Sensuswine

What Sensuswine does

Sensus Şarap Butikleri (Sensus Wine & Food) is a privately-held Turkish wine boutique and restaurant chain founded in 2019 and headquartered in Istanbul. The company operates 13 locations across 9 major Turkish cities (Istanbul, Ankara, Eskişehir, Manisa, Konya, Antalya, Bursa, and İzmir), split between 7 dine-in restaurants and 6 retail wine boutiques. Its core offering combines a curated portfolio of Turkish boutique wines sourced from producers such as Arcadia, Barbare, Büyülübağ, Chateau Gali, Ma'adra, Paşaeli, Suvla, Doluca and Corvus with its own Yanık Ülke private-label wine brand spanning reds, whites, rosés and premium Mahzen/Grand Reserve lines. Complementing the wine program is a curated selection of regional Anatolian cheeses, charcuterie, olives, olive oil, honey, and jams sourced directly from local producers through seasonal tasting tours across 7 regions.

The business generates revenue through three streams: restaurant dine-in service (tasting menus, lunch menus, à la carte), retail wine and gourmet product sales at boutique stores, and franchise licensing fees paid by entrepreneurs opening new Sensus locations across Turkey. An e-commerce shop at sensuswine.com/shop extends product sales online. The company positions itself around the slogan 'İyi şarap pahalı olmak zorunda değildir!' (Good wine does not have to be expensive), targeting wine enthusiasts, price-conscious consumers, and supporters of local Turkish producers. Marketing is concentrated on Instagram (@sensuswinefood), the company website, and an online reservation system.

The technology footprint is minimal and undisclosed; the website is a WordPress-based content and e-commerce platform with no public APIs, integrations, or AI/ML capabilities. Ownership is private with no disclosed venture capital, private equity, or institutional investors. The company employs a small central team of 6 headquarters staff, with operational staffing handled at the store level.

Name

Sensuswine

Legal name

Sensus Şarap Butikleri

Website

https://sensuswine.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sensus Şarap Butikleri (Sensus Wine & Food) is a Turkish wine boutique and restaurant chain operating 13 locations across 9 cities, combining dine-in wine-and-cheese experiences, retail wine sales of its Yanık Ülke house brand and curated boutique producers, and a franchise model for nationwide expansion.

Ownership category

akta.pro rank

Product category

Wine Retail and Hospitality

NAICS

Beer, Wine, and Liquor Retailers (44532), Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Specialty Wine-Adjacent Food Stores (Cheese/Gourmet Pairings) (CRAHAGAK)

Keywords

• Wine retail
• Restaurant dining
• Turkish boutique wines
• Gourmet cheese
• Franchise operations

Headquarters

HQ city

Ankara

HQ country

Türkiye

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant and food service: Operating 7 restaurant locations offering Turkish wines paired with regional Anatolian cheeses, charcuterie, and cuisine. Revenue from dine-in service including tasting menus, lunch menus, and à la carte items.
2. Retail wine and gourmet product sales: 6 retail store locations selling wines, cheeses, cured meats, jams, honey, olives, and olive oil sourced directly from local Turkish producers.
3. Franchise fees: Offers franchise opportunities for entrepreneurs to open Sensus Wine boutique locations throughout Turkey.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sensuswine operates a hybrid wine boutique concept in Turkey combining 7 dine-in restaurants with 6 retail stores under the Sensus Şarap Butikleri brand. The company sells its own Yanık Ülke wine brand (reds, whites, rosés) alongside a curated selection of boutique Turkish wines from producers such as Arcadia, Barbare, Büyülübağ, Paşaeli, Suvla, Doluca, and Corvus, complemented by regional Anatolian cheeses, charcuterie, olives, honey, jams, and olive oil sourced directly from local producers. The business also runs an e-commerce shop, online reservation system, and offers a franchise program for Turkish expansion, with seasonal tasting tours conducted across 7 Turkish regions to source products directly from producers.

