Society of Gastroenterology Nurses and Associates

What Society of Gastroenterology Nurses and Associates does

The Society of Gastroenterology Nurses and Associates (SGNA) is a Wisconsin-incorporated not-for-profit professional membership association founded in the 1970s and headquartered at 330 N Wabash Avenue, Chicago, Illinois. The organization serves GI registered nurses, endoscopy technicians, assistive personnel, healthcare organizations, and nursing students, with a stated membership of 4,700+ across more than 60 regional societies. SGNA's mission centers on advancing gastroenterology nursing through continuing education, certification support, practice standards, and professional networking.

The association's core products and underlying technology include: an eLearning Center (powered by HigherLogic) delivering webinars, self-study courses, and the "Gut to the Chase" podcast that awards ANCC-accredited contact hours; MemberSuite-based membership management and event registration; an SGNA Communities platform hosting seven special interest groups; a peer-reviewed Gastroenterology Nursing journal; codified practice standards covering infection prevention, sedation, safety, and endoscope reprocessing; and recurring educational events — a 53-year-old Annual Course (May 17-19, 2026, Atlanta) and a Virtual Symposium (September 18-19, 2026). The technology footprint is essentially third-party SaaS rather than proprietary software development.

SGNA's revenue model is multi-stream and member-driven: individual membership dues tiered across five categories ($50 student to $257.50 extended affiliate); tiered group memberships for GI teams (5–25+ members at $1,200–$5,200+); event registration fees ($125–$390); certification preparation kits and study materials sold through the SGNA Store; and sponsorships and digital advertising from major med-device partners including Boston Scientific, Olympus, Stryker, Medtronic, Erbe USA, and Healthmark (Getinge). Distribution is direct via the sgna.org website, supplemented by a 40+ year preferred-provider relationship with Nursing Service Organization for member liability insurance and a Walden University educational partnership offering 10% tuition discounts.

Name

Society of Gastroenterology Nurses and Associates

Legal name

Society of Gastroenterology Nurses and Associates, Inc.

Website

https://sgna.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SGNA is a 50+ year-old US not-for-profit professional association serving approximately 4,700 gastroenterology nurses, endoscopy technicians, and healthcare organizations through ANCC-accredited continuing education, CGRN certification preparation, practice standards, an annual conference, virtual symposium, and 60+ regional societies.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership Fees: Annual and extended membership fees from individual GI nursing professionals. Tiers include Voting Licensed Nurse ($145/year or $247.50 extended), Voting Associate ($100/year or $172.50 extended), Non-Voting Affiliate ($165/year or $257.50 extended), Non-Voting Non-Practicing ($80/year or $120 extended), and Student ($50/year or $68 extended). Extended membership provides access through December 31, 2027.
2. Group Membership Fees: Tiered group memberships for GI teams: Up to 5 Members ($1,200), Up to 10 Members ($2,320), Up to 15 Members ($3,360), Up to 20 Members ($4,320), Up to 25 Members ($5,200), with 25+ requiring custom quotes. Plus $30/person regional society dues.
3. Event Registration Fees: Revenue from Virtual Symposium registrations (SGNA Member $125-$250, Non-member $265-$390, Student $125) and Annual Course attendance. Also CGRN Exam Essentials courses (Member $250, Non-member $350).
4. Certification Products and Materials: Sale of certification preparation materials, study manuals, core curriculum textbooks, and the Manual of Gastrointestinal Procedures. Member discounts on all products.
5. Sponsorships and Advertising: Partnership opportunities for exhibitors and sponsors at Annual Course and Virtual Symposium. Digital advertising options on website. Sponsors include Boston Scientific, Olympus, Stryker, Medtronic, Erbe USA, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

SGNA is a nonprofit professional membership association that serves gastroenterology nurses, associates, technicians, and students through individual and group memberships. The organization sells continuing education, CGRN certification preparation (CGRN Exam Essentials, GI/Endoscopy Nursing Review, Certification Preparation Kit), evidence-based practice standards and guidelines, an eLearning Center, the peer-reviewed Gastroenterology Nursing journal, regional society affiliations, mentorship, scholarships, and hosts the flagship Annual Course conference plus a Virtual Symposium.

Product overview

SGNA is a professional membership organization for gastroenterology nurses and associates, not a software product company. It provides a portfolio of membership services, educational programs, certification preparation resources, practice standards, and annual conferences. Core offerings include: CGRN Exam Essentials (virtual certification prep course), Infection Prevention Champions Program (professional development), Practice Documents/Standards (clinical guidelines), eLearning Center (online CE courses), and the SGNA Annual Course (annual conference). Additional services include mentorship program, scholarships and awards, regional societies network, Communities platform, Gut to the Chase podcast, Gastroenterology Nursing Journal, and the SGNA Store for publications and merchandise. Membership tiers provide access to discounts on certification prep, events, and educational resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Programs Tiered individual and group membership programs for GI nurses, associates, technicians, students, and healthcare teams, including Voting Licensed Nurse ($145/yr), Voting Associate ($100/yr), Non-Voting Affiliate ($165/yr), Non-Voting Non-Practicing ($80/yr), Student ($50/yr), and Group Memberships ($1,200–$5,200+) with access to discounts, resources, and regional society affiliation.
• SGNA Annual Course

