Serafín

What Serafín does

Serafín Mobiliario is a privately held custom furniture manufacturer and interior design studio founded in 1969 in Elche, Alicante, Spain. The company operates a single showroom at Avda. Comunidad Valenciana 13, Bajo, serving residential homeowners and, to a lesser extent, hospitality clients in the Valencian Community and Alicante province. Its core offering is bespoke furniture fabrication — wardrobes, walk-in closets, bedrooms, juvenile bedrooms, living rooms, kitchens, and bathrooms — built from wood, natural veneers, lacquers, fabrics, glass, and papers, along with KRION Solid Surface (a mineral-based composite from Porcelanosa Group's Systempool division) for seamless kitchen and bathroom installations. Beyond fabrication, the company delivers a turnkey interior design service covering design consulting, project management, complete renovation (masonry, plumbing), and decoration, including upholstery, curtains, wallpaper, and branded furniture resale from manufacturers such as Gamamobel, Cattelan Italia, ABrito, Piferrer, Harlequin, and Cordonne.

The business operates a sales-led, project-based model: customers visit the Elche showroom for in-store consultations, after which bespoke quotes are produced based on materials, dimensions, and design complexity. Revenue is generated through one-time furniture sales, professional design and renovation services, and resale of branded furniture and decor products. Distribution is exclusively direct through the physical showroom, with no e-commerce or third-party retail channels. Serafín is closely held (likely family-owned), with no institutional investors, no funding rounds, no M&A activity, and a headcount of 8 employees. The company’s competitive positioning rests on its long-standing local brand, in-house craftsmanship expertise, and certified access to KRION Solid Surface, rather than on technology, scale, or digital differentiation.

Name

Serafín

Legal name

Serafin Mobiliario

Website

https://serafinmobiliario.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Serafín Mobiliario is a family-owned custom furniture manufacturer and interior design studio in Elche, Spain, founded in 1969. It serves residential homeowners and select hospitality clients in the Alicante province with bespoke furniture, KRION Solid Surface installations, and turnkey renovation and decoration services through a single showroom.

Ownership category

akta.pro rank

Product category

Custom Furniture & Interior Design

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household and Institutional Furniture Manufacturing (33712)

SIC

Wood Household Furniture, (No Upholstered) (2511), Retail-Furniture Stores (5712), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Industrial/Product & Furniture Design (BPAHAKAM), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Custom furniture manufacturing
• Interior design services
• Custom wardrobes closets
• Kitchen bathroom design
• Home renovation services

Headquarters

HQ city

Elche

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Furniture Sales: The company manufactures and sells bespoke furniture solutions including wardrobes, closets, bedroom sets, kitchen and bathroom furniture. Revenue is generated through one-time project sales with custom pricing based on materials, dimensions, and design complexity.
2. Interior Design and Decoration Services: Comprehensive interior design services including space planning, complete renovations covering masonry and plumbing, project management, and decoration consulting. Professional services complement product sales.
3. Furniture and Decor Products from Brand Partners: Sale of furniture from major brands including Gamamobel, Cattelan, and others, along with decorative accessories, upholstery, curtains, and wallpaper. Products sold include ready-to-install items from partnered manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Serafín Mobulario manufactures and sells custom-made furniture (wardrobes, walk-in closets, bedrooms, youth bedrooms, kitchens, bathrooms, living/dining rooms, and woodwork) and provides comprehensive interior design and decoration services including complete renovation (masonry, plumbing), project management, upholstery, and curtains. The company operates from a single showroom in Elche, Spain, working with brand partners (Gamamobel, Cattelan Italia, ABrito) and certified materials such as KRION Solid Surface and Blum hardware.

