prefeitura de serro

What prefeitura de serro does

Prefeitura de Serro is the municipal government of Serro, a city in the state of Minas Gerais, Brazil, serving approximately 20,000+ residents across the main town and five districts (Três Barras, São Gonçalo do Rio das Pedras, Pedro Lessa, Milho Verde, and Vila Deputado Augusto Clementino). The entity is a public government body (CNPJ 18.303.271/0001-81), not a privately held company, and is led by Mayor Epaminondas Pires de Miranda with secretariat heads for Social Development (Paola Araújo de Miranda) and Infrastructure, Transit and Transport (Tamires Queiroz Simões Clementino). The municipality's revenue is generated through taxes (primarily IPTU — urban property tax and ISS — service tax levied at 2%–5%), municipal fees, business licensing, and intergovernmental transfers from federal (FPM, PAC, Minha Casa Minha Vida) and state (ICMS) sources, with no private funding or external investment structure.

The municipality operates a comprehensive digital government services platform built and maintained primarily by Instar Tecnologia and integrated through cr2site.com infrastructure. Core systems include the Portal de Serviços Online (citizen service portal at pmserro.redemunicipal.net.br), the Emissão de Nota Fiscal Eletrônica for ISS invoicing, the Portal de Transparência Pública (real-time government accounts, contracts, and spending), the Diário Oficial Eletrônico (official gazette), the Sistema de Licitações (procurement), a Dados Abertos (Open Data) portal providing structured JSON municipal data, the SkyGeo Cidades Inteligentes georeferenced smart-city platform, Ouvidoria (citizen complaints), SIC (Access to Information requests), and Protocolos Online for document tracking. Distribution combines physical service counters at Praça João Pinheiro headquarters and specialized secretariats (including CRAS social assistance centers and Sala Mineira do Empreendedor) with self-serve digital portals.

The municipality's strategic positioning is anchored in cultural heritage, notably the UNESCO Intangible Cultural Heritage designation for Queijo do Serro (Serro Cheese), and is currently executing a significant infrastructure cycle including the R$ 4.2 million Mercado Municipal renovation, R$ 3 million Minha Casa Minha Vida housing program (20 units), R$ 1 million UBS healthcare renovation, and a R$ 59.5 million PAC cultural heritage preservation program. Active in 2026 are a participatory Plano Diretor (Master Plan) revision, LOA 2027 and LDO 2027 budget formulation, and partnerships with Itaú Social, CMDCA, CMAS, and TCU for transparency. Customer segments served include general citizens, local businesses, tourists, vulnerable populations, and rural agricultural producers, with no direct private-sector competitors within its jurisdictional boundaries.

Name

prefeitura de serro

Legal name

Prefeitura Municipal de Serro - MG

Website

https://serro.mg.gov.br

Company type

Public

Operating status

Operating

Headcount range

51–100 employees

Short description

Prefeitura de Serro is the municipal government of Serro, Minas Gerais, Brazil, serving 20,000+ residents across the main town and five districts with tax collection (IPTU, ISS), licensing, social services, healthcare, infrastructure, and heritage preservation, supported by a digital service portal stack including electronic invoicing, transparency, and open data platforms.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Public Administration (92), Executive, Legislative, and Other General Government Support (921)

akta.pro primary industry

Municipal Tax & Revenue Administration (Local) (BPAIACAD)

Keywords

• Public administration
• Municipal services
• Citizen services portal
• Government transparency
• Local tax collection

Headquarters

HQ city

Serro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. IPTU - Imposto Predial e Territorial Urbano: Property tax collected annually from urban property owners based on property values and zoning classifications.
2. ISS - Imposto sobre Serviços: Municipal service tax levied on services provided within the municipality, collected through electronic invoice system.
3. Taxas Municipais: Various municipal fees including service fees, licensing fees, inscription fees, and other administrative charges for government services.
4. Transferências Federais e Estaduais: Federal and state government transfers including FPM (Municipal Participation Fund), ICMS, and other intergovernmental fiscal transfers.
5. Convênios e Repasses: Agreements and fund transfers from federal and state programs including PAC (Growth Acceleration Program) and housing programs like Minha Casa Minha Vida.
6. Alvarás e Licenças: Fees for business licenses, building permits, and operational authorizations for commercial and industrial activities.

Pricing tiers

Distribution channels7 records

Marketing channels9 records

Core offering

Prefeitura de Serro is the municipal government of Serro, located in the state of Minas Gerais, Brazil. It delivers public administration services to local residents and businesses, including tax collection (ISS, IPTU, ITBI), individual and business licensing, social assistance, public works, education, and health programs. The administration operates digital portals for citizen services and publishes municipal transparency data, while also supporting cultural and tourism initiatives tied to Serro's colonial historical heritage.

