Seruni Foundation

What Seruni Foundation does

Seruni Foundation, legally Yayasan Seruan Hati Nurani, is an Indonesian nonprofit charitable organization founded on October 14, 2016 and headquartered in Antapani, Bandung, West Java. The foundation operates Islamic philanthropy programs including zakat, infaq, sedekah, qurban, fidyah, and wakaf, serving underprivileged communities (dhuafa) across West Java provinces — Cianjur, Bandung Barat, Garut, Sumedang, Majalengka, and Bogor. Its core focus is on orphaned Quran students (santri yatim), orphans (anak yatim), underprivileged elderly (lansia dhuafa), and remote village residents, with intervention models spanning food packages, educational stipends, Quran distribution, water-well/MCK construction, vocational equipment, and business capital.

The organization runs eight active charitable programs: Tebar Quran untuk Muslim di Pelosok (Quran distribution, Rp 37.7M+ collected), Tunaikan Zakat (zakat collection), Mari Berinfak Terbaik (general infaq), SADAYA (orphan support), JUBAH (weekly elderly food packages), SMART (scholarship for SD/SMP/SMA foster children), SUQUR (qurban distribution), and Fidyah. Programs are delivered through a direct-to-consumer donation model using the foundation's own website (serunifoundation.id) integrated with the donasiaja third-party donation platform, a WhatsApp Center (0813-2022-5779), YouTube storytelling channel, and social media (Facebook, Twitter/X, Telegram). Donations are accepted via preset tiers (Rp 10,000 to Rp 2,000,000+) and custom amounts, processed through bank transfers at BCA, Mandiri, BRI, and BNI Syariah with manual verification within 24 hours. There is no proprietary technology stack; the foundation operates on standard WordPress, social media, and messaging tools, with a 6-person team coordinating field distribution.

Seruni Foundation operates as an officially registered LAZNAS (Lembaga Amil Zakat Nasional) No. 1346 Tahun 2021 and holds LKS accreditation 1122.SA-LKS.C/2021, with audited financial statements receiving unqualified opinions (Wajar Tanpa Pengecualian) across fiscal years 2021-2023. The foundation's revenue model is purely donation-based with no commercial product lines, and field teams physically distribute aid — food packages, Al-Qur'an, sewing machines, cash transfers, qurban animals, and infrastructure builds — to beneficiaries in remote villages.

Name

Seruni Foundation

Legal name

Yayasan Seruan Hati Nurani

Website

https://serunifoundation.id

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Seruni Foundation is an Indonesian nonprofit (yayasan) founded in 2016 in Bandung, operating as a LAZNAS-licensed Islamic charity that delivers eight philanthropic programs — including Quran distribution, zakat, qurban, orphan and elderly support — to underprivileged communities across West Java using website, WhatsApp, and YouTube channels.

Ownership category

akta.pro rank

Product category

Islamic Philanthropy and Nonprofit Charitable Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

International Grantmaking & Development Foundations (BPAGAKAH)

akta.pro secondary industries

Scholarship & Fellowship Foundations and Trusts (EDADAHAC), Foundation/NGO & Philanthropic Scholarships (EDAIAOAH)

Keywords

• Islamic charitable giving
• Zakat collection services
• Nonprofit donation programs
• Orphan and elderly support
• Community welfare programs

