Serways

What Serways does

Serways Hotels is a chain of 11 budget hotels located directly at German Autobahn rest stops (Raststätten), operated as a brand of Autobahn Tank & Rast Gruppe GmbH & Co. KG — the dominant concessionaire of German highway service areas. The hotels are positioned along major autobahns (A1, A2, A3, A5, A6, A7, A9) at strategic points near metropolitan areas and trade fair locations (Frankfurt, Düsseldorf, Cologne, Hamburg, Hannover, Nuremberg, Stuttgart). Properties range in size from 12 rooms (Rhynern Süd) to 67 rooms (Nürnberg Feucht Ost, Spessart Süd, Weiskirchen Nord), with the fleet collectively offering approximately 429 keys. Standardized amenities include air-conditioned rooms with soundproof windows, free WiFi, free parking, complimentary Sky TV channels, free bottle of water on arrival, and family rooms accommodating up to two adults and three children; select locations offer EV charging stations and accessible rooms.

The core product is overnight accommodation, supplemented by tiered breakfast packages (Guten Morgen continental at €7.99 per person, Premium buffet at €11.95 per person at Remscheid and Weiskirchen) and Meetings & Conferences facilities at select locations. The technology stack is standard hotel infrastructure with no proprietary platform; bookings are handled through the company's own website (serways-hotels.de), phone, email, and third-party OTAs, with a 10% discount incentive for direct booking. The website is available in German, English, and Dutch.

Revenue is generated primarily per-night room bookings on a unit pricing basis. The business model is direct-to-consumer, targeting highway travelers, families, and business travelers with a value proposition anchored on convenience (no detour from route), affordability, and integration with adjacent service stations — hotel guests receive 25% off food, drinks, and shop items at neighboring Serways and Tank & Rast facilities. The chain is privately held within the Tank & Rast group; no public listing, funding rounds, or external investor ownership applies. Management is led by Peter M. Löw (Chairman of the Management Board), Lutz Scharpe, and Hans Fux. The company is operationally lean with 19 employees, leveraging shared corporate overhead and service station staff at the parent level.

Name

Serways

Legal name

Autobahn Tank & Rast Gruppe GmbH & Co. KG

Website

https://serways-hotels.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Serways Hotels is a chain of 11 budget hotels co-located with German Autobahn rest stops, operated by parent Autobahn Tank & Rast Gruppe. It serves highway travelers, families, and business travelers with affordable overnight accommodation directly on the German autobahn network.

Ownership category

akta.pro rank

Product category

Budget Highway Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Highway/Interstate Limited-Service Hotels (THAGABAG)

akta.pro secondary industries

Midscale Limited-Service Hotels (THAGABAC), Interior-Corridor Motor Inns (THAGAFAB)

Keywords

• Highway hotel accommodation
• Autobahn lodging services
• Budget travel accommodation
• Roadside hotel chain
• Highway rest hotels

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hotel Accommodations: Revenue generated from overnight stays in hotel rooms including single rooms, double rooms, family rooms, and accessible rooms. Pricing is per night based on room type, with direct website bookings offering a 10% discount compared to third-party portals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Serways Hotels operates a chain of budget hotels located directly at German Autobahn rest stops (Raststätten), offering overnight accommodation with air-conditioned, soundproofed rooms, free WiFi, free parking, and complimentary Sky TV channels. The chain comprises 11 locations along major German highways (A1, A2, A3, A5, A6, A7, A9) and is integrated with adjacent service stations providing restaurants, shops, and 24/7 facilities.

Product overview

Serways Hotels is a chain of budget hotels operated by Autobahn Tank & Rast Gruppe GmbH & Co. KG, offering affordable accommodation directly on German highways. The portfolio consists of 11 hotel locations across Germany (Heiligenroth, Hösel Ost, Lüneburger Heide West, Nürnberg Feucht Ost, Reinhardshain Nord, Remscheid, Rhynern Süd, Spessart Süd, Waldmohr, Weiskirchen Nord, and Bruchsal West), featuring air-conditioned rooms with soundproof windows, free Wi-Fi, free parking, and complimentary Sky channels. The core Serways Hotel product is supplemented by Meetings & Conference services at select locations, breakfast packages (Guten Morgen standard breakfast from €7.99 and Premium buffet from €11.95), and a 25% discount program at adjacent service stations. Family rooms accommodating two adults and up to three children are available, along with disability-friendly and pet-friendly options at most locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Serways Hotels Accommodation
• Meetings & Conferences
• Guten Morgen Hotel Breakfast
• Premium Breakfast Buffet

Quantifiable outcome

• 25% discount on all food, drinks and shop items at adjacent service stations for hotel guests

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• B&B Hotels: Pan-European limited-service hotel group with significant German presence, including highway and roadside locations targeting price-sensitive travelers — directly comparable business model, customer base, and price positioning to Serways.
• Ibis Budget (Accor): Accor's European economy brand with a large footprint of highway-adjacent and roadside properties serving similar budget overnight customers; competes directly with Serways along major European travel corridors including Germany.
• Hotel McSleep: German budget hotel brand positioned at highway rest stops, offering very similar product (small rooms, online check-in, budget pricing) to a comparable traveler segment; the closest direct analog to Serways' Autobahn-rest-stop model.
• Motel One: Germany-based budget design hotel chain serving a similar price-sensitive traveler with a similar limited-service operating model; comparable on customer base and unit-level economics in the German market.
• Premier Inn: UK-headquartered limited-service hotel brand that has expanded into Germany with comparable budget positioning and roadside locations; competes with Serways for similar value-driven travelers on both sides of the channel.
• Campanile Hotels: French budget hotel brand (Louvre Hotels) with a long-standing highway and roadside presence, similar product offering (limited-service rooms, on-site breakfast) and a directly comparable customer base to Serways.
• Première Classe: Louvre Hotels' French budget brand historically located near autoroute exits and motorway service areas, targeting a near-identical customer profile to Serways in a comparable pricing tier.

Regional players

• Travelodge UK: UK-focused roadside and motorway budget hotel chain with a near-identical business model (highway-adjacent rooms, low ADR, direct-booking focus) but operating primarily in the United Kingdom rather than Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/serways

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serways