Product overview

Prefeitura de Serro operates a comprehensive digital government services platform consisting of multiple interconnected web-based systems. The core infrastructure includes the Portal de Serviços for citizen service delivery, the Emissão de Nota Fiscal Eletrônica for ISS invoicing, and the Portal da Transparência Pública for government accountability. Additional platforms provide the Diário Oficial Eletrônico for official publications, Sistema de Licitações for procurement processes, Dados Abertos for open data access, SkyGeo Cidades Inteligentes for smart city management, Ouvidoria for citizen feedback, SIC for access to information requests, and Protocolos Online for document tracking. These systems are primarily built and maintained by Instar Tecnologia and integrated through the cr2site.com infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Citizen Services Portal Online portal provided by the municipal government for residents of Serro to access public services, request information, and complete administrative procedures digitally.
• Online Tax Collection Services (ISS, IPTU, ITBI) Online municipal tax payment services for residents and businesses of Serro, including service tax (ISS), property tax (IPTU), and real estate transfer tax (ITBI).
• Public Transparency Portal Digital platform that publishes municipal public data and transparency information, allowing citizens to monitor government revenues, expenditures, contracts, and administrative actions.
• Business Licensing and Permitting Municipal licensing and permitting services for local businesses operating in Serro, including operating permits and regulatory authorizations issued by the municipal government.
• Social Assistance Programs Social welfare and assistance programs provided by the municipal government to vulnerable populations in Serro, including support services and community assistance initiatives.
• Public Works and Infrastructure Services Municipal public works and infrastructure services delivered by the Prefeitura de Serro, including maintenance, paving, sanitation, and urban development projects within the municipality.
• Public Education Services Municipal education services including public schooling programs and educational support managed by the local government for residents of Serro.
• Public Health Programs Public health programs and services coordinated by the municipal government of Serro, including primary health care initiatives and health services delivered to residents.
• Cultural and Tourism Initiatives Municipal cultural and tourism programs that leverage Serro's colonial historical heritage to promote local culture, events, and tourism-related activities for residents and visitors.

Quantifiable outcome

• Digital service portal providing access to multiple municipal services reducing need for in-person visits
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core, minor and moderate.

• Governo Federal do BrasilcoreOthersFederal government partnership through various programs including Minha Casa Minha Vida (housing), PAC - Programa de Aceleração do Crescimento (infrastructure and cultural heritage), and Fundo Nacional dos Direitos da Criança e do Adolescente (child protection funding).
• Governo do Estado de Minas GeraiscoreOthersState government coordination including CMLHIS (Municipal Heritage Councils), state cultural programs, and intergovernmental fiscal transfers (ICMS, FPE).
• CEMIGminorOthersPartnership with Minas Gerais state energy company for electricity services coordination, including infrastructure maintenance and service request management for municipal residents.
• CMDCA - Conselho Municipal dos Direitos da Criança e do AdolescentecoreOthersMunicipal council for child and adolescent rights working with the municipality to oversee and implement child protection programs, social policies, and FIA fund management.
• CMAS - Conselho Municipal de Assistência SocialcoreOthersMunicipal council for social assistance responsible for social policy oversight, program approval, and coordination of social protection services.
• Tribunal de Contas da União (TCU)moderateOthersFederal audit court oversight through Radar da Transparência Pública initiative for enhanced government accountability and public spending transparency.
• Organizações da Sociedade Civil (OSCs)moderateStrategic or Co-development PartnerPartnerships with civil society organizations through Termos de Colaboração and Termos de Fomento for service delivery, including social assistance, child protection, and community development programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prefeitura de Sabará: Municipal government of Sabará, a small historic municipality in the metropolitan region of Minas Gerais with comparable heritage assets, IPTU/ISS revenue base, and state-federal transfer dependency.
• Prefeitura de Tiradentes: Municipal government of Tiradentes, a small historic municipality in Minas Gerais with comparable population scale, tourism-led economy, and reliance on federal/state cultural heritage transfers.
• Prefeitura de Mariana: Municipal government of Mariana, a historic colonial-era city in Minas Gerais with similar size, heritage-driven local economy, federal program participation, and digital transparency posture.
• Prefeitura de Ouro Preto: Municipal government of Ouro Preto, a UNESCO World Heritage historic mining city in Minas Gerais with similar heritage-tourism economic profile, IPTU/ISS revenue structure, and PAC-funded cultural restoration mandate. Directly comparable as a small-to-mid MG heritage municipality.
• Prefeitura de São João del-Rei: Municipal government of São João del-Rei, a historic colonial city in Minas Gerais with comparable heritage-tourism economic profile and PAC/state heritage funding pipeline.
• Prefeitura de Congonhas: Municipal government of Congonhas, a small historic municipality in Minas Gerais home to the UNESCO-recognized Prophets of Aleijadinho sculptures, with comparable heritage-tourism and federal preservation funding model.
• Prefeitura de Diamantina: Municipal government of Diamantina, a UNESCO World Heritage historic city in Minas Gerais with comparable population scale, heritage-driven tourism economy, and reliance on federal/state cultural preservation funding.
• Prefeitura de Prados: Municipal government of Prados, a small historic municipality in Minas Gerais with similar scale, heritage-driven local economy, and reliance on federal cultural programs for capital investment.
• Prefeitura de Caeté: Municipal government of Caeté, a small historic municipality in Minas Gerais with comparable population scale, colonial heritage assets, and CRAS/CONSELHO TUTELAR social services structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PrefeituraMunicipaldeSerro/featured
• Facebookfacebook.com/prefeituradeserromg
• Instagraminstagram.com/prefeituraserromg
• LinkedInlinkedin.com/company/prefeitura-de-serro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about prefeitura de serro