SG Safeguards

What SG Safeguards does

SG Safeguards (Công ty TNHH SG Safeguards) is a Vietnam-based private security services company founded in 2013 and rebranded under its current name in June 2017 to align with the Safeguards Group brand. It is a wholly-owned subsidiary of Safeguards Group, a Malaysian conglomerate established in 1973 that operates across seven Asia-Pacific countries with over 15,000 employees. The company provides professional security guard services for embassies, banks, factories, hospitals, commercial buildings, and event venues, alongside VIP/executive protection, security training, and integrated security solutions combining CCTV surveillance, fire alarm, and emergency exit systems.

The company's technology backbone is SG Log Tracker, a proprietary digital patrol management application that enables security guards to scan QR codes at patrol points, log incidents with photos, and transmit real-time reports to a centralized Command Center for emergency response. The platform replaces manual chip-timing devices and represents the company's primary digital innovation. Training services are conducted under authorization from Vietnam's Ministry of Public Security (Decision No. 385/C64(P3)), with periodic professional competency assessments required under Decree 96/2016/NĐ-CP and Circular 43/2016/TT-BCA.

SG Safeguards operates through direct enterprise field sales targeting large institutional clients, with offices in Hanoi (headquarters) and Ho Chi Minh City providing national coverage. Revenue is generated through recurring security service contracts, event-based professional services, VIP protection fees, hardware sales for integrated security systems, and training programs. Pricing is quote-based and custom to each client's requirements. Notable customers include the Malaysian Embassy, Austrian Embassy, Maybank, Public Bank, Marriott Hotel, VINACHEM Group, Transerco, Uni-President Vietnam, BAF Vietnam Agriculture, and international clinics.

Name

SG Safeguards

Legal name

Công ty TNHH SG Safeguards

Website

https://sgsafeguards.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

SG Safeguards is a Vietnam-based private security services provider and subsidiary of Malaysian conglomerate Safeguards Group, offering manned guarding, event security, VIP protection, integrated security systems, and regulatory-certified training to embassies, banks, factories, hotels, and government institutions across Vietnam.

Ownership category

akta.pro rank

Product category

Private Security Services

NAICS

Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro industry

PRIMARYBPABAMAA

Manned Guarding & Site Security (Static Guards)

Business & Public Services/Facilities Management & Building Services/Security Management Services

Keywords

• Private security services
• Event security services
• VIP protection services
• Integrated security solutions
• Security training programs

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Security Services: Provision of professionally trained security personnel for various industries including embassies, commercial buildings, factories, banks, financial institutions, and special asset protection (cash, collateral). Revenue generated through service contracts with trained security officers.
2. Security Event Services: Security personnel provision for events including concerts, sporting events, conferences, corporate events, and trade fairs. One-time or recurring service contracts based on event frequency.
3. VIP/Executive Protection: Personal security services (bodyguards) for celebrities, VIP guests, and business executives.
4. Integrated Security Solutions: Supply and installation of integrated security equipment including CCTV surveillance systems, fire alarm systems, and emergency exit systems. Combines hardware sales with professional services.
5. Security Training Services: Training services for private security personnel covering regulations, fire safety, basic security operations, communication skills, martial arts/self-defense, and security equipment usage. Authorized by the Ministry of Public Security.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

SG Safeguards provides professional private security guard services for embassies, commercial buildings, manufacturing plants, banks, financial institutions, construction sites, and public venues across Vietnam. Its offerings extend to event security, VIP/executive protection, integrated security system installation (CCTV, fire alarm, emergency exit), and Ministry of Public Security-authorized security training programs, supported by the proprietary SG Log Tracker digital patrol management software.

Product overview

SG Safeguards operates as a private security services company offering a comprehensive portfolio of security solutions and technology tools. The core offering consists of private security guard services (Bảo vệ tư nhân), which includes security at facilities (embassies, buildings, factories, banks, construction sites), event security, and VIP protection. These are complemented by Integrated Security Solutions (Giải pháp tích hợp) combining CCTV, fire alarm, and emergency systems. Technology-enabled operations are supported by SG Log Tracker, a proprietary patrol management software that replaces manual chip-timing devices with QR code scanning and real-time incident reporting capabilities. Training services for security personnel are also provided under government authorization.

