Seongnam Football Club
- Company typePrivate
- Founded2014
- HeadquartersSeongnam, South Korea
- Headcount1–10
- GTM typeB2C
- OfferingServices
Seongnam Football Club firmographics
Firmographics- Name
- Seongnam Football Club
- Legal name
- 주식회사 성남시민프로축구단
- Website
- https://seongnamfc.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Seongnam Football Club industry classification
Industry- Product category
- Professional Football Club / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (459110)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
- akta.pro secondary industries
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)
Keywords
Where Seongnam Football Club is headquartered
LocationHeadquarters
- HQ city
- Seongnam
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
Seongnam Football Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others, Supply Chain
Revenue model
- Ticket Sales: Revenue from individual match tickets across various seating categories (VIP, W-zone, E-zone, Black Zone) priced from 1,000 KRW to 30,000 KRW depending on category and age group.
- Membership (Season Tickets): Tiered membership packages (S, F, C) generating annual recurring revenue. Membership S offers VIP designated seating at 400,000 KRW; Membership F provides W/Black Zone seating at 150,000 KRW; Membership C offers discounted advance tickets at 50,000 KRW.
- Merchandise Sales: Online store (shopsfc.com) selling official merchandise including uniforms, collaborative MD products (e.g., Hello Kabot collaboration), and fan accessories.
- Sponsorship: Partnership agreements with local businesses, kit supplier Umbro, and title sponsors generating commercial revenue.
- Escort Seats: Premium escort seat experiences offered as a special ticket category with exclusive access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership S (VIP Designated Seating) |
| Subscription | Annual | Membership F (W/Black Zone Designated Seating) |
| Subscription | Annual | Membership C (Discounted Advance Booking) |
| Unit Pricing | Pay-as-you-go | Individual Match Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Seongnam Football Club product offering
Product offeringCore offering
Seongnam Football Club operates as a professional K League 2 football franchise delivering live football match experiences, fan engagement, and community programs. Its principal commercial offerings are tiered match tickets and three-tier annual fan memberships (S, F, C), supplemented by official merchandise sales through an online store and corporate sponsorship deals. The club also runs a structured youth development academy (U12, U15, U18) and various community engagement initiatives.
Product overview
Seongnam Football Club operates as a professional K-League 2 football club offering a comprehensive portfolio of products and services centered around matchday experiences, fan memberships, and community engagement. The core offering includes match tickets across multiple seating categories (VIP, W Zone, E Zone, Black Zone) and three-tiered membership programs (S, F, C) providing designated seating and various benefits. The club's merchandise division sells official products including collaborative items through its MD Shop. Beyond match operations, Seongnam FC runs extensive CSR programs including youth academy development (U12/U15/U18), school visit programs (까치함께), early childhood sports activities (까오야 놀자), inclusive football initiatives (모두의 축구장, 유니파이드컵), women's football clinics (축구학개론), and a local business partnership initiative (까치둥지).
Differentiator
Problem solved
Functional benefit
Products and services
- Membership S (멤버십 S) — VIP Designated Seating Annual subscription membership granting fans a VIP designated seat for the full season at Tancheon Stadium, plus exclusive benefits including complimentary uniform, commemorative package, VIP lounge access, priority participation in club pitch programs, and partner discounts. Priced at 400,000 KRW per season (380,000 KRW for returning members). Limited to 50 members. For high-engagement dedicated supporters seeking premium matchday experiences.
- Membership F (멤버십 F) — W/Black Zone Designated Seating Annual subscription membership granting fans a designated seat in the W or Black Zone for the full season, with a 50% uniform discount. Priced at 150,000 KRW for adults/youth and 30,000 KRW for children. For season-long recurring supporters seeking guaranteed seating and value-added uniform benefits.
- Membership C (멤버십 C) — Discounted Advance Booking Annual subscription membership providing 5,000 KRW discount per match on advance ticket bookings (up to 5 tickets per account; discount applies to 1 adult). Priced at 50,000 KRW for adults/youth and 15,000 KRW for children. For recurring fans who want advance-booking savings without a designated seat.
- Match Tickets (경기 티켓) Single-match admission tickets with tiered pricing by seating category (VIP, W Zone, E Zone, Black Zone, Sky Table, Sky Deck) and audience segment (adult, youth, child, toddler). Sold via the official website, Interpark platform, and stadium box office. For individual fans and families attending individual K League 2 home matches.
- Escort Seats (에스코트석) Special ticket category allowing fans (often children) to escort players onto the field before matches for an exclusive matchday experience. Sold as a premium transaction through the official ticketing platform. For families and young fans seeking unique on-pitch experiences.
- MD Shop — Official Online Merchandise Store (MD 스토어) Official online merchandise store (shopsfc.com) selling team uniforms (home, away, goalkeeper), collaborative MD products, and fan accessories. For fans, supporters, and collectors of licensed club merchandise.
- Hello Kabot Collaboration MD (헬로카봇 콜라보 MD) Limited collaboration merchandise line featuring 'Hello Kabot' (헬로카봇) cartoon characters on Seongnam FC uniforms and 11 related product types. Distributed via the official online merchandise store. For fans and family audiences seeking character-branded licensed club products.
- Seongnam FC Youth Academy (성남FC 유소년 아카데미 — U12, U15, U18) Structured youth player development program offering professional coaching and training for U12, U15, and U18 age groups at dedicated facilities (Seongnam FC Clubhouse and an off-site Gwangju branch operated by Run & Run Education). For aspiring young footballers and their parents/guardians seeking professional development and a pathway into senior football.
