SETICO Au travail votre partenaire idéal

Name

SETICO Au travail votre partenaire idéal

Legal name

SETICO SAS

Website

https://setico.fr

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

SETICO is a French family-owned B2B distributor of office supplies, office furniture, school supplies, hygiene products, and PPE founded in 1971, serving businesses, educational establishments, local authorities, and healthcare/social structures across Normandy and Île-de-France, with national delivery via the ALKOR cooperative.

Ownership category

akta.pro rank

Product category

Office Supplies Distribution

NAICS

Office Supplies and Stationery Retailers (45941)

SIC

Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH)

Keywords

• Office supplies distribution
• School supplies retail
• Office furniture
• Ergonomic workplace equipment
• Business supplies

Headquarters

HQ city

Aigleville

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Product Sales: Sale of office supplies, school supplies, office furniture, hygiene products, personal protective equipment, handling equipment, and customized goods (goodies, personalized stamps). Products sold through catalogues, e-commerce platform, and direct sales. Revenue is generated through one-time product transactions with various billing options including standard delivery and express services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

SETICO distributes more than 25,000 product references across office supplies, office furniture, school and educational supplies, hygiene, packaging, personal protective equipment (PPE), handling equipment, and customized promotional goods, sourced from over 300 brand partners. Its offering is bundled with value-added services including custom school kit preparation, workspace layout planning (2D/3D), personalized stamps, on-site technico-commercial advisory, and flexible delivery (free above €59 HT, express, and click-and-collect).

Product overview

SETICO is a French family-owned office and school supplies company founded in 1971, operating as a single unified B2B product and service portfolio. The core offering centers on three main product categories: (1) Fournitures de Bureau (Office Supplies) covering stationery, hygiene, packaging, PPE, and handling equipment with over 10,000 catalog references and 350+ brands; (2) Mobilier de Bureau (Office Furniture) including desks, ergonomic seating, and workspace accessories; and (3) Fournitures Scolaires (School Supplies) with over 6,600 educational references. These core products are supported by complementary services including commercial sales support, custom school kit preparation, workspace layout planning with 2D/3D plans, flexible delivery services, after-sales support, and custom stamp creation. The company also publishes themed catalogs including ergonomics/well-being, hygiene/maintenance, agendas/calendars, and seasonal selections for summer and trades. SETICO operates through its B2B e-commerce platform (setico-b2b.com) and is associated with the ALKOR purchasing cooperative.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Supplies (Fournitures de Bureau) Complete range of office consumables and supplies — writing instruments, stationery, paper, hygiene products, packaging materials, personal protective equipment, and handling equipment — distributed to businesses, schools, and public-sector buyers.
• Office Furniture (Mobilier de Bureau)

Quantifiable outcome

• Free delivery threshold reduces total purchase cost for clients ordering above €59 HT
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ALKORcoreStrategic or Co-development PartnerSETICO is associated with the ALKOR cooperative, a national purchasing center with over 60 years of expertise. ALKOR provides the purchasing power and logistics infrastructure of 62,000m² of warehouses (42,000m² in Saint Quentin, 18,000m² in Valence). ALKOR is founded on democratic governance and territorial anchoring, with benefits reinvested in local development. SETICO benefits from ALKOR's supplier evaluation through Ecovadis and strict OIT (ILO) compliance requirements.
• MIKOminorChannel Partner/ Reseller/ DistributorPartnership for coffee machine lending service. SETICO offers coffee machine loans for customer events and meetings through this partnership, enhancing their service offerings to businesses.
• OWAminorStrategic or Co-development PartnerRecycling partner for cartridge and toner collection. OWA provides containers for empty cartridge collection during deliveries. Collected cartridges are then remanufactured or used as compatible alternatives following quality sorting.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Calipage: Network of independent French office supplies distributors sharing procurement and logistics—structurally analogous to SETICO's ALKOR-affiliated regional distributor model and competing for the same B2B accounts.
• Bruneau: Long-established French B2B office supplies and furniture specialist with catalogs, web ordering, and dedicated account management—a directly comparable operating model to SETICO, though at larger national scale.
• Raja: French B2B packaging and workplace supplies distributor with e-commerce and field sales, overlapping significantly with SETICO's packaging, hygiene, and handling equipment categories.
• Manutan: French-listed B2B distributor of workplace, industrial, and facility supplies with dedicated account management and broad catalogs—a directly comparable operating model serving similar mid-market and enterprise customers.
• Lyreco: Major European B2B distributor of office supplies, workplace, and hygiene products with direct field sales across France, serving the same SME and enterprise customer base as SETICO at significantly larger scale.
• Bureau Vallée: French discount office and school supplies retailer with both physical stores and e-commerce, competing for the same small-business, school, and individual customer base SETICO addresses in France.

Broad incumbents

• Office Depot: Global broad-line office supplies retailer and B2B distributor with much wider product range, scale, and digital infrastructure—setting the competitive ceiling SETICO faces on price and breadth for standardized SKUs.
• Viking (Staples brand): European B2B office supplies brand of Staples competing for the same mid-market customers via catalogs and online ordering; represents the cross-border competitive pressure on regional French distributors like SETICO.
• Staples: Global office supplies and workplace products incumbent whose Viking brand specifically competes with regional European distributors like SETICO for B2B customers via catalogs and e-commerce.

Emerging players

• Amazon Business: Pure-play e-commerce B2B challenger offering next-day office supplies delivery with minimal friction and aggressive pricing—directly threatening SETICO's SME and self-serve online customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/setico-univers-du-bureau

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SETICO Au travail votre partenaire idéal