SFA Group

What SFA Group does

SFA Group is a privately held French designer and manufacturer of water management and sanitation equipment, founded in 1958 by Claude Perdriel and headquartered in Paris. The company operates through four product divisions: SFA domestic pumps and macerators (Sanibroyeur/Saniflo brands with 200+ product references), Kinedo showers, hydrotherapy and spas (including the Kinemagic bathtub-to-shower replacement system), SFA professional pumps and lifting stations (Sanipump, Sanicubic product lines with 1,000+ references), and SFA Enviro water treatment equipment (aeration turbines, mixers, settlers, sludge management serving 86 countries with 12,870 references). Vertically integrated manufacturing is anchored in three French production sites (Br\u00e9gy for plastics and motors, Chaumes-en-Retz for shower enclosures, La Ciotat for balneotherapy) plus a German site in Gr\u00fcnhain-Beierfeld, producing more than one million sanitary appliances per year.

SFA's business model is hardware sales-led, with quote-based B2B pricing distributed through a mix of 30 wholly-owned subsidiaries, wholesalers, DIY superstores (grandes surfaces de bricolage), and direct engineering relationships for municipal and industrial water treatment projects. The company reaches 70+ countries on five continents, with products sold to three primary customer segments: private homeowners seeking renovation-friendly sanitary solutions, professional installers and plumbers requiring reliable, dimensioned equipment, and municipal/industrial water treatment operators needing custom-engineered systems (80% of SFA Enviro solutions are personalized and validated with IRSTEA). Go-to-market combines enterprise field sales, channel partnerships, digital tools for installers, and direct e-commerce through country-specific websites. The group is led by CEO Arnaud Corbier and remains under founder/family ownership, with share capital of \u20ac7.5 million, no public listing, and a 25%+ employee base with 15+ years of tenure that signals long-term operational continuity.

The strategic profile emphasizes international expansion (Mexico subsidiary opened 2025, 30th globally; Korea 2023; India and Vietnam 2022), serial acquisitions in adjacent categories (Zehnder Pumpen 2019, Format and Aquasystems 2020, Envirosep announced 2026), and progressive sustainability positioning (EcoVadis Bronze 2026 at 64/100, Greenly Gold Medal top 5%, UN Global Compact member, ISO 27001 obtained by SFA France in 2025). Recent product launches such as the SFA Clear Water Range (April 2025) and SFA Enviro division (2022) extend the addressable market into water reuse and municipal/industrial wastewater treatment respectively.

Name

SFA Group

Legal name

Société Française d'Assainissement (SFA)

Website

https://sfagroup.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

SFA Group is a French designer and manufacturer of water management equipment, producing domestic macerator pumps, professional lifting stations, shower/balneotherapy systems (Kinedo), and water treatment solutions (SFA Enviro) for homeowners, professional installers, and municipal/industrial buyers across 70+ countries via 30 subsidiaries.

Ownership category

akta.pro rank

Product category

Sanitary and Water Management Equipment

NAICS

Pump and Compressor Manufacturing (33391), Water Supply and Irrigation Systems (22131)

SIC

Pumps & Pumping Equipment (3561), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Pump, Well & Booster System Service for Irrigation (HSAIAEAI)

akta.pro secondary industries

Irrigation & Outdoor Plumbing Products (IMADALAI), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Water & Wastewater Compliance (NPDES/Stormwater, Pretreatment, Drinking Water/SDWA) (EUAHABAB)

Keywords

• Sanitary pumps
• Macerator pumps
• Lifting stations
• Shower enclosures
• Wastewater treatment equipment

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices32 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Sanitary Equipment: Sale of sanitary pumps, macerators, and lifting stations for domestic and professional use. Revenue generated from manufacturing and selling over 1 million sanitary appliances annually across 200+ product references.
2. Product Sales - Shower/Balneo/Spa: Sale of shower enclosures, balneotherapy bathtubs, and spas through Kinedo brand. Includes replacement solutions like Kinemagic for bathtub-to-shower conversion.
3. Product Sales - Water Treatment: Sale of wastewater treatment equipment for municipal and industrial applications through SFA Enviro division, including Aer-AS systems, turbines, settlers, and custom engineered solutions. 12,870 product references available globally.
4. Technical Services and Support: Technical consulting, on-site technician intervention, dimensioning software tools for installers, and maintenance services for lifting stations and water treatment equipment.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

SFA Group designs and manufactures inventive sanitary and water management equipment for domestic and professional use. The company produces macerator pumps, sanitary lifting stations, shower enclosures, balneotherapy bathtubs, spas, and wastewater treatment and water reuse systems through its SFA, Saniflo, Sanibroyeur, Kinedo, and SFA Enviro brands. Products are sold through 30 subsidiaries in 70+ countries to professional installers, distributors, and private homeowners.

