What SERCAM does

SERCAM (Servicios Culturales y Ambientales, S.C.) is a Spanish cooperative founded in 1992 and headquartered in Valladolid, specializing in cultural heritage services. The company delivers end-to-end museographic and exhibition projects for public institutions—including museographic scripts, museum design and fabrication, temporary exhibition mounting, didactic materials, virtual archaeological reconstruction, and educational programming—primarily for regional and municipal governments in Castilla y León. Its customer base is anchored by the Junta de Castilla y León, the Cortes de Castilla y León, Fundación Villalar-Castilla y León, and various municipal museums and foundations.

SERCAM operates two business divisions. The first is professional cultural heritage services, sourced through public tenders, direct commissions, and long-standing institutional relationships. The second is its proprietary editorial imprint, El Árbol de Alicia, launched in 2010 to publish novels, ethnographic guides, and historical works on regional cultural heritage, distributed through an online storefront and physical bookstores domestically and internationally. The company also publishes the ongoing academic-style journal Estudios del Patrimonio Cultural, spanning 23+ issues.

Revenue mechanics are project-based and quote-driven for services, with one-time unit pricing (€10–€20 per book) for publications. Go-to-market is sales-led and institutional B2G in nature, with no advertising spend; visibility is generated through completed commissioned projects, AR&PA biennial participation, and a YouTube channel. The company has executed at least one international project (Plenilunio de Primavera, Rome, 2011) but remains concentrated in Spain. Headcount is approximately 63 employees, and no external investors or parent company are identified in source material.

Name

SERCAM

Legal name

Servicios Culturales y Ambientales, S.C.

Website

https://sercam.es

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

SERCAM is a Spanish cooperative founded in 1992 that designs, fabricates, and mounts museums and exhibitions for public cultural institutions in Castilla y León. It also publishes heritage books under its El Árbol de Alicia imprint and the Estudios del Patrimonio Cultural journal.

Ownership category

akta.pro rank

Headquarters

HQ city

Valladolid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Cultural Project Services: Design, fabrication, and mounting of museums, exhibitions, visitor centers, and cultural installations for public institutions. Core revenue driver, sourced through institutional commissions and public tenders.
2. Book Sales (El Árbol de Alicia): Sale of books on cultural heritage published under the company's editorial imprint El Árbol de Alicia, including historical novels, ethnographic guides, and the journal Estudios del Patrimonio Cultural. Sold online and to bookstores.
3. Educational Workshops and Congresses: Coordination and delivery of educational history workshops for schools, local history programs, and cultural congresses such as AR&PA biennial events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SERCAM is a Spanish cooperative that designs, fabricates, and mounts museums, temporary exhibitions, and cultural heritage installations for public institutions, foundations, and municipalities. It also develops cultural heritage projects, performs virtual archaeology reconstructions, and delivers educational workshops. Through its editorial imprint "El Árbol de Alicia" it publishes books on regional history, ethnography, and cultural heritage, and maintains the academic journal "Estudios del Patrimonio Cultural" (EPC).

Product overview

SERCAM (Servicios Culturales y Ambientales, S.C.) is a cultural heritage services company founded in 1992 that operates primarily through two main divisions: (1) Professional services including museum design, exhibition mounting, cultural project development, virtual archaeology, and educational programs, and (2) Its publishing imprint 'El Árbol de Alicia' which publishes books on cultural heritage topics including historical novels, guidebooks, and ethnographic studies. The company also publishes the academic journal 'Estudios del Patrimonio Cultural' (EPC), spanning from EPC 00 to EPC 22, covering archaeology, ethnography, and museography.

Differentiator

Problem solved

Functional benefit

Brands

• El árbol de Alicia: The editorial imprint of SERCAM, focused on publishing works about cultural heritage. The brand publishes novels, guides, and historical works including titles such as 'Por el Honor de los Vacceos', 'Los Días de la Niebla', and 'Torre a Torre. La Línea del Telégrafo Óptico de Castilla'.

Products and services

• Museography and Exhibition Design Services Design and mounting of museums and temporary exhibitions for cultural heritage institutions, including museographic scripts, virtual archaeology reconstructions, and didactic materials. Targeted at public cultural institutions, museums, and foundations.
• Cultural Projects Development Development of cultural projects including museum installations, temporary exhibitions, heritage interpretation centers, and educational programs. Delivered for public cultural institutions and government bodies.
• El Árbol de Alicia (Editorial Imprint) Editorial imprint of SERCAM publishing historical novels, guidebooks, ethnographic studies, and other works dedicated to the dissemination of cultural heritage. Distributed via the company's own online bookstore and physical bookshops.
• Estudios del Patrimonio Cultural (EPC) Journal Divulgative academic journal published by SERCAM covering topics on cultural heritage, archaeology, ethnography, and museography. The series spans from EPC 00 to EPC 22+.
• Por el Honor de los Vacceos Historical novel by Roberto Losa Hernández (ISBN: 978-84-938826-2-4) set 2200 years ago along the Duero river, depicting the pre-Roman Vaccean people. Sold via the El Árbol de Alicia online store and physical bookshops.
• Los Días de la Niebla Historical novel by Daniel Sánchez Gutiérrez (ISBN: 978-84-938826-5-5) narrating the last days of Miguel de Unamuno during the Spanish Civil War period. Sold via the El Árbol de Alicia online store and physical bookshops.
• Torre a Torre. La Línea del Telégrafo Óptico de Castilla Guidebook (ISBN: 978-84-938826-3-1) providing an exhaustive study of the surviving telegraph towers of the Madrid-Irún optical telegraph line, with original documentation, photographs, and infographics. Sold via the El Árbol de Alicia online store and physical bookshops.
• Molinos tradicionales de la cuenca alta del río Águeda Historical, architectural, and ethnographic study by Pedro Javier Cruz Sánchez (ISBN: 978-84-938826-0-0) about traditional mills in the upper Águeda river basin, examining their socio-economic role in the region. Sold via the El Árbol de Alicia online store and physical bookshops.
• Educational Workshops and Cultural Congresses Coordination and delivery of educational history workshops for schools, local history programs, and cultural congresses such as AR&PA biennial events. Targeted at schools, local communities, and cultural sector participants.

