SGF

What SGF does

SGF (Serigne Gueye et Fils) is a 100% Senegalese, family-owned petroleum distribution company headquartered in Touba Mosquée, Senegal. Founded in 1989 by Serigne Gueye initially as a subcontractor for fuel distribution, the company obtained its own distribution license in 2003 and has since built a retail network of more than 30 service stations spanning over 10 of Senegal's 14 regions, including a new station opened in Ziguinchor in January 2023. The company is now led by Moustapha Gueye and employs more than 500 people, serving retail consumers, commercial drivers, and transport operators across the country.

The company's product offering extends beyond fuel retail. Core petroleum products include Gazole Plus diesel and gasoline distributed through the station network, alongside a proprietary OPALJET lubricant line. SGF has also vertically extended each station into a multi-vertical retail site, adding transport and logistics services, car wash operations, and convenience stores (boutique), creating cross-selling opportunities and incremental revenue per visit. The company additionally operates the Fondation Serigne Gueye (FSG), a philanthropic arm distinct from the operating business.

SGF's business model is built on regulated downstream-petroleum economics in Senegal: revenue is driven primarily by fuel-volume throughput across the owned station network and price-spread margins, supplemented by non-fuel categories (lubricants, logistics, car wash, convenience retail) that enhance per-station economics. As a private, family-controlled enterprise with no public funding or revenue disclosures, growth has been pursued organically through station expansion, regional buildout, and product-line extension rather than through external capital or M&A.

Name

SGF

Legal name

Serigne Gueye et Fils

Website

https://sgf.sn

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

SGF (Serigne Gueye et Fils) is a 100% Senegalese family-owned petroleum distributor operating 30+ service stations nationwide, offering fuel, OPALJET lubricants, transport and logistics, car wash, and convenience retail to consumers and commercial customers.

Ownership category

akta.pro rank

Product category

Petroleum Distribution and Fuel Retail

NAICS

Gasoline Stations (4571), Fuel Dealers (45721), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro industry

PRIMARYEUALAIAA

Retail Service Station Operations (Company-Owned & Dealer-Operated)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

SECONDARYEUALAIAE

Convenience Retail & Foodservice at Forecourts (C-Store/QSR)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Downstream Fuels Marketing & Retail (Service Stations, Branded Fuels)

SECONDARYEUALAJAE

Lubricants Distribution & Wholesale (Bulk, Packaged, B2B)

Energy, Utilities & Environment/Oil & Gas (Upstream, Midstream, Downstream and Refining)/Lubricants & Base Oils (Blending, Additives, Distribution)

Keywords

• Petroleum distribution
• Fuel retail stations
• Motor lubricants
• Freight logistics services
• Convenience store retail

Headquarters

HQ city

Touba

HQ country

Senegal

HQ region

Africa

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fuel Sales: Sale of petroleum products including diesel (Gazole Plus) and gasoline at service stations across Senegal. Products are designed to reduce engine wear, improve fuel efficiency, and extend vehicle life.
2. Lubricant Distribution: Distribution of high-technology lubricants including OPALJET brand products (5W-30, 5W-40, 10W-40, 15W-40, 20W-50) for light engines, heavy engines, and industrial engines. Lubricants meet American and European certification standards.
3. Transport & Logistics: S.G.F Transport & Logistics provides freight services for 25+ years, handling all types of cargo including oversized equipment, serving local and international clients with customized solutions.
4. Car Wash & Maintenance: Vehicle washing and maintenance services offered at station locations for complete vehicle care.
5. Convenience Store (Boutique): On-site convenience stores at stations offering food products, lubricants, and car care products. Open from 7:00 to 23:00.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SGF distributes petroleum products through a network of 30+ company-owned service stations across Senegal, selling Gazole Plus diesel and gasoline, distributing branded lubricants (OPALJET and others) for light, heavy, and industrial engines, and providing on-site car wash, maintenance, and convenience store (Boutique) services. A separate Transport & Logistics division offers customized freight services, including handling oversized cargo, for local and international commercial clients.

Product overview

SGF (Serigne Gueye et Fils) is a 100% Senegalese petroleum distribution company founded in 1989, operating over 30 service stations across Senegal. The company's core offerings center around fuel distribution (Gazole Plus diesel and gasoline), lubricants (OPALJET brand oils including 5W30, 5W40, and 10W40 grades), and transport & logistics services. The portfolio includes convenience stores (Boutique) at stations and the Fondation Serigne Gueye for corporate social responsibility. All stations operate 24/7 with car wash and maintenance services. The lubricants are sourced through international partnerships and distributed under brands including OPALJET and Unil Opal.

