SFL
d&b solutions (SFL) is a UK-based AVLM solutions provider delivering event production, permanent AV system integration, and embedded venue support to enterprise and institutional clients across media, retail, education, hospitality, sports, and performing arts sectors.
- Company typePrivate
- Founded-
- HeadquartersWimbledon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What SFL does
SFL, operating under the trading name d&b solutions, is a UK-based AVLM (Audio, Video, Lighting, and Scenic) solutions provider registered as d&b solutions UK Ltd (Company No. 01031687). The company operates three integrated service lines: Event Production, delivering audio, video, lighting, and scenic design for live events such as concerts, corporate functions, fashion shows, and cultural performances; Integration, providing permanent AVLM installations in theatres, conference centres, retail spaces, educational institutions, and houses of worship; and Venues, offering accredited expertise and embedded support through a partner venues network across leading UK event spaces. Its proprietary "Full Circle Approach" methodology coordinates the design and delivery of immersive experiences across the four technology pillars.
The company is a subsidiary within the d&b group, alongside sister entities including d&b audiotechnik (audio systems), White Light (lighting), Production AV (broadcast/event AV), ELP (broadcast lighting), Dobson Sound (sound reinforcement), and ITEC (experience technology). This group structure provides d&b solutions with privileged access to specialised equipment and cross-company project capabilities. The company employs approximately 359 people, is headquartered at 20 Merton Industrial Park in Wimbledon, London, and serves clients across the UK with international project reach.
Commercially, d&b solutions operates a B2B enterprise field-sales model with quote-based, project-by-project pricing. Revenue is generated from professional services engagements (one-time event production projects) and one-time installation/integration contracts. Customers span enterprise and institutional buyers across media/broadcast (Sky Sports, MSG Networks), retail (IKEA), education (Royal Academy of Music, University of Portsmouth, Warwick Business School), hospitality (Claridge's, Lansdowne Club), sports (Tottenham Hotspur, Betfred, IAAF), automotive (Jaguar Land Rover, General Motors), fashion (Fashion for Relief), performing arts (Queen Elizabeth Hall), and venues (Edinburgh International Conference Centre, One Great George Street).
SFL firmographics
Firmographics- Name
- SFL
- Legal name
- d&b solutions UK Ltd
- Website
- https://sfl.live
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- d&b solutions (SFL) is a UK-based AVLM solutions provider delivering event production, permanent AV system integration, and embedded venue support to enterprise and institutional clients across media, retail, education, hospitality, sports, and performing arts sectors.
- Ownership category
- akta.pro rank
SFL industry classification
Industry- Product category
- Audio Visual Integration Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)
- akta.pro secondary industries
- Corporate Event Production & AV Services (HSACADAB), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)
Keywords
Where SFL is headquartered
LocationHeadquarters
- HQ city
- Wimbledon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SFL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Event Production Services: One-time project-based revenue from designing and delivering live event experiences including audio, video, lighting, and scenic design for corporate events, fashion shows, concerts, and cultural performances.
- AVLM Integration and Installation: Permanent installation of AVLM systems in venues including theatres, conference centers, corporate spaces, and educational institutions. Projects range from lighting upgrades to complete integrated system deployments.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SFL product offering
Product offeringCore offering
d&b solutions designs and delivers AVLM (Audio, Video, Lighting, Scenic) experiences for corporate clients, venues, and institutions. The company provides live event production services and permanent AVLM system installations across theatres, conference centers, retail spaces, corporate environments, and educational institutions. It also operates a partner venues network offering embedded technical support at leading event spaces across the UK.
Product overview
SFL (d&b solutions) is an AVLM (Audio, Video, Lighting, Scenic) solutions provider that operates as a multi-service offering platform. The company provides three core service lines: Event Production (delivering audio, video, lighting, and scenic design for live events), Integration (providing worldwide premium AVLM solutions for immersive experience-driven platforms), and Venues (offering accredited expertise and embedded support across a partner venue network). The company also maintains a Responsible Business initiative focused on environmental sustainability and employee wellbeing. These services are delivered through expert craftsmanship, precision, and artistry to transform spaces and create memorable experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Production Provides comprehensive event production services including audio, video, lighting, and scenic design to create immersive experiences for live events and environments, targeted at enterprise clients across corporate, fashion, broadcast, hospitality, and cultural sectors.
- Integration Delivers premium AVLM (Audio, Video, Lighting, Scenic) integration solutions worldwide to create immersive, experience-driven platforms that blend innovation and technology. Targets venue operators, educational institutions, retail brands, conference centers, and cultural venues.
- Venues Offers accredited expertise and embedded support across a partner venues network, working with venue teams to ensure events run with clarity, consistency, and confidence. Targets operators of leading event spaces and venue managers.
Companies that use SFL
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
SFL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SFL partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- d&b audiotechnikcoreParent company and audio technology partner providing professional audio systems and equipment. d&b audiotechnik is a global leader in audio technology, supplying the core audio component of AVLM solutions.
- White LightcoreSister company within the d&b group specializing in lighting solutions, providing complementary lighting technology for integrated AVLM projects.
- Production AVcoreSister company within the d&b group providing AV production services, supporting integrated project delivery across the group network.
- Partner Venues NetworkcoreNetwork of leading event spaces where d&b solutions provides accredited expertise and embedded support. Works with venue teams to ensure events run with clarity, consistency, and confidence.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
SFL competitors and assessment
Company assessmentBroad incumbents
- PRG (Production Resource Group): Global leader in entertainment and event production services spanning AV, lighting, video, and rigging across corporate, concert, broadcast, and film — overlaps with d&b solutions across virtually every AVLM capability but at much greater scale and geographic breadth.
- Solotech: Global provider of audio, video, lighting, and rigging for live events, tours, and fixed installations (formed via consolidation including SSE Audio) — broader incumbent competing with d&b solutions for large enterprise and venue contracts across geographies.
Direct peers
- Adlib Audio: UK provider of audio, lighting, video, and staging rental and production services for concerts, corporate events, theatre, and broadcast — directly comparable UK AVLM peer competing for the same live event and installation opportunities.
- SFL Group: UK provider of broadcast, event, and AV technology solutions with comparable headcount and similar end-market exposure across corporate, sports, and live events — a directly comparable UK AVLM peer.
- Production AV: UK AV production and rental company providing LED screens, projection, audio, and lighting for live events and broadcast — operates in overlapping markets with d&b solutions and is also a sister company within the d&b group.
- White Light: UK specialist in lighting, audio, and AV solutions for live events and venue installations; a sister company within the d&b group but operates as a competing brand in overlapping UK event production and integration markets.
- Hawthorn: UK-based full-service event production company delivering AV, lighting, staging, and scenic services for corporate events, brand activations, and live shows — directly comparable to d&b solutions' Event Production line in the same UK market.
- Stage Electrics: UK event production and venue installation specialist supplying lighting, sound, AV, and staging to theatres, conferences, concerts, and broadcast — comparable in vertical mix and UK-centric footprint to d&b solutions.
- Anna Valley: UK AV integration and event production company specialising in video, projection, and LED solutions for live events, broadcast, and permanent installations — closely comparable to d&b solutions' Integration and Event Production lines.
Emerging players
- Christie Lites: North American-headquartered lighting and rigging rental company with growing UK presence serving concert touring, corporate events, and venues — partial overlap with d&b solutions' lighting and production AVLM capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SFL social profiles
Digital presenceSFL financial estimates
Financial estimateRevenue estimate
Valuation estimate
SFL leadership team
Management profileNumber of profiles
SFL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SFL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SFL
What does SFL do?
d&b solutions designs and delivers AVLM (Audio, Video, Lighting, Scenic) experiences for corporate clients, venues, and institutions. The company provides live event production services and permanent AVLM system installations across theatres, conference centers, retail spaces, corporate environments, and educational institutions. It also operates a partner venues network offering embedded technical support at leading event spaces across the UK.
Is SFL a public or private company?
SFL is a private company. It is classified as corporate owned and is currently operating.
When was SFL founded?
SFL was founded in -1. It employs 251 to 500 people.
Where is SFL based?
SFL is headquartered in Wimbledon, United Kingdom, in the Europe region.
How does SFL make money?
Two revenue lines are on record. Event Production Services are the primary driver. The others are AVLM Integration and Installation.
Who are SFL's main competitors?
Broad incumbents on record are PRG (Production Resource Group) and Solotech. Direct peers are Adlib Audio, SFL Group, Production AV, White Light, Hawthorn, Stage Electrics and Anna Valley. Christie Lites is listed as an emerging player.
Does SFL have an API?
No public API is recorded for SFL.
What industry is SFL in?
SFL's product category is Audio Visual Integration Services. Its primary akta.pro industry code is BPAFAGAB, Event Production & Technical Services (AV, Lighting, Staging), with a secondary code of HSACADAB, Corporate Event Production & AV Services. Its NAICS code is 51219 and its SIC code is 7812.