Turismo- Serra

What Turismo- Serra does

The Prefeitura Municipal da Serra is the municipal government of Serra, a city in the state of Espírito Santo, Brazil, founded as a municipality in 1833 with historical origins tracing to 1556. It serves the full resident population across five districts (Serra-Sede, Carapina, Calogi, Nova Almeida, Queimado), local businesses and entrepreneurs, tourists visiting its 23 kilometers of coastline and five agrotourism circuits, and rural producers engaged in agriculture and aquaculture. Core service delivery is anchored in a digital e-government platform comprising the official portal (serra.es.gov.br), citizen-facing mobile applications (COLAB for reporting, IPS Serra for pensions), GIS tools (Serra em Mapas), and electronic process management (Prefeitura sem Papel), complemented by physical service centers (Pró-Cidadão, Casa do Produtor Rural, Parque da Cidade).

The municipality operates through 23 secretariats and departments covering health (SESA), education (SEDU), tourism and culture (SETUR), agriculture and agrotourism (SEAP), environment (SEMMA), finance (SEFA), urban development (SEDUR), social assistance (SEMAS), and other functions. It holds LGPD compliance certification overseen by SEICIT and the Open Data Program under Portaria CGM 004/2023, and integrates accessibility via the VLibras widget.

Revenue mechanics derive from property tax (IPTU), service tax (ISSQN), property transfer tax (ITBI), business licensing fees (Alvará Web), and environmental licensing fees. The municipality leads Espírito Santo in PIB and ranks at the top of the Index of Competitiveness of Municipalities (ICM), holds a Capag A+ federal fiscal capacity rating, and has received the Diamond Transparency Seal three times. Executive leadership is provided by Mayor Weverson Meireles with Vice-Mayor Gracimeri Gaviorno; new municipal secretaries were inaugurated on January 2, 2025.

Name

Turismo- Serra

Legal name

Prefeitura Municipal da Serra

Website

https://serra.es.gov.br

Company type

Public

Founded year

1833

Operating status

Operating

Headcount range

11–50 employees

Short description

The Prefeitura Municipal da Serra is the municipal government of Serra in Espírito Santo, Brazil, delivering digital and in-person public services across health, education, taxation, business licensing, tourism, and agrotourism to its citizens, entrepreneurs, tourists, and rural producers.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Executive, Legislative, and Other General Government Support (921), Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Urban Planning and Community and Rural Development (92512), Administration of Housing Programs (92511)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Municipal Tax & Revenue Administration (Local) (BPAIACAD), City Clerk/Records, Elections & Civic Engagement (BPAIACAB), Economic Development & Business Licensing (Local) (BPAIACAN), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Land Administration & Cadastral Services (Public Land Records, Parcel Management) (BPAIANAH), City/Municipal Public Health Departments (HLAJAAAC), Local Education Authorities & Municipal Education Offices (EDADABAD)

Keywords

• Municipal government services
• Public administration
• E-government portals
• Tourism promotion
• Agrotourism circuits

Headquarters

HQ city

Serra

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Property Tax (IPTU): Property tax collection including payment search and debt management services
2. Property Transfer Tax (ITBI): Tax on real estate transactions with electronic certificate issuance
3. Service Tax (ISSQN): Municipal service tax with electronic declaration system for businesses
4. Business Licensing Fees: License fees including sanitary permits, environmental licenses, and business permits
5. Environmental Licensing: Fees for environmental permits and licenses for businesses and projects

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

The Prefeitura Municipal da Serra delivers municipal government services including citizen-facing services (health, education, social assistance), business licensing and tax administration (IPTU, ITBI, ISSQN, Alvará Web), tourism promotion across five agrotourism circuits, beaches, and urban parks, and digital e-government platforms for self-service access. The municipality operates through 20+ secretariats serving residents, businesses, tourists, and rural producers across five districts in the Greater Vitória metropolitan region.

Product overview

The Portal da Prefeitura Municipal da Serra is a comprehensive e-government platform serving as the central digital hub for Serra municipality. It operates as an integrated platform-plus-modules architecture comprising the main portal as the core navigation and information hub, supplemented by specialized service modules for taxation (IPTU, ITBI, ISSQN), business licensing (Alvará Web), geographic information (Portal Serra em Mapas), process management (Processos Digitais), citizen scheduling (Agendamento via Colab), and recreational/tourism services. The platform serves distinct audiences including citizens, entrepreneurs, tourists, and municipal employees through categorized service channels.

