Serenite — A Private Members Club

What Serenite — A Private Members Club does

Serenité Private Members Club is a privately operated, capped luxury private members club located on 125 acres atop the North Ridge of Camelback Mountain in Tannersville, Pennsylvania, within the Pocono Mountains. The club offers fully furnished 1–5 bedroom residences — designed for short-stay mountain getaways — and a portfolio of amenities including a TLEE-designed spa and wellness center, a large heated resort pool with lap lanes and oversized hot tub, a fitness center (Precor, Peloton, rowing machines), the Great Lawn for outdoor events, the historic 1893 Turkey Wilderness Trail (reimagined 2022), concierge services, and complimentary black car transportation. Members access the property and amenities through a points-based booking system, with a sample membership tier providing 240,000 points annually flexible across residence types and seasons.

The business model is a country club-style structure: a one-time initiation fee (tiers begin at $90,000, with $20,000 required to initiate), recurring annual dues scaled to membership level, and a $1,000 reservation fee for trial memberships. Membership is inheritable, designed to pass through generations, and enrollment is phased with a stated waitlist once Phase 1 is fully subscribed. The go-to-market is relationship-driven, executed through five named Membership Executives who run personalized site tours, a four-step trial experience (reservation, concierge preview, tour, follow-up), and a Member Sponsorship Program that waives a sponsor's next-year dues upon successful conversion of a referred prospect.

Technically, the company is asset-light on proprietary IP: it relies on the Dormakaba BlueSky Access mobile key platform for contactless entry, an Instacart integration for pre-arrival grocery delivery, and a digital concierge request system for spa, dining, and activity bookings. Its competitive moat is primarily real-estate-driven (the mountain-top footprint) and brand-driven (luxury positioning anchored by TLEE Spas and a Camelback Mountain location adjacent to major Pocono resort destinations). The company is privately held by founder/management under CEO Todd Cannon, with no parent company, no disclosed outside funding, and a 19-person headcount.

Name

Serenite — A Private Members Club

Legal name

Serenité Private Members Club

Website

https://serenitemembersclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Serenité is a privately operated, capped luxury private members club offering points-based access to fully furnished 1–5 bedroom mountain residences and amenities atop Camelback Mountain in Pennsylvania's Pocono Mountains, serving affluent families and drive-to luxury vacation seekers from the NYC and Philadelphia metros.

Ownership category

akta.pro rank

Product category

Luxury Private Members Club Hospitality

NAICS

Accommodation (721), All Other Traveler Accommodation (721199), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Private Memberships & Invitation-Only Experiences (HSACAMAL)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

• Private members club
• Luxury mountain resort
• Points-based membership
• Vacation residence club
• Luxury hospitality services

Headquarters

HQ city

Tannersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Initiation Fees: One-time initiation fees grant access to the club, residence portfolio, all amenities, and concierge service. Current membership tiers begin at $90,000 with $20k required to initiate. This is similar to traditional country club membership structures.
2. Annual Club Dues: Recurring annual membership dues based on the selected membership level. These are the only recurring fees after the initial initiation payment. Sponsoring a new member who converts results in waiver of the sponsoring member's next year's dues.
3. Points-Based Stay System: Members receive yearly allotments of points (sample membership shows 240,000 points annually) to book stays in 1-5 bedroom residences throughout the year. Points are used flexibly across residence types and seasons. Sample point usage ranges from 25,000 points (midweek golf) to 90,000 points (5-day summer vacation).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Serenité sells lifetime private club memberships that grant individuals and families access to a portfolio of fully furnished 1-5 bedroom luxury mountain residences on a points-based booking system at its 125-acre Camelback Mountain campus. Membership includes world-class spa and wellness facilities, a clubhouse, fitness center, resort pool, the historic Turkey Wilderness Trail, full-service concierge, and complimentary black car service, replacing the burden of vacation home ownership with flexible, multi-generational luxury getaways.

Product overview

Serenité is a points-based private members club offering luxury mountain retreats atop Camelback Mountain in the Pocono Mountains. The core offering combines private fully-furnished residences (1-5 bedrooms) with world-class amenities including The Spa at Serenité featuring hydrotherapy rituals, a fitness center with Precor and Peloton equipment, heated Resort Core Pool with lap lanes, The Great Lawn for events, and the historic Turkey Wilderness Trail. Members receive annual point allotments to book stays throughout the year, with access to concierge services, black car transportation, and member sponsorship programs. The club also offers trial memberships for prospective members to experience the property before committing.

Differentiator

Problem solved

Functional benefit

Products and services

• Serenité Private Membership Lifetime points-based membership granting individuals and families access to the full Serenité residence portfolio and amenities, with annual point allotments (e.g., 240,000 points per year) for flexible booking across residence types and seasons. Initiated via a one-time fee starting at approximately $90,000 with a $20,000 initial payment, plus recurring annual club dues based on membership level. Membership is designed to be inheritable across generations.
• Trial Membership Limited-time paid trial experience allowing prospective members to stay at Serenité and experience amenities, concierge service, and a property tour before committing to full membership. Requires a $1,000 reservation fee and concludes with a follow-up discussion with a Membership Executive.
• Spa Services (Massage Therapy) Bookable professional massage treatments including The Mountain Dream, The True Deep, and The Chill Out Massage, available in 60 or 90-minute sessions, offered to members as part of The Spa at Serenité hydrotherapy and wellness experience.
• Member Sponsorship Program Referral program enabling existing members to sponsor friends and family for membership. When a sponsored prospect converts to a member, the sponsoring member receives a waiver of their next year's annual membership dues.

