Sharjah Equestrian and Racing Club

What Sharjah Equestrian and Racing Club does

Sharjah Equestrian and Racing Club (SERC) is a semi-governmental equestrian institution founded in 1982 under the patronage of H.H. Sheikh Dr. Sultan Bin Mohammed Al Qasimi, Ruler of Sharjah, and is the first equestrian club in the UAE. It operates a 28 km² facility on Al Dhaid Road in Sharjah comprising one of the largest indoor riding facilities in the Middle East, a global-specification racetrack, outdoor and grass arenas, an equine hospital, and a 62-box quarantine center operated via its wholly-owned subsidiary Sharjah Quarantine Center. The club's revenue model blends recurring facility rentals (horse livery at AED 3,000-4,800/month per box, stable rentals at AED 1,300-2,000/box/month), professional services (quarantine, regulated by the UAE Ministry of Environment and Water), subscription-style riding school lessons, and event-driven transaction fees across an annual calendar of show jumping, dressage, flat racing, Arabian horse shows, and auctions.

SERC generates demand through a diversified event and service portfolio serving professional and amateur equestrian athletes, horse owners and breeders, riding school students, and international studs and stables. Flagship events include the 26th Sharjah International Arabian Horse Festival (featuring 251 horses from 12 countries), the H.H. Sharjah Ruler Cup International Show Jumping Championship, the Emirates Longines Show Jumping League, the Sharjah Arabian Horse Auction, and the Sharjah Kalba Arabian Horse Festival. Strategic partnerships with ECAHO, the Emirates Arabian Horse Society, the Emirates Racing Authority, the UAE Equestrian and Racing Federation, and sponsor Longines provide regulatory and commercial underpinning. The club is privately structured under sovereign patronage, has no disclosed headcount or revenue, ISO 10002 certification for complaints handling, and is actively expanding its product and event footprint through 2025.

Name

Sharjah Equestrian and Racing Club

Legal name

Sharjah Equestrian and Racing Club

Website

https://serc.ae

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Sharjah Equestrian and Racing Club is a semi-governmental UAE institution, founded in 1982, that operates a 28 km² equestrian facility and runs racing, show jumping, dressage, riding school, livery, and quarantine services for the regional equestrian community.

Ownership category

akta.pro rank

Product category

Equestrian Sports & Services

NAICS

Racetracks (711212), Fitness and Recreational Sports Centers (713940)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industries

Equestrian & Rodeo Facilities (MPAKAEAM), Horse Boarding, Livery & Stable Operations (AFAEAGAG), Racehorse Training & Conditioning Operations (AFAEAGAE), Sport/Show Horse Training & Performance Programs (AFAEAGAF)

Keywords

• Equestrian sports
• Horse racing
• Riding school
• Horse livery
• Equestrian facilities

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Event Registration Fees: Registration fees for Arabian horse shows, show jumping competitions, dressage events, and racing events. Pricing varies per event and is announced before each event.
2. Horse Livery Services: Monthly stabling fees for horse owners including use of club facilities (indoor and outdoor arenas). Three tiers: non-air-conditioned (AED 3000/month), air-conditioned (AED 3800/month), and indoor boxes (AED 4800/month).
3. Stable Rent: Rental of entire stable barns (8-14 boxes each) for breeders and race trainers on yearly or seasonal contracts. Rates: AED 1300/box/month for racing/endurance, AED 2000/box/month for jumping/dressage.
4. Riding School Lessons: Riding lessons offered to the public through the club's riding school program with morning (8AM-12PM) and evening (4PM-8PM) sessions, closed Tuesdays.
5. Quarantine Services: Pre-export quarantine, European/American quarantine (temporary and permanent), and quarantine during international events. Operated by Sharjah Quarantine Center subsidiary.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sharjah Equestrian and Racing Club operates an equestrian complex in Sharjah, UAE that hosts horse racing and equestrian competitions and provides riding lessons, horse livery/boarding, stable rentals, and horse quarantine services. It is the first equestrian club established in the UAE (founded 1982) and operates under the patronage of the Ruler of Sharjah, serving individual riders, horse owners, and breeders.

Product overview

Sharjah Equestrian and Racing Club operates as an equestrian sports and services organization offering a comprehensive portfolio centered around horse riding instruction, competitive equestrian disciplines, and facility management. The core offerings include a Riding School with structured lesson programs, competitive disciplines (Flat Race, Show Jumping, Dressage, and Arabian Shows), and premium stabling services (Horse Livery and Stable Rent). Supporting facilities include outdoor arenas, grass arenas, and a specialized Quarantine Center with 62 boxes regulated by UAE authorities. The club organizes major annual events including the Sharjah International Arabian Horse Festival, Sharjah Kalba Arabian Horse Festival, Sharjah Ruler's Cup, and serves as host venue for the Emirates Longines Show Jumping League. The 28 km2 facility houses the Sharjah Longines Racecourse and one of the largest indoor riding facilities in the Middle East.

Differentiator

Problem solved

Functional benefit

Products and services

• Equestrian & Horse Racing Competitions Organised horse racing and equestrian sporting events held at the club's Sharjah facilities for riders, owners, trainers, and equestrian sport spectators in the UAE.
• Riding School Riding lessons and equestrian training programs delivered at the club's facilities, aimed at individual riders ranging from beginners to advanced participants in the UAE.
• Horse Livery / Boarding Long-term and short-term horse boarding and care services provided at the club's stables for private horse owners in the UAE.
• Stable Rental Rental of stables at the club's Sharjah facility for horse owners and breeders requiring dedicated stabling.
• Horse Quarantine Services Quarantine stabling for horses being imported into or exported out of the UAE, provided on-site at the club's regulated facility for horse owners, breeders, and importers.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• European Conference of Arab Horse Organizations (ECAHO)coreStrategic or Co-development PartnerCollaborates with SERC in organizing the Sharjah International Arabian Horse Festival. ECAHO provides international standards and oversight for Arabian horse shows and competitions.
• Emirates Arabian Horse SocietycoreStrategic or Co-development PartnerPartner in organizing the Sharjah Arabian Horse Festival. Works together on promoting Arabian horse breeding and shows in the UAE.
• Emirates Racing AuthoritycoreStrategic or Co-development PartnerCooperates with SERC in organizing the Sharjah Ruler's Cup race and other racing events. Provides regulatory oversight for racing activities.
• UAE Equestrian and Racing FederationcoreStrategic or Co-development PartnerSupervises the Longines UAE Jumping League and other national equestrian competitions. Provides official recognition and regulatory framework for competitions held at SERC.
• UAE Ministry of Environment and Water (UAE MOEW)coreStrategic or Co-development PartnerRegulatory body overseeing the Sharjah Quarantine Center. Sets Standard Operating Procedures (SOP) for quarantine operations and services.
• LonginesminorOthersSwiss watch brand sponsoring the Emirates Longines Show Jumping League and UAE Jumping League events at SERC. Provides prize money and event support.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• CHIO Aachen: World-leading international show jumping, dressage, and eventing venue in Germany. Comparable as a multi-discipline equestrian venue hosting FEI-sanctioned international competitions and providing world-class arenas.
• France Galop (Chantilly Racecourse): Operator of major French thoroughbred racing venues including Chantilly and Longchamp. Comparable as a national racing authority running flat racing, training operations, and international events at scale.
• Royal Ascot (Ascot Racecourse): Internationally prestigious British horse racing venue under royal patronage. Comparable as an established royal-affiliated flat racing and equestrian venue with global brand cachet, though operating in a mature Western market.

Direct peers

• Al Shaqab (Qatar Foundation): Qatar's premier equestrian center combining Arabian horse breeding, training, and international competition. Comparable as a Gulf-region, royally-backed multi-discipline equestrian institution with similar prestige positioning and event franchise.
• Abu Dhabi Equestrian Club: UAE equestrian club hosting show jumping, dressage, and racing under similar regulatory frameworks (UAE Equestrian and Racing Federation). Closely matches SERC's multi-discipline, event-driven model and customer base of regional riders, breeders, and owners.
• Al Ain Equestrian Club: UAE-based equestrian club offering show jumping, dressage, endurance, and stabling services. Directly comparable venue model serving the same domestic equestrian community.
• Meydan Racecourse (Dubai Racing Club): Operates the flagship Dubai racing and equestrian venue hosting the Dubai World Cup. Directly comparable as a UAE-based, government-backed multi-discipline equestrian and racing destination competing for the same pool of regional events, sponsors, and horse owners.

Others

• Longines: Swiss luxury watchmaker and title sponsor of SERC's show jumping league and namesake of the new Sharjah Longines Racecourse. Comparable as a key commercial sponsor and strategic partner underwriting event prize money and brand association.
• Fédération Équestre Internationale (FEI): Global governing body for equestrian sports that sanctions international competitions. Comparable as the regulatory ecosystem enabler that legitimizes SERC's events and influences participation rules.

Regional players

• Jockey Club of Saudi Arabia (Riyadh): Operator of the Saudi Cup and domestic horse racing/equestrian events. Comparable as a Gulf-region, government-backed racing authority competing for the same international horse owners, sponsors, and event prestige.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/serc_uae
• Instagraminstagram.com/p/CxQyLfGyHfq
• LinkedInlinkedin.com/company/sharjah-equestrian-and-racing-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharjah Equestrian and Racing Club