Product overview

Serafín Mobiliario is a custom furniture and interior design company operating since 1969 from Elche, Spain. The company operates as a single unified offering combining custom furniture manufacturing with complementary services. The core product is Muebles a Medida (custom-made furniture), which includes wardrobes, closets, bedrooms, juvenile bedrooms, living rooms, kitchens, bathrooms, and woodwork. This is supplemented by a design and decoration consulting service, complete renovation services (masonry, plumbing), and upholstery/curtains offerings. The company also retails branded furniture from major firms (Mobiliario de Grandes Firmas) including ABrito, Gamamobel, Cattelan, Piferrer, and works with KRION Solid Surface material from Grupo Porcelanosa. The product portfolio spans all residential interior spaces, offering both custom fabrication and branded furniture retail, with the KRION material particularly featured for bathroom and kitchen applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Muebles a Medida (Custom-Made Furniture) Bespoke furniture design and fabrication adapting to client specifications using wood, natural veneers, lacquers, fabrics, glass, and papers, intended to maximize space utilization in homes. Offers wardrobes, walk-in closets, bedrooms, juvenile bedrooms, living rooms, dining rooms, kitchens, bathrooms, and custom woodwork. Customers include residential homeowners and the hospitality sector.
• Diseño y Decoración (Interior Design and Decoration) Interior design consulting, complete renovation services (including masonry and plumbing), project management, and personalized space planning. Targeted at residential homeowners seeking coordinated decoration projects that adapt to their style and needs.
• Reforma Completa (Complete Renovation) Comprehensive renovation service encompassing masonry, plumbing, and other construction trades for full home transformation projects, including site direction and project management. Aimed at residential homeowners undertaking full property makeovers.
• Tapicería y Cortinas (Upholstery and Curtains) Upholstery and curtain service providing fabrics (including Harlequin and Cordonne), wallpapers, and window treatments for interior decoration projects. Targeted at residential customers finishing their custom interiors.
• Mobiliario de Grandes Firmas (Branded Furniture) Retailing of furniture from major brands including ABrito, Gamamobel, Cattelan Italia, Piferrer, Trebol, Pedro Ortiz, Muebles Hermida, Belte, AM Classic, Antaix, Arteespina, Costera Mobles, Guardia, Güell Lamadrid, Mobles Nacher, Pepe Penyalver, and Lineas Taller, offered through the Elche showroom. Targeted at residential and hospitality customers seeking branded furniture alongside custom options.
• KRION Solid Surface Installations Sale and installation of KRION Solid Surface, a next-generation mineral composite (two-thirds natural minerals/ATH plus high-resistance resins), featuring antibacterial properties, zero porosity, durability, easy repair, and 100% recyclability. Available in 83+ colors and suitable for kitchens, bathrooms, hotels, healthcare facilities, commercial spaces, and facades. Targeted at residential homeowners and hospitality/healthcare customers seeking hygienic, seamless surfaces.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KRION (Porcelanosa Group / Systempool)coreTechnology or IntegrationSerafín is a certified dealer and installer of KRION Solid Surface, a next-generation solid surface material developed by Systempool, part of Porcelanosa Group. KRION is composed of two-thirds natural minerals (ATH: Aluminum Trihydrate) and high-resistance resins, offering antibacterial properties without additives, seamless joint-free installations, and 100% recyclability. The partnership enables Serafín to offer premium kitchen countertops, bathroom surfaces, and commercial applications.
• GamamobelcoreChannel Partner/ Reseller/ DistributorGamamobel is a major Spanish furniture manufacturer whose products are available through Serafín's showroom. Gamamobel specializes in bedroom furniture, living room collections, and contract furniture for hospitality.
• Cattelan ItaliaminorChannel Partner/ Reseller/ DistributorItalian furniture brand specializing in modern and contemporary tables, chairs, and living room accessories. Serafín offers Cattelan Italia products through their showroom as part of their branded furniture portfolio.
• ABritominorChannel Partner/ Reseller/ DistributorSpanish furniture manufacturer whose products complement Serafín's custom furniture offerings. ABrito specializes in bedroom and living room furniture.
• HarlequinminorChannel Partner/ Reseller/ DistributorBritish designer fabric and wallpaper brand. Serafín offers Harlequin products for curtains, upholstery, and wall coverings as part of their interior decoration services.
• CORDONNEminorChannel Partner/ Reseller/ DistributorSpanish manufacturer specializing in fabric and upholstery materials for furniture and interior decoration. Serafín uses CORDONNE products for upholstery services.

Scale indicators2 records

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• IKEA: Global flat-pack furniture incumbent with strong Spanish presence. Defines the price and convenience benchmark Serafín's custom offering must justify against, especially for space-saving storage and kitchen solutions.
• Maisons du Monde: European multi-category furniture and home decoration retailer with showrooms across Spain. Competes for the same design-conscious homeowners Serafín targets, though with a self-assembly/imported model versus Serafín's custom fabrication.
• Porcelanosa Grupo: Parent of Systempool/KRION, the premium material Serafín is certified to install. Porcelanosa operates its own showroom network and kitchen/bath design services in Spain and globally, making it both a supplier and a broad competitive incumbent in the same kitchen/bath design-build category.
• El Corte Inglés Home: Spain's dominant department store with a substantial home and furniture category. Comparable as a broad retail showroom destination for household furniture and decoration, though operating at vastly larger scale and breadth.

Direct peers

• Mobles 114: Independent Barcelona-based custom furniture designer/manufacturer with showroom sales. Closely matches Serafín's custom-woodworking, design-led, single-showroom model in the Spanish market.
• Cattelan Italia: Italian contemporary furniture maker (tables, chairs, living room), already represented in Serafín's showroom. Comparable in that it serves the same modern/contemporary homeowner segment via showroom-based distribution.
• Gamamobel: Major Spanish furniture maker of bedroom and contract furniture, also a Serafín channel partner. Comparable in that both serve residential and hospitality clients with made-in-Spain wood furniture and complementary showroom distribution.
• ABrito: Spanish furniture manufacturer specializing in bedroom and living room collections, already a partner in Serafín's assortment. Directly comparable in product mix and Iberian distribution model.
• Mobles Piferrer: Spanish furniture manufacturer of bedroom, dining, and custom furniture, already a partner brand on Serafín's showroom floor. Directly comparable in product categories (custom wood furniture, wardrobes, bedroom sets) and Iberian customer base.

Regional players

• Casa Shops: Spanish home and furniture retail chain with physical stores. Comparable category overlap (home furniture and decoration retail) though operating at chain scale rather than independent custom-fabricator scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/seraf%C3%ADn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serafín