Differentiator

Problem solved

Functional benefit

Brands

• SG Log Tracker: Digital software application developed by Safeguards Group that enables security guards to report issues and record patrol logs from anywhere, scan QR codes at patrol points, take photos, mark completion, check out from areas, and send real-time updates to the Command Center for emergency response.

Products and services

• Private Security Services (Bảo vệ tư nhân) Professional security guard services for various industries including embassies, high-rise buildings, commercial offices, manufacturing plants, banks, financial institutions, construction sites, and public venues across Vietnam.
• Event Security Services Security coverage for events including live music concerts, sports events, conferences, corporate events, and trade exhibitions.
• VIP Protection Services (Bảo vệ V.I.P / Yếu Nhân) Close protection officers for celebrities, VIP guests, and business executives requiring personal security services.
• Private Security Training Services Training programs covering regulations and legal compliance, fire safety, basic security guard skills, communication skills, martial arts and self-defense, and security equipment usage, authorized by the Vietnamese Ministry of Public Security.
• Integrated Security Solutions (Giải pháp tích hợp) Enterprise security solutions combining CCTV surveillance systems, emergency exit systems, fire alarm systems, and security equipment to protect businesses from threats.
• SG Log Tracker Digital patrol management tool developed by Safeguards Group that enables security guards to scan QR codes at patrol points, report incidents, log patrol activities, and communicate real-time with the Command Center.

Quantifiable outcome

• Security personnel can report incidents and submit patrol logs from any location in real-time
• +1 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Safeguards Group (Parent Company)coreStrategic or Co-development Partner · 1 June 2017Safeguards Group is the parent company of SG Safeguards. Founded in Malaysia on July 3, 1973, Safeguards Group is a diversified conglomerate providing security solutions, transportation and logistics, IT solutions, fleet management, records management, and education services. The Group was listed on Bursa Malaysia (Second Board) in 1997, moved to the Main Board in 2002, and was privatized on April 17, 2007. SG Safeguards was established in 2013 and renamed in June/July 2017 to affirm the Safeguards Group brand and services.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Corps Security: UK-based specialist security services firm focused on manned guarding, concierge security, and integrated solutions for premium enterprise clients. Comparable in being a multi-decade player emphasizing trained personnel and technology-enabled service delivery for high-end customers.

Direct peers

• SIS Limited: Indian-listed security services company providing manned guarding, facility management, cash logistics, and integrated security across India and APAC. Closely mirrors SG Safeguards' service portfolio, multi-vertical enterprise client base, and emerging-market operating model.
• ICTS Europe: European-based aviation and security services company providing manned guarding, technology-enabled screening, and integrated solutions. Comparable operating model combining trained personnel with proprietary security technology for enterprise and institutional clients.
• G4S (Allied Universal): Global security services leader offering manned guarding, cash solutions, and integrated security systems across 80+ countries. Competes directly with SG Safeguards in providing trained security personnel and integrated solutions to enterprise and government clients, with greater geographic reach and scale.
• Securitas AB: Swedish-listed global security services company providing on-site guarding, mobile patrol, and integrated security solutions (incl. electronic security) worldwide. Direct comparable in service mix, technology-enabled guarding, and enterprise client focus.
• Prosegur: Spanish-listed global security and cash logistics group with on-site guarding, electronic security, and integrated solutions across the Americas, Europe, and Asia-Pacific. Closely comparable operating model combining manned guarding with technology-enabled integrated solutions.
• Long Hải Security Group: One of Vietnam's largest domestic security services firms providing manned guarding, event security, and integrated solutions to enterprise clients. Direct in-country competitor for SG Safeguards' Vietnamese enterprise contracts.

Broad incumbents

• Control Risks: Global security and integrity risk consultancy providing protective services, intelligence, and crisis response for multinational corporates and governments. Adjacent comparator for SG Safeguards' embassy and VIP protection services, with broader risk advisory scope.
• Loomis: Global cash handling, secure transportation, and security services provider. Comparable in providing guards and integrated solutions for banks and large enterprises, though with stronger cash-in-transit orientation.
• Brink's: Global cash-in-transit and security services company with guarding and integrated security offerings. Overlapping in financial-institution and cash-handling security verticals that SG Safeguards serves, but more cash-logistics-specialized.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sg.safeguards
• LinkedInlinkedin.com/company/sg-safeguards

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SG Safeguards