Product overview

SFA Group is a French designer and manufacturer of water management solutions with four core business areas: (1) SFA domestic pumps and macerators (Sanibroyeur/Saniflo product lines with 200+ references), (2) Kinedo showers/hydrotherapy/spas including Kinemagic bathtub replacement systems, (3) SFA professional pumps and lifting stations (1000+ references including Sanipump and SANICUBIC), and (4) SFA enviro water treatment equipment. The company operates manufacturing in France, Germany, and Italy with 3 French production sites and acquired brands including Zehnder Pumpen (Germany), Aquasystems International (Belgium), and Format (Italy). Products are distributed through 30 subsidiaries across 70+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Kinedo: Brand specializing in showers, hydrotherapy, and spas. Kinedo is the number 1 in balneotherapy on the French market.
• SFA Enviro
• Europelec
• Aquaturbo
• Sanibroyeur
• Kinemagic
• Sanifloor
• Sanicompact
• Zehnder Pumpen

Products and services

• SFA Domestic Pumps and Macerators Sanitary macerator pumps and lifting stations for domestic use, enabling installation of toilets, bathrooms, and kitchens anywhere in the home. Includes the Sanibroyeur and Saniflo product lines with over 200 product references, sold through distributors, DIY superstores, and e-commerce sites to homeowners and professional installers.
• Kinedo Showers, Hydrotherapy and Spas Shower enclosures, bathtub-replacement solutions (Kinemagic 24-hour conversion), hydrotherapy bathtubs, and spas for residential and institutional markets. Includes Smart Design shower walls, Aquaglass glass shower columns, and A700-2 mirror-effect overflow spa, sold to wholesalers, DIY superstores, installers, and end consumers.
• SFA Professional Pumps and Lifting Stations Professional-grade pumps and lifting stations for commercial and collective buildings, including the Sanipump SLD 700 and SANICUBIC product lines, covering over 1,000 product references for gray water and black water lifting. Used by professional installers, contractors, and engineering firms in commercial and municipal applications.
• SFA Enviro Water Treatment Equipment Industrial water treatment solutions including pre-treatment screening systems, surface/bottom mixers, surface/submerged aeration turbines, decanter separators, bolted steel tanks, and sludge management equipment. Served by 12,870 product references across 86 countries, with 80% of solutions custom-engineered and validated by IRSTEA per NF EN 12255. Targeted at municipalities, industrial operators, and engineering firms.
• SFA Clear Water Range Complete new range of solutions for the recovery, management, and reuse of clear water, covering both domestic and professional applications. Launched in April 2025 as part of SFA Group's water management offerings.

Quantifiable outcome

• Over 1 million sanitary appliances produced per year
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EnvirosepcoreStrategic or Co-development Partner · 1 April 2026SFA Group acquired Envirosep to strengthen its SFA Enviro division, expanding water treatment equipment capabilities.
• Planet Water FoundationcoreStrategic or Co-development Partner · 1 March 2026SFA Group supports Planet Water Foundation through annual donations for World Water Day initiatives. In 2023, the group confirmed continued support for water access projects in developing regions.
• Enrique Fernandez Hernández (SFA Mexico Director)minorOthers · 1 November 2025Director commercial appointed to lead SFA Mexico subsidiary, supporting regional development in Latin America.
• Water Planet FoundationcoreStrategic or Co-development Partner · 1 March 2025SFA Group co-financed €10,000 donation (matched by private foundation) for AquaTower installation at Kronhung primary school in Cambodia, providing clean water access for 1,800 people including 164 students.
• Sulabh School Sanitation Club (India)coreStrategic or Co-development Partner · 1 November 2024SFA Group supports Sulabh International's school sanitation club in India, improving bathroom facilities in three schools for World Toilet Day 2024.

Scale indicators14 records

Recent moves17 records

Expansion highlights6 records

Direct peers

• KSB SE & Co. KGaA: German manufacturer of pumps, valves, and related systems for industrial, water, and mining applications. Comparable to SFA's professional pumps and SFA Enviro divisions, with strong European OEM and installer presence.
• Jacuzzi Inc. American manufacturer of hot tubs, spas, and bath products. Comparable to Kinedo's balneotherapy and spa product line, with stronger brand recognition in North America.
• Wilo SE: German pump manufacturer specializing in heating, air-conditioning, and water supply pumps. Direct competitor to SFA in the European professional and domestic pump market, with comparable vertical integration and broad installer network.

Broad incumbents

• Pentair plc: Water treatment and flow control company serving residential, commercial, and industrial markets. Overlaps with SFA's domestic pump and water treatment business lines, particularly in residential water handling.
• Xylem Inc. Global water technology company serving municipal and industrial water/wastewater markets. Comparable to SFA Enviro division for water treatment equipment, with significantly greater scale and public-market resources.
• Grundfos: World's largest pump manufacturer with broad portfolio across domestic, commercial, and industrial pumps. Directly comparable to SFA in the sanitary pump and lifting station category, though much larger and more diversified into HVAC, water utility, and industrial applications.
• Sulzer Ltd: Swiss industrial engineering company with pumps and rotating equipment as a core business. Comparable to SFA Enviro and SFA professional pumps business, focused on industrial and municipal water/wastewater markets.
• Geberit AG: Swiss sanitary technology leader in concealed cisterns, installation systems, and bathroom piping. Adjacent to SFA's sanitary pump business, particularly in installation solutions for new and renovated bathrooms.
• Roper Technologies (Water Segment): Through its TransUnion, Procare Solutions, and other water/industrial software holdings, Roper invests in water technology. Comparable as a scaled acquirer in water treatment and industrial measurement, where SFA Enviro competes.
• Villeroy & Boch: European bathroom and wellness products manufacturer including bathtubs, shower trays, and wellness systems. Adjacent competitor to Kinedo in shower enclosures and bathroom renovation products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxXxXxXxXxXxXxXxXxXxXxQ
• LinkedInlinkedin.com/company/sfagroup

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries39 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SFA Group