Settlers Run Golf & Country Club

What Settlers Run Golf & Country Club does

Settlers Run Golf & Country Club is a private, member-owned golf and country club located in Botanic Ridge, South East Melbourne, Victoria, Australia, operated under the legal entity Settlers Run Ltd. The club is governed by a seven-member elected Board of Directors (including a President, Captain, and Treasurer) with day-to-day operations led by General Manager Tim Hanton. The core asset is an 18-hole Greg Norman-designed championship golf course inspired by Melbourne's sandbelt layouts and Alister MacKenzie-style bunkering, complemented by country club amenities including a 25m heated pool, gym, spa, sauna, two synthetic-grass tennis courts, dining outlets (bar, bistro, restaurant with wood-fired pizza), a full-service golf shop with club fitting, and function venues for weddings and corporate events. PGA-certified coaching is delivered through a Teaching Academy equipped with Trackman launch monitor technology, supported by a tiered Junior Development Program (MyGolf, Academy, Development Squad, Scholarship) and a Women in Golf clinic series.

Revenue is generated across five primary streams: annual golf membership subscriptions (capped, with tiers from Cadet at A$470 to Corporate at A$7,455 plus a 50% joining fee), select-day public green fees, dining and bar operations, functions and events (weddings, birthdays, corporate golf days hosting 16-144 players), and golf coaching/instruction. Distribution is primarily direct via the club website and the miclub.com.au tee-time platform, with CoachNow used for coaching bookings and TryBooking used for event reservations. The club maintains reciprocal playing-rights agreements with 30+ premium Australian golf clubs including the Greg Norman Australian Clubs network, Royal Perth, Tasmania, Castle Hill, Murray Downs, and Eastern Golf Club. Marketing is predominantly community-led, leveraging member referrals, local word-of-mouth within the Botanic Ridge housing estate, organic social (Facebook, Instagram), and Google search discovery. The club employs over 50 staff and was recognized in Australia's Top 100 Golf Courses 2025-2026 by The Golf Course Guide.

Name

Settlers Run Golf & Country Club

Legal name

Settlers Run Ltd.

Website

https://settlersrungcc.com.au

Company type

Private

Operating status

Operating

Short description

Settlers Run is a private member-owned golf and country club in Botanic Ridge, South East Melbourne, offering an 18-hole Greg Norman-designed championship course alongside dining, function venues, tennis, and coaching, serving members, event guests, and select public players.

Ownership category

akta.pro rank

Product category

Golf & Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYEDALAIAB

Club Sports Programs

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Golf club membership
• Championship golf course
• Golf coaching services
• Country club facilities
• Wedding and event venues

Headquarters

HQ city

Botanic Ridge

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Golf Membership Subscriptions: Annual membership subscriptions providing access to championship golf course and country club facilities including pool, gym, spa, and tennis. Multiple tiers from Cadet ($470) to Corporate ($7,455). Membership is capped to ensure quality.
2. Public Golf Green Fees: Revenue from non-member public play available on select days. Online discounts and booking options available.
3. Dining and Bar Services: Restaurant, bar, and bistro services generating food and beverage revenue. Breakfast on weekends, lunch daily, dinner Tuesday-Sunday. Includes wood-fired pizza oven offerings.
4. Functions and Events: Wedding ceremonies and receptions, corporate golf days, birthdays, engagements, and other special occasions. Catering packages and venue hire.
5. Golf Coaching and Instruction: Private lessons, group coaching, junior development programs including Academy, Development Squad, and Scholarship Program. PGA-certified coaches.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Settlers Run Golf & Country Club operates an 18-hole championship golf course designed by Greg Norman, complemented by country club amenities including a clubhouse, pool, gym, spa, and tennis courts. The club offers golf memberships, public green fee play, golf coaching through a teaching academy, on-site dining, and function venues for weddings and corporate events. It is run as a member-owned club under Settlers Run Ltd. in Botanic Ridge, Victoria.

