Seton Catholic

What Seton Catholic does

Seton Catholic is a private Catholic school serving students from Pre-K through 12th grade on a single unified campus at 206 New York Road, Plattsburgh, New York, located on the former Plattsburgh Air Force Base. Founded in 1989 through the merger of Mount Assumption Institute (established 1904) and St. John's Academy under the Diocese of Ogdensburg, the school operates as a nonprofit educational institution governed by an Education Council and Bishop. Seton offers a continuous PreK-12 academic pathway with average class sizes of 15 students, college-preparatory curriculum including honors and Advanced Placement coursework in the high school years, and reports 100% college acceptance and 100% graduation rates.

The school generates revenue primarily through tiered annual tuition subscriptions ($6,135–$8,730 for K-12, $8,550 for Pre-K), with discounts for Catholic parish members, plus one-time international student program fees ($250 application fee, $2,500 I-20 fee), cafeteria and aftercare services (currently free for 2025-2026), tuition deposit processing, and donations/fundraising via a Gala, 5K, golf tournament, and Adopt-a-Student program. The International Student Program (grades 7-12) operates as an F-1 visa school, recruiting through 12+ partner agencies worldwide and supporting students with a dedicated host family network spanning 11+ countries.

Seton Catholic's go-to-market is a sales-led, direct-to-consumer admissions motion: a three-step process of online application with deposit, campus visit including a student shadow day, and post-interview enrollment processed on a first-come, first-served basis with summer deposit waivers. Marketing channels include the school's website (setonknights.org), Instagram/Facebook/Twitter presence, a weekly Knightly News newsletter, annual events, and a Strategic Growth Plan Ambassador Program offering tuition credits for family referrals. Operational technology is limited to the FACTS Management tuition platform and a FACTS Family Portal for grades and parent communication, with cooperative athletic partnerships extending sports offerings via shared teams with neighboring public school districts.

Name

Seton Catholic

Legal name

Seton Catholic School

Website

https://setonknights.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Seton Catholic is a nonprofit private Catholic PreK-12 school in Plattsburgh, NY, serving local families and international students on a unified campus under the Diocese of Ogdensburg, funded by tiered tuition, international program fees, and donations.

Ownership category

akta.pro rank

Product category

Private K-12 Catholic Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

Keywords

• Private Catholic education
• PreK-12 schooling
• College preparatory programs
• International student program
• Faith-based education

Headquarters

HQ city

Plattsburgh, New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition Revenue: Primary revenue stream from tuition fees charged to students across Pre-K through 12th grade. Tuition rates vary by grade level with discounted rates for families who are members of local Catholic parishes.
2. International Student Program Fees: International students pay an application fee of $250 and I-20 form fee of $2,500. Recruitment handled through partner agencies including SMG High School Programs, The Options Group, ASSE, and others.
3. Cafeteria and Aftercare Services: Revenue from breakfast and lunch programs (free for 2025-2026), aftercare fees, and snack purchases.
4. Donations and Fundraising: Annual fundraising through the Gala Fund-A-Need event, Adopt-a-Student program, technology donations, campus ministry contributions, athletic funding, and named scholarships.
5. Tuition Deposit and FACTS Payment Processing: Mandatory deposit payments ($200-$500 depending on number of students) with balance paid through automatic bank withdrawals via FACTS Management.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Seton Catholic is a private Catholic PreK-12 school delivering faith-integrated, college-preparatory education across four academic divisions (Pre-K, Elementary K-5, Middle School 6-8, High School 9-12) on a single campus in Plattsburgh, NY. It supplements academics with an International Student Program (F-1 visa) for grades 7-12, multi-season athletics, student clubs and honor societies, and ancillary services including cafeteria meals, aftercare, and the FACTS Family Portal. Tuition is the primary revenue stream, with discounts for Catholic parish members and supplemental income from donations and fundraising.

