Havas Media Network Singapore

What Havas Media Network Singapore does

Havas Media Network Singapore is the Singapore-based subsidiary of global advertising and communications group Havas, operating under the "Havas Village" co-location model that integrates media, creative, social, content, data, PR, and e-commerce capabilities under one roof. The company serves enterprise clients across diverse industries including F&B (Domino's Pizza, FairPrice), aerospace and travel (Changi Airport Group), hospitality (Far East Hospitality), automotive (BlueSG, Inchcape), insurance (AIA), streaming (Netflix), banking (POSB), telecommunications (M1), education (SMU), and jewellery (Lee Hwa, Poh Heng). Its core technology is the proprietary Mx System (Media Experience System), which synthesizes audience intelligence to plan and activate media experiences measured for impact. The seven sub-brands span the full communications stack: Havas Media (media, data, technology), Arena Media (specialist media expertise), Havas Play (content and experiences), Havas Red (PR and communications), Havas Market (retail and e-commerce), BLKJ Havas (creative agency), and Havas CX (customer experience).

The business operates as a B2B professional services agency with revenue generated through retainer fees, project-based engagements, and media commissions negotiated on a quote basis per client mandate. Go-to-market is enterprise field sales driven by senior leadership (CEO, Managing Directors, General Managers) engaging directly with brand marketers and communications teams. The Singapore office is the SEA regional hub, led by CEO and SEA President Pankaj Nayak, with a dedicated leadership bench across each sub-brand. The company is part of Havas Group's global "Converged" strategy, which leverages 23,000+ employees across media, creative, production, and technology divisions worldwide.

Name

Havas Media Network Singapore

Legal name

Havas Singapore

Website

https://sg.havas.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Havas Media Network Singapore is the Singapore subsidiary of global advertising group Havas, operating an integrated Village model that delivers media, creative, PR, content, and e-commerce services to enterprise clients across Southeast Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media and Communications Services: Professional agency services including media planning, buying, creative development, PR, social media, content creation, and digital marketing. Revenue generated through retainer fees, project-based engagements, and media commissions for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Havas Media Network Singapore provides integrated media, creative, social, content, and data services to enterprise clients through its "Havas Village" model. Core offerings include media planning and buying, digital marketing, public relations, content creation, social media management, and e-commerce/retail media services. The agency operates multiple specialized sub-brands (Havas Media, Arena Media, Havas Play, Havas Red, Havas Market, BLKJ Havas, Havas CX) that work together under one unified vision.

Product overview

Havas Media Network Singapore operates as a unified Village model offering integrated media, creative, social, content and data services. The portfolio includes Havas Media (core media/data/technology arm), Arena Media (specialist media expertise), Havas Play (content and experiential), Havas Red (PR and communications), Havas Market (e-commerce and retail), Havas CX (customer experience), and BLKJ Havas (creative agency). All divisions work seamlessly together under one vision to deliver meaningful media experiences (Mx) for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Havas Media: Media, data and technology services focusing on meaningful media experiences using the Mx system.
• Arena Media
• Havas Market
• Havas Play
• Havas Red
• BLKJ Havas

Products and services

• Havas Media The media, data and technology arm of Havas, offering audience understanding, media planning, and the Mx System for delivering meaningful media experiences that connect brands with target audiences. Serves enterprise clients seeking integrated media strategy and execution.
• Arena Media Media expertise specializing in consumer behavior, enriching paid media with broader communications experiences including data, digital, content, social media, mobile, sports, entertainment and experiential capabilities.
• Havas Play Content and experiences division that creates content intertwined with consumer passions and activates in spaces that matter most to people, creating meaningful outcomes that drive business growth for brands.
• Havas Red PR and communications division creating compelling storytelling campaigns that generate shareable content and public engagement across social media and traditional media. Part of the Havas PR global network of 1,300+ PR practitioners in nearly 50 countries.
• BLKJ Havas Creative agency operating as part of the Havas Village Singapore network, providing creative communications services.
• Havas Market E-commerce and retail experience division helping brands deliver meaningful retail experiences through full-service e-commerce ecosystem including D2C sites, social commerce, marketplace optimization, and connecting online media to offline retail.

Quantifiable outcome

• 150% organic traffic growth YoY for Changi Airport Group
• +2 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Publicis Groupe Singapore: Publicis Groupe operates Leo Burnett, Saatchi & Saatchi, Publicis Worldwide and Starcom in Singapore under a Power of One model. Directly comparable as a global holding company running multiple specialized brands with integrated pitches to enterprise clients.
• Dentsu Singapore: Dentsu operates integrated agency brands (Dentsu Creative, Dentsu Media, Merkle) in Singapore serving enterprise clients. Comparable as a global holding-company network delivering media, creative and CX services with proprietary data and technology assets.
• Leo Burnett Singapore: Publicis-owned creative agency in Singapore offering creative, media and digital services. Comparable in scope (full-service creative agency) and target market (enterprise Singapore brands).
• McCann Singapore: IPG-owned global advertising network with Singapore operations delivering creative, media and content services. Comparable in offering portfolio and enterprise client focus within the same Singapore competitive set.
• BBDO Singapore: Omnicom-owned creative advertising network in Singapore. Comparable as a global full-service agency competing for the same enterprise brand mandates with integrated creative, media and digital capabilities.
• VMLY&R Singapore: WPP-owned integrated brand and customer experience agency in Singapore combining creative, media and technology. Comparable for the integrated agency proposition and digital transformation mandates Havas Singapore targets.
• Mediabrands Singapore: IPG Mediabrands operates media buying and planning agencies (UM, Initiative, Mediabrands) in Singapore. Comparable as a direct competitor on media planning and buying mandates that anchor Havas Media's revenue.
• Ogilvy Singapore: WPP-owned integrated advertising network in Singapore offering creative, media, PR and digital services. Directly comparable in scope (full-service agency under global holding company), client profile (enterprise brands), and integrated agency village-style operating model.
• Wunderman Thompson Singapore: WPP-owned creative, data and technology agency in Singapore. Comparable for the integration of creative, media, data and commerce services addressing enterprise clients' convergence of brand and CX.

Broad incumbents

• GroupM Singapore: WPP's media investment group operating Mindshare, Wavemaker, Essence and GroupM in Singapore. Comparable for the enterprise media planning and buying services that overlap with Havas Media's core offering, though broader in pure-media scope than Havas's creative-inclusive Village.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HavasVillageSingapore
• LinkedInlinkedin.com/company/havasmedianetworksg

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Media Network Singapore