Product overview

Settlers Run Golf & Country Club is a premium private golf and hospitality venue in Botanic Ridge, South East Melbourne. The offering is a single unified property combining an 18-hole Greg Norman-designed championship golf course with country club amenities and hospitality services. Core offerings include the championship golf course with a Teaching Academy using Trackman technology, golf coaching by PGA professionals, and a full-service Golf Shop. Hospitality services include dining (Bar, Bistro, and Restaurant), wedding and function venues, and corporate golf days. Country club facilities include a 25m pool, gym, spa, and sauna. Junior development is supported through a tiered program (MyGolf, Junior Academy, Development Squad, Scholarship Program). Membership provides reciprocal access to golf clubs across Australia. The club employs over 50 staff and serves members, guests, and the public.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course An 18-hole championship golf course designed by Greg Norman, open to members and visiting public golfers for green fee play.
• Club Memberships Membership programs providing access to the golf course, clubhouse, and reciprocal golf clubs for individual members and families.
• Golf Teaching Academy Golf coaching services led by a head teaching professional and team, offering lessons for players of all skill levels using Trackman and CoachNow.
• Public Golf Play (Green Fees) Green fee access to the 18-hole championship course for non-members and visitors, bookable online.
• Club Fitting Service Custom club fitting service provided through the golf shop to optimize equipment for individual players.
• Golf Shop (Pro Shop) On-site retail shop selling golf apparel, equipment, and accessories.
• Junior Development Program Coaching pathway for young golfers, including tournament preparation and development coaching.
• Women in Golf Program Group coaching program tailored for women golfers to build skills and participation.
• On-Course Food and Beverage (Bar, Bistro & Restaurant) Hospitality offering providing meals and beverages in the clubhouse and on-course, available to members, public players, and event guests.
• Wedding and Function Venue Hire Event venue hire for weddings, corporate functions, birthdays, and other celebrations, including food and beverage service.
• Corporate Golf Days Organised corporate golf day packages combining course use, catering, and event coordination for business clients.
• Charity and Community Golf Events Hosted charity and community golf days using the course and clubhouse facilities.
• Tennis Facilities and Coaching Tennis courts and tennis coaching (including junior coaching) delivered by head and assistant tennis coaches.
• Health, Wellness and Aquatic Facilities On-site wellness amenities including swimming pool, spa, steam room, gym, and group fitness classes for members.
• Reciprocal Golf Club Access Access arrangements allowing members to play at partner reciprocal golf clubs.

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Greg Norman Australian Golf Clubs NetworkcoreChannel Partner/ Reseller/ DistributorReciprocal agreement within Greg Norman's Australian golf club network including Sanctuary Lakes, Stonecutters, The Vintage, and other Greg Norman-designed courses. Members receive playing rights and no or reduced green fees at partner clubs. Bookings coordinated through Settlers Run Pro Shop.
• Box Hill Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal golf club providing 7-day playing rights with no green fee for Settlers Run members.
• Eastern Golf ClubminorChannel Partner/ Reseller/ DistributorGreg Norman program reciprocal club with 7-day playing rights. Yarra Valley course offering play among wildlife including kangaroos.
• Murray Downs Golf & Country ClubminorChannel Partner/ Reseller/ Distributor2024 NSW Open host and Victorian PGA Course of the Year winner. Reciprocal access with no green fee and 7-day playing rights.
• Castle Hill Country ClubminorChannel Partner/ Reseller/ DistributorSydney-based top 100 Australian golf course. Past host of Australian PGA Championship. Reciprocal with 50% member green fee and 7-day rights.
• Royal Perth Golf ClubminorChannel Partner/ Reseller/ DistributorWestern Australia's premier golf club established 1895. No green fee payable for reciprocal members with 7-day playing rights.
• Tasmania Golf ClubminorChannel Partner/ Reseller/ DistributorHobart-based championship course on headlands overlooking Barilla Bay. No green fee with 7-day reciprocal rights.
• The CopperClub (South Australia)minorChannel Partner/ Reseller/ DistributorGreg Norman-designed championship course with 50% member green fee applicable.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Royal Melbourne Golf Club: Australia's top-ranked sandbelt private club. Directly comparable: private member-owned 18-hole championship golf and country club with reciprocal-style access, setting the design and prestige benchmark Settlers Run itself cites for its course.
• Kingston Heath Golf Club: Premier sandbelt private club in Melbourne's southeast corridor. Direct peer: elite private member-owned golf club whose Alister MacKenzie bunkering is referenced as a design inspiration for Settlers Run's course.
• Victoria Golf Club: Top-ranked sandbelt private club. Direct peer: private member-owned 18-hole championship course operating within ~30 km of Settlers Run, competing for the same premium Melbourne member pool.
• Peninsula Kingswood Country Club: Large Melbourne private member-owned golf and country club. Direct peer: combines championship golf, F&B, events, and reciprocal arrangements under a member-elected structure, operating on a much larger scale than Settlers Run.
• The National Golf Club: Mornington Peninsula private member-owned club. Direct peer: multiple 18-hole layouts including a Moonlinks design, comparable prestige tier, and overlapping catchment with Settlers Run's stated 45-minute Mornington reach.
• Sanctuary Lakes Golf Club: Greg Norman-designed Melbourne private club. Direct peer: partner in the Greg Norman Australian Clubs reciprocal network, offering members similar premium course conditioning and reciprocal access to Settlers Run.
• Box Hill Golf Club: Established Melbourne eastern-suburbs private club. Direct peer: reciprocal golf partner granting Settlers Run members 7-day playing rights, and operates a similar private-member country club model in Melbourne's metro area.
• Yarra Yarra Golf Club: Top-100 ranked private Melbourne sandbelt club. Direct peer: comparable prestige positioning and member-owned model, serving as a close substitute for prospective members in the same catchment.
• St Andrews Beach Golf Course: Mornington Peninsula private course designed by Tom Doak. Direct peer: comparable premium-access course within Settlers Run's stated regional catchment, targeting the same high-end Melbourne golfer and event clientele.

Regional players

• Royal Perth Golf Club: Western Australia's premier private club (est. 1895). Comparable elite-tier private member-owned golf club; regional because it does not directly compete with Settlers Run's Melbourne catchment, but is a reciprocal network partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Settlers Run Golf & Country Club