ROSEMARIE

What ROSEMARIE does

Rosemarie Siegen, trading as Rosemarie WOHNEN& GENIEßEN and operating the online shop Freudenzeit.store, is a family-owned home and lifestyle retail business based in Eiserfeld, Siegen, Germany. The company sells home decor (Wohnen), living accessories (Wohnglück), and enjoyment/lifestyle products (Genussmomente/Genießen) directly to end consumers. It serves primarily German-speaking consumers in the Siegen region and broader DACH market, with cross-border shipping to Austria, Switzerland, and the Netherlands via DHL.

The business operates through two channels: a physical retail storefront at Eiserfelder Str. 444, 57080 Siegen (open Monday–Friday 9:30–13:00 and 14:00–18:00, Saturday 9:30–13:00 as of January 22, 2026), and an e-commerce site at www.freudenzeit.store hosted on Jimdo CMS with Google reCAPTCHA form protection and basic web analytics. Payment options include PayPal, prepayment (Vorkasse), and cash or EC-card on in-store pickup. Shipping costs vary by destination (Germany €5.90, Austria €15.00, Switzerland €27.00), with VAT included in listed prices.

Ownership rests with private individuals Heike Gaumann and Lynn Gaumann-Alt; there is no institutional investment, parent company, or subsidiary structure. In January 2026 the business announced a generational transition (Generationswechsel), accompanied by refreshed contact details, new opening hours, a new phone number, a new email address, and the freudenzeit.store online presence. Marketing is limited to an organic Facebook page (facebook.de/RosemarieEiserfeld). The company has no disclosed funding rounds, no app, no API, no patents or trademarks, and no AI/ML capabilities.

Name

ROSEMARIE

Legal name

Rosemarie Siegen

Website

https://shabbyhome.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rosemarie is a family-owned home and lifestyle retailer in Siegen, Germany, selling decor and enjoyment products through a single physical storefront in Eiserfeld and the freudenzeit.store e-commerce shop, with DHL shipping to Germany, Austria, Switzerland, and the Netherlands.

Ownership category

akta.pro rank

Product category

Home Decor & Lifestyle Retail

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)

Keywords

• Home decor retail
• Gift shop
• Lifestyle products
• Home accessories
• Local retail store

Headquarters

HQ city

Siegen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Retail & Online): Physical retail store sales and e-commerce product sales through the online shop. Products are shipped via DHL with reusable packaging. Accepts PayPal, prepayment (Vorkasse), and cash/EC-card on pickup.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

ROSEMARIE sells home decor, living accessories, and lifestyle/enjoyment products through a physical retail store in Siegen-Eiserfeld, Germany, and an online shop at www.freudenzeit.store. The product assortment is curated under the themes "Wohnglück" (home happiness) and "Genussmomente" (enjoyment moments), targeting local German consumers with home and lifestyle needs. Orders placed online are shipped via DHL to Germany, Austria, Switzerland, and the Netherlands in reusable cardboard packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Freudenzeit.store Online Shop

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• IKEA: IKEA is the dominant home furnishings incumbent in Germany with broad assortment across furniture, decor, and lifestyle goods. Sets the competitive baseline Rosemarie must differentiate against in the local home category.
• Zara Home: Zara Home is Inditex's home and lifestyle concept offering decor, tableware, and gifts online and in selected locations in DACH. Same target category but operating as part of a global fashion retailer.
• H&M Home: H&M Home is the home furnishings extension of H&M, offering affordable decor, textiles, and lifestyle products in DACH and globally. Overlaps with Rosemarie's category but at vastly greater scale and broader assortment.

Direct peers

• Depot: Depot is a German specialty retail chain selling home decor, gifts, candles, and lifestyle accessories — closely mirroring Rosemarie's Wohnen & Genießen product mix, with both physical stores and e-commerce in DACH markets.
• Flying Tiger Copenhagen: Flying Tiger Copenhagen is a Danish variety retailer offering affordable home accessories, gifts, and lifestyle products through physical stores in Europe. Comparable curated lifestyle/giftable assortment and small-format retail model.
• Butlers: Butlers is a German home accessories and lifestyle retailer offering decor, gifts, and curated living products through physical stores and online. Same category, customer base, and DACH geographic focus as Rosemarie.
• Westwing Group: Westwing is a German-founded online home and living retailer, serving DACH customers with furniture, decor, and lifestyle products. Directly comparable in target market and category, though operating at much larger scale and digitally native.
• Søstrene Grene: Søstrene Grene is a Danish home decor and lifestyle retail chain with a curated assortment of giftable home accessories, operating stores across Europe. Comparable in product mix (affordable lifestyle/home goods) and store-driven retail model, though geographically broader.

Regional players

• Heidi's Holzofenbrot / Geschenke etc. (regional gift shops): Independent regional German gift and home goods boutiques share Rosemarie's profile: single or few locations, curated assortment, local foot traffic, modest e-commerce. Best proxy for peer-level revenue/scale benchmarking.

Others

• TK Maxx: TK Maxx is an off-price retailer with significant home goods and gift assortments in Germany. Adjacent competitor for value-conscious home/gift shoppers who might otherwise shop at small specialty stores.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RosemarieEiserfeld
• LinkedInlinkedin.com/company/rosemarie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROSEMARIE