Temple Shaaray Tefila NYC

What Temple Shaaray Tefila NYC does

Temple Shaaray Tefila is a non-profit Reform Jewish congregation founded circa 1845-1846, headquartered at 250 East 79th Street on Manhattan's Upper East Side. As one of New York City's oldest continuously operating Reform Jewish congregations, the organization serves congregant families across the full lifecycle — from a Parenting Program for families with infants (birth to 18 months) through Nursery School (ages 2-5), Religious School (PreK through Grade 12), B'nei Mitzvah preparation, the Pathways Teens program, and adult engagement through choirs, social justice programs, and the newly announced Israel Engagement Fellowship (inaugural cohort November 2026-May 2027). The congregation operates with approximately 33 employees and is governed by lay leadership typical of independent nonprofit religious institutions.

The organization's core technology stack centers on a ShulCloud-powered online member portal handling membership management, event registration, and donations, complemented by four dedicated YouTube livestream channels (Sanctuary, Chapel, Raisler Room, Davis Room) that broadcast distinct service types for both in-person and remote congregants globally. The temple's product portfolio spans core worship services (Shabbat services, High Holy Days, holiday programming), educational programs (early childhood through adult learning), and community engagement initiatives including the Every Voice Every Vote civic engagement campaign partnered with the Center for Common Ground.

Revenue derives from four primary streams: annual membership dues (standard and Enhanced tier), religious school and nursery tuition, donations and tzedakah contributions, and program fees — all operating on annual subscription cadences. The go-to-market motion is community-led, driven by word-of-mouth referrals, in-person engagement, community events, and digital outreach through the website, email communications, and livestream channels. Customer acquisition relies on the congregation's 180-year brand heritage and comprehensive lifecycle programming that anchors families across generations.

Name

Temple Shaaray Tefila NYC

Legal name

Temple Shaaray Tefila

Website

https://shaaraytefilanyc.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Temple Shaaray Tefila is a 180-year-old Reform Jewish congregation on Manhattan's Upper East Side serving congregant families across the full lifecycle — from early childhood through adult learning — through worship services, religious education, social justice programming, and community events, supported by a ShulCloud member portal and four YouTube livestream channels.

Ownership category

akta.pro rank

Product category

Religious Congregation Services

NAICS

Religious Organizations (8131)

SIC

Services-Social Services (8300)

akta.pro primary industry

Religious Education, Kids & Family Faith Programming (MPABALAM)

Keywords

• Reform jewish congregation
• Religious worship services
• Jewish religious education
• Lifecycle event services
• Community social programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: The synagogue operates as a membership-based organization where congregants pay dues to join the community and access services including worship, religious school, and community programs.
2. Donations and Tzedakah: Members and supporters make donations through the temple's online donation portal for general support, specific programs, or charitable causes.
3. Religious School Tuition: Fees charged for nursery school, religious school, and Pathways teen programs.
4. Enhanced Membership: Premium membership tier offering additional benefits and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Temple Shaaray Tefila is a Reform Jewish congregation on Manhattan's Upper East Side providing weekly Shabbat and holiday worship services (in-person and via multi-channel YouTube livestream), comprehensive Jewish religious education from early childhood through grade 12, B'nei Mitzvah preparation, teen and adult programming, lifecycle event officiation, and social justice and civic engagement initiatives supported by membership dues and donations.

