Shake It Up Australia Foundation for Parkinson's Research

What Shake It Up Australia Foundation for Parkinson's Research does

Shake It Up Australia Foundation for Parkinson's Research is an Australian nonprofit charitable organisation (ABN 65 270 391 304, registered in NSW) that funds Parkinson's disease research domestically. Founded by Clyde Campbell AM, the foundation operates a community-led fundraising model in which 100% of donations are directed to research, with administrative costs reportedly covered separately by founders. Its core activities consist of funding research projects across 24 Australian research institutes (90 projects totalling $40 million invested to date), maintaining a Parkinson's clinical trial information directory, and operating a multi-channel donor engagement program.

The foundation generates revenue from six distinct streams: individual donations, corporate sponsorship, workplace giving (pre-tax payroll deductions), memorial/tribute donations, planned bequests through the Parkinson's Legacy League, and peer-to-peer athletic event fundraising via partnerships with ASICS Gold Coast Marathon, City2Surf, and Melbourne Marathon. Its go-to-market is community-led, supported by digital channels (website, social media, podcast, email newsletter) and third-party fundraising platforms (Raisely, Grassrootz, Gathered Here). Corporate partners are engaged directly for sponsorship and employee engagement programs.

Strategically, the foundation's defining asset is its co-funding partnership with The Michael J. Fox Foundation for Parkinson's Research, which enables Australian researchers to access international clinical trial pipelines and shared scientific due diligence while amplifying donor impact. The organisation is headquartered at PO Box 710, Spit Junction NSW, operates with a small management team, and is governed by a Board of Directors. It holds no patents, technology products, or proprietary AI capabilities, and derives no revenue from product or service sales.

Name

Shake It Up Australia Foundation for Parkinson's Research

Legal name

Shake It Up Australia Foundation

Website

https://shakeitup.org.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Spit Junction

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct donations from individuals supporting Parkinson's research. The foundation promotes that 100% of donations go towards Parkinson's research.
2. Memorial Donations: Donations made in memory of loved ones who passed away, including online tribute pages and donations at memorial services.
3. Corporate Sponsorship: Corporate partners sponsor the foundation with 100% of sponsorship funds directed to Australian Parkinson's research.
4. Workplace Giving: Employees make small, regular pre-tax donations through payroll systems to advance Parkinson's research.
5. Bequests/Legacy Gifts: Planned gifts through wills allowing donors to leave a lasting legacy to Parkinson's research.
6. Event Fundraising: Fundraising through athletic events including ASICS Gold Coast Marathon, City2Surf, Melbourne Marathon, and custom events created by supporters.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Shake It Up Australia Foundation is a nonprofit charitable foundation that funds Parkinson's disease research in Australia by collecting donations from individuals, corporates, workplaces, and event fundraisers and directing 100% of those funds (with administration costs covered separately) to research projects co-funded with The Michael J. Fox Foundation. It also operates a clinical trials information service, a podcast, and programs for workplace giving, corporate partnerships, memorial/tribute donations, and planned giving/legacy gifts.

Product overview

Shake It Up Australia Foundation is a non-profit organization that does not offer a technology product in the traditional sense. The foundation's primary activities are focused on funding Parkinson's disease research in Australia. Its core offerings include a research funding program, clinical trial information, fundraising tools for supporters, corporate partnership programs, and legacy giving options. The foundation partners with The Michael J. Fox Foundation for co-funding research projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Parkinson's Research Funding Program The foundation's flagship offering: 100% of donations are directed to Australian Parkinson's research projects co-funded with The Michael J. Fox Foundation. Targeted at donors, researchers, and the Parkinson's community; has funded 90 projects across 24 institutes with $40 million invested.
• Parkinson's Clinical Trials Information Service A directory and information service for Parkinson's clinical trials, allowing patients and caregivers to learn about and register for relevant research trials.
• Online Donation Platform Online donation system allowing supporters to make single or recurring donations, including in-memory donations. 100% of donations go to Parkinson's research.
• Parkinson's Legacy League A planned giving program inviting supporters to leave a gift in their Will to Parkinson's research. Members receive personalized research updates, exclusive event invitations, and recognition.
• Workplace Giving Program A tax-effective workplace giving program allowing employees to make regular pre-tax donations to advance Parkinson's research through payroll systems.
• Corporate Partnership Program Corporate sponsorship and partnership opportunities for companies wanting to support Parkinson's research, including workplace giving, corporate sponsorships, and pro bono support options.
• Athletic Event Fundraising Program Fundraising program allowing supporters to participate in athletic events (marathons, fun runs, cycling challenges) to raise funds for Parkinson's research via Grassrootz and Raisely.

Quantifiable outcome

• 90 Parkinson's research projects funded across 24 Australian research institutes
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• The Michael J. Fox Foundation for Parkinson's ResearchcoreStrategic or Co-development PartnerShake It Up Australia Foundation partners with The Michael J. Fox Foundation to promote and fund Parkinson's research in Australia. All projects are co-funded by MJFF, allowing Australian research to access global expertise and resources while ensuring 100% of donations support research. This partnership enables Australian researchers to participate in international clinical trials and accelerate progress toward treatments and a cure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Michael J. Fox Foundation for Parkinson's Research: The world's largest Parkinson's research funder and Shake It Up Australia's core co-funding partner. Highly comparable mission (funding Parkinson's research toward a cure), but MJFF operates globally at much larger scale.
• Cancer Council Australia: Australia's largest disease-specific nonprofit, with research funding, donor fundraising, and community engagement programs. Comparable Australian nonprofit operating model, though serving a different disease.

Direct peers

• Davis Phinney Foundation: US Parkinson's-focused nonprofit funding research and quality-of-life programs. Comparable disease-specific scope and donor-driven model.
• American Parkinson Disease Association: US nonprofit funding Parkinson's research and patient support. Comparable disease-specific mission and research-funding approach.
• Parkinson's Foundation: US-based nonprofit funding Parkinson's research and providing patient services. Comparable mission and research-funding model, though with a broader service remit than Shake It Up's research-only focus.
• Cure Parkinson's: UK-based charity focused specifically on funding curative research for Parkinson's. Highly aligned research-only mandate and similar funding model to Shake It Up.

Regional players

• Parkinson's UK: Largest UK Parkinson's charity, funding research and delivering services. Similar research-funding function but UK-focused and with a broader service delivery remit.
• Brain Foundation Australia: Australian nonprofit funding neuroscience research including Parkinson's. Operates in the same Australian geography and comparable grantmaking model, but with broader neurological disease scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/user/shakeitupaust
• Facebookfacebook.com/shakeitupaust
• LinkedInlinkedin.com/company/shake-it-up-australia-foundation
• Instagraminstagram.com/shakeitupaust

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Shake It Up Australia Foundation for Parkinson's Research