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donation Programs (Zakat, Infaq, Sedekah): Seruni Foundation collects monetary donations from individual donors through categorized programs including Al Quran untuk Muslim di Pelosok (Rp 37.7M+ collected), Tunaikan Zakat (Rp 16.7M+), Mari Berinfak Terbaik (Rp 9.6M+), Santunan dan Doa Anak Yatim / SADAYA (Rp 7.7M+), Jum'at Bahagia / JUBAH (Rp 3M+), SMART scholarship (Rp 2.95M+), Qurban untuk Santri Yatim dan Warga Dhuafa Pelosok, and Fidyah (Rp 1.9M+). Donations are accepted via bank transfer (BCA, Mandiri, BRI, BNI Syariah) and are verified manually within 1x24 hours.
2. Qurban (Animal Sacrifice) Program: Qurban animals (sapi and kambing) sold at unit prices: 1/7 sapi at Rp 19,250,000, full sapi at Rp 2,750,000 (per share), kambing at Rp 2,500,000, plus paket sembako add-on at Rp 150,000. Collects funds annually ahead of Eid al-Adha for distribution to Santri and warga dhuafa in remote areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Seruni Foundation collects and distributes Islamic charitable donations (zakat, infaq, sedekah, wakaf, qurban, fidyah) from individual Muslim donors across Indonesia through eight named charitable programs. Funds are used to deliver Quran books and Iqra to remote villages, financial and educational support to orphaned children, weekly food packages to elderly poor, scholarships and skills training to sponsored foster children, qurban animal distribution at Eid al-Adha, clean water and sanitation infrastructure, and business capital for underprivileged entrepreneurs.

Product overview

Seruni Foundation operates as a charitable donation platform offering multiple Islamic giving programs. The core offering consists of eight distinct charitable programs: Tebar Quran untuk Muslim di Pelosok (Quran distribution), Lunasi Hutang Puasa dengan Fidyah (fidyah payment), Santunan Dan Doa Anak Yatim/SADAYA (orphan support), Jumat Bahagia/JUBAH (elderly food assistance), SMART (scholarship and child development), Qurban/SUQUR (sacrifice animal distribution), Mari Berinfak Terbaik (general infaq), and Tunaikan Zakat (zakat payment). These programs work together to address the social, economic, and educational needs of underprivileged communities (dhuafa) in Indonesia, particularly focusing on orphans, elderly, and residents in remote areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Tebar Quran untuk Muslim di Pelosok Quran distribution program that delivers Al-Qur'an, Iqra, mukena, and worship supplies to mosques, pondok pesantren, and Quran memorization students in remote (pelosok) Indonesian villages, supporting Quranic study and recitation. For Muslim donors seeking pahala jariyah through religious material donations.
• Tunaikan Zakat Zakat (mandatory Islamic almsgiving) calculation and payment service that allows Muslim individuals to fulfill their annual zakat obligation through Seruni Foundation as an officially designated LAZNAS institution, with bank transfer payment options and manual verification within 1x24 hours.
• Mari Berinfak Terbaik Hari Ini General infaq (voluntary charitable donation) program that encourages daily Muslim giving in support of various foundation activities, with preset donation amounts starting from Rp 10,000 and a custom nominal option.
• Santunan Dan Doa Anak Yatim (SADAYA) Orphan support program providing monthly financial assistance (santunan), school supply packages, nutrition packs (milk powder and fruit), and prayer companionship to orphaned and underprivileged children at orphanages and Quran recitation centers in remote West Java areas.
• Jumat Bahagia (JUBAH) Weekly Friday program that distributes basic food packages (sembako) to underprivileged elderly (lansia dhuafa) at nursing homes and underserved communities such as Kampung Setu in Bogor, providing essential daily nutrition to vulnerable senior citizens.
• SMART (Santunan dan Pembinaan) Foster child scholarship and holistic development program for sponsored children (anak asuh) from elementary through vocational high school (SD/SMP/SMA/SMK), providing monthly cash allowance, school supplies, Arabic and tahsin tutoring, academic tutoring, counseling, arts education (Qasidah, Dogdog, Theater, Pencak Silat), and nutrition packages.
• Qurban untuk Santri Yatim dan Warga Dhuafa Pelosok (SUQUR) Annual Eid al-Adha qurban (animal sacrifice) distribution program that collects funds from donors to purchase qurban animals (sapi and kambing shares) and basic food packages, distributed to orphaned students (santri yatim) and underprivileged residents (warga dhuafa) in remote Indonesian communities during the Islamic holiday of sacrifice.
• Lunasi Hutang Puasa dengan Fidyah Fidyah payment service for Muslims unable to fast during Ramadan due to old age, chronic illness without hope of recovery, pregnancy, or breastfeeding, priced at Rp 45,000 per missed fasting day, aligned with the cost of one standard meal portion for a poor person.