Differentiator

Problem solved

Functional benefit

Brands

• Procon Serra: Departamento Municipal de Proteção e Defesa do Consumidor - Municipal department for consumer protection and defense.
• Circuito de Agroturismo
• Parque da Cidade
• Praias e Lagoas da Serra
• Serra Atleta
• Wi-Fi Serra Online
• Papa Treco
• ReciclaSerra

Products and services

• Portal da Prefeitura Municipal da Serra The official digital portal of Serra municipality serving as the central hub for all government services, information, and citizen engagement, including accessibility features and multiple service categories for citizens, entrepreneurs, tourists, and municipal employees.
• Agendamento de Serviços Online (Colab) Digital service scheduling platform and citizen reporting mobile application enabling citizens to book appointments for municipal services, health appointments, and vaccination, and to report issues such as illegal dumping and infrastructure requests.
• Portal Serra em Mapas Interactive mapping portal providing access to georeferenced maps and files, including the Sustainable Municipal Master Plan (PDMS) consultation and geographic information for urban planning.
• Processos Digitais (Prefeitura sem Papel) Digital process management system enabling citizens and businesses to file, track, and manage government administrative processes electronically.
• Alvará Web Online business license system enabling entrepreneurs to apply for, renew, and validate business permits and licenses through the municipal taxation portal.
• Serra Jogos Free educational games portal offering interactive learning activities for students and the community as part of digital education initiatives.
• Wi-Fi Serra Online Municipal public Wi-Fi service providing internet connectivity throughout public spaces and municipal buildings for citizens and visitors.
• Circuitos de Agroturismo Agritourism program featuring five rural tourism circuits (Guaranhuns, Chapada Grande, Pitanga, Muribeca, and Circuito das Águas) showcasing rural gastronomy, artisanal products, ecotourism, fishing, and cultural experiences across the municipality.
• Parque da Cidade Major urban recreational park spanning 115,180 m² with sports facilities, ecological conservation areas, skate park, cycling path, bromeliary (CEPS bromeliad research center), and environmental education programs.
• Táxi Digital Serra Digital taxi service featuring driver verification via app, digital profiles for taxi drivers, and free training courses for drivers.
• IPTU Digital Digital property tax services including property debt search, payment extraction, and property valuation mirror through the municipal taxation portal.

Quantifiable outcome

• Serra is the best city to live in Greater Vitória region
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Incaper (Instituto Capixaba de Pesquisa, Assistência Técnica e Extensão Rural)coreStrategic or Co-development PartnerPartnership with state agricultural research and extension institute for rural producer training, including courses on pisciculture, fruit cultivation, and sustainable agriculture practices.
• Ambiental SerraminorStrategic or Co-development PartnerEnvironmental services partner involved in sustainability initiatives and environmental education programs.
• Marca AmbientalminorStrategic or Co-development PartnerEnvironmental management partner collaborating on sustainability and environmental monitoring projects.
• IBRAFF (Instituto Brasileiro de Fauna e Flora)minorStrategic or Co-development PartnerFauna and flora institute partner for biodiversity conservation and wildlife protection initiatives.
• WRI BrasilcoreStrategic or Co-development PartnerWorld Resources Institute Brazil - urban mobility and climate corridor project partner for sustainable urban development.
• C40 CitiescoreStrategic or Co-development PartnerC40 Climate Leadership Group - partner for climate action initiatives and urban sustainability programs.
• COLABcoreTechnology or IntegrationTechnology partnership for citizen reporting mobile application enabling residents to report infrastructure issues, request services, and track municipal responses.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prefeitura Municipal de Vila Velha: Neighboring Greater Vitória municipality with similar industrial base, tourism assets, and population profile. Comparable in service delivery scope and digital government initiatives.
• Prefeitura Municipal de Cariacica: Greater Vitória metropolitan municipality with similar industrial and residential profile. Comparable in scale, citizen service demands, and proximity to port/airport infrastructure.
• Prefeitura Municipal de Vitória: Capital and largest municipality of Espírito Santo, neighboring Serra within the Greater Vitória metropolitan area. Directly comparable in governance structure, scale, digital service offerings, and economic profile.
• Prefeitura Municipal de Guarapari: Espírito Santo municipality known for beach tourism and seasonal visitors, comparable in tourism focus and economic base. Direct competitor for tourist flows within the same state.

Broad incumbents

• Prefeitura de Santos: Coastal São Paulo state municipality with port access, beaches, and tourism focus. Comparable in coastal tourism, port-adjacent economy, and heritage assets.
• Prefeitura de Florianópolis: Large Brazilian state capital recognized for quality-of-life rankings, strong tourism, and digital government services. Comparable in integrating tourism, technology, and citizen service modernization.
• Prefeitura de Joinville: Largest Santa Catarina municipality with strong industrial base and PIB leadership in its state. Comparable in economic scale, industrial diversification, and fiscal strength.
• Prefeitura de Niterói: Major Rio de Janeiro state municipality with coastal location, strong fiscal position, and digital government leadership. Comparable in tourism profile and governance standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/prefeituraserra
• YouTubeyoutube.com/channel/prefeituraserra
• Facebookfacebook.com/prefeituradaserra
• LinkedInlinkedin.com/company/turismo--serra
• Instagraminstagram.com/prefeituradaserra

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turismo- Serra