ASURANSI JIWA SEQUIS LIFE, PT

What ASURANSI JIWA SEQUIS LIFE, PT does

PT Asuransi Jiwa Sequis Life is an Indonesian life insurance company headquartered in Jakarta and licensed and supervised by OJK (Indonesia's Financial Services Authority). The company traces its operating history to 1984, when it was established as PT Universal Life Indonesia under the Gunung Sewu group; it partnered with New York Life in 1992 (operating as Sewu New York Life) before acquiring full local control in 2003 and rebranding as Sequis Life. It sells individual and family life insurance products including whole life, endowment, term life, education plans, investment-linked products, pension plans, and health/critical illness coverage, supplemented by modular add-on riders such as Payor Benefit and Total Permanent Disability.

Sequis distributes through a hybrid model: a 7,950+ professional marketing (agency) force, proprietary digital channels (Sequis App, Sequis PRO) for self-service and direct sales, and bancassurance partnerships. The company also offers value-added services such as Sequis Signature Services for premium-segment customers and integrated telemedicine access, positioning it as a traditional life insurer evolving toward a broader financial protection and health ecosystem. As of December 2024, Sequis reported approximately Rp19 trillion in total assets and more than 398,000 active policies, serving a mass-retail Indonesian customer base with no single large institutional anchor.

The core business model is classic life insurance underwriting and investment: Sequis collects recurring premiums from a large distributed retail base, invests those premiums to build the Rp19 trillion asset base, and pays out claims, benefits, and surrenders against that asset pool. Its revenue drivers are therefore premium volume, product mix (higher-margin investment-linked and health riders vs. commodity term life), agent productivity, and bancassurance partner throughput. Strategic direction is signalled by the expansion of digital self-service and ecosystem partnerships, but specific premium income, profitability, and growth-rate data are not disclosed in the available source material.

Name

ASURANSI JIWA SEQUIS LIFE, PT

Legal name

PT Asuransi Jiwa Sequis Life

Website

https://sequislife.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

PT Asuransi Jiwa Sequis Life is a Jakarta-based, OJK-licensed Indonesian life insurer founded in 1984, serving more than 398,000 active policyholders through a 7,950+ agent force plus digital and bancassurance channels, with Rp19 trillion in total assets as of December 2024.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Whole Life / UL Policy Riders & Add-ons (e.g., Waiver of Premium, Accidental Death, Child Term, LTC/Chronic Illness) (FSAIABAK)

akta.pro secondary industry

Term Life Insurance Riders & Add-Ons (e.g., Waiver of Premium, Child Term, Accelerated Death Benefit) (FSAIAAAK)

Keywords

• Life insurance
• Health insurance
• Insurance underwriting
• Group insurance
• Education insurance

Headquarters

HQ city

Jakarta, Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Life Insurance Premiums: Recurring premium payments from individual and group life insurance policies, including term life, whole life, endowment, and investment-linked products.
2. Health Insurance Premiums: Premium revenue from health and hospitalization insurance products, including critical illness protection and hospital rider plans.
3. Investment-Linked Products: Unit-linked insurance products combining protection with investment features through Sequislinq Path Protector.
4. Pension Fund Products: Retirement life plan products such as Sequis Q Heritage Income Protector for pension accumulation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

PT Asuransi Jiwa Sequis Life is an Indonesian life and health insurance carrier that underwrites and distributes individual and group insurance products, including whole life, term life, endowment, education plans, investment-linked, pension, health, and critical illness protection. It supplements policies with rider options, premium concierge services (Sequis Signature Services), telemedicine access, and wellness benefits. Products are sold through licensed agents, bancassurance partners, and digital platforms (Sequis App, Sequis PRO) to individual consumers and corporate clients.

