. The firm remains family-controlled under president Koji Hasegawa and the Hasegawa family, with 245 employees and paid-in capital of ¥97.5 million as of the most recent disclosures.
センコー（株） firmographics
Firmographics- Name
- センコー（株）
- Legal name
- Senko Co., Ltd.
- Website
- https://senko-int.co.jp
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Senko Co., Ltd. is a Japanese manufacturer and wholesaler of interior goods and bath accessories, sourcing from ~50 domestic and 3 overseas factories and selling through department-store BtoL concessions, OEM/private-label supply, and e-commerce under licensed and original brands.
- Ownership category
- akta.pro rank
センコー（株） industry classification
Industry- Product category
- Home Interior & Bathroom Textiles
- NAICS
- Home Furnishings Retailers (44912), Textile Product Mills (314)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)
- akta.pro secondary industries
- Table & Dining Textiles Manufacturing (Tablecloths/Napkins/Placemats/Runners) (IMAOAKAF), Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)
Keywords
Where センコー（株） is headquartered
LocationHeadquarters
- HQ city
- Ono
- HQ country
- Japan
- HQ region
- Asia
Offices5 records
Markets served
センコー（株） business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Wholesale & Retail): Senko manufactures and sells interior accessories including mats, rugs, bathroom items, tableware, and household products through wholesale to department stores and retailers, as well as directly through its own e-commerce platform and BToL retail stores.
- Licensed Brand Products: Senko holds official licensing agreements for designer and character brands including LANCETTI, Sybilla, Jocomomola, YOSHIE INABA, MICHEL KLEIN, DESIGNERS GUILD, PEANUTS (Snoopy), Dick Bruna, My Neighbor Totoro, and Kiki's Delivery Service, earning royalties on licensed merchandise.
- OEM Manufacturing: Senko accepts OEM (original equipment manufacturing) orders from corporate clients for entrance mats, rugs, water-area mats, slippers, and roomwear, providing custom manufacturing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing across categories |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
センコー（株） product offering
Product offeringCore offering
Senko Co., Ltd. manufactures, distributes, and retails home interior and bathroom textile products (bath mats, rugs, slippers, towels, roomwear, cushions, blankets, and kitchen accessories) under a portfolio of original lifestyle brands and licensed designer/character brands. The company sells directly to consumers through its BToL lifestyle shops in Japanese department stores and the senko-online.com e-commerce platform, while also providing OEM custom manufacturing services to corporate clients through its network of approximately 50 exclusive domestic factories and 3 overseas production facilities.
Product overview
Senko Co., Ltd. is a Japanese manufacturer and wholesaler of interior goods and bathroom accessories. The company operates two complementary product portfolios: (1) Original Brands — NYNAS, M+HOME, S.D.S, FIKA, GUYLISH, SALON DE SOIREE, PREVEST, B.B.collection, 素足快適 (Suashi Kaiteki), Chenilia, and DECORMUSEE — covering lifestyle interior goods, bathroom textiles, rugs, slippers, roomwear, and kitchen/living accessories; and (2) Licensed Brands — LANCETTI, Sybilla, Jocomomola, YOSHIE INABA, MICHEL KLEIN, DESIGNERS GUILD, PEANUTS (スヌーピー), Dick Bruna, となりのトトロ (My Neighbor Totoro), 魔女の宅急便 (Kiki's Delivery Service), and ハイドロ銀チタン — bringing fashion designer aesthetics and popular character IP to interior goods. The company distributes via the SENKO Online Store (senko-online.com), its own chain of BToL (Bath to Living) lifestyle shops, department store concessions, and OEM manufacturing for corporate clients. Manufacturing is primarily done through a network of approximately 50 exclusive factories in Japan plus overseas facilities in Indonesia and Shanghai.
