Seven PM

What Seven PM does

Seven PM (legal name SEVENPM) is a privately held Moroccan cultural event production company founded in 2018 and headquartered in Casablanca at 69 Rue Erraihane Beauséjour. The company orchestrates a portfolio of four recurring annual festivals: Jazzablanca (Casablanca, 17th edition in 2024, attracting 20,000+ festival-goers at Anfa Park), Tanjazz (Tangier, 22nd edition in September 2024), Casa Anfa Latina (Casablanca, Latin music and culture festival at Anfa Park), and Village Casa Anfa (a cultural event venue). Its core business is the end-to-end production of cultural events — from artistic programming and venue operations to sponsorship sales, communications, and ticketing — targeting Moroccan and international audiences seeking access to world-class international and Moroccan artists. The company is structured as a lean operator with a 13-person team across production, artistic direction, commercial, communications, HR, and administrative functions.

Seven PM operates an event-driven go-to-market model with no proprietary technology platform. Revenue is generated through two primary streams: festival ticketing and attendance (transaction-fee model) and corporate sponsorships and partnerships (advertising/branding model) with 50+ partners spanning financial services, telecommunications, automotive, retail, beverages, and media sectors. Pricing is not publicly disclosed. Marketing and audience development rely on dedicated Instagram, Facebook, and LinkedIn accounts, a branded Jazzablanca Spotify playlist, per-festival websites (jazzablanca.com, tanjazz.org, casaanfalatina.com), and an email newsletter for the 2026 cultural season. The company is privately held with no disclosed external funding, parent entities, or institutional investors, and operates exclusively within Morocco (North Africa).

Name

Seven PM

Legal name

SEVENPM

Website

https://seven-pm.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Seven PM is a Moroccan cultural event production company founded in 2018 that produces four recurring annual festivals — Jazzablanca, Tanjazz, Casa Anfa Latina, and Village Casa Anfa — serving festival-goers and corporate sponsors across Morocco.

Ownership category

akta.pro rank

Product category

Live Music Festival Production

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Music festival production
• Cultural event management
• Live music festivals
• Jazz festival organization
• Event production services

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Festival ticketing and attendance: Revenue is generated through ticket sales to festival-goers attending events such as Jazzablanca, Tanjazz, and Casa Anfa Latina. Jazzablanca's latest edition attracted over 20,000 festival-goers.
2. Corporate sponsorships and partnerships: The company partners with multiple corporate sponsors across diverse sectors (logos shown for over 50 partners) who fund festivals in exchange for brand visibility and association with cultural events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Seven PM is a Moroccan cultural event production company that organizes and produces a portfolio of four recurring annual music and cultural festivals: Jazzablanca (Casablanca), Tanjazz (Tangier), Casa Anfa Latina (Latin music, Casablanca), and Village Casa Anfa (Casablanca). The company sells festival tickets to consumers and corporate sponsorship packages to brands, staging outdoor concerts, food courts, creator markets, and immersive musical experiences that attract international and local audiences across Morocco.

Product overview

Seven PM is an event production company specializing in cultural festivals in Morocco. The company operates a portfolio of four distinct annual music and cultural festivals: Jazzablanca (a major jazz festival in Casablanca, with its 17th edition in 2024), Tanjazz (an iconic jazz festival in Tangier, with its 22nd edition in September 2024), Casa Anfa Latina (a Latin music and culture festival in Casablanca), and Village Casa Anfa (a cultural event venue). Founded in 2018, Seven PM serves as a cultural event organizer rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• Jazzablanca: Annual jazz and music festival held in Casablanca at Anfa Park, attracting over 20,000 festival-goers. 17th edition held in 2024.
• Tanjazz
• Casa Anfa Latina
• Village Casa Anfa

Products and services

• Jazzablanca Festival A major jazz music festival held annually in Casablanca, Morocco at Anfa Park. The 17th edition took place in 2024 and attracted over 20,000 festival-goers. Features outdoor concerts, a food court, a creator market, and immersive musical experiences combining international and Moroccan artists.
• Tanjazz Festival An iconic jazz and music festival held annually in Tangier, Morocco. The 22nd edition was scheduled for September 20-22, 2024. Showcases diverse musical styles and positions the city of Tangier itself as a harmonious backdrop for the event.
• Casa Anfa Latina Festival A Latin music and culture festival held at Anfa Park in Casablanca. Celebrates Latin culture with vibrant rhythms, passionate performances, and a vibrant atmosphere for festival attendees.
• Village Casa Anfa A cultural event and festival venue at Casa Anfa in Casablanca, part of Seven PM's portfolio of annual recurring festive events.
• Corporate Sponsorship Packages Corporate sponsorship packages offered to brands seeking visibility and association with Morocco's leading music festivals. Sponsors fund festivals in exchange for brand association, logo placement, and on-site activation across the Jazzablanca, Tanjazz, Casa Anfa Latina, and Village Casa Anfa events. Over 50 partner logos are displayed across finance, telecom, automotive, retail, beverages, and media sectors.

Quantifiable outcome

• Jazzablanca's latest edition attracted over 20,000 festival-goers
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple corporate sponsors (50+ logos)coreGTM or Marketing Partner · 1 January 2024Seven PM partners with over 50 corporate sponsors across diverse sectors including finance, telecommunications, automotive, retail, beverages, and media. Partners receive brand visibility and association with Morocco's leading music festivals in exchange for financial or in-kind support. Partners include well-known Moroccan and international brands as evidenced by the extensive partner logo gallery on the company website.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agencesevenpm
• LinkedInlinkedin.com/company/seven-pm
• Instagraminstagram.com/agencesevenpm

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seven PM