What Sensorium Theatre Inc does

Sensorium Theatre Inc is an Australian non-profit theatre company founded in 2010 and headquartered in Perth, Western Australia. It creates and tours original immersive multi-sensory theatrical productions designed specifically for children and young people with disabilities, including autism spectrum, complex or multiple disabilities, sensory impairment, and complex communication needs. The company's portfolio comprises five core productions (Wonderbox, Whoosh!, Oddysea, The Jub Jub Tree, and Hu木an) plus supporting programs: Sensory Rhymetime and Sensory Storytime for ages 0-8, a school residency program (typically 1-2 weeks), a professional learning program for artists, educators, therapists and carers, and commissions and consultancies for custom installations.

The underlying methodology combines tactile set design, live original music, visual projections, and sensory stimuli engaging all five senses, developed over 15+ years in close collaboration with Kenwick School (a government Level 4 Education Support School) where the company co-locates its Imaginarium workshop space. Productions are co-developed with cultural and educational partners including the National Museum of Singapore, The Artground Singapore, Perth Festival, and Australian universities. A free mobile app on iOS and Android provides pre-show preparation materials (social stories, videos, games, character introductions), and the online sensory story Busy Busy extends the platform into at-home and classroom use.

The company operates a fee-for-service model supplemented by philanthropic and government grants. Pricing for paid programs ranges from $750 for a single session to $6,000 for a 5-week Sensory Storytelling series, with subsidised rates for government schools funded by Channel 7 Telethon and Stan Perron Charitable Foundation. Professional development modules are priced at $2,500-$2,750 per 3-hour session. Distribution combines self-managed WA school tours, partnership with Performing Lines WA for national venue touring, direct bookings for sensory storytelling, and international touring to venues such as Sydney Opera House, Arts Centre Melbourne, Lincoln Center New York, and Singapore venues. The company reports having engaged over 3,500 children with disability across 40+ special education settings and 20+ theatre venues over the past five years, with major funding from Lotterywest, Creative Australia, Channel 7 Telethon, Stan Perron Charitable Foundation, and the WA Department of Local Government, Sport and Cultural Industries.

Name

Sensorium Theatre Inc

Legal name

Sensorium Theatre Inc

Website

https://sensoriumtheatre.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sensorium Theatre Inc is a Perth-based non-profit that creates and tours immersive multi-sensory theatre productions and storytelling programs for children and young people with disabilities across Australia and internationally.

Ownership category

akta.pro rank

Product category

Disability-Inclusive Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Other Performing Arts Companies (71119)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s & Youth Theatre (MPAGABAE)

akta.pro secondary industries

Community & Amateur Theatre (MPAGABAD), Inclusive Classroom Environment & Sensory-Friendly Design Support (EDAKABAJ), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Inclusive theatre services
• Multi-sensory performances
• Disability arts education
• Immersive children's theatre
• Accessible performing arts

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Development Services: Customised professional development workshops for artists, educators, therapists and carers delivered as 3-hour sessions with 2 performer-facilitators for groups up to 20 participants.
2. Sensory Storytelling Programs: Program-based pricing for sensory storytelling sessions for 0-8 year olds, delivered as 5-week series, 4-week series, or individual sessions to schools, libraries, and early intervention providers. Subsidised pricing available for government schools.
3. Theatre Performances and Residencies: Touring immersive multi-sensory theatre productions to schools and performing arts venues, with school residency periods of 1-2 weeks including set-up of specially designed immersive environments.
4. Commissions and Consultancies: Custom installation design and exploratory residencies for schools and venues undertaking themed work.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sensorium Theatre Inc produces and delivers immersive multi-sensory theatrical productions designed for children with disabilities, including autism spectrum disorder and sensory processing differences. The company creates original inclusive performances combining live acting, tactile objects, projection, sound, and interactive elements, and delivers these productions through schools, libraries, community venues, and dedicated theatre spaces in Perth, Western Australia.