Differentiator

Problem solved

Functional benefit

Brands

• Fondation Serigne Gueye (FSG): Social foundation focused on poverty reduction, youth education, healthcare, and community development
• S.G.F Transport & Logistics

Products and services

• Service Station Network (Station Service) Over 30 fuel service stations across Senegal operating 24/7, offering fuel, lubricants, car wash, and maintenance services to individual vehicle owners and commercial drivers.
• Fuel (Carburant) - Gazole Plus and Gasoline Premium petroleum products including Gazole Plus (diesel) with optimal oxidation stability that protects engine circuits and fuel filters, and gasoline, designed to reduce engine wear, improve fuel atomization, and extend vehicle life.
• Lubricants (Lubrifiants) High-technology lubricants distributed through partnerships with major international brands, including semi-synthetic and synthetic motor oils for light, heavy, and industrial engines. Lubricants meet American and European certification standards.
• OPALJET 20S 10W40 Semi-synthetic multigrade motor oil for gasoline and diesel engines, including turbo and multi-valve engines, meeting RENAULT RN 0710 and PSA B71 2300 standards.
• Huile 5W30 and 5W40 Synthetic Motor Oils Synthetic motor oils: 5W40 for vehicles without particle filters (catalyst protection, all-season performance, oxidation resistance) and 5W30 for vehicles with particle filters (extends filter life, reduces fuel consumption, minimizes pollutant emissions).
• Car Wash and Maintenance (Lavage & Entretien) Vehicle washing and maintenance services available at service stations, including interior and exterior cleaning, for complete vehicle care.
• Convenience Store (Boutique) Retail shops within stations offering food products, lubricants, and car maintenance products, open daily from 7:00 to 23:00.
• Transport and Logistics (Transport & Logistique) Over 25 years of logistics experience offering customized end-to-end freight solutions for local and international commercial clients, handling all types of cargo including oversized equipment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Major Lubricant Brand ProducerscoreOthersSGF has established partnerships with major international lubricant producers who hold American and European certifications. These partnerships enable SGF to distribute high-technology lubricants including OPALJET brand products meeting standards such as RENAULT RN 0710 and PSA B71 2300. The lubricants are suitable for light engines, heavy engines, and industrial motors including turbo and high-performance engines.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Regional players

• OVH Energy: OVH Energy is a Nigerian downstream operator with retail stations and lubricants distribution. While Nigeria-domiciled, it shares the West African fuel retail and lubricants business model that SGF operates.
• Conoil Plc: Conoil is one of Nigeria's largest downstream oil marketers with a national station network and lubricants portfolio. It is structurally comparable to SGF as a regional African fuel and lubricants retailer, though focused on Nigeria rather than Senegal.

Broad incumbents

• Engen: Engen is a major African downstream oil company with retail stations in multiple sub-Saharan markets. It overlaps with SGF in the broader West African fuel retail category though its Senegalese footprint is limited.
• Puma Energy: Puma Energy is a global downstream fuel and lubricants marketer with a presence across Africa. It competes indirectly with SGF in regional fuel supply and lubricants distribution though it does not run a Senegal-specific retail station network at SGF's scale.
• Sahara Group: Sahara Group is a pan-African energy conglomerate with downstream fuel and lubricants activities across multiple West African markets. It overlaps with SGF's downstream distribution model at a broader regional scale.

Direct peers

• African Petroleum: African Petroleum is a West African downstream marketer supplying fuel, lubricants, and gas to retail and commercial customers across the region. It competes with SGF in petroleum products distribution across adjacent West African markets.
• Vivo Energy Senegal: Vivo Energy holds the Shell and Engen brand licenses across most of Africa, including Senegal. Its station network competes head-to-head with SGF for fuel volume, lubricants, and forecourt convenience services.
• TotalEnergies Marketing Senegal: TotalEnergies operates a branded service station network across Senegal selling fuels and lubricants. As a global major, it competes directly with SGF for retail fuel and lubricant customers at the pump in the same urban centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/serignegueyeetfils
• LinkedInlinkedin.com/company/sgf-serigne-gueye-&-fils

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SGF