PT Asuransi Jiwa Sequis Life

What PT Asuransi Jiwa Sequis Life does

PT Asuransi Jiwa Sequis Life is an Indonesia-licensed life insurance company headquartered in Jakarta and operating under the supervision of the Financial Services Authority (OJK). Founded in 1984 as PT Universal Life Indonesia under the Gunung Sewu group, the company was renamed Sewu New York Life in 1992 following a joint venture with New York Life, and in 2003 it became fully Indonesian-owned under its current Sequis Life brand. As of December 2024 the company reported total assets of approximately Rp19 trillion (~$1.2 billion USD) and a base of 398,000+ active policies, positioning it as a mid-tier player in the Indonesian life insurance market.

The company offers a full suite of life insurance products spanning whole life, term life, endowment, unit-linked investment-linked, education plans, health insurance, critical illness, accident riders, group/employee benefits, and credit life. Its operating architecture combines a 7,950+ strong professional marketing (agency) force, bancassurance partnerships, and digital channels including the Sequis App for policyholders and Sequis PRO for agents. Complementary sub-brands — Sequis Eduplan, Sequis Care (telemedicine), Super You, and Sequis Signature Services — extend the offering into education financing and adjacent health services. Asset management is conducted through subsidiary PT Sequis Aset Manajemen, supporting unit-linked and investment-linked product lines.

Sequis generates revenue primarily through insurance premiums (individual and group), investment income on the policyholder and shareholder float backed by Rp19 trillion in assets, and fees from unit-linked and asset management products. Distribution is multi-channel, with the agency force as the primary engine supplemented by bancassurance and digital self-service. The reported corporate headcount (51-100) reflects direct employees, distinct from the much larger 7,950+ agent distribution network. The customer base is highly fragmented across individual retail policyholders, with a secondary corporate group/employee benefits segment. No AI/ML capabilities, patents, or research disclosures are evident in the available data, and no funding rounds or M&A activity beyond the 2003 buyout of New York Life's stake are disclosed.

Name

PT Asuransi Jiwa Sequis Life

Legal name

PT Asuransi Jiwa Sequis Life

Website

https://sequislife.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

PT Asuransi Jiwa Sequis Life is a Jakarta-based, OJK-regulated Indonesian life insurer offering whole life, term, endowment, unit-linked, health, education, and group insurance products to individual and corporate customers via a 7,950+ agent force and digital channels.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Non-Participating Whole Life Insurance (FSAIABAJ), Group Whole Life (Limited/Continuous Pay) (FSAIADAE), Group Universal Life (GUL) (FSAIADAC), Long-Term Disability (LTD) Insurance (FSAIAIAD)

Keywords

• Life insurance
• Health insurance
• Education insurance
• Investment-linked insurance
• Group employee benefits

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Life Insurance Premiums: Recurring premium payments from individual and group life insurance policies including term life, whole life, endowment, and unit-linked products. Premiums form the primary revenue stream with policyholders paying according to selected coverage and payment frequency.
2. Health Insurance Premiums: Recurring premium revenue from health and hospitalization insurance products covering medical expenses, critical illness protection, and healthcare rider benefits.
3. Investment-Linked Products: Revenue from unit-linked insurance products combining protection with investment features, where policyholders allocate premiums to investment funds managed by Sequis Asset Management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

PT Asuransi Jiwa Sequis Life is an Indonesian life and health insurer offering a comprehensive portfolio of individual and group insurance products including whole life, term life, endowment, education, critical illness, and investment-linked plans, alongside group employee benefit and credit life solutions. Distribution is delivered through a 7,950+ strong professional marketing/agency force, bancassurance partnerships, and digital self-service channels (Sequis App and Sequis PRO).

Product overview

PT Asuransi Jiwa Sequis Life operates as a life and health insurance company offering a comprehensive portfolio of individual and group insurance solutions distributed through agent and digital channels. The core product architecture consists of life insurance products (whole life, term life, endowment), education insurance plans (Sequis Eduplan series), health and hospitalization insurance, critical illness protection, accident riders, and investment-linked products. The company also provides group/corporate solutions including Employee Benefit and Credit Life. Digital service offerings include the Sequis App (customer-facing mobile application), Sequis PRO (agent platform), Solution Finder, financial calculators, and telemedicine services. The product structure combines core insurance products with modular add-on riders allowing customization of coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Sequis App: Mobile application for Sequis Life customers to access insurance services
• Sequis PRO
• Sequis Signature Services
• Sequis Care
• Sequis Eduplan
• Super You

Products and services

• Q Smart Life Insurance Whole life insurance product offering comprehensive life protection with savings components for individual consumers seeking lifelong coverage.
• Q Smart Life New Gen Insurance Next-generation whole life insurance product with enhanced coverage features for individual policyholders.
• Q Smart Lite Insurance Streamlined whole life insurance product with essential coverage features, positioned for individual consumers seeking a simplified solution.
• Sequis Term Life Plus Insurance Term life insurance product providing protection for a specified period with competitive premiums for individual policyholders.
• Sequis Super Protector Insurance Endowment insurance product combining life protection with savings accumulation for individual consumers.
• Asuransi Millenium Gold Plus Rupiah Endowment insurance product denominated in Rupiah combining savings and life protection benefits.
• Sequislinq Path Protector Investment-linked protection product combining insurance coverage with investment components; the investment portion is managed by related entity Sequis Asset Management.
• Sequis Q Heritage Income Protector Retirement-focused life insurance product designed to provide income protection during retirement years for individual consumers.
• Sequis Eduplan Insurance Education-focused insurance product securing funds for children's educational planning for individual consumers.
• Sequis Global EduPlan Insurance Education insurance product providing coverage for international/global educational opportunities for policyholders' children.
• Sequis Study Plan Insurance Study plan insurance product designed to support educational funding objectives for parents and students.
• Sequis Health Protection Health insurance product providing protection against medical expenses and hospitalization for individual consumers.
• Sequis Critical Care Plus Critical illness insurance product providing lump-sum benefits upon diagnosis of specified critical diseases.
• Sequis System and Organ Function Insurance - SOFI Critical Premiere System and organ function insurance covering critical conditions affecting major body systems and organs.
• Sequis System and Organ Function Insurance - SOFI Critical Infinity Comprehensive system and organ function insurance with extensive critical illness coverage for individuals.
• Employee Benefit Group insurance solution for corporate clients providing life and health protection coverage for employees as part of employee benefit programs.
• Credit Life Credit life insurance product protecting borrowers and lenders in loan arrangements, typically distributed through financial institutions.
• Sequis App Mobile application enabling policyholders to access insurance services, manage their policies, and reach customer support digitally.
• Sequis PRO Professional digital platform for insurance agents and financial advisors to manage sales pipelines, client relationships, and policy servicing.
• Layanan Telemedicine (Telemedicine Service) Telemedicine service providing virtual medical consultations for Sequis Life policyholders as a value-added service.
• Sequis Signature Services Premium service package offering enhanced customer experience and exclusive benefits, including access to a curated signature hospital network for cashless treatment.
• Wellness Benefit Health and wellness program providing additional health-related benefits to support policyholders' wellbeing.
• Kalkulator Keuangan (Financial Calculator) Online financial calculator tool helping prospective customers assess insurance and financial planning needs.
• Solution Finder Digital tool assisting customers in finding appropriate insurance solutions based on their needs and circumstances.

Quantifiable outcome

• Total assets of Rp19 trillion as of December 2024
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sequis Asset ManagementcoreTechnology or IntegrationRelated entity under Sequis Group providing investment fund management for unit-linked insurance products. Sequis Asset Management manages the investment component of Sequis Life's investment-linked insurance offerings including Sequislinq Path Protector.
• Otoritas Jasa Keuangan (OJK)coreOthersIndonesian Financial Services Authority that licenses and regulates PT Asuransi Jiwa Sequis Life. All Sequis Group entities (Sequis Life, Sequis Financial, Sequis Asset Management) are licensed and supervised by OJK.
• Healthcare Provider NetworkminorChannel Partner/ Reseller/ DistributorNetwork of hospitals and healthcare facilities integrated with Sequis Signature Services and wellness benefit programs. Policyholders gain access to curated hospital network for cashless treatment and premium healthcare services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PT BNI Life Insurance: Bank-affiliated Indonesian life insurer with strong bancassurance distribution via BNI. Competes with Sequis Life's bancassurance channel and group employee benefit offerings for similar bank and corporate customers.
• PT AIA Financial Indonesia: Leading Indonesian life insurer with a strong agency force and broad product portfolio including health and unit-linked. Directly overlaps Sequis Life's distribution and product strategy within the Indonesian market.
• PT Allianz Life Indonesia: Major Indonesian life insurer providing life, health, and unit-linked products through agency and bancassurance channels. Competes head-to-head with Sequis Life across individual and group segments in Indonesia.
• PT Asuransi Jiwa Sinarmas MSIG: Indonesian life insurer backed by Sinarmas Group with agency, bancassurance, and digital channels. Directly comparable in size, distribution mix, and product breadth to Sequis Life within the Indonesian market.
• PT Prudential Life Assurance: One of Indonesia's largest life insurers offering individual life, health, and investment-linked products through a multi-channel agency and bancassurance model. Directly competes with Sequis Life in the same product categories and customer segments across Indonesia.
• PT AXA Mandiri Financial Services: Joint-venture life insurer combining AXA's global capabilities with Bank Mandiri's bancassurance reach in Indonesia. Competes with Sequis Life particularly in group/employee benefit and bancassurance-driven individual sales.
• PT Manulife Indonesia: Multinational life insurer operating in Indonesia with a large agency force and unit-linked focus. Competes with Sequis Life across individual life, health riders, and investment-linked products in Indonesia.
• PT Great Eastern Life Indonesia: Singapore-headquartered life insurer with Indonesian operations offering traditional and unit-linked products. Competes with Sequis Life in the individual life and investment-linked segments in Indonesia.

Broad incumbents

• PT Asuransi Jiwasraya: State-owned Indonesian life insurer historically dominant in the domestic market. Although smaller now, it remains a broad incumbent competing with Sequis Life especially in government-affiliated and mass-market segments.

Others

• PT Sequis Aset Manajemen: Wholly-owned asset management subsidiary within the Sequis Group managing unit-linked funds for Sequis Life. Included as an ecosystem/related-party participant that is integral to Sequis Life's investment-linked product economics rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pt-asuransi-jiwa-sequis-life

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Asuransi Jiwa Sequis Life