Product overview

Seton Catholic is a private Catholic school offering PreK-12 education with multiple interconnected programs. The core academic offerings include Pre-Kindergarten (ages 3-4), Elementary School (K-5), Middle School (6-8), and High School (9-12), each with age-appropriate curricula that prepare students for college. Supporting programs include an International Student Program (F-1 visa) for grades 7-12, an Athletics Program with seasonal sports (fall, winter, spring) at multiple levels, and Student Clubs and Organizations including honor societies, service clubs, and arts programs. The school also provides ancillary services through the FACTS Family Portal for academic management and the Knights Cafe for meal services. Fundraising and scholarship programs support tuition assistance and specific initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Kindergarten Program Full-day pre-kindergarten program for children ages 3 and 4, including weekly art, music, physical education, and field trips, with lunch included. Tuition is $8,550 per school year and Pre-K does not qualify for Parish or Family Discounts.
• Elementary School (K-5) Elementary education program providing foundation in math, science, reading, and writing with small class sizes and individualized attention for students in grades K-5. Standard tuition is $6,135 per year, with $5,200 per year for Catholic parish members (requires completed Parish Verification Form).
• Middle School (6-8) Middle school program with a challenging curriculum including Religion, English, Social Studies, Mathematics, Science, Second Language, Health, Art/Music, and Physical Education, preparing students for high school with honors and AP course options. Standard tuition is $7,250 per year, with $6,310 per year for Catholic parish members.
• High School (9-12) College-preparatory high school curriculum with core subjects, honors and Advanced Placement courses, and personalized scheduling with the Director of Guidance. Standard tuition is $8,730 per year, with $7,550 per year for Catholic parish members.
• International Student Program Program welcoming international students from grades 7-12 with F-1 visa authorization, a dedicated director, host family placement, support services, and partnerships with 12+ recruitment agencies worldwide. Application fee is $250 and I-20 form fee is $2,500.
• Athletics Program Multi-season athletic program including fall (soccer, cross country, swimming, gymnastics), winter (basketball, hockey, indoor track), and spring (track and field, golf, tennis, lacrosse) sports at modified, junior varsity, and varsity levels, with cooperative partnerships extending offerings.
• Student Clubs and Organizations Extracurricular activities including Student Council, National Honor Society, National Junior Honor Society, Key Club, Peer Tutoring, Yearbook Club, Model U.N., Faith Ambassadors, Music/Arts Program, International Student Organization, Chess Club, and French Club.
• Knights Cafe (Cafeteria Services) School cafeteria providing breakfast and lunch meals following Federal Guidelines, with free and reduced lunch programs available. Student breakfast and lunch K-12 are free for the 2025-2026 school year.
• Aftercare Program After-school care program providing supervised care for students beyond the regular school day, with associated fees.
• Donation and Scholarship Programs Annual fundraising programs including the Gala Fund-A-Need event, Adopt-a-Student program, technology donations, campus ministry contributions, athletic funding, and named scholarships such as the Thomas J. McFadden Scholarship and Gary Ryan Legacy.

Quantifiable outcome

• 100% college acceptance rate
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• SMG High School Programs (DMD)coreChannel Partner/ Reseller/ DistributorInternational student recruitment agency partner helping attract students from global markets to Seton Catholic's F-1 visa program.
• The Options GroupcoreChannel Partner/ Reseller/ DistributorEducational consulting agency partner for international student recruitment and placement services.
• ASSEcoreChannel Partner/ Reseller/ DistributorInternational student exchange organization partner facilitating recruitment of international students to Seton Catholic.
• ABC Educational GroupcoreChannel Partner/ Reseller/ DistributorEducational services company partner for international student recruitment and support services.
• AnB EducationminorChannel Partner/ Reseller/ DistributorEducation agency partner for international student recruitment.
• AHLIminorChannel Partner/ Reseller/ DistributorInternational education services partner.
• Arise-USminorChannel Partner/ Reseller/ DistributorEducation agency partner for international student services.
• De Aqui Para FueraminorChannel Partner/ Reseller/ DistributorEducation services partner for international student recruitment.
• IE USAminorChannel Partner/ Reseller/ DistributorInternational education partner for student recruitment.
• PSE - EduminorChannel Partner/ Reseller/ DistributorEducational services partner for international programs.
• Siheyuan AgencyminorChannel Partner/ Reseller/ DistributorEducation agency partner, likely serving Chinese students.
• United StudiesminorChannel Partner/ Reseller/ DistributorInternational student exchange organization partner.
• Diocese of OgdensburgcoreStrategic or Co-development PartnerSeton Catholic is a school of the Diocese of Ogdensburg, operating under Catholic educational standards and ecclesiastical governance.
• Plattsburgh High SchoolcoreStrategic or Co-development PartnerCooperative athletic partnerships for boys lacrosse, girls lacrosse, and varsity boys hockey where Seton students join Plattsburgh High School teams.
• Beekmantown Central School DistrictminorStrategic or Co-development PartnerCooperative athletic partnership for varsity girls hockey.
• AuSable Central SchoolminorStrategic or Co-development PartnerCooperative athletic partnership for boys varsity swimming.
• Peru Central School DistrictminorStrategic or Co-development PartnerCooperative athletic partnership for girls swimming.
• FACTS ManagementcoreTechnology or IntegrationThird-party tuition management and payment processing service provider enabling automatic payments, online bill pay, and financial aid applications.
• Host Families NetworkcoreChannel Partner/ Reseller/ DistributorDedicated network of local host families who provide housing and cultural support for international students. Network includes families who have participated for decades.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Others

• FACTS Management: Tuition management and payment processing vendor used by Seton for FACTS Family Portal and billing. Relevant as an enabling technology partner shared across many Catholic and private K-12 schools.
• Seton Education Partners: Catholic school management organization that operates and partners with Catholic K-12 schools. Highly relevant as a potential operator or strategic partner for Seton given overlapping Catholic-school mission.

Broad incumbents

• National Heritage Academies: Large charter school management organization operating K-12 schools nationwide. Comparable as a scaled K-12 education operator with similar tuition/funding economics, though operates under a charter rather than faith-based model.
• Cristo Rey Network: National network of 40+ Catholic college-preparatory high schools serving low-income families through corporate work-study. Comparable to Seton as Catholic secondary education provider with structured enrollment support and corporate partnerships.

Direct peers

• Notre Dame Jr/Sr High School: Catholic private K-12 or secondary school typically affiliated with a diocese, offering faith-based college-prep education. Directly comparable to Seton in mission, structure, and tuition-driven nonprofit model.
• Bishop Brady High School: Catholic diocesan high school providing college-prep education with athletics and extracurriculars. Comparable in scale, target demographic (Catholic families), and tuition-funded nonprofit operations.
• Marian Catholic High School: Private Catholic co-educational college-prep high school, typically diocesan-affiliated. Directly comparable in faith-based curriculum, AP/honors offerings, athletics, and tuition-based nonprofit model.
• Holy Family Catholic Schools: Multi-campus Catholic K-12 system offering PreK-12 faith-based education. Comparable to Seton in structure, faith-based mission, and diocesan-style governance.
• Catholic Memorial: Private Catholic K-12 school with college-preparatory curriculum, athletics, and parish-tied tuition structure. Comparable to Seton in mission, programs, and target families seeking faith-based education.

Regional players

• Champlain Valley Central School District: Public K-12 district serving the same North Country region as Seton Catholic. Direct local competitor for families choosing between public and private Catholic education in Plattsburgh-area markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SetonKnightsP12?lang=en
• Facebookfacebook.com/SetonKnights
• Instagraminstagram.com/setonknights
• LinkedInlinkedin.com/company/seton-catholic

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seton Catholic