Product overview

Temple Shaaray Tefila is a dynamic Reform Jewish synagogue on Manhattan's Upper East Side. The organization offers a comprehensive portfolio of religious, educational, and community programs centered around a core worship service offering ( Shabbat services available in-person and via four YouTube livestream channels). Educational products span early childhood through adulthood: Early Childhood Programs (Parenting Program for birth-18 mos, Nursery School for ages 2-5), Religious School (PreK-Grade 12), B'nei Mitzvah preparation, Pathways Teens, and Youth Choirs including the Shaaray School of Rock Choir. Adult engagement includes the Kol Rinnah adult choir, Social Justice Programs (Caring Committee, Backpack Buddies, Shaaray Circles), and the Israel Engagement Fellowship. The congregation also runs the Every Voice, Every Vote civic engagement campaign and offers membership with a premium Enhanced Membership tier. All offerings are supported by a Member Portal built on ShulCloud technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Worship Services Regular Shabbat and holiday services including Erev Shabbat (Fridays at 6:15 pm), Saturday Morning Minyan (10:15 am), and Shabbat Torah Study (Saturdays at 12:00 pm), available in-person and via livestream for congregants.
• Livestream Services Remote participation via four dedicated YouTube channels (Sanctuary, Chapel, Raisler Room, Davis Room) for different service types and programs.
• Religious School Education program for students from PreK through Grade 12 aimed at building Jewish identity, Hebrew literacy, and lifelong engagement with Jewish learning.
• Early Childhood Programs Includes the Parenting Program for families with children from birth to 18 months and a Nursery School for ages 2-5, integrating child development with Jewish rituals and values.
• B'nei Mitzvah Preparation Bar and Bat Mitzvah preparation program for students with officiation services available for viewing via livestream.
• Pathways Teens Teen programming for Jewish engagement and continued education during high school years.
• Youth Choirs Youth choral programming including the Shaaray School of Rock Choir which has performed the national anthem at major venues.
• Kol Rinnah Adult Choir Volunteer congregational adult choir that performs at Shabbat services for members interested in Jewish music and community singing.
• High Holy Days Services Annual Rosh Hashanah and Yom Kippur services and programming including children's programming for the High Holy Days season.
• Social Justice Programs Community volunteer initiatives including the Caring Committee, Backpack Buddies & Soup Kitchen, and Shaaray Circles small groups.
• Israel Engagement Fellowship Educational fellowship for members to study, learn, and engage around Israel with leading scholars and exploration of diverse narratives.
• Every Voice, Every Vote Civic Engagement Campaign Nonpartisan civic engagement campaign with postcard writing parties targeting registered voters in key states such as Wisconsin and Virginia.
• Member Portal Online portal built on the ShulCloud platform for membership management, donations, event registration, and access to member-exclusive content.
• Enhanced Membership Premium membership tier offering additional benefits and services beyond standard congregational membership.

Quantifiable outcome

• Israel Engagement Fellowship with inaugural cohort November 2026-May 2027
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Center for Common GroundcoreGTM or Marketing PartnerTemple Shaaray Tefila partners with the Center for Common Ground for its Every Voice Every Vote nonpartisan civic engagement campaigns. The partnership involves GOTV postcarding efforts targeting registered voters in key states, including Wisconsin and Virginia elections. Shaaray Justice Team coordinates volunteer postcard writing parties while the Center for Common Ground provides infrastructure and voter contact lists.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Romemu: NYC-based Jewish community offering services, learning, and spiritual programming with a progressive orientation. Comparable as an alternative Jewish community in NYC competing for the same liberal/progressive Jewish demographic.

Direct peers

• Congregation Beit Simchat Torah: Progressive/Reform-affiliated NYC congregation known for social justice engagement and inclusive community. Comparable as a values-driven Reform Jewish congregation with strong civic engagement programming similar to TST's Every Voice, Every Vote campaign.
• B'nai Jeshurun: Large NYC Jewish congregation on the Upper West Side known for innovative worship and extensive social justice programming. Comparable community-engaged membership model with overlapping civic engagement emphasis.
• Stephen Wise Free Synagogue: Historic Reform Jewish synagogue on the Upper West Side of Manhattan. Comparable as an established NYC Reform congregation offering worship, religious education, and social action programs in the same metropolitan market.
• Temple Emanu-El: One of the largest and oldest Reform Jewish congregations in NYC, located on the Upper East Side. Directly comparable as a flagship Reform synagogue offering worship, religious education, and extensive community programming in the same geographic and demographic market.
• Congregation Rodfei Sholom Anshe Praha: Reform Jewish congregation on Manhattan's Upper West Side offering worship, religious school, and community programming. Directly comparable as a peer Reform synagogue competing in the NYC Jewish institutional landscape.
• Central Synagogue: Major Reform Jewish congregation in Manhattan with comprehensive programming including religious school, early childhood, adult learning, and social justice initiatives. Comparable member-supported model and program portfolio to Temple Shaaray Tefila.
• The Jewish Center: Historic Manhattan Jewish congregation with programming for families, education, and community life. Comparable as a NYC synagogue offering similar member-supported programs and competing for the same Jewish family demographic.
• Congregation Emanu-El of the City of New York: Closest direct peer: large, established Reform Jewish congregation on Manhattan's Upper East Side with similar comprehensive programming, lifecycle services, and community profile.

Broad incumbents

• Park Avenue Synagogue: Large, well-resourced NYC Jewish congregation serving a similar Upper East Side demographic. Comparable as a competing institutional Jewish presence though denominationally Conservative rather than Reform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tstdavisroom
• LinkedInlinkedin.com/company/shaaraytefilanyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Temple Shaaray Tefila NYC