Cadena SER Madrid Sur

What Cadena SER Madrid Sur does

Cadena SER Madrid Sur is a regional radio station operating on 94.4 FM, serving the southern municipalities of the Community of Madrid — including Alcorcón, Fuenlabrada, Getafe, Leganés, Móstoles, Parla, and surrounding areas. It is operated by Sociedad Española de Radiodifusión, S.L.U., a wholly-owned subsidiary of PRISA (Promotora de Informaciones S.A.), the Spanish media conglomerate that controls Cadena SER, El País, Los 40, and other properties. Per firmographics, the station has 22 employees and was established in 1983.

The station's core product is local news, sports, cultural, and entertainment programming for residents of Madrid Sur. Programming is anchored on flagship shows Hora 14 Madrid Sur (midday news bulletin) and Hoy por Hoy Madrid Sur (morning current-affairs and community program), with additional vertical content in gaming (SER Jugones), music journalism (Discópolis Trip), regional gastronomy (Sabor de Madrid), and local business (SER Empresarios). Distribution is multichannel: FM broadcast at 94.4 FM, the cadenaser.com/ser-madrid-sur website, dedicated iOS and Android mobile apps, an on-demand podcast platform, and active social media accounts on Facebook, Instagram, TikTok, and X, plus a daily email newsletter. There is no disclosed technology stack, no API, and no proprietary AI or ML component.

Revenue is not disclosed. The standard business model for a regional radio station within a national network is advertising-supported: spot sales to local businesses in the Madrid Sur corridor, supplemented by national advertiser placements allocated through PRISA's network sales infrastructure. No pricing model, customer logos, enterprise contracts, or audience-reach metrics (e.g., EGM data) are disclosed in the source material, making revenue triangulation difficult. Operating parent and ultimate beneficiary is PRISA, Spain's largest media group.

Name

Cadena SER Madrid Sur

Legal name

Sociedad Española de Radiodifusión, S.L.U.

Website

https://sermadridsur.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cadena SER Madrid Sur is a regional FM radio station (94.4 FM) operated by PRISA's Sociedad Española de Radiodifusión, delivering local news, sports, and cultural programming to the southern municipalities of Madrid including Fuenlabrada, Getafe, Leganés, and Móstoles.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPABACAF

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

Keywords

• Local radio broadcasting
• Regional news programming
• Podcast and audio content
• Community radio coverage
• FM radio station

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels5 records

Core offering

Cadena SER Madrid Sur is a regional radio station that broadcasts local news, sports, culture, and entertainment content for the southern Madrid metropolitan area on 94.4 FM. It distributes content through live streaming, mobile applications, on-demand podcasts, and a daily email newsletter, covering municipalities such as Alcorcón, Fuenlabrada, Getafe, Leganés, Móstoles, and Parla.

Product overview

Cadena SER Madrid Sur is a regional radio station operated by Sociedad Española de Radiodifusión (SER), part of the PRISA media group. The station operates as a unified radio broadcasting product offering local news, sports, culture, and entertainment content via FM radio (94.4 FM), live streaming, and a mobile application. The product portfolio includes multiple named programs (Hora 14 Madrid Sur, Hoy por Hoy Madrid Sur, SER Jugones, Discópolis Trip, Sabor de Madrid, SER Empresarios), a podcast platform for on-demand content, and a daily newsletter service. The offerings function together as an integrated audio and news media ecosystem serving the Madrid Sur metropolitan area.

Differentiator

Problem solved

Functional benefit

Brands

• Hora 14 Madrid Sur: Local news bulletin program broadcast at 2:00 PM covering Madrid Sur news
• Hoy por Hoy Madrid Sur
• SER Empresarios
• Sabor de Madrid

Products and services

• Cadena SER Madrid Sur Radio Station Regional radio station broadcasting local news, sports, culture, and entertainment content for the Madrid Sur area on 94.4 FM, available via live streaming and digital platforms, targeting residents of southern Madrid municipalities.
• Cadena SER Radio Mobile Application Mobile application for iOS and Android that allows users to listen to live radio, access podcasts, and receive news notifications from Cadena SER stations including Madrid Sur, targeting on-the-go listeners.
• Hora 14 Madrid Sur Daily news program providing midday local news updates for the Madrid Sur region, broadcast at 2:00 PM, targeting residents seeking current local information.
• Hoy por Hoy Madrid Sur Morning news and lifestyle program covering current events, interviews, and community stories in the Madrid Sur region, targeting morning commuters and local residents.
• Podcast Platform On-demand audio content platform offering access to podcasts from various Cadena SER programs including regional Madrid Sur content, targeting listeners who prefer time-shifted audio consumption.
• Newsletter Diaria SER Madrid Sur Daily email newsletter delivering curated local news and information to subscribers' inboxes, targeting engaged readers who want a written summary of regional news.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Cadena COPE: Spain's largest national radio network by audience, owned by the Spanish Conference of Bishops, operating local affiliated stations with news, talk, and sports programming. Directly comparable as a competing national network with a similar affiliate-local-station model and traditional news/talk format.
• Radio Marca: National Spanish sports radio network operated by Unidad Editorial. Comparable as a thematic national radio network with local affiliate stations competing for the same sports listenership and sports advertising budgets as Cadena SER Madrid Sur.
• Onda Madrid: Public regional radio station for the Community of Madrid operated by Radio Televisión Madrid. Comparable as a regional Madrid broadcaster with local news, traffic, and community programming targeting an overlapping Madrid audience with Cadena SER Madrid Sur.
• Onda Cero: Major Spanish national radio network owned by Atresmedia that operates local affiliate stations across Spain. Directly comparable as the closest competing national radio network with local programming, news bulletins, and sports coverage in similar formats to Cadena SER Madrid Sur.
• Cadena SER Madrid Norte: Sister Cadena SER regional station serving the northern Madrid corridor. Directly comparable as it operates the exact same network model, format, and digital distribution targeting a different sub-region of the same metropolitan market.
• Cadena SER (network): The parent national radio network of Cadena SER Madrid Sur, operating the Cadena SER brand across Spain with hundreds of affiliated local stations. Directly comparable as it operates the same network model with local programming, news, and sports formats, and shares infrastructure and audience.

Regional players

• RAC1: Major Catalan regional radio station operated by Grup Godó. Comparable as a regionally focused radio station with strong local identity, news programming, and digital presence—similar business model applied to a different Spanish geography.

Emerging players

• Radio Intereconomía: Spanish business and economics-focused radio network with national coverage. Comparable as a niche national radio network targeting business audiences similar to Cadena SER Madrid Sur's SER Empresarios segment, though at a smaller scale.

Broad incumbents

• Los 40: Sister brand within the PRISA group, operating as a national music radio network. Comparable as a PRISA-owned radio asset with similar distribution and digital infrastructure, though focused on music rather than news/talk programming.
• Radio 3 (RTVE): Public national cultural and alternative radio channel operated by RTVE. Comparable as a Spanish national radio broadcaster with cultural programming overlap (e.g., Discópolis Trip-adjacent content) and similar podcast distribution strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sermadridsur
• Facebookfacebook.com/SERMadridSur
• Instagraminstagram.com/sermadridsur
• TikToktiktok.com/@sermadridsur
• LinkedInlinkedin.com/company/cadena-ser-madrid-sur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cadena SER Madrid Sur