Differentiator
Problem solved
Functional benefit
Brands
- BToL: Lifestyle shop operated by Senko, offering bath and living goods
- M+HOME (エムプラスホーム)
- S.D.S (センコーデザインスタジオ)
- FIKA (フィーカ)
- GUYLISH (ガイリッシュ)
- SALON DE SOIREE (サロンドソワレ)
- PREVEST (プレヴェスト)
- B.B.collection (ビービコレクション)
- 素足快適
- Chenilia (シェニリア)
- DECORMUSEE (デコールミュゼ)
- LANCETTI (ランチェッティ)
- Sybilla (シビラ)
- Jocomomola (ホコモモラ)
- DESIGNERS GUILD (デザイナーズギルド)
- PEANUTS / スヌーピー
- Dick Bruna (ディック・ブルーナ)
- となりのトトロ
- 魔女の宅急便
- ハイドロ銀チタン
- INSHORE
Products and services
- LANCETTI (ランチェッティ) Italian licensed designer brand of interior goods and bathroom accessories (rugs, bath mats, towels, lifestyle products) sold under license in Japan through Senko's retail and wholesale channels.
- Sybilla (シビラ) Spanish licensed designer brand of home interior and bathroom textile products distributed by Senko in Japan.
- Jocomomola (ホコモモラ) Spanish licensed creative-casual designer brand of home interior goods distributed by Senko in Japan.
- YOSHIE INABA (ヨシエ イナバ) Licensed Japanese fashion designer brand of interior goods; recipient of the 25th Japan Fashion Editors Club Award (1981) for fashion design excellence.
- MICHEL KLEIN (ミシェル クライン) Licensed French designer brand of home interior and bathroom textile products distributed by Senko in Japan.
- DESIGNERS GUILD (デザイナーズギルド) Licensed British designer brand of premium home interior textile products added to Senko's brand portfolio in 2015.
- PEANUTS / スヌーピー Licensed PEANUTS character brand of interior goods, bath mats, slippers, and home textile products sold in 75+ countries through Senko's Japanese retail, e-commerce, and wholesale channels.
- Dick Bruna (ディック・ブルーナ) Licensed brand of home interior and lifestyle products featuring Dutch illustrator Dick Bruna's artwork (including Miffy characters).
- My Neighbor Totoro (となりのトトロ) Licensed Studio Ghibli 'My Neighbor Totoro' character brand of interior goods, bath mats, and lifestyle products added to Senko's portfolio in 2015.
- Kiki's Delivery Service (魔女の宅急便) Licensed Studio Ghibli 'Kiki's Delivery Service' character brand of interior goods and lifestyle products.
- Hydro Silver Titanium (ハイドロ銀チタン) Proprietary Senko brand of bathroom and lifestyle products featuring Hydro Silver Titanium antibacterial material technology, developed under the 'Creating the Future with Hydro Silver Titanium Project.'
- NYNAS (ニーナス) Original Senko brand of home interior and lifestyle products.
- M+HOME (エムプラushome) Original Senko lifestyle brand focused on quality and comfort for modern living, offering bath mats, towels, roomwear, slippers, and interior accessories; featured in LEE magazine and リンネル (Linnell) and the subject of a 2025 collaboration with essayist Ayako Uchida.
- S.D.S (センコーダザインスタジオ) Original Senko brand creating trend-conscious interior and lifestyle products combining functionality and design, including the SDS 870 (Hanano) series for summer comfort featured in リンネル magazine.
- FIKA (フィーカ) Original Senko Scandinavian-inspired interior brand based on the Swedish Fika (coffee break) culture, offering home interior and lifestyle products.
- GUYLISH (ガイリッシュ) Original Senko brand offering masculine natural modern style home interior and lifestyle products.
- SALON DE SOIREE (サロン ド ソワレ) Original Senko brand offering French shabby style home interior and lifestyle products for elegant women.
- PREVEST (プレヴェスト) Original Senko high-grade interior brand offering sophisticated, minimalist home interior products.
- B.B.collection (ビービーカレクション) Original Senko premium collection of home interior and lifestyle products focused on usability, quality, and design.