Product overview

Sensorium Theatre Inc is an Australian disability-focused theatre company that creates custom-made sensory theatre experiences. Their portfolio includes five core theatre productions (Wonderbox, Whoosh!, Oddysea, The Jub Jub Tree, and Hu木an) designed specifically for young audiences with disabilities, offering multi-sensory experiences where audiences can see, hear, smell, touch, and taste the story. Supporting these productions are add-on modules including Professional Learning programs for artists and educators, School Residency Programs, and Sensory Storytelling sessions for early years. The company also offers digital resources including a digital app available on iOS and Android platforms, plus the online sensory story 'Busy Busy' to enhance audience preparation and engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Immersive Multi-Sensory Theatre Performances Original multi-sensory theatrical productions designed for audiences with disabilities, including autism spectrum disorder and sensory processing differences, integrating live acting, tactile, visual, auditory, and interactive elements. Delivered to schools, libraries, community venues, and dedicated theatre spaces for institutional and family audiences.
• Multi-Sensory Theatre Workshops and Education Programs Educational workshops and facilitated programs accompanying performances, providing schools, libraries, and community organizations with hands-on multi-sensory theatre experiences and inclusive arts practice for children with disabilities.
• Community and Outreach Performances Touring and outreach performances delivered to regional, remote, and underserved communities across Western Australia, extending inclusive multi-sensory theatre access beyond the Perth metropolitan area.

Quantifiable outcome

• Over 3,500 children with disability engaged in past five years
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, core and major.

• ECU (Edith Cowan University)minorStrategic or Co-development Partner · 1 January 2024Academic partnership for evaluation of Sensory Storytelling program. ECU conducted formal evaluation in 2018.
• Performing Lines WAcoreChannel Partner/ Reseller/ DistributorStrategic partnership where Performing Lines WA produces and tours Sensorium Theatre productions to theatres and performing arts venues nationally. Produced the 2025 Wonderbox national tour.
• Kenwick SchoolcoreStrategic or Co-development PartnerLong-term partnership since 2013 with government Level 4 Education Support School. Co-located 'The Imaginarium' workshop space on school grounds since 2017, enabling creative development and rehearsal directly with children with additional needs.
• The Artground (Singapore)majorStrategic or Co-development PartnerSingapore collaboration partner for Hutan production, inspired by National Museum of Singapore's William Farquhar Collection of Natural History Drawings.
• National Museum of SingaporemajorStrategic or Co-development PartnerCollaboration partner for Hutan production, providing cultural content inspiration through the William Farquhar Collection of Natural History Drawings.
• Perth FestivalmajorStrategic or Co-development PartnerPremier venue partner for Wonderbox premiere in March 2023.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Performing Lines WA: Core distribution partner that produces and tours Sensorium's work nationally. Comparable in touring infrastructure and non-profit performing arts operations, but a partner rather than a competitor.

Direct peers

• Polyglot Theatre: Melbourne-based children's theatre company known for immersive, participatory work for young audiences. Comparable in methodology emphasis on multi-sensory engagement and inclusive design.
• Spare Parts Puppet Theatre: Perth-based puppet theatre producing original work for children, including accessible and inclusive programming. Most direct geographic peer sharing the Perth/WA market and school channels.
• Windmill Theatre Co: Adelaide-based theatre company creating original work for children and young people, including inclusive productions. Closest Australian peer in scale, mission, and touring model.
• Oily Cart: London-based theatre company producing multi-sensory work for very young audiences and children with profound and multiple learning disabilities. The most direct international functional peer to Sensorium's methodology.
• Arena Theatre Company: Melbourne children's theatre company making original work for young audiences. Comparable in scale, Australian context, and touring model, with overlapping school residency programs.
• Terrapin Puppet Theatre: Hobart-based company producing original theatre for children and families, including work designed for audiences with additional needs. Comparable in non-profit scale, public funding mix, and Australian touring footprint.
• Patch Theatre Company: Adelaide-based company creating interactive theatre for children aged 4–12, including audiences with disability. Strong overlap in target audience, school programming, and Australian touring infrastructure.

Broad incumbents

• Sydney Opera House: Major Australian venue that has hosted Sensorium's Helpmann-nominated Oddysea and runs its own inclusive programming. Comparable in scale of inclusive programming though far broader in mission.
• Dovecot Theatre / Mind the Gap (UK): UK learning-disability performance company producing work with and for performers with learning disabilities. Comparable mission and stakeholder mix, broader portfolio and longer history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/sensoriumtheatre
• Facebookfacebook.com/sensoriumtheatre
• Instagraminstagram.com/sensoriumtheatre
• LinkedInlinkedin.com/company/sensorium-theatre-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensorium Theatre Inc