Quantifiable outcome

• Earn up to 10 ANCC contact hours through Virtual Symposium participation
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Olympus Corporation of the AmericascoreGTM or Marketing PartnerWebsite sponsor and vendor program presenter at Annual Course. Hosts educational sessions on endoscopy platforms, AI-enabled imaging, and advanced scope technology. Supports colorectal screening awareness initiatives.
• StrykercoreGTM or Marketing PartnerSponsored content provider focusing on GI suite safety and efficiency. Products include Neptune S waste management system and POM Procedural Oxygen Mask. Presents vendor programs on fluid waste management and patient safety at Annual Course.
• MedtronicminorGTM or Marketing PartnerSponsor of SGNA Member Resources page. Products include PillCam capsule endoscopy systems. Supports GI nursing education through sponsored content.
• Erbe USA, Inc.minorGTM or Marketing PartnerSponsor of Outstanding Regional Society Award at Annual Course. Presents vendor programs on electrosurgery, argon plasma coagulation, and cryo technology at Annual Course events.
• Walden UniversitycoreStrategic or Co-development PartnerEducational partnership offering SGNA members 10% tuition reduction on 100+ online degree and certificate programs including CCNE accredited nursing programs. Supports career advancement for GI nursing professionals through flexible online education options.
• Nursing Service Organization (NSO)minorGTM or Marketing PartnerSGNA's preferred insurance provider for over 40 years. Offers professional liability insurance for RNs, nurse practitioners, LPN/LVNs, CNSs, nursing aides, and student nurses. Over 550,000 nursing professionals insured.
• American Board of Certification for Gastroenterology Nurses (ABCGN)coreStrategic or Co-development PartnerIndependent certification organization for CGRN credentials. SGNA promotes certification and offers member discounts on exam registration and preparation materials. Jointly provide educational resources and certification prep courses.
• Association of Healthcare Value Analysis Professionals (AHVAP)minorStrategic or Co-development PartnerCollaborated on webinar addressing IV fluid supply chain disruptions due to natural disasters. Provided eBook resources on managing and conserving limited IV fluid supplies in healthcare settings.
• Healthmark (Getinge Company)minorGTM or Marketing PartnerPresents vendor program on hot topics in flexible endoscope reprocessing at Annual Course, covering biofilm formation, endoscope damage, and residue buildup risks.
• Castle BiosciencesminorGTM or Marketing PartnerPresents vendor program on Barrett's Esophagus and TissueCypher testing for precision molecular risk stratification in clinical management.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Association of periOperative Registered Nurses (AORN): Specialty nursing association for OR/perioperative nurses with tiered membership, CNOR certification support, annual conference, and industry exhibitor revenue — comparable business model to SGNA.
• American Association of Critical-Care Nurses (AACN): Larger specialty nursing association with individual/group memberships, ANCC CE, certification programs (CCRN), annual conference, and an extensive practice resources library — same value chain as SGNA, scaled broader.
• Wound, Ostomy and Continence Nurses Society (WOCN): Specialty nursing society that sells membership, hosts an annual conference, runs an eLearning platform, and supports wound/ostomy/continence nursing certification — a close parallel in structure and monetization to SGNA.
• American Academy of Ambulatory Care Nursing (AAACN): Specialty nursing association with individual/group memberships, ANCC-accredited CE, and an annual conference for ambulatory care nurses — comparable scale and operating model to SGNA.
• Emergency Nurses Association (ENA): Specialty nursing membership organization with annual conference, ANCC-accredited continuing education, certification tracks, and industry partnerships — directly analogous structure to SGNA.
• Society of Urologic Nurses and Associates (SUNA): Specialty nursing membership organization using the same 'Nurses and Associates' naming and model as SGNA, serving urology nurses and technicians with similar certification, CE, and regional society structure.
• American Society of PeriAnesthesia Nurses (ASPAN): Specialty nursing association offering tiered memberships, ANCC-accredited CE, certification prep, and an annual conference for perianesthesia nurses — directly comparable model and revenue mix to SGNA.

Broad incumbents

• American Society for Gastrointestinal Endoscopy (ASGE): Larger GI-focused professional society that overlaps in the GI/endoscopy specialty, serving physicians with annual courses and standards — adjacent rather than directly competitive, since ASGE serves clinicians broadly while SGNA is nurse-specific.
• American Nurses Association (ANA): The broadest US nursing membership organization, encompassing all nursing specialties. ANA competes as an incumbent for general CE and advocacy wallet, but lacks SGNA's specialty focus and GI-specific content.
• American College of Gastroenterology (ACG): National GI specialty physician organization with annual meeting, journals, and practice guidelines — adjacent in the gastroenterology domain but serving a different (physician) member base than SGNA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/society-of-gastroenterology-nurses-and-associates

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Society of Gastroenterology Nurses and Associates