- Suashi Kaiteki (素足快適) Original Senko brand focused on barefoot-comfort home interior products, particularly mats and rugs designed for bare-foot use.
- Chenilia (シェニリア) Original Senko brand of reversible chenille fabric products produced through a proprietary re-weaving process where cut loops create plush yarn textures without distinct front or back sides.
- DECORMUSEE (デコールミュゼ) Original Senko brand offering modern furniture and stylish fabric home interior products.
- OEM Custom Manufacturing Service B2B custom OEM manufacturing service for corporate clients producing entrance mats, rugs, water-area mats, slippers, and roomwear under client brands, supported by Senko's network of approximately 50 exclusive domestic factories and 3 overseas facilities.
- BToL (Bath to Living) Lifestyle Shop Directly operated lifestyle retail shop concept offering curated selections of bath and living goods inside 14+ major Japanese department stores, including Tobu, Hankyu, Takashimaya, Sogo, Kintetsu, Keio, Meitetsu Mitsukoshi, Marui Imai, Izutsuya, Hmayaya, and Fukuya locations.
- Senko Online Store (senko-online.com) Direct-to-consumer e-commerce platform launched in April 2018 offering the full range of Senko original and licensed brand home interior and bathroom products to Japanese consumers nationwide.
Quantifiable outcome
- 245 employees and ~50 exclusive domestic factories support nationwide production and distribution operations
- +2 more outcomes
Companies that use センコー（株）
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
センコー（株） technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
センコー（株） partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- NACSJ - Japan Nature Conservation Association (公益大賞法人 日本自然保護協会)minorSenko became a special member of the Japan Nature Conservation Association in April 2024. As part of its sustainability efforts, Senko donates a portion of sales revenue to support activities that protect rich natural environments, aligning with the company's SDGs initiatives.
- GSA Group (GSAグループ)minorGSA Group is the operating company for the student housing global investment strategy that Senko invested in through the TORANOTEC private investment trust. GSA Group operates purpose-built student accommodation (PBSA) facilities globally, emphasizing environmental sustainability and student well-being.
- Hydro Silver Titanium Project Partners (ハイドロ銀チタンで未来を作るプロジェクト)coreSenko participated as a collaborating company in the 'Creating the Future with Hydro Silver Titanium Project' press conference held in February 2017, developing and launching products incorporating Hydro Silver Titanium technology including slippers and other bathroom/lifestyle items. The project involves multiple companies developing products using the proprietary Hydro Silver Titanium material technology.
- CIXI Senko Interior Co., Ltd.coreOverseas related factory established in Cixi, China in August 2001, expanding Senko's manufacturing capabilities in China.
- Shanghai Senko Interior Co., Ltd.coreOverseas related factory established in Shanghai, China in October 1995, part of Senko's international manufacturing network.
- PT Trisenta Interior Manufacturing LtdcoreJoint venture company established in Indonesia in June 1993 as Senko's primary overseas manufacturing base for interior products. Serves as a key manufacturing partner supporting Senko's supply chain and production capacity.
Scale indicators5 records
Recent moves12 records
Expansion highlights4 records
センコー（株） competitors and assessment
Company assessmentDirect peers
- König Co., Ltd. Japanese manufacturer and retailer of rugs, carpets, and interior textiles operating directly operated specialty stores. Directly comparable to Senko's rug/carpet manufacturing heritage and home textile retail operations.
- Actus: Specialty home furnishings retailer offering rugs, lighting, furniture, and lifestyle interior goods with a design-led assortment. Comparable to Senko in the home furnishings retail vertical with an emphasis on curated, design-conscious home interior products.
- Francfranc (Bals Corporation): Lifestyle home interior and household goods retailer operating its own stores and concessions in Japanese department stores, with a design-led assortment covering bath, kitchen, and living categories. Closely comparable to Senko's BToL concept, target customer, and department store distribution strategy.
