What SEREM Motion does

SEREM Motion designs and manufactures solar-powered electric motorization systems for external openings, primarily pool enclosures, gates, and building/industrial applications. Founded circa 1988–1992 and headquartered in Bassens near Bordeaux, France, the company produces a portfolio including the Rotoline range (S+, M, L, XL), L-Line systems (Duo, Quattro, CM, Mural), ClicUp 75 for liftable enclosures, Piatto flat pool covers co-developed with Abrideal, Deck-line for mobile terraces, and the Autoporte gate motorization family. Core technology combines sealed AGM battery systems charged by integrated marine-grade solar panels, radio-frequency remote controls, and paired dual-motor configurations synchronized on workshop test benches to ensure straight-line movement. The principal differentiator is the patented Twist Control trajectory correction system, which enables linear displacement of enclosures on irregular surfaces or without guide rails — a feature the company describes as unique in the market. All products comply with the French NF P 90-309 pool enclosure safety standard.

The business operates three go-to-market channels: an authorized professional installer network across mainland France providing sales, installation, and maintenance; direct-to-consumer e-commerce via misterabri.com; and B2B co-development with pool enclosure manufacturers such as Abrideal, Azenco, and Extrabat for OEM integration. Unit pricing spans roughly €1,636 (Deck-line Mono) to €4,545 (Deck-line Quattro), with Rotoline XL and L-Line kits priced comparably. SEREM has installed over 30,000 motorizations cumulatively across four continents, with current annual production capacity of approximately 2,500 units (including 150 Rotoline units per month). The company is privately held under gérant Franck Lapeyronnie, operates with a small team of 8 employees, and generates revenue from hardware sales, professional installation services, and spare parts/accessories — with no external funding rounds disclosed.

Name

SEREM Motion

Legal name

SEREM Motion

Website

https://serem-motion.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

SEREM Motion designs and manufactures solar-powered electric motorization systems for pool enclosures, gates, and buildings. The French firm sells through authorized installers, a DTC e-commerce platform, and B2B partnerships with pool enclosure OEMs.

Ownership category

akta.pro rank

Product category

Pool Enclosure Motorization

NAICS

Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Blind and Shade Manufacturing (33792)

SIC

Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Spindles & High-Speed Drives (Machine Tool Spindles, High-speed Motors) (IMAGACAL)

akta.pro secondary industries

Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

Keywords

• Pool enclosure motorization
• Gate automation systems
• Solar-powered motors
• Remote-controlled openings
• Exterior opening motorization

Headquarters

HQ city

Bassens

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Motorization Hardware Sales: Sale of motorization kits for pool enclosures, gates, and building applications. Products are sold through professional installers and direct-to-consumer online store. Revenue from Rotoline, Line, ClicUp, and Autoporte product lines.
2. Professional Installation Services: Installation and maintenance services provided by itinerant technicians across mainland France. Customers can request professional installation when purchasing motorizations.
3. Spare Parts and Accessories: Sale of replacement parts, accessories, and components for motorizations through the online store. Includes batteries, solar panels, electronic controllers, and mechanical parts.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

SEREM Motion designs and manufactures solar-powered, radio-frequency-controlled motorization systems for exterior openings, primarily pool enclosures (telescopic, liftable, flat covers, mobile roofs), gates (sliding, swinging, integrated), and large building/industrial applications. Products include the Rotoline, L-Line, ClicUp, Piatto, Deck-line, and Autoporte lines, paired with accessories, spare parts, installation services via a trained installer network, and after-sales support.

Product overview

SEREM Motion designs and manufactures motorization solutions for exterior openings, primarily for pool covers (abris de piscine), gates (portails), and buildings/industrial applications. The portfolio is organized into two main categories: pool cover motorizations (Rotoline Classic, Line range, ClicUp 75, Piatto, Deck-line, L-line CM, L-line Mural) and gate motorizations (Autoporte family including integrated, surface-mounted, single and double battant models). All motorizations are solar-powered with battery backup, feature radio-frequency remote controls, and are manufactured in France at the company's Bordeaux-area factory. Core differentiating technologies include the patented Twist Control trajectory correction system. Beyond hardware, SEREM offers installation, maintenance, spare parts, and a network of certified installers across France.