Quantifiable outcome

• Plenilunio de Primavera exhibition received 2,000+ visitors in 22 days in Rome (2011)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fundación Villalar-Castilla y LeóncoreImplementation/ SI/ Consulting PartnerLongstanding collaboration for exhibition design and mounting at Cortes de Castilla y León. Projects include the PlastiHistoria exhibitions, Castilla y León. Tradición y Modernidad, and the Bassat Contemporary Art Collection. SERCAM serves as the executing partner for exhibition fabrication and installation.
• Junta de Castilla y LeóncoreImplementation/ SI/ Consulting PartnerPrimary institutional patron commissioning multiple cultural heritage projects including Semana Santa Rural en Zamora exhibition, El Bosque de Béjar cultural project, and the 40 siglos de explotación de sal exhibition at Lagunas de Villafáfila. SERCAM acts as project designer and installer.
• Fundación del Patrimonio Histórico de Castilla y LeónminorStrategic or Co-development PartnerCollaboration on the II Concurso Fotográfico 'Cada lugar, una Historia' for the second consecutive year. Competition attracted 461 photographs from 200 artists across Spain's autonomous communities.
• Museo Bustos / Fundación Torquemada-Rodríguez BustoscoreImplementation/ SI/ Consulting PartnerSERCAM conducted full inventory, museographic script, and project for the museum in Torquemada, Palencia. Ongoing relationship includes visitor management services during summer campaigns and special event programming.
• Ayuntamiento de Villalar de los ComunerosminorStrategic or Co-development PartnerMunicipal government collaborating on maintenance of permanent PlastiHistoria and Castilla y León. Tradición y Modernidad exhibitions at the Casa de Cultura. Joint operation of cultural infrastructure.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Fundación MAPFRE: Fundación MAPFRE produces and hosts major cultural exhibitions in Madrid, Barcelona, and touring venues. It is comparable to SERCAM as a producer of museum-grade cultural exhibitions in Spain, but at significantly larger scale and budget, often with corporate sponsorship backing.
• Fundación Bancaria "la Caixa" / CaixaForum: La Caixa Foundation produces major cultural exhibitions across its CaixaForum venues in Spain and internationally. It is comparable to SERCAM as a producer of museum-quality cultural exhibitions, but at a vastly larger institutional scale with dedicated exhibition venues.
• Acción Cultural Española (AC/E): AC/E is a Spanish state-owned cultural agency that commissions, promotes, and funds cultural projects both domestically and abroad, including exhibitions and heritage programs. It overlaps with SERCAM as a counterpart in the Spanish public cultural ecosystem, but operates as a funder/programmer rather than a service provider.

Direct peers

• Musealia: Musealia is a Spanish company that designs, produces, and tours large-scale cultural exhibitions (e.g., Tutankhamun, Pompeii). Like SERCAM, it provides turnkey exhibition development for museums and cultural institutions, but operates at a significantly larger international scale.
• Periferias Producciones: Periferias is a Spanish cultural production company that develops cultural projects, exhibitions, and heritage interpretation programs. Like SERCAM, it operates as a specialized provider of cultural project services to public institutions in Spain.

Regional players

• Ediciones Siruela: Ediciones Siruela is a long-established Spanish publisher with strong lists in history, ethnography, and cultural heritage titles. It is comparable to SERCAM's El Árbol de Alicia editorial line in terms of subject-matter focus, though Siruela operates at national retail scale.
• Editorial CSIC: Editorial CSIC is the publishing arm of Spain's National Research Council, publishing academic and cultural heritage titles. It is comparable to SERCAM's El Árbol de Alicia imprint as a Spanish publisher focused on cultural, historical, and heritage content, though at significantly larger scale.

Others

• Instituto Cervantes: Instituto Cervantes is Spain's public cultural institution promoting Spanish language and culture globally, including heritage exhibitions and educational programs. It is comparable to SERCAM as a Spanish public-sector cultural heritage actor, but functions as an international promoter and venue operator rather than a service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/UCgoo.gl/hlzNQ
• LinkedInlinkedin.com/company/sercam

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERCAM