Serre-Ponçon

What Serre-Ponçon does

Serre-Ponçon Tourisme is the official destination management organization (Office de Tourisme) for the Serre-Ponçon lake territory in the French Southern Alps (Hautes-Alpes department). It operates as a public or semi-public entity co-governed with the Communauté de Communes de Serre-Ponçon, with co-funding from European programmes (LEADER Région SUD, Interreg ALCOTRA), the Région Sud, and the Hautes-Alpes department. The organization employs 17 staff and maintains its headquarters in Embrun. Its core service is a unified digital platform (serreponcon.com) that aggregates information, content, and online booking across the territory's lake, mountain, ski, accommodation, and event offerings, complemented by a dedicated mobility portal (VAI Serre-Ponçon).

The underlying technology is a content-rich tourism website with real-time availability and booking overlays (including third-party Regiondo integration for activities and visits), supplemented by webcams, weather feeds, and event calendars. The platform organizes the destination into sub-brands covering two ski stations (Réallon and Crévoux), two Nordic domains (Réallon and La Draye in Crots), lake activities, mountain activities, accommodations, wildlife/nature experiences, and landmark sites such as the Viaduc de Chanteloube and the Abbey of Boscodon. Distribution is delivered through the digital platform plus six physical tourist information offices across Chorges, Embrun, Savines-le-Lac, Réallon, Crévoux, and Châteauroux-les-Alpes.

The business model is not commercial in a venture sense: activity providers set their own prices, and the organization does not disclose revenue. Pricing on the platform varies by service — tiered age-based passes at Réallon Nordic (€6–€62), per-session pricing for e-moto (€25–€110), Swincar (€100–€225), and mountain kart (€27), and day/week/season snowshoe contributions (€5–€45). Two customer segments are served: leisure visitors (families, couples, solo travelers seeking outdoor recreation) and local tourism businesses (ski resorts, activity operators, accommodations, restaurants) that rely on the platform for marketing visibility and booking distribution. Certifications include Qualité Tourisme, Tourisme & Handicap, Flocon Vert (Réallon), and Parcours Passion (lake fishing, since 2018).

Name

Serre-Ponçon

Legal name

Serre-Ponçon Tourisme

Website

https://serreponcon.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Serre-Ponçon Tourisme is the official public destination management organization for the Serre-Ponçon lake territory in the French Alps. It operates a unified digital tourism platform and six tourist information offices aggregating lake, mountain, ski, and cultural offerings for leisure visitors and local providers.

Ownership category

akta.pro rank

Product category

Tourism Services and Destination Marketing

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation (487), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Destination tourism promotion
• Outdoor recreation services
• Ski resort marketing
• Accommodation booking platform
• Alpine travel agency

Headquarters

HQ city

Chorges

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Serre-Ponçon Tourisme is the official destination marketing organization (Office de Tourisme) for the Serre-Ponçon lake territory in the French Southern Alps, centrally promoting and enabling booking of activities, accommodations, restaurants, events, and heritage visits across twelve-plus communes. It operates the unified website serreponcon.com as a territorial portal and a network of six physical tourist information offices, while also retailing its own activity passes (Réallon Nordic Pass, Mountain Kart, E-Moto, Swincar) and brokering bookings for partner providers.

Product overview

Serre-Ponçon Tourisme is the official tourism website for the Serre-Ponçon lake region in the French Southern Alps. The offering is organized as a unified regional tourism platform that aggregates information and booking services across multiple sub-brands: ski stations (Réallon and Crévoux), mountain activities (hiking, lakes, summits, forests), lake activities (water sports, beaches, boat rentals), accommodations (mountain lodging and campsites), Nordic ski domains (La Draye and Réallon nordique), natural heritage sites (Viaduc de Chanteloube, Ripisylve du Liou), and event programming. The platform also provides practical tourist information through offices in Chorges, Embrun, Savines-le-Lac, Réallon, Crévoux, and Châteauroux-les-Alpes.

Differentiator

Problem solved

Functional benefit

Products and services

• Serre-Ponçon Tourisme Website and Online Booking Platform Official tourism website and online booking platform for the Serre-Ponçon region, providing centralized information about the lake, mountain activities, accommodations, restaurants, events, and tourist services across multiple villages including Embrun, Chorges, Savines-le-Lac, Réallon, Crévoux, and Les Orres. Includes embedded reservation overlays for activities, accommodations, visits, and shows.
• Domaine Nordique de Réallon (Cross-country ski domain) Cross-country skiing area at the Gourniers Nordic center (1430m altitude) with approximately 30km of trails, snowshoeing routes, and dog sledding experiences, located at the gateway to the Écrins National Park. Offers tiered age-based passes (3h, full day, season, family).
• Domaine Nordique de La Draye Cross-country skiing and nature domain in Crots at 1500m altitude, featuring 15km of ski trails, snowshoeing, dog sledding, and summer activities. Operated as an associative domain with free pricing.
• Réallon Ski Station Family ski resort with alpine skiing, cross-country skiing, snowshoeing, and summer activities including mountain biking, hiking, and chairlifts. Labeled with Flocon Vert certification for sustainable mountain practices.
• Crévoux Ski Station Authentic village-style ski resort in the Parpaillon massif offering alpine skiing, cross-country skiing, and summer activities including hiking, mountain biking, and access to the Parpaillon tunnel.
• Lake Activities and Water Sports Water-based activities on Lake Serre-Ponçon (Europe's largest artificial lake) including water sports, beaches, boat rentals, kayaking, paddleboarding, wakesurfing, water parks, and fishing.
• Mountain Activities (hiking, VTT, canyoning, via ferrata) Mountain exploration offerings including hiking trails, mountain lakes (Lac du Crachet, Lac de Sainte-Marguerite), waterfalls (Cascade de la Pisse), summits (Pic du Morgon), forests, the National Park of Écrins, and geological curiosities like the Demoiselles Coiffées. Includes guided activities such as VTT, canyoning, via ferrata, and rafting on the Durance and Ubaye rivers.
• Mountain Accommodations Brokerage Booking platform for mountain lodging options including chalets, vacation rentals, hotels, campsites, gîtes, and unusual accommodations near ski resorts and mountain trails.
• Viaduc de Chanteloube Heritage Site Visits Heritage visit and photographic landmark centered on the ghost railway viaduct dating from 1909-1935, partially submerged by the lake, which emerges in autumn and winter when water levels drop below 773 meters.
• Events and Festivals Calendar Calendar and booking of events including Torrent de Jazz festival, Musique au Sommet, Embrunman triathlon, Le Grand Trail de Serre-Ponçon, medieval festival, and various concerts and sporting events.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Communauté de Communes de Serre-PonçoncoreStrategic or Co-development PartnerThe inter-municipal community of Serre-Ponçon is a key institutional partner, co-funding and co-governing the unified web destination hub that Serre-Ponçon Tourisme operates as part of the broader destination unification project.
• Programme Européen LEADER Région SUDminorStrategic or Co-development PartnerEuropean rural development programme backing the unified destination web hub project for Serre-Ponçon, contributing EU-level funding to digital transformation of the tourism ecosystem.
• Interreg ALCOTRA France-ItaliaminorStrategic or Co-development PartnerCross-border European cooperation programme between France and Italy. Serre-Ponçon participates in ALCOTRA initiatives that include tourism promotion across the Alpine cross-border region.
• Terres Monviso (Interreg ALCOTRA)minorStrategic or Co-development PartnerA cross-border territorial project under the Interreg ALCOTRA programme, focused on sustainable development and tourism promotion around the Monviso territory connecting French and Italian Alpine regions.
• Hautes-Alpes DepartmentminorStrategic or Co-development PartnerThe departmental tourism authority for the Hautes-Alpes is listed as a partner, supporting destination promotion and development across the department.
• EcoceanminorImplementation/ SI/ Consulting PartnerEcocean is a partner in the floating vegetated raft project at Lake Serre-Ponçon, contributing expertise in ecological engineering solutions to support fish nursery habitats in the lake.
• SMADESEP (Syndicat Mixte Aménagement et Développement des Stations et des Espaces Nordiques)minorImplementation/ SI/ Consulting PartnerSMADESEP is the mixed syndicate responsible for lake level management and is a partner in the floating raft ecological project at Serre-Ponçon, working alongside Ecocean, EDF, and the Region.
• EDF (Électricité de France)minorImplementation/ SI/ Consulting PartnerEDF operates the Serre-Ponçon dam and hydroelectric plant and is a partner in biodiversity preservation projects at the lake, including the floating vegetated raft nursery programme.
• Fédération de Pêche des Hautes-AlpesminorStrategic or Co-development PartnerThe departmental fishing federation collaborates with Serre-Ponçon Tourisme on the Parcours Passion fishing label and fish population management at the lake.
• 32 Alpine Southern ski domains networkminorChannel Partner/ Reseller/ DistributorThe snowshoe contribution scheme at Réallon (€5 day/€15 week/€45 season) entitles holders to access 32 Nordic domains across the Southern Alps, representing a broad regional cooperative network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Viator (Tripadvisor): Global online tour and activity booking platform. Comparable as a competitor in the same online activity-booking space where Serre-Ponçon distributes its tours via its website and partner activity providers.
• Atout France: French national tourism development agency that awards the Qualit\u00e9 Tourisme label held by Serre-Ponçon. Acts as the umbrella national body contextually comparable to the regional tourism office.
• GetYourGuide: Global online marketplace for tours, activities, and sightseeing experiences. Comparable as a tour-and-activity booking platform that competes for the same tourists' activity bookings that Serre-Ponçon aggregates through Regiondo.
• R\u00e9gion Sud Tourisme (CRT Provence-Alpes-C\u00f4te d'Azur): Regional tourism committee for the Provence-Alpes-C\u00f4te d'Azur region that funds Serre-Ponçons projects. Comparable as the regional-tier tourism organization aggregating destination marketing across the region.
• Compagnie du Mont-Blanc: Major Alpine tourism operator running lifts, railways, and sightseeing across the Mont-Blanc massif. Comparable as a vertically integrated French Alpine tourism business with transportation, lodging, and activity operations.

Direct peers

• Office de Tourisme Les Deux Alpes: French Alpine ski resort tourism office with year-round skiing and summer mountain activities. Comparable as a digital-first tourism platform in the French Alps with multi-season activity aggregation.
• Office de Tourisme Chamonix Mont-Blanc: Premier French Alpine tourism office offering year-round mountain, ski, and sightseeing activities. Comparable business model as a destination tourism office aggregating accommodations, activities, and events across multiple communes.
• Office de Tourisme du Lac d'Annecy: Tourism office for a major French Alpine lake destination combining water sports, cultural heritage, and mountain access. Closely comparable to Serre-Ponçon's lake-and-mountain dual-identity destination model.
• Office de Tourisme Les Orres: Neighboring Alpine tourism office in the same Hautes-Alpes department, offering ski, mountain biking, and summer activities. Directly comparable multi-season destination model serving the same visitor catchment as Serre-Ponçon.
• Office de Tourisme de Val d'Isère: Major French Alpine ski resort tourism office offering winter sports and summer activities. Comparable destination marketing and booking platform serving a multi-season Alpine resort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/serre-poncon

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serre-Ponçon