Quantifiable outcome

• Sample 240,000-point membership secures multiple getaways annually for life with only recurring club dues as future cost
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TLEE Spas and WellnesscoreStrategic or Co-development PartnerSerenité partnered with TLEE Spas and Wellness, a globally recognized spa design and consulting firm, to elevate the member experience in The Clubhouse. TLEE has designed spa facilities at Gurney's Hotel Montauk, Hotel at Hudson Yards NYC, Ritz-Carlton Reserve Dorado Beach, EDITION Miami, and other luxury properties worldwide. The partnership brings world-class spa design expertise to deliver luxury hydrotherapy experiences.
• Camelback ResortcoreGTM or Marketing PartnerSerenité partners with Camelback Resort offering members discount access to Aquatopia indoor waterpark, Camelbeach waterpark, snowtubing, and ski lift tickets. Located adjacent to Serenité's Camelback Mountain property.
• Mount Airy Golf ClubminorGTM or Marketing PartnerSerenité members receive 10% off golf at Mount Airy Golf Club, one of the premier Pocono golf courses.
• Shawnee Golf CourseminorGTM or Marketing PartnerSerenité members receive 10% off golf at Shawnee Golf Course, a championship course designed by A.W. Tillinghas with 27 holes.
• Blue Ridge Estate Vineyard & WineryminorGTM or Marketing PartnerSerenité members receive free wine tasting with souvenir glass at Blue Ridge Estate Vineyard & Winery.
• Raw Urban WineryminorGTM or Marketing PartnerSerenité members receive complimentary cheese/charcuterie platter and 10% off any bottle of wine at Raw Urban Winery.
• Pocono Slingshot RentalsminorGTM or Marketing PartnerSerenité members receive $40 off slingshot rentals for scenic mountain road tours.
• Big Screen EscapesminorGTM or Marketing PartnerSerenité members receive 15% discount at Big Screen Escapes locations in Tannersville and Mt. Pocono.
• Splinters' Hatchet & Axe ThrowingminorGTM or Marketing PartnerSerenité members receive 40% off axe throwing experiences at Splinters.
• The Loft Ski & SnowboardminorGTM or Marketing PartnerSerenité members receive 15% off soft goods and 5% off hard goods at The Loft ski and snowboard rental shop, recommended by Serenité for snow equipment rentals.
• Crayola Factory ExperienceminorGTM or Marketing PartnerSerenité members receive discount admission to Crayola Factory Experience in Easton, PA.
• Pocono Wine Tour / PoconodaytripperminorGTM or Marketing PartnerSerenité members receive free transportation by Poconodaytripper for wine tours in the Pocono Mountains.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inspirato: Members-only luxury vacation club offering curated stays in a portfolio of residences. Directly comparable on subscription-style membership, points/credits system, and luxury vacation-home substitute positioning.
• Soho House: Global private members club offering hospitality, residences, and curated experiences to a membership base. Directly comparable as a capped, paid-membership hospitality club with similar concierge and amenity-driven value proposition.
• Yellowstone Club: Ultra-exclusive private members ski and golf community in Big Sky, Montana with capped membership and luxury residences. Comparable on capped membership, four-season mountain amenities, and inheritable membership equity.
• Exclusive Resorts: Private members club providing access to a portfolio of luxury vacation residences on a points-based system. Closely comparable business model: large upfront initiation fee, annual dues, and points-for-stays across multiple luxury destinations.
• Timbers Resorts: Operator of private residence clubs and boutique resorts in luxury destinations. Comparable on the fractional/private residence club model with members booking fully-furnished luxury homes across a portfolio.
• Aman Club: Members' program offering privileged access, preferential rates, and exclusive experiences across the Aman global portfolio of hotels, residences, and clubs. Comparable on ultra-luxury membership positioning and amenity-driven lifestyle offering.
• Discovery Land Company: Developer-operator of luxury private residential communities with amenity-rich clubhouses and outdoor recreation focus. Directly comparable as a developer of luxury members-only residential club experiences with bespoke amenities.

Broad incumbents

• Six Senses Residences: Global luxury hospitality brand operating hotels, residences, and spa-led wellness experiences. Comparable luxury positioning and spa/wellness-led member experience, but operates as a broader hospitality portfolio rather than a single-club model.

Regional players

• Skytop Lodge: Historic Pocono Mountains resort offering lodge accommodations, spa, and outdoor recreation. Regional competitor serving the same drive-to luxury family segment in the Poconos.
• Woodloch Resort: Family-owned Pocono Mountains resort offering all-inclusive luxury stays and amenities. Regional competitor in the same Poconos drive-to market targeting similar family-segment guests with seasonal mountain activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SerenitePrivateMembersClub
• LinkedInlinkedin.com/company/serenitemembersclub
• Instagraminstagram.com/serenitemembersclub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenite — A Private Members Club