S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD

Security and Vocational Training Servicessfmtraining.co.uk

SFM Training is a family-run Welsh vocational training provider delivering SIA security licensing courses and Highfield-accredited first aid, fire safety, and workplace safety qualifications across South and West Wales via classroom venues and e-learning.

Company typePrivate
Founded2003
HeadquartersSwansea, United Kingdom
Headcount1–10
GTM typeB2C
OfferingServices

What S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD does

SFM Training (legal entity: SIA Security and Facilities Management Ltd, Company No. 7362226) is a family-run vocational training provider established in 2003 and headquartered in Wales, United Kingdom. The company delivers SIA-licensed security training — including Door Supervisor (Level 2, 6-day), Security Guard, and CCTV Operator qualifications — alongside a broader portfolio of workplace safety and personal development courses covering Emergency First Aid, Paediatric First Aid, First Aid for Mental Health, Fire Safety, Conflict Management, Physical Intervention, Stewarding, Health and Safety, and Customer Service. All qualifications are accredited through Highfield (HABC), a UK awarding body; the e-learning platform is also licensed from HABC/Highfield and supports three delivery modes — eLearning only (with CPD), eLearning with classroom assessment, and a 'Qualify at Home' remote assessment option built on third-party HABC/Highfield content with interactive exercises and media-rich scenarios.

The company operates training academies at the Phoenix Centre in Swansea, Cardiff Masonic Hall, Bridgend Masonic Hall, and Narberth Scout Hall, serving South, West, and Mid Wales with selective expansion into English border markets (Bristol/Bath, Chester, Shrewsbury, Wrexham). Its go-to-market combines direct-to-consumer public course enrolment through a Booking Hound-powered online booking system with sales-led outreach via named staff contacts (Tiff, John, office landline), email marketing, employer referrals, and B2B2C pipelines through Welsh Government-funded programmes (ReAct, Job Match, Working Links, Genesis) and Careers Wales. Pricing is positioned £50 below regional competitors for the same Highfield-accredited qualifications — e.g., SIA Door Supervisor at £245 ex VAT (£295 inc VAT) per learner, EFAW Level 3 from £66 ex VAT.

Revenue is generated primarily through per-course fees for individual learners (one-time payment) and private group/closed-course bookings (minimum 10 participants, bespoke packages available), plus optional course-material sales such as the 'Working as a Door Supervisor' course book. ReAct and other government grants cover training costs for eligible candidates, creating a third-party-funded revenue stream. The business is privately held by the Harford family — John Harford (Founder/Director), Neil Harford (Director), Kevin Harford (Director), and Tiffany Harford (Manager) — with a team of qualified trainers drawn from Army, Police, Security, Door Supervision, Education, Child Protection, Mental Health, and Safety backgrounds. No external investors, funding rounds, or M&A activity are disclosed.

S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD firmographics

Firmographics

Name: S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD
Legal name: SIA Security and Facilities Management Ltd
Website: https://sfmtraining.co.uk
Company type: Private
Founded year: 2003
Operating status: Operating
Headcount range: 1–10 employees
Short description: SFM Training is a family-run Welsh vocational training provider delivering SIA security licensing courses and Highfield-accredited first aid, fire safety, and workplace safety qualifications across South and West Wales via classroom venues and e-learning.
Ownership category
akta.pro rank

S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD industry classification

Industry

Product category: Security and Vocational Training Services
NAICS: Technical and Trade Schools (6115), Other Technical and Trade Schools (611519)
SIC: Services-Educational Services (8200)
akta.pro primary industry: General Security Officer (Unarmed) Training & Certification (BPAKAOAA)
akta.pro secondary industry: Private Security, Guarding & Patrol Training (EDAOAMAF)

Keywords

Security training
SIA licensing courses
First aid training
Workplace safety training
Vocational qualifications

