Name

SEN SYSTEMS

Legal name

SEN SYSTEMS

Website

https://sensystems.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

IT Equipment & Consumer Electronics Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Office Equipment Merchant Wholesalers (42342), Electronics and Appliance Retailers (4492)

SIC

Computer & Office Equipment (3570), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG)

akta.pro secondary industries

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK), Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH)

Keywords

• IT equipment distribution
• Home appliance retail
• Office furniture supply
• Computer maintenance services
• Printed communication supports

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales - IT Equipment: Sale of computers, tablets, peripherals, printers, and IT consumables including ink cartridges and toner. Products sold include HP cartridges, Canon toners, Apple devices (iMac, iPad, iPod), keyboards, mice, speakers, and Brother printers.
2. Product Sales - Home Appliances: Sale of household appliances including washing machines, refrigerators, freezers, dishwashers, microwaves, coffee machines, kettles, vacuum cleaners, cookers, air conditioning units, and water heaters.
3. Product Sales - Office Furniture: Sale of office and home furniture including office desks, chairs, storage units, and bedroom furniture.
4. Communication Support Products: Sale of printed materials including business cards, flyers, brochures, banners, roll-ups, agendas, calendars, promotional items, vehicle branding, signage, and custom graphic design services.
5. IT Services: Professional services including software installation, computer repair, virus removal, data recovery, network setup, and computer cleaning/maintenance.
6. Maintenance Services: Maintenance services for furniture and home appliances.
7. Security Systems: Supply and installation of surveillance camera systems for homes and businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

SEN SYSTEMS distributes IT equipment (computers, tablets, peripherals, printers, and consumables such as HP ink and Canon toner cartridges), home appliances (washing machines, refrigerators, cookers, AC units, kettles, vacuum cleaners), office and household furniture, telecom items, and printed communication supports (business cards, flyers, banners, vehicle branding, signage). The company also provides related services including computer maintenance (internet setup, data recovery, virus removal, OS installation, repairs), software installation, graphic design, stock management, furniture maintenance, and surveillance camera supply and installation. Sales and ordering are conducted through an Odoo-powered e-commerce storefront, direct phone/email contact, and a physical showroom in Dakar.

Product overview

SEN SYSTEMS is a Senegal-based technology company with over 10 years of experience, distributing IT equipment, home appliances, office furniture, and communication supports. The company operates as a multi-category e-commerce platform powered by Odoo, offering both products and services. The product portfolio includes computer hardware (HP and Canon ink/toner cartridges, Apple devices including iMac, iPad, iPod, wireless keyboards and mice, Brother printers, Bose speakers, external hard drives, monitors, and networking equipment), telecom products (antennas, batteries, fibers), office and home furniture, and home appliances. The services division provides computer maintenance (internet installation, data recovery, virus removal, OS installation, repairs), software installation, graphic design, stock management, furniture maintenance, and security camera installation. The company primarily serves small to medium-sized businesses and individual consumers in Senegal, with physical presence in Dakar at Boulevard Dial DIOP.

Differentiator

Problem solved

Functional benefit

Products and services

• Computer Maintenance Services IT maintenance services for individual and business customers including internet box setup (Livebox, Freebox, Bbox, SFR), data recovery, virus and spyware removal, operating system installation (Windows, Linux, Mac OS), computer and smartphone repair, and physical and software cleaning.
• Stock Management Services Inventory and stock management services for businesses.
• Software Installation Services Professional software installation services for individual and business customers.
• Graphic Design Services Graphic design and visual communication services for businesses and individuals.
• Furniture Maintenance Services Installation and maintenance services for office and home furniture sold by the company.
• Home Appliances Home appliances including washing machines, dryers, refrigerators, freezers, dishwashers, cookers, built-in ovens, microwaves, split AC units, coffee machines, kettles, water heaters, vacuum cleaners, and irons, offered with maintenance services for individual households.
• Security Camera Supply and Installation Supply and installation of surveillance camera systems for homes and businesses.
• Office and Home Furniture Office and home furniture including office desks, chairs, storage units, bedroom furniture, and other home furniture items sold to businesses and households.
• Communication Supports Printed communication materials including business cards, flyers, brochures, roll-ups, banners, agendas, calendars, promotional items, logos and graphic charters, vehicle branding, signage, signs and totems.
• Telecom Products Telecom equipment and consumables including antennas, batteries, fibers, and other telecom consumables.
• HP Ink and Toner Cartridges HP branded ink and toner cartridges for HP printer models, available in black, cyan, magenta, yellow, and blue variants (CF 400 A, CF 203 A, CF 410 A, CF 413 A, CF 412 A, CF 411 A, 415 A W Series).
• Canon Copier Toners (C-EXV 54 Series) Canon C-EXV 54 series toner cartridges for photocopiers, available in black, cyan, magenta, and yellow.
• Bose Mini Bluetooth Speaker Portable Bluetooth speaker from Bose, priced at 376.55 EUR, sold through the company e-commerce storefront.
• Apple iMac Apple iMac all-in-one desktop computer, priced at 4,267.05 EUR.
• Apple iPad Mini Apple iPad Mini tablet device sold through the e-commerce storefront.
• Apple iPad Pro with Retina Display Apple iPad Pro with Retina display tablet device, priced at 1,143.37 EUR.
• Apple iPod Apple iPod portable music player sold through the e-commerce storefront.
• Apple Wireless Keyboard Wireless keyboard designed for Apple devices, sold through the e-commerce storefront.
• Wireless Mouse Wireless computer mouse sold through the e-commerce storefront.
• Standard In-Ear Headphones Standard in-ear headphones sold through the e-commerce storefront.
• Brother MFC-L2740DW Printer Brother multifunction printer with printing, scanning, copying, and fax capabilities, priced at 718.46 EUR.
• External Hard Drives External hard disk drives for computer data storage sold through the e-commerce storefront.
• Computer Screens and Monitors Computer screens and monitors for desktop setups sold through the e-commerce storefront.
• Laptops Laptop computers sold through the e-commerce storefront.
• Servers Server computers for business networks sold through the e-commerce storefront.
• Network Equipment Network equipment and accessories sold through the e-commerce storefront.
• Computer Components Computer components and parts sold through the e-commerce storefront.

Quantifiable outcome

• Instant setup with satisfaction or refund guarantee

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OdoocoreTechnology or IntegrationSEN SYSTEMS uses Odoo as its e-commerce platform powering the company website and online shop. Odoo is an open-source e-commerce and business management software platform that handles the company's online storefront, product catalog, and sales operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sen-systems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEN SYSTEMS