Actuel services funéraires

What Actuel services funéraires does

Services funéraires Actuel is an independent, privately held funeral services provider founded in 2004 and headquartered at 4500 Rue de Verdun, Verdun, Quebec, within the Montreal metropolitan area. The company operates a single physical funeral home (Salon funéraire de Verdun) and serves individual Quebec families and end-of-life consumers with three core service lines: funeral service packages priced from $1,067 (positioned as the most affordable in Quebec), cremation services in Montreal, and pre-arrangement planning. The business model combines one-time service contracts, pre-arranged plans, and direct retail merchandise sales, with 24/7 phone availability via both a local line (514-367-8387) and a toll-free line (888-874-9230).

The technology stack is a Shopify-powered e-commerce platform (serviceactuel.com) that functions simultaneously as a product catalogue and as an online bill-payment portal for funeral service contracts. Retail products, branded "La Mémoire du coeur," span funeral flowers (modern arrangements, bouquets, wreaths, crosses, baskets, hearts priced $77–$225), funerary urns (standard and biodegradable), coffins/caskets, memorial jewelry, custom funeral bookmarks ($197–$287), reliquaries, coffin cushions, and custom-made items. No proprietary software is developed; the website is credited to Field Office (field-office.ca), and backend infrastructure appears shared with the affiliated Yves Legare funeral brand (yveslegare.com email domain). Go-to-market is direct-to-consumer, leveraging the website for top-of-funnel discovery, an email newsletter and Facebook page for engagement, and the 24/7 phone operation for conversion at point of need.

The company is small (7 employees), Quebec-only, and privately held with no disclosed parent, institutional investors, or funding rounds. No management team, revenue, or headcount-trend data is publicly available. Strategic activity in the visible period is centered on product catalogue expansion and channel development rather than geographic or capital-driven growth.

Name

Actuel services funéraires

Legal name

Services funéraires Actuel

Website

https://serviceactuel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Actuel services funéraires is an independent Quebec funeral home in Verdun offering affordable funeral packages (from $1,067), cremation, pre-arrangements, and a Shopify-based retail catalogue of memorial products (flowers, urns, coffins, jewelry) serving individual families in the Montreal metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Verdun

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Funeral and cremation services: One-time service fees for funeral arrangements, cremation, and related services. The company offers pre-arrangement plans allowing customers to plan and pay for services in advance.
2. Funeral products sales: E-commerce sales of funeral merchandise including flower arrangements, urns, coffins, jewelry, crosses, wreaths, and custom items through the Shopify storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Actuel services funéraires provides affordable funeral and cremation services in Quebec, with core service packages starting at $1,067. The company offers pre-arrangement planning, cremation services, a viewing funeral home in Verdun, and 24/7 phone-based customer support. It also operates a Shopify-powered e-commerce storefront branded "La Mémoire du coeur" that sells memorial merchandise such as funeral flowers, urns, coffins, memorial jewelry, funeral bookmarks, and custom-made items.

Product overview

Actuel services funéraires is a Quebec-based funeral services company operating as a Shopify-powered e-commerce platform offering both core funeral services and a retail product catalog. The core offerings include funeral service packages starting at $1,067, pre-arrangement planning, cremation services in Montreal, and a physical funeral home salon in Verdun. The retail side, branded as 'La Mémoire du coeur,' provides memorial products including funeral flowers (arrangements, bouquets, wreaths, crosses, baskets, hearts), funerary urns (standard and biodegradable), coffins, memorial jewelry, custom funeral bookmarks ($197-$287), and custom-made products. The company emphasizes 24/7 availability and positions itself as the most affordable funeral option in Quebec.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Service Packages (Services funéraires) Core funeral service packages starting at $1,067, providing affordable end-of-life services in Quebec with 24/7 availability. Positioned as the most affordable funeral package in Quebec.
• Pre-arrangement Planning (Préarrangements funéraires) Pre-planning funeral arrangements that allow individuals or families to organize and pay for services in advance, providing peace of mind and financial planning.
• Cremation Services (Crémation) Cremation services offered in Montreal as part of the company's funeral service offerings.
• Cremation Packages (Forfaits crémation) Pre-packaged cremation service bundles offering complete end-of-life arrangements.
• Funeral Home – Verdun (Salon funéraire Verdun) Funeral home and viewing salon located at 4500 Rue de Verdun for families to hold in-person memorial services.
• Death Notice Publication (Avis de décès) Death notice publication and search services to honor and commemorate deceased individuals.
• Funeral Flowers (Fleurs pour funérailles) Funeral flower arrangements for memorial services, including a variety of styles such as bouquets, hearts, baskets, modern arrangements, crosses, wreaths, and sprays.
• Funerary Urns (Urnes funéraires) Funerary urns for holding cremated remains.
• Biodegradable Urns (Urnes funéraires biodégradables) Eco-friendly biodegradable urns for environmentally conscious cremations.
• Memorial Jewelry (Bijoux – Mémoire du coeur) Memorial jewelry including heart-shaped keepsake pieces for preserving memories of deceased loved ones.
• Funeral Bookmarks (Signet funéraire) Customizable funeral bookmarks featuring photos and relevant information, available in quantities of 25 to 100 units ($197 to $287).
• Coffins and Caskets (Cercueils) Coffins and caskets for burial services.
• Custom-made Funeral Products (Sur mesure) Custom-made funeral products and arrangements tailored to family specifications.
• Funeral Plants (Plantes pour funérailles) Potted plants suitable for funeral and memorial occasions.
• Reliquaries (Reliquaires) Reliquary containers for storing and displaying cremated remains or memorial items.
• Coffin Cushions (Coussin de cercueil) Coffin cushions for burial services.
• Dispensary Products (Dispensatrice) Specialized funeral dispensary products.
• Urn Floral Arrangements (Arrangements pour urnes) Floral arrangements specifically designed for placement with urns during memorial services.
• Funeral Crosses (Croix funéraires) Floral cross arrangements for memorial services, available in three sizes (20, 24, and 28 inches) priced from $100 to $200.
• Funeral Wreaths (Couronnes funéraires) Wreath arrangements for funeral services, available in various sizes (21, 27, and 33 inches) priced from $145 to $225.
• Funeral Sprays (Gerbes funéraires) Spray arrangements for funeral services.

Quantifiable outcome

• Most affordable funeral package in Quebec at $1,067

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the company's online storefront, product catalog, shopping cart, and bill payment system. Shopify processes transactions and provides the technical infrastructure for the e-commerce operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mount Pleasant Group: Large Canadian funeral services and cemetery operator based in Ontario with a national footprint. A broad incumbent with overlapping funeral and cremation offerings, though concentrated in Ontario rather than Quebec.
• Arbor Memorial: Canada's largest funeral services operator with cemeteries, funeral homes, and cremation centers across multiple provinces. A broad incumbent that competes with Actuel in Quebec but operates a much wider portfolio of services and locations.
• Dignity Memorial (Canada): North American network of funeral homes and cemeteries operated by Service Corporation International, with a presence in Quebec. Offers funeral, cremation, and memorial services across a broader portfolio than Actuel's focused single-location offering.
• Service Corporation International: The largest funeral services company in North America, operating the Dignity Memorial network across Canada. A broad incumbent whose Canadian locations compete with Actuel in the broader funeral and cremation category, though with very different scale.

Direct peers

• Neptune Society: Cremation-focused funeral services provider operating across North America. Comparable to Actuel's cremation package offering, with similar emphasis on affordable, simplified cremation arrangements targeting cost-conscious families.
• Tribute Funeral Homes: Canadian independent funeral services provider with a comparable single-market operating model and emphasis on personalized, affordable funeral and cremation arrangements. Targets similar customer segments to Actuel in the Canadian market.
• Coopérative funéraire de l'Outaouais: Quebec cooperative funeral services provider operating in a similar regional market. Competes directly with Actuel on affordability, leveraging the cooperative non-profit cost structure to offer low-priced funeral arrangements to Quebec families.
• Centre crématorium Métropolitain: Montreal-area cremation services provider competing directly with Actuel in the local Quebec cremation market. Operates in the same geographic footprint with overlapping cremation-focused offerings.
• Alternatives Funeral & Cremation Services: Canadian funeral and cremation provider with a similar affordable, online-friendly positioning and e-commerce presence. Targets cost-conscious Canadian families with simplified funeral and cremation packages, closely aligned with Actuel's value proposition.
• Yves Legare: Quebec-based funeral services operator that appears operationally connected to Actuel based on shared email domain (@yveslegare.com), shared employee portal infrastructure, and website credit. Both serve the Quebec funeral market with similar service models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/serviceactuel
• LinkedInlinkedin.com/company/actuel-services-fun%C3%A9raires

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Actuel services funéraires