Where S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD is headquartered

Location

Headquarters

HQ city: Swansea
HQ country: United Kingdom
HQ region: Europe

Offices5 records

Markets served

S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Public Course Fees: Individual learners pay per course for open/public training sessions across SIA licensing, first aid, fire safety, CCTV, stewarding, conflict management, and other qualifications. Courses are priced per person and delivered in group settings at venues across Wales.
Private/Group Course Fees: Organisations can book private in-house courses for groups (minimum 10 participants for closed courses), paying a group flat fee or per-person rate for bulk bookings. Tailored bespoke packages are also available.
Course Materials Sales: Sale of optional course books and materials, such as the 'Working as a Door Supervisor' course book at £15 including P&P, and Highfield SIA course books.
Government-Funded Training: Company accepts government grant funding including ReAct (Welsh Assembly Government), Job Match, Working Links, and Genesis, which covers training costs for eligible individuals. This creates a third-party-funded revenue stream.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	SIA CCTV Operator - 3 day course
Unit Pricing	Pay-as-you-go	SIA Door Supervisor - 6 day course
Unit Pricing	Pay-as-you-go	Emergency First Aid at Work Level 3 - 1 day
Unit Pricing	Pay-as-you-go	First Aid for Mental Health Level 2 - 1 day
Unit Pricing	Pay-as-you-go	Paediatric First Aid Level 3 - 2 days
Unit Pricing	Pay-as-you-go	Emergency Paediatric First Aid Level 3 - 1 day
Unit Pricing	Pay-as-you-go	Fire Safety Level 2 - 1 day
Unit Pricing	Pay-as-you-go	Physical Intervention - public course
Unit Pricing	Pay-as-you-go	Stewarding Level 2 - 3 days
Unit Pricing	Pay-as-you-go	SIA Door Supervisor Refresher - 2 days
Unit Pricing	Pay-as-you-go	SIA Security Guard Refresher - 1 day
Unit Pricing	Pay-as-you-go	Health and Safety Level 2 Award - 1 day

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD product offering

Product offering

Core offering

SFM Training delivers classroom-based and e-learning vocational training courses across Wales, primarily SIA-licensing qualifications (Door Supervisor, Security Guard, CCTV Operator) along with first aid, fire safety, conflict management, physical intervention, and stewarding courses. All qualifications are accredited through Highfield. Courses are sold either as public open-enrolment courses paid per person or as private in-house group bookings (minimum 10 participants) delivered at the client's venue.

Product overview

SFM Training is a family-run training provider offering a comprehensive portfolio of classroom-based and e-learning courses. The core offerings include SIA licensing courses (Door Supervisor, Security Guard, CCTV Operator) as supplementary modules like Door Supervisor and Security Guard Top Up/Refresher training. Supporting courses include First Aid qualifications (Emergency First Aid at Work, First-Aid at Work, Paediatric First Aid, Emergency Paediatric First Aid, First Aid for Mental Health), Fire Safety training, Conflict Management, Physical Intervention, Handcuff and Restraint, All Wales Passport Scheme, Stewarding, Health and Safety, Customer Service, and Personal Development courses. The company also offers an E-learning platform providing multiple online qualifications through options including eLearning only, eLearning with classroom assessment, and Qualify at Home programmes. All courses are accredited through Highfield qualifications.

Differentiator

Problem solved

Functional benefit

Products and services

SIA Door Supervisor Training

Quantifiable outcome

Success rates and pass rates described as 'second to none'
+1 more outcomes

Companies that use S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD

Customer profile

Segments1 record

Ideal customer profiles3 records

S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Highfield / HABCcoreTechnology or IntegrationSFM Training is an accredited training provider delivering Highfield/HABC qualifications. The e-learning platform is licensed from HABC, and all qualifications awarded are Highfield qualifications. This partnership provides the regulatory accreditation required for SIA-recognised training and other vocational qualifications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key highlights1 record

Customer concentration

S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD financial estimates

Financial estimate

Revenue estimate

Valuation estimate

S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD leadership team

Management profile

Number of profiles

Profiles4 records

S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD

What does S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD do?

Is S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD a public or private company?

S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD is a private company. It is classified as family owned and is currently operating.

When was S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD founded?

S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD was founded in 2003. It employs 1 to 10 people.

Where is S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD based?

S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD is headquartered in Swansea, United Kingdom, in the Europe region.

How does S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD make money?

Four revenue lines are on record. Public Course Fees are the primary driver. The others are private/Group Course Fees, course Materials Sales and government-Funded Training.

Does S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD have an API?

No public API is recorded for S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD.

What industry is S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD in?

S.I.A. SECURITY AND FACILITIES MANAGEMENT LTD's product category is Security and Vocational Training Services. Its primary akta.pro industry code is BPAKAOAA, General Security Officer (Unarmed) Training & Certification, with a secondary code of EDAOAMAF, Private Security, Guarding & Patrol Training. Its NAICS code is 6115 and its SIC code is 8200.