- Afternoon Tea Living (Sazaby League): Lifestyle brand and home interior retailer under Sazaby League, offering coordinated bath, kitchen, and living products in department stores and standalone locations. Closely comparable to Senko's BToL concept and licensed designer-brand-driven assortment.
- Marusho Industrial / Marusho Textile: Japanese manufacturer specializing in bath mats, rugs, and interior textile products with OEM manufacturing capability. Closely comparable to Senko's core product focus on bath mats, kitchen mats, and rugs, as well as its OEM contract manufacturing business.
- IDÉE (Hanju Design): Tokyo-based design-led home interior and furniture retailer offering curated lifestyle products with multiple sub-brands and a flagship Tokyo showroom. Comparable to Senko in offering design-conscious home interior goods through directly operated retail locations in Japan.
Broad incumbents
- Tokyu Hands / Hands: Lifestyle and household goods specialty retailer offering a broad assortment of bath, kitchen, and interior products across Japan. Comparable to Senko as a Japanese lifestyle/home interior goods retailer serving consumers seeking curated household items.
- MUJI (Ryohin Keikaku): Large Japanese home interior and lifestyle retailer with global store footprint, offering coordinated bath, kitchen, and living products. Comparable to Senko in the Japanese home interior goods category, though at much broader scale and price point.
- Nitori Holdings: Japan's largest home furnishings and interior retailer, operating both mass-market and specialty home textile/furniture lines across hundreds of stores and a strong e-commerce channel. Comparable to Senko as a Japanese home interior and household textile retailer serving consumers nationwide, though Nitori operates at much broader scale and price point.
- Loft (Seven & i Holdings): Specialty variety retailer operating stores in major Japanese cities and department stores, offering bath, kitchen, and lifestyle household goods. Comparable to Senko's department store concession presence and lifestyle home goods assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
センコー（株） social profiles
Digital presenceセンコー（株） financial estimates
Financial estimateRevenue estimate
Valuation estimate
センコー（株） leadership team
Management profileNumber of profiles
Profiles4 records
センコー（株） subsidiaries and ownership
Company hierarchySubsidiaries3 records
センコー（株） funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
センコー（株） M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about センコー（株）
What does センコー（株） do?
Senko Co., Ltd. manufactures, distributes, and retails home interior and bathroom textile products (bath mats, rugs, slippers, towels, roomwear, cushions, blankets, and kitchen accessories) under a portfolio of original lifestyle brands and licensed designer/character brands. The company sells directly to consumers through its BToL lifestyle shops in Japanese department stores and the senko-online.com e-commerce platform, while also providing OEM custom manufacturing services to corporate clients through its network of approximately 50 exclusive domestic factories and 3 overseas production facilities.
Is センコー（株） a public or private company?
センコー（株） is a private company. It is classified as family owned and is currently operating.
When was センコー（株） founded?
センコー（株） was founded in 1951. It employs 11 to 50 people.
Where is センコー（株） based?
センコー（株） is headquartered in Ono, Japan, in the Asia region.
How does センコー（株） make money?
Three revenue lines are on record. Product Sales (Wholesale & Retail) is the primary driver. The others are licensed Brand Products and OEM Manufacturing.
Who are センコー（株）'s main competitors?
Direct peers on record are König Co., Ltd., Actus, Francfranc (Bals Corporation), Afternoon Tea Living (Sazaby League), Marusho Industrial / Marusho Textile and IDÉE (Hanju Design). Broad incumbents are Tokyu Hands / Hands, MUJI (Ryohin Keikaku), Nitori Holdings and Loft (Seven & i Holdings).
Does センコー（株） have an API?
No public API is recorded for センコー（株）.
What industry is センコー（株） in?
センコー（株）'s product category is Home Interior & Bathroom Textiles. Its primary akta.pro industry code is IMAOAKAB, Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels), with a secondary code of IMAOAKAF, Table & Dining Textiles Manufacturing (Tablecloths/Napkins/Placemats/Runners). Its NAICS code is 44912 and its SIC code is 5700.