Product overview

PT Asuransi Jiwa Sequis Life operates as a life and health insurance company offering a comprehensive portfolio of products organized across five main categories: Life Insurance (including whole life, endowment, and term life products with various rider options), Education Insurance (Sequis Eduplan, Global EduPlan, and Study Plan), Investment-Linked Protection (Sequislinq Path Protector), Pension/Dana Pensiun (Sequis Q Heritage Income Protector), and Health Insurance & Critical Illness Protection. The company distributes through agency and digital channels, serving both individual and group/corporate clients. Additional service platforms include Sequis App (mobile policy management), Sequis PRO (agent portal), Telemedicine services, and Sequis Signature Services for premium clients. The product architecture combines core insurance products with modular rider add-ons that can be attached to base policies for enhanced coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Asuransi Millenium Gold Plus Rupiah Endowment insurance product denominated in Rupiah, designed for individual policyholders seeking combined protection and savings.
• Q Smart Life Insurance Whole life insurance providing lifelong protection with a savings component for individual policyholders.
• Q Smart Life New Gen Insurance Whole life insurance variant tailored for a younger generation of individual policyholders.
• Q Smart Lite Insurance Lighter whole life insurance option offering simplified lifelong protection for individuals.
• Sequis Health Protection Insurance Health insurance product covering medical costs for individual policyholders.
• Sequis Super Protector Insurance Endowment insurance product providing savings-linked protection for individual customers.
• Sequis Term Life Plus Insurance Term life insurance providing death benefit protection over a defined period for individuals.
• Asuransi Sequis Eduplan Education insurance plan designed to fund children's schooling costs for parents and families.
• Sequis Eduplan Insurance Education insurance plan providing tuition funding for policyholders' children.
• Sequis Global EduPlan Insurance Education insurance plan designed for families planning international or overseas schooling expenses.
• Sequis Study Plan Insurance Education insurance plan structured to provide scheduled payouts aligned with stages of a child's education.
• Sequislinq Path Protector Insurance Investment-linked insurance combining protection cover with investment fund exposure for individual policyholders.
• Sequis Q Heritage Income Protector Insurance Pension-style insurance providing income protection and legacy planning benefits for individual policyholders.
• Sequis Critical Care Plus Critical illness insurance providing lump-sum benefits upon diagnosis of covered conditions for individual policyholders.
• Sequis SOFI Critical Premiere Critical illness insurance product with enhanced coverage terms for individual customers.
• Sequis SOFI Critical Infinity Critical illness insurance product providing extended/expanded coverage for individual policyholders.
• Sequis Signature Services Premium concierge and lifestyle service tier providing enhanced support and benefits for individual customers with qualifying policies.
• Group/Corporate Insurance Solutions Group life and health insurance solutions sold to Indonesian companies and institutions for employee benefits programs.

Quantifiable outcome

• Total assets of Rp19 trillion as of December 2024
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BNI Life Insurance: Bank-affiliated Indonesian life insurer with strong bancassurance distribution through BNI. Directly comparable to Sequis Life in leveraging banking partnerships for group and individual life distribution.
• PT Manulife Indonesia: Indonesian life insurer offering term life, whole life, unit-linked, education, and pension plans through agency and bancassurance. Direct competitor with overlapping product portfolio and distribution model.
• PT Sun Life Financial Indonesia: Multinational-affiliated Indonesian life insurer offering individual life, health, education, and retirement products through agency and bancassurance. Direct peer in product breadth and customer segments.
• PT AIA Financial (AIA Indonesia): Major Indonesian life insurer with a broad portfolio of life, health, accident, and unit-linked products, distributed via agency, bancassurance, and digital channels. Direct competitor with similar scale and customer base as Sequis Life.
• PT Great Eastern Life Indonesia: Indonesian life insurer with individual and group life, health, and investment-linked products distributed via agency and partnerships. Comparable to Sequis Life in scope of life and health offerings.
• PT Prudential Life Assurance (Prudential Indonesia): One of the largest life insurers in Indonesia, offering individual life, health, and investment-linked products through a large agency force and bancassurance. Directly comparable to Sequis Life in product mix, distribution model, and target customer segments.
• FWD Life Indonesia: Digital-first Indonesian life insurer offering life, health, and investment-linked products with strong agency and bancassurance channels. Comparable to Sequis Life in product mix and dual agency/digital GTM motion.
• PT AXA Mandiri Financial Services: Joint venture between AXA and Bank Mandiri offering life insurance products heavily distributed through bancassurance. Comparable to Sequis Life's bancassurance arm and group/employee benefit offerings.
• PT Allianz Life Insurance Indonesia: Multinational-affiliated Indonesian life insurer offering individual life, health, and savings products through agency and bancassurance. Comparable in product breadth and target segments to Sequis Life.
• PT Astra Life: Indonesian life insurer offering individual life, health, and unit-linked products, with strong distribution ties to the Astra group ecosystem. Comparable to Sequis Life in combining group-affiliated reach with multi-channel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asuransi-jiwa-sequis-life-pt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASURANSI JIWA SEQUIS LIFE, PT