Serenity Gardens

What Serenity Gardens does

Serenity Gardens is a privately held, single-site senior living community located at 135 Vermont Drive in Kulpmont, Northumberland County, Pennsylvania. The company serves older adults and their families through two core care offerings: Personal Care (assisted living) for residents who value independence with occasional support for daily tasks, and Memory Care for residents with Alzheimer's and dementia in a secure environment with two hours of daily nursing care. Pricing is subscription-recurring on a monthly basis, starting at $4,000/month for Personal Care and $5,100/month for Memory Care, with three private room tiers (Private Standard, Private Handicap, Deluxe Private) that allow price laddering within each care level. Ancillary amenities include chef-prepared meals, a structured activity calendar (art classes, fitness, outings, religious services), on-site transportation, on-site rehabilitation, and pet-friendly accommodations.

The business operates a direct-to-consumer model: prospective residents and families engage through a digital marketing funnel (care assessment, lifestyle assessment, handshake quiz, cost comparison, blog content, and Google reviews) that funnels into phone inquiry, scheduled tours, and admissions consultations, supplemented by healthcare-provider referrals. Revenue mechanics are entirely recurring monthly fees per occupied unit, with no disclosed enterprise contracts, third-party payor concentration, or diversified income streams. The operation is staffed by 37 employees across named leadership (Executive Director Pam Rimokaitis, Admissions Director Jamie Pennypacker, Director of Wellness Brandy Reed) and notably long-tenured line staff (up to 16 years), supporting a 4.8/5 Google rating across 74 reviews and a Bronze National Quality Award from AHCA/NCAL. There is no public listing, no institutional ownership disclosed, no funding history, no M&A activity, no patents, and no disclosed AI/ML capabilities; the technology footprint is limited to a WordPress website, Personapay payment portal, and CultureIndex/ADP HR tooling.

Name

Serenity Gardens

Legal name

Serenity Gardens

Website

https://serenitygardensal.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Serenity Gardens is a privately held, single-site senior living community in Kulpmont, Pennsylvania, offering subscription-based Personal Care and Memory Care services to older adults and their families. The 37-employee operation runs on recurring monthly fees starting at $4,000 for Personal Care.

Ownership category

akta.pro rank

Product category

Assisted Living and Memory Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Assisted living services
• Memory care services
• Senior living community
• Personal care residence
• Dementia care programs

Headquarters

HQ city

Kulpmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Care Fees: Monthly fees for Personal Care and Memory Care residential services, including accommodation, meals, housekeeping, laundry, activities, and personal care assistance. Pricing varies by care level with Memory Care commanding higher rates than Personal Care.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Serenity Gardens operates a single-location senior living community in Kulpmont, Pennsylvania, offering two primary residential care services: Personal Care (assistance with daily tasks, meals, medication, housekeeping, and transportation for residents seeking independence with light support) and Memory Care (secure environment with specialized dementia programming, 2 hours of daily nursing care, and tailored therapeutic activities for residents with Alzheimer's or related dementias). Services are bundled into monthly subscriptions starting at $4,000 for Personal Care and $5,100 for Memory Care, and delivered through three private room configurations alongside amenity programs covering dining, activities, transportation, Wi-Fi, cable, and on-site rehabilitation.

Product overview

Serenity Gardens is a senior living community offering two primary care services: Personal Care and Memory Care. Personal Care supports individuals who value independence with occasional assistance for daily tasks, housekeeping, laundry, meals, and medication. Memory Care provides specialized, secure support for residents with Alzheimer's and dementia, featuring 2 hours of daily nursing care and tailored activities. Both services are enhanced with amenities including dining services with chef-prepared meals, diverse activity programs (art classes, fitness, games, outings), and practical services (WiFi, transportation, rehabilitation). The community offers three private room types: Private Handicap Room, Private Standard Room, and Deluxe Private Room, all designed with accessibility features. This is a unified senior living platform where residents can transition between care levels as their needs change.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Residential assisted living service for older adults who value independence with light support, offering help with hygiene, dressing, mobility, medication reminders, housekeeping, laundry, chef-prepared meals, activities, and transportation. Pricing starts at $4,000 per month.
• Memory Care Secure residential care for individuals with Alzheimer's disease and other dementias, providing 2 hours of daily nursing care, personalized small-group programs, adaptive fitness, music therapy, therapeutic gardening, and tailored activities. Pricing starts at $5,100 per month.
• Activities Program Community engagement programming including art classes, fitness classes, game nights, movie screenings, religious services, and supervised outings to local Kulpmont attractions for residents of Serenity Gardens.
• Dining Services Chef-prepared breakfast, lunch, and dinner served in an open-concept dining area with dietary accommodations and nightly dessert selection for residents.
• Resident Support Services Practical resident support including Wi-Fi and cable TV access, on-site transportation, community and event rooms, and on-site rehabilitation services.
• Private Handicap Room Accessible private residential room with handicap-accessible features for residents with mobility needs.
• Private Standard Room Standard private residential room offering personal-care amenities for residents seeking a private living space.
• Deluxe Private Room Enhanced private residential room offering additional space and upgraded amenities beyond the Private Standard Room option.

Quantifiable outcome

• 4.8 out of 5 stars average rating based on 74 Google Reviews

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CultureIndexminorOthersCulture survey partner used during the hiring process to help understand candidate strengths, communication style, and overall fit within the Serenity Gardens team. Part of three-step application process including general application and ADP portal submission.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Five Star Senior Living: Senior living operator providing assisted living and memory care services in a community-based setting. Directly comparable as a competitor offering the same Personal Care and Memory Care service tiers that Serenity Gardens provides.
• Senior Lifestyle: Operator of senior living communities offering assisted living, memory care, and independent living. Comparable to Serenity Gardens in mixed-tier service delivery and recurring monthly revenue model targeting families of older adults.
• Belmont Village Senior Living: Developer and operator of assisted living and memory care communities, with a particular focus on dementia programming and Circle of Friends memory support. Comparable to Serenity Gardens in its dedicated memory care program emphasis and quality-care positioning.
• Atria Senior Living: Operator of assisted living and memory care communities across the US, with offerings that mirror Serenity Gardens' Personal Care and Memory Care tiered structure. Comparable in customer profile (older adults needing ADL support and dementia care) and monthly recurring revenue model.
• Sunrise Senior Living: National senior living operator with a strong portfolio of assisted living and memory care communities, including dedicated Reminiscence memory care neighborhoods. Directly comparable in service mix (Personal Care + Memory Care) and quality-positioning approach.
• Enlivant: Senior living management company specializing in assisted living and memory care communities. Comparable as a direct peer offering the same dementia-focused residential care model as Serenity Gardens' Memory Care program.
• Heritage Senior Living: Mid-sized operator of assisted living and memory care communities across the Mid-Atlantic and Midwest. Comparable to Serenity Gardens as a regional direct competitor offering similar Personal Care and Memory Care services in nearby geographies.
• Greenfield Senior Living: Regional senior living operator with assisted living and memory care communities, including dedicated dementia care programming. Comparable to Serenity Gardens as a similarly-positioned community operator with personalized care and memory care specialization.

Regional players

• Presbyterian Senior Living: Pennsylvania-headquartered not-for-profit senior living provider operating multiple continuing care retirement communities across the state. Comparable as a Pennsylvania-based peer serving the same senior population in overlapping geographies, though structured as a nonprofit with a broader CCRC model.

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with hundreds of communities offering assisted living and memory care nationwide. Comparable as a broad incumbent operating in the same Personal Care/Memory Care service categories as Serenity Gardens, though at vastly greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/serenity-gardens

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenity Gardens