Sequoyah Country Club

What Sequoyah Country Club does

Sequoyah Country Club is a private, member-owned country club founded in 1913 in Oakland, California, operating from a single site at 4550 Heafey Road in the Oakland Hills. The club's core offering is an 18-hole championship golf course set among redwoods with panoramic Bay Area views, paired with a Spanish colonial-style clubhouse, two swimming pools, tennis facilities, fitness facilities, and group fitness programming. Beyond golf, Sequoyah provides full clubhouse dining (breakfast, lunch, dinner, and bar service), a four-tier junior golf development pathway covering ages 4-21 (Future 36ers, Operation 36 Junior Academy, PGA Junior League, and Bay Cities Junior League), and over 8,000 square feet of event space used for weddings, corporate events, fundraisers, galas, and private celebrations supported by in-house catering and an events team.

The business model is a classic private-club structure: recurring membership initiation fees and annual dues from Golf and Social members are the primary revenue stream, with secondary revenue from dining, event venue rental, catering, and bar service. Membership is acquired through referrals, personal invitations, and direct inquiry with the Membership Office, with no publicly disclosed pricing. The go-to-market motion is community-led and word-of-mouth driven, supported by a basic digital presence (website, Facebook, Instagram, X with 321 followers, and dedicated wedding-focused Instagram and TikTok accounts). Technology is limited to standard third-party club management and website software (Clubessential); the club does not operate any proprietary technology platform or AI/ML capabilities. Sequoyah is currently mid-renovation, with a ceremonial groundbreaking in February 2026 and a planned grand reopening of the golf course in May 2027.

Name

Sequoyah Country Club

Legal name

Sequoyah Country Club

Website

https://sequoyahcc.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

1–10 employees

Short description

Sequoyah Country Club is a private, member-owned country club founded in 1913 in Oakland, California, serving Oakland/East Bay families with an 18-hole championship golf course, clubhouse dining, event venues, tennis, fitness, pools, and a four-tier junior golf development program, currently undergoing a full course renovation through May 2027.

Ownership category

akta.pro rank

Product category

Private Country Club and Golf Club

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Luxury Golf Resorts (THAGACAH)

Keywords

• Private country club
• Golf course memberships
• Wedding event venue
• Junior golf programs
• Club dining amenities

Headquarters

HQ city

Oakland, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Membership Dues and Initiation Fees: As a private, member-owned country club, Sequoyah generates primary revenue through membership initiation fees and recurring dues from golf and social members. The membership model provides exclusive access to golf, dining, fitness, tennis, swimming, and social amenities.
2. Event Venue Rental and Catering: Sequoyah hosts weddings, corporate events, fundraisers, galas, and private celebrations, generating revenue through venue rental fees and in-house catering services. The club offers over 8,000 square feet of event space with professional event planning support.
3. Dining Services: The clubhouse dining room and bar generate revenue through food and beverage sales to members and their guests, including breakfast, lunch, dinner, and signature cocktails.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Sequoyah Country Club is a private, member-owned country club founded in 1913 in the Oakland Hills, California. It provides Golf and Social memberships that grant access to an 18-hole championship golf course, double-ended driving range, tennis, fitness, swimming, clubhouse dining, and structured junior golf programs. The club also rents its 8,000+ square feet of event space and provides in-house catering for weddings, corporate events, galas, and private celebrations.

Product overview

Sequoyah Country Club is a private, member-owned country club offering a comprehensive suite of recreational and social services centered around its 18-hole championship golf course. The club provides golf facilities including the main course, a newly designed double-ended driving range, and professional instruction. Youth development programs include the Operation 36 Junior Academy, Future 36ers (ages 4-6), PGA Junior League (ages 8-17), and Bay Cities Junior League (ages 14-21). Additional amenities encompass tennis facilities, fitness classes, two swimming pools, and clubhouse dining featuring breakfast, lunch, and dinner service. The club also serves as an event venue for weddings, corporate events, and private celebrations with in-house catering. Membership options include Golf and Social tiers. The club is currently undergoing a comprehensive course renovation with groundbreaking in February 2026 and anticipated grand reopening in May 2027.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Voted 'Best Golf Course' by Oakland Magazine

Named customers1 record

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• San Francisco Golf Club: Historic private member-owned golf club in San Francisco offering an 18-hole championship course. Highly comparable in private member-owned structure, Bay Area premium positioning, and golf-centric value proposition.
• Claremont Country Club: Historic private member-owned country club also located in Oakland, California. Most direct geographic peer with similar 18-hole golf, dining, event venue, and family-oriented member amenities serving the same East Bay affluent family segment.
• Meadow Club: Private member-owned golf club in Fairfax, Marin County with an 18-hole golf course, dining, and event services. Comparable Bay Area private member-owned club serving an affluent demographic with a similar full-service club model.
• Olympic Club: Premier private member-owned athletic club in San Francisco with multiple golf courses, dining, fitness, and event facilities. Comparable in heritage (founded 1860), member-owned model, comprehensive amenities, and Bay Area private club positioning.
• Orinda Country Club: Private member-owned country club in Orinda, California with 18-hole golf course, dining, tennis, swimming, and junior programming. Directly comparable East Bay private club targeting affluent Lamorinda and East Bay families.
• Diablo Country Club: Private member-owned country club in Diablo, California serving the East Bay with 18-hole golf, dining, tennis, swimming, and event hosting. Directly comparable private member-owned club competing for the same Oakland-East Bay affluent family market.
• Round Hill Country Club: Private member-owned country club in Alamo, California offering 18-hole golf, dining, fitness, tennis, swimming, and event venues. Competes for the same East Bay / Lamorinda affluent family demographic with a similar full-service private club value proposition.
• California Golf Club: Private member-owned golf club in South San Francisco with a championship 18-hole course and clubhouse. Comparable Bay Area private member-owned golf club with similar heritage positioning and member-driven operating model.
• Contra Costa Country Club: Private member-owned country club in Pleasant Hill, California offering 18-hole golf, dining, fitness, swimming, and event hosting. Comparable East Bay private member-owned club competing for similar Contra Costa and Lamorinda family demographics.

Broad incumbents

• Bay Club: Larger multi-location lifestyle and athletic club operator with several Bay Area locations offering golf-adjacent amenities including fitness, dining, swimming, and family programming. Operates as a broader incumbent in the same private membership lifestyle/recreation space but does not specialize in Sequoyah's golf-course-centric, member-owned country club niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sequoyahcc
• Facebookfacebook.com/Sequoyahcc
• Instagraminstagram.com/sequoyahcc
• TikToktiktok.com/@sequoyahweddings
• LinkedInlinkedin.com/company/sequoyahcc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sequoyah Country Club