Quantifiable outcome
- K League 2 2025 Regular Season 5th Place with Playoff Qualification
- +1 more outcomes
Companies that use Seongnam Football Club
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Seongnam Football Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Seongnam Football Club partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, major and minor.
- 성남시 (Seongnam City Government)flagshipCity government as the primary civic partner supporting the citizen-owned football club model. Provides municipal support for club operations, stadium facilities, and community programs.
- NH농협은행 (NH Nonghyup Bank)majorNamed sponsor (하나은행) for K League 2 and Korea Cup competitions. Major financial partner providing title sponsorship for league naming rights and club support.
- UmbroflagshipOfficial kit supplier providing match uniforms and training gear. Long-term partnership ensuring quality sports apparel for all teams.
- GI MSOmajorPartnership agreement signed in July 2026 for collaborative initiatives. Formal cooperation ceremony held during the Busan match.
- 현대그린푸드 (Hyundai Green Food)minorFood service partner for club operations including stadium concessions and player nutrition.
- ASO SPORTminorSports equipment and apparel partner.
- 세븐일레븐 (7-Eleven)minorConvenience store partner for merchandise distribution and promotional activities.
- 성남시상권활성화재단 (Seongnam City Commerce Revival Foundation)majorBusiness agreement for local economic development and win-win cooperation. Part of the Kachidoki Nest program supporting local small businesses.
- 성남시축구협회 (Seongnam Football Association)majorCollaboration for football development and local football ecosystem strengthening.
- (주) 오투인터내셔널minorCorporate sponsor partnership for CSR and community programs.
- K LeagueflagshipLeague membership enabling participation in K League 2 professional competition. Provides structured competition framework and league-wide marketing.
- 분당베스트병원minorMedical services partner for player healthcare and rehabilitation support.
- 성남FC 광주아카데미 (Gwangju Academy)minorOff-site youth football academy operated by Run & Run Education at indoor facilities in Gwangju.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Seongnam Football Club competitors and assessment
Company assessmentDirect peers
- Gimpo FC: K League 2 club with similar tier-2 scale and metropolitan Gyeonggi-area catchment, providing direct on-pitch and commercial comparison.
- Ansan Greeners FC: K League 2 club in Gyeonggi Province with comparable scale, community programming emphasis, and revenue profile.
- Seoul E-Land FC: K League 2 club competing in the same Seoul metro sponsorship and fan pool as Seongnam; similar membership-driven ticketing model.
- Suwon FC: K League 2 club based in the same Seoul Capital Area as Seongnam; competes for regional fans, sponsors, and players, with similar stadium capacity profile.
- Daejeon Citizen FC: Citizen-owned K League 2 club with city government backing — the most structurally similar peer to Seongnam FC in governance model, community programming, and revenue mix.
- Busan IPark: K League 2 club with large metropolitan fan base, modern facilities, and similar tier-2 commercial economics. Direct competitor on the pitch and for sponsorship visibility.
- Anyang FC: K League 2 club in the Gyeonggi region with comparable scale, fan base size, and second-tier commercial economics.
- Bucheon FC 1995: K League 2 club in the Seoul metropolitan area; comparable tier, stadium capacity, and revenue structure.
Broad incumbents
- Incheon United: Established K League 1/2 club in the same Seoul metropolitan region; a larger incumbent that competes for regional brand visibility and corporate sponsors.
Others
- K League: The governing professional football league of which Seongnam FC is a member; defines the competition framework, broadcasting distribution, and league-wide marketing that shape Seongnam's commercial upside.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Seongnam Football Club social profiles
Digital presenceSeongnam Football Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seongnam Football Club leadership team
Management profileNumber of profiles
Profiles4 records
Seongnam Football Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seongnam Football Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seongnam Football Club
What does Seongnam Football Club do?
Seongnam Football Club operates as a professional K League 2 football franchise delivering live football match experiences, fan engagement, and community programs. Its principal commercial offerings are tiered match tickets and three-tier annual fan memberships (S, F, C), supplemented by official merchandise sales through an online store and corporate sponsorship deals. The club also runs a structured youth development academy (U12, U15, U18) and various community engagement initiatives.
Is Seongnam Football Club a public or private company?
Seongnam Football Club is a private company. It is classified as state government owned and is currently operating.
When was Seongnam Football Club founded?
Seongnam Football Club was founded in 2014. It employs 1 to 10 people.
Where is Seongnam Football Club based?
Seongnam Football Club is headquartered in Seongnam, South Korea, in the Asia region.
How does Seongnam Football Club make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are membership (Season Tickets), merchandise Sales, sponsorship and escort Seats.
Who are Seongnam Football Club's main competitors?
Direct peers on record are Gimpo FC, Ansan Greeners FC, Seoul E-Land FC, Suwon FC, Daejeon Citizen FC, Busan IPark, Anyang FC and Bucheon FC 1995. Incheon United is listed as a broad incumbent. K League is listed as an others.
Does Seongnam Football Club have an API?
No public API is recorded for Seongnam Football Club.
What industry is Seongnam Football Club in?
Seongnam Football Club's product category is Professional Football Club / Sports Entertainment. Its primary akta.pro industry code is MPAGAMAB, Team Sports Matches (Club & National), with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.