Product overview

Sensus Şarap Butikleri is a Turkish wine boutique and restaurant chain operating 13 locations (7 restaurants and 6 retail stores) across Turkey. The company promotes Turkish wines through its own Yanık Ülke brand (reds, whites, and rosé) and showcases boutique wines from Turkish producers. Complementing the wine offering is a curated selection of regional Turkish cheeses, charcuterie, olives, olive oil, honey, and jams sourced directly from local producers. The business operates under two concepts: restaurant (dine-in with full menu including tasting menus and lunch specials) and retail store (takeaway wine and gourmet food products). A franchise model is available for expansion. The company also publishes menus featuring cheese platters, appetizers, risottos, salads, bowls, pastas, pizzas, and desserts.

Differentiator

Problem solved

Functional benefit

Brands

• Yanık Ülke: The company's own wine brand featuring Cabernet Sauvignon, Merlot, Nerello Mascalese, Probus, Öküzgözü, Pinot Noir, Shiraz, and other varietals. Also includes sub-lines such as Yanık Ülke Mahzen (aged in American and French barrels) and Yanık Ülke Grand Reserve.

Products and services

• Yanık Ülke Wine Brand

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Corvus (Kavaklıdere premium line): Listed in Sensus's curated assortment as a Turkish boutique wine brand. Relevant as a supplier-side peer whose own DTC push could compete with Sensus's retail/boutique positioning in the same Turkish premium category.

Emerging players

• Suvla Wines: Gallipoli-based boutique Turkish winery listed among Sensus's curated producers. Comparable as a small Anatolian producer developing its own tasting experiences and DTC channels that may increasingly overlap with Sensus's hybrid model.
• Sevilen Winery: Turkish boutique winery that operates its own restaurant concept (e.g., Vineyards Restaurant) and is sold through Sensus boutiques. Comparable as a hybrid boutique producer with restaurant/retail arms that competes for the same niche wine-and-Anatolian-cuisine consumer.
• Paşaeli Winery: Boutique Turkish winery from the Urla/İzmir region that is part of Sensus's curated portfolio and increasingly invests in tasting-room and DTC experiences. Comparable as a smaller, design-forward boutique wine brand pursuing restaurant/retail experiences that overlap with Sensus's premium dining and bottle-sale format.

Direct peers

• Macro Center: Turkish specialty gourmet retailer (operated by Migros) stocking premium wines, cheeses, charcuterie, and Anatolian delicacies. Closely comparable as a multi-store specialty food and wine retail concept targeting the same upper-middle-class Turkish consumer interested in curated gourmet assortments.
• Vinkara: Turkish boutique winery producing Anatolian varietals with its own tasting rooms, restaurants, and wine bar concepts in Istanbul. Closely comparable hybrid model — own vineyards, own-brand wines, and own dine-in/retail locations — operating in the same Turkish boutique wine-and-food space.

Broad incumbents

• Migros Turkey: Leading Turkish organized grocery chain with broad wine and gourmet food selection. Comparable as a mass-market retail competitor that undercuts boutique wine specialists on price for non-boutique SKUs and dominates shelf space for everyday Turkish wine buyers.
• CarrefourSA: Major Turkish hypermarket and online grocery chain with a sizeable wine and gourmet food assortment. Comparable as a broad-line retail channel where Turkish consumers also purchase wine and cheese/charcuterie, putting competitive pressure on Sensus's assortment and pricing.
• Kavaklıdere Winery: Turkey's oldest and largest wine producer with its own wine shops, restaurants, and tasting experiences across the country. Highly comparable as both an upstream supplier of wines that Sensus carries and a downstream retail/dining operator in the same Turkish boutique wine category.
• Doluca Winery: One of Turkey's largest wineries, listed among Sensus's curated boutique portfolio, and operates its own hospitality and retail concepts. Comparable as a major incumbent that competes for Turkish boutique-wine consumer attention through both DTC and traditional retail channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sensuswinefood
• LinkedInlinkedin.com/company/sensuswine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensuswine