SERVPRO of Guelph, Cambridge, Kitchener, Waterloo & Toronto

What SERVPRO of Guelph, Cambridge, Kitchener, Waterloo & Toronto does

SERVPRO of Guelph, Cambridge, Kitchener, Waterloo & Toronto is an independently owned and operated franchise of the SERVPRO brand, founded in 2014 and headquartered at 567 Silvercreek Parkway North in Guelph, Ontario. The franchise delivers 24/7 emergency restoration and cleaning services to residential and commercial customers across southwestern Ontario communities including Kitchener, Waterloo, Cambridge, Fergus, Acton, Elora, Morriston and Breslau, with the official service name now extending into the Greater Toronto Area. Core offerings span water-damage restoration, fire-damage restoration, mold remediation, storm/disaster response, construction and reconstruction, commercial large-loss response, general cleaning (carpet, upholstery, ceilings, floors, walls, drapes, blinds), and specialty cleaning (air ducts, biohazard, sewage, virus/pathogen, document, odor, vandalism and packout/contents restoration).

The franchise operates industry-standard restoration technology rather than proprietary software: IICRC-certified techniques maintained through ongoing continuing education, structural drying systems using targeted heat and controlled airflow, pumps and extraction units capable of removing hundreds to thousands of gallons of water, and access to the SERVPROXIDE EPA-registered disinfectant for pathogen cleaning. Technical differentiation is rooted in IICRC certification discipline, equipment performance, and the SERVPRO national franchise network of 2,400+ locations that enables resource sharing for catastrophic events such as the Windsor flood response. No APIs, SDKs, MCP integrations, or digital products are disclosed.

The business model is professional-services based, with revenue billed per job based on scope of work. Three revenue streams are documented: emergency restoration services (water, fire, storm, disaster), residential and commercial cleaning services, and construction/reconstruction. Pricing is not publicly disclosed; quotes follow initial assessment and payment is frequently coordinated through insurance-claims processes in which the franchise's office administrators assist policyholders. Go-to-market is direct-to-consumer and referral-driven, primarily through a 24/7 emergency phone line ((519) 837-8787), local SEO/Google Business presence (4.7-star rating across 77 reviews), national call-center routing, and embedded insurance-adjuster relationships. Ownership rests with Keith A. MacLeod, Erik S. & Kristine C. Olson, and Scott Beck; the franchise operates under Servpro Industries (Canada) ULC and benefits from Servpro Industries, LLC corporate support in Gallatin, Tennessee.

Name

SERVPRO of Guelph, Cambridge, Kitchener, Waterloo & Toronto

Legal name

SERVPRO of Guelph, Kitchener, Waterloo, and Cambridge

Website

https://servproguelph.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SERVPRO of Guelph, Cambridge, Kitchener, Waterloo & Toronto is an independently owned SERVPRO franchise delivering 24/7 emergency restoration, cleaning, and reconstruction services to residential and commercial customers across southwestern Ontario and the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Disaster Restoration and Cleaning Services

NAICS

Remediation Services (562910), Remediation and Other Waste Management Services (5629), Carpet and Upholstery Cleaning Services (56174), Waste Management and Remediation Services (562)

akta.pro primary industry

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)

akta.pro secondary industries

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Smoke, Soot & Odor Remediation (HSAPAOAD), Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI), Post-Disaster Reconstruction Cleaning (After Repairs) (HSAEADAI)

Keywords

• Water damage restoration
• Fire damage restoration
• Mold remediation services
• Disaster restoration cleaning
• Commercial restoration services

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Emergency Restoration Services: Revenue generated from emergency cleanup and restoration services for water damage, fire damage, storm damage, and disaster response. Services are billed per job based on scope of work, with payments often coordinated through insurance claims.
2. Residential and Commercial Cleaning Services: Revenue from general cleaning and specialty cleaning services including carpet/upholstery cleaning, air duct/HVAC cleaning, biohazard cleanup, odor removal, and vandalism restoration
3. Construction and Reconstruction Services: Revenue from repair and reconstruction services following damage events, including minor repairs to complete rebuilding of affected areas

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SERVPRO of Guelph, Cambridge, Kitchener, Waterloo & Toronto provides 24/7 emergency restoration and cleaning services for residential and commercial properties, including water damage restoration, fire and smoke damage cleanup, mold remediation, storm and disaster response, full reconstruction, and specialty cleaning such as biohazard, HVAC, and pathogen cleaning. Services are delivered on-site by IICRC-certified technicians using state-of-the-art drying, extraction, and deodorization equipment, with the franchise coordinating directly with insurance carriers and adjusters on behalf of property owners.

Product overview

SERVPRO operates as a restoration and cleaning services franchise network offering emergency disaster response for residential and commercial properties. The core offerings include Water Damage Restoration, Fire Damage Restoration, Mold Remediation, Storm/Disaster Restoration, Construction Services, Commercial Services, Specialty Cleaning Services, and General Cleaning Services. These services work together as an integrated emergency response system, with the specialty and general cleaning services functioning as add-on modules to the core restoration offerings. SERVPROXIDE Disinfectant is the primary branded cleaning product used in pathogen cleaning operations. The company provides 24/7 emergency response with IICRC-certified technicians and serves the Greater Toronto Area including Guelph, Kitchener, Waterloo, Cambridge, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Emergency water extraction, structural drying, and moisture removal services for residential and commercial properties affected by flooding, leaks, sewage backups, or plumbing issues. Delivered 24/7 by IICRC-certified technicians using high-capacity pumps and targeted heat and airflow drying systems.
• Fire Damage Restoration Cleanup and restoration services following fire and smoke damage, including soot removal, deodorization, and structural repairs for homes and businesses affected by fire incidents.
• Mold Remediation Assessment, containment, removal, and prevention services for mold and mildew infestations in residential and commercial properties, performed by IICRC-certified technicians.
• Storm and Disaster Restoration Emergency response and restoration services for damage from severe weather events including tornadoes, wind damage, flooding, and forest fires at residential and commercial properties.
• Construction and Reconstruction Services Residential and commercial construction and rebuilding services following damage events, ranging from minor repairs and emergency board-ups to complete reconstruction of affected areas.
• Commercial Restoration Services Large-scale commercial restoration services for business properties, including Emergency Ready Planning, large loss response, and industry-specific restoration and cleaning solutions designed to minimize business interruption.
• Specialty Cleaning Services Advanced specialty cleaning services including air duct and HVAC cleaning, biohazard and crime scene remediation, sewage cleanup, virus and pathogen cleaning using SERVPROXIDE disinfectant, document restoration, odor removal, vandalism and graffiti restoration, packout and contents restoration, and marine restoration for residential and commercial clients.
• General Cleaning Services Routine and deep cleaning services for carpets, upholstery, ceilings, floors, walls, drapes, and blinds in homes and commercial properties.

Quantifiable outcome

• Response time: within 1 hour of customer call
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• Sarah SchmelzelminorGTM or Marketing Partner · 1 January 2025LPGA Tour player Sarah Schmelzel joined the SERVPRO family as a brand ambassador in early 2025, representing the brand at LPGA events and appearances.
• Tim O'NealminorGTM or Marketing Partner · 1 January 2022PGA TOUR Champions player Tim O'Neal serves as a SERVPRO brand ambassador, partnership began in early 2022.
• Brandt SnedekercoreGTM or Marketing Partner · 1 January 2020PGA TOUR golfer Brandt Snedeker serves as a SERVPRO brand ambassador, wearing the SERVPRO logo on his golf shirt at TOUR events and making appearances on behalf of the brand.
• PGA TOURflagshipGTM or Marketing PartnerSERVPRO is the Official Cleanup and Restoration Company of the PGA TOUR and PGA TOUR Champions. Partnership includes presenting sponsorship of the CHUBB Classic, brand visibility through tournament presence, and the SERVPRO Hero Outpost hospitality area for first responders and military personnel.
• LPGAcoreGTM or Marketing PartnerSERVPRO is a proud sponsor of the LPGA. Partnership includes the Mulligan program during tournament pro-ams with proceeds benefiting the First Responders Children's Foundation.
• First Responders Children's FoundationminorGTM or Marketing PartnerSERVPRO supports the First Responders Children's Foundation through the Mulligan program at golf tournaments, with proceeds from additional shots benefiting the foundation.
• Insurance CompaniescoreStrategic or Co-development PartnerSERVPRO of Guelph works with insurance companies and insurance adjusters to provide property damage assessments, repair estimates, and restoration services for policyholders. Office administrators help guide customers through the insurance claims process.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/servpro-of-guelph

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERVPRO of Guelph, Cambridge, Kitchener, Waterloo & Toronto