Quantifiable outcome

• Rp 37,706,300 collected for Al-Quran distribution across 291+ donors, with Al-Qur'an delivered to Masjid Al Hijib, Yayasan Darul Ilmi, and Santri Hafidz Pelosok Cianjur.
• +6 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• LAZNAS (Lembaga Amil Zakat Nasional) — Government of IndonesiacoreOthers · 1 January 2021Seruni Foundation operates as LAZNAS (National Zakat Institution) No. 1346 Tahun 2021, officially designated by the Government of Indonesia to collect and distribute mandatory Islamic almsgiving (zakat). This regulatory partnership provides legal authority to manage zakat funds and establishes institutional credibility.
• LKS (Lembaga Keagamaan/Sosial) Registration — Kota Bandung & Jawa BaratcoreOthers · 1 January 2021Registered as a Religious/Social Institution with LKS certification: TU. 01/0221-Dinsos/l/2023 (Kota Bandung) and 062/130/PPSKS/19/2022 (Jawa Barat), enabling lawful operation as a charitable organization under local government oversight.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aksi Cepat Tanggap (ACT): National humanitarian foundation with significant zakat, qurban, and disaster-relay programs. Comparable in Islamic charity positioning and digital fundraising reach, though with broader humanitarian mandate and far larger operational scale.
• Lazismu: Muhammadiyah-affiliated LAZNAS operating nationally across Indonesia. Comparable mission and LAZNAS-regulated structure; significantly larger donor base and geographic footprint than Seruni.
• BAZNAS (Badan Amil Zakat Nasional): Government-established national zakat collection body. Comparable as a regulator-recognized LAZNAS, though operating at nation-state scale with mandated collection rights that vastly exceed Seruni's.
• LazisNU: NU-affiliated national LAZNAS with massive grassroots donor network across Nahdlatul Ulama mosques and pesantrens. Comparable as a national-scale Islamic philanthropy organization, though with much broader institutional reach than Seruni.

Direct peers

• Inisiatif Zakat Indonesia (IZI): Yayasan-owned LAZNAS focused on programmatic zakat distribution across education, health, and economic empowerment. Closely comparable to Seruni in scale, mission, and LAZNAS-licensed operating model.
• Yatim Mandiri: Indonesian nonprofit focused on orphan sponsorship, scholarship, and empowerment programs. Highly comparable to Seruni's SMART and SADAYA programs in target beneficiary profile and donation-based funding model.
• Dompet Dhuafa: One of Indonesia's largest LAZNAS, collecting and distributing zakat, infaq, sedekah, and qurban through nationwide programs. Directly comparable as a multi-program Islamic charity operating with LAZNAS accreditation and digital fundraising.
• Baitul Maal Hidayatullah (BMH): Hidayatullah-affiliated Islamic charitable institution running zakat, infaq, and community empowerment programs across Indonesia. Comparable as a faith-based LAZNAS with multi-program structure similar to Seruni.
• Nucare Lazada (NU Care-LAZISNU): NU-affiliated charitable arm combining social services, health, education, and economic programs with LAZISNU integration. Comparable to Seruni in combining religious philanthropy with multi-sector humanitarian programs.
• Rumah Zakat: Major Indonesian LAZNAS running zakat collection, scholarship, orphan sponsorship, and community empowerment programs. Closely aligned with Seruni in mission, LAZNAS status, and digital fundraising model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCe0jsosQarfzYGlO0cuieJg
• LinkedInlinkedin.com/company/seruni-foundation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Seruni Foundation