Differentiator

Problem solved

Functional benefit

Brands

• Rotoline: Motorization systems for pool enclosures, available in S+, M, L, XL sizes.
• L-Line
• ClicUp
• Piatto
• Deck-line
• Autoporte
• Motorisation double battant
• Motorisation simple battant
• Motorisation en applique
• Motorisation intégrée

Products and services

• Rotoline Classic (S+, M, L, XL) Motorization kit for telescopic pool covers with multi-wheel design providing strong adhesion on irregular surfaces. Available in four sizes (S+, M, L, XL) to suit pool covers from low to very high profiles. Features the patented Twist Control system for trajectory adjustment.
• Gamme Line (L-Line Duo, L-Line Quattro) Extra-flat, elongated motorizations designed for rail-guided pool covers with an integrated solar panel in the cover cap. Includes the Twist Control patented trajectory correction system.
• ClicUp 75 Motorization system specifically designed for liftable (relevable) pool covers, moving easily between panels on wheels so users can raise pool cover panels without physical effort.
• Piatto Next-generation motorized flat pool cover combining the thermal efficiency of a pool enclosure with the discretion of a roller shutter, featuring rapid remote-controlled opening and closing.
• Deck-line (Mono, Duo, Quattro) Motorization kits for mobile terraces and flat pool covers that maintain aesthetics; can be installed on the internal metal structure or the exterior of the terrace.
• L-line CM (Mobile Roof) Motorization system for mobile roofs that transforms a ceiling into a movable wall letting in light. Can be installed over pools, bedrooms, or restaurant spaces.
• L-line Mural (Mono, Duo, Trio/Quattro) Motorizations for wall-mounted (adossé) pool covers installed against a building facade, creating an additional livable room attached to the house.
• Autoporte Gate Motorization (Integrated, Surface-mounted, Single Battant, Double Battant) Gate motorization system using pivot and linear movements to open and close gates automatically. Available in integrated, surface-mounted, single battant, and double battant configurations with optional solar panel, gyrophare, blockage sensors, and alarm detection.

Quantifiable outcome

• Autonomous operation enables approximately 10-14 automated openings/closings per day without grid power
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Réseau Entreprendre AquitaineminorOthers · 1 January 2011Franck Lapeyronnie, Managing Director of SEREM Motion, was awarded the Réseau Entreprendre Aquitaine prize in 2011. He continues to participate in entrepreneur support activities through the network.
• Major Pool Enclosure Manufacturers (Abrideal, Azenco, Extrabat, and others)coreStrategic or Co-development PartnerSEREM Motion maintains privileged collaborations with major pool enclosure manufacturers who rely on their reliable and robust products, rapid response, and installation follow-up. The company works in close collaboration with architects, engineering firms, and enclosure manufacturers to develop customized motorization solutions for large-scale projects including public facilities and HPA (Haute Pression Atmosphérique) applications.
• Authorized Professional Installers and DistributorscoreChannel Partner/ Reseller/ DistributorSEREM Motion partners with professional installers and distributors across France who receive product training and certification. These partners install and maintain motorization systems, providing localized service coverage and customer support. The company actively seeks new distribution and installation partners to expand geographic coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Selve: German manufacturer of drives and controls for roller shutters, blinds, and sun protection systems. Comparable to SEREM in tubular motor and control technology for automated cover-type applications.
• CAME: Italian global provider of automation, access control, and smart home solutions for residential, public, and urban spaces. Comparable to SEREM through its gate motorization and broader automation portfolio for outdoor openings.
• BFT: Italian manufacturer of automation for gates, barriers, overhead doors, and parking systems. Direct competitor in gate motorization space where SEREM's Autoporte competes, serving a similar installer-driven channel.
• Nice S.p.A. Italian home automation specialist offering motors and integrated systems for gates, garage doors, blinds, and sun screens. Comparable to SEREM in motorization for external openings, with emphasis on gates and residential automation.
• Somfy: French global leader in motors and automated control systems for residential and commercial openings (blinds, shutters, awnings, garage doors, gates). Direct overlap with SEREM's motorization-for-openings business, though at vastly larger scale and broader product scope.
• Ditec (Overhead Door Corporation brand): Italian manufacturer of automatic doors, gates, and barriers, plus industrial closures. Comparable to SEREM through overlapping gate and external-opening automation products and installer-distribution model.
• FAAC: Italian manufacturer of automation systems for gates, doors, and barriers, plus access control solutions. Directly comparable to SEREM's Autoporte gate motorization line, with similar customer base of installers and end users.
• Elero: German manufacturer of electric drives and control systems for roller shutters, blinds, awnings, and external screens. Directly comparable to SEREM in motorization-driven automation of movable external coverings.
• Simu (SOMFY subsidiary): French manufacturer of tubular motors for roller shutters, blinds, awnings, and screens. Comparable to SEREM's motorization technology for opening/closing applications, with strong overlap in residential automation.

Broad incumbents

• Chamberlain Group (LiftMaster): US-based global leader in garage door openers, gate operators, and access solutions. Comparable to SEREM's gate motorization through overlapping product categories and installer/distributor-driven business model, with much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/serem-motion

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEREM Motion