Shakthi TV

What Shakthi TV does

Shakthi TV is a free-to-air Tamil-language television channel headquartered in Colombo, Sri Lanka, at 45/3 Braybrook Place, Colombo-02. The channel is operated by MBC/MTV Channels (Pvt) Ltd, a private limited company incorporated in Sri Lanka, and is part of the broader Sirasa TV network alongside sister brands including Sirasa TV, Newsfirst, Sirasa FM, Shakthi FM, Yes 101, Legends 966, and Stein Studios.

The channel's core technology is a traditional television broadcast infrastructure supplemented by a digital streaming presence via its official website (shakthitv.lk). Content output spans multiple daily news bulletins (Breakfast News Tamil, Lunch Time Tamil News, and Prime Time Tamil News at 8 PM and 10 PM), serialized drama (Yaakkai), daily horoscope talk shows (Nalla Neram), reality competition programming (Shakthi Crown with multiple seasons, Shakthi Debater, Uruguthey Maruguthey), news talk shows (Minnal, Puthiya Paathai, News Line), and coverage of cultural, religious, and promotional events.

Shakthi TV's business model is advertiser-supported: as a free-to-air channel, it does not charge viewers, generating revenue exclusively through television advertising. Its go-to-market targets Tamil-speaking viewers in Sri Lanka as its primary audience, with no disclosed geographic expansion beyond a single domestic market. The operation runs with a lean team of 17 employees, with no disclosed mobile applications, no API/SDK offerings, no proprietary technology products beyond broadcast and streaming, and no AI/ML capabilities in evidence.

Name

Shakthi TV

Legal name

MBC/MTV Channels (Pvt) Ltd

Website

https://shakthitv.lk

Company type

Private

Operating status

Operating

Short description

Shakthi TV is a free-to-air Tamil-language television channel in Sri Lanka, operated by MBC/MTV Channels (Pvt) Ltd, broadcasting daily news, drama series, reality shows, and talk shows to Tamil-speaking viewers via traditional broadcast and web streaming, funded through television advertising.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local/Regional News Channels (MPABAIAD)

Keywords

• Tamil television broadcasting
• Tamil-language news
• Sri Lankan TV channel
• Tamil entertainment programming
• Free-to-air broadcast

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Television Advertising: As a mainstream television channel, Shakthi TV generates revenue through advertising. The channel broadcasts daily news programs in Tamil (Breakfast News, Lunch Time News, Prime Time News at 8 PM and 10 PM), entertainment shows, dramas, and reality programs that attract viewer engagement for ad placement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Shakthi TV is a free-to-air Tamil-language television channel in Sri Lanka that broadcasts daily news bulletins (breakfast, lunch, and prime time at 8 PM and 10 PM), original drama series, reality competition shows, talk shows, and cultural event coverage. The channel distributes its programming through traditional terrestrial broadcast and through its official website (shakthitv.lk) for on-demand streaming.

Product overview

Shakthi TV is a Tamil-language television channel in Sri Lanka operated by MBC/ MTV Channels (Pvt) Ltd. The channel offers a unified content platform centered on news programming (Breakfast News Tamil, Prime Time Tamil News at 8 PM and 10 PM, Lunch Time Tamil News), drama series (Yaakkai), talk shows (Nalla Neram), reality shows (Shakthi Crown, Shakthi Debater, Uruguthey Maruguthey), news talk shows (Minnal, Puthiya Paathai, News Line), and Events & Promotions content. The channel primarily serves Tamil-speaking audiences in Sri Lanka.

Differentiator

Problem solved

Functional benefit

Brands

• Shakthi Crown: Reality show competition featured on Shakthi TV
• Shakthi Debater
• Shakthi Chat
• Shakthi News 1St
• Good Morning Sri Lanka

Products and services

• Shakthi TV Channel Tamil-language television channel serving Sri Lankan Tamil-speaking audiences with news, drama, reality shows, talk shows, and events coverage.
• Breakfast News Tamil Morning Tamil news bulletin providing headline news coverage at the start of the day for Tamil-speaking viewers.
• Prime Time Tamil News (8 PM and 10 PM) Evening prime time Tamil news bulletins broadcast at 8 PM and 10 PM delivering Shakthi's main headlines.
• Lunch Time Tamil News Midday Tamil news bulletin delivering lunch-hour headline news coverage.
• Yaakkai (Tamil drama series) Original Tamil drama series featuring episodic storytelling with serialized episodes for Tamil-speaking audiences.
• Shakthi Crown Reality competition show featuring talent showcases, grand finale events, and seasonal competitions.
• Shakthi Debater Debate-style reality show featuring episode-based competitions among participants.
• Uruguthey Maruguthey Reality show featured under Shakthi Crown programming umbrella.
• Nalla Neram Daily Tamil horoscope and auspicious timing talk show providing zodiac predictions and astrological guidance for viewers.
• Minnal Tamil news talk show covering current events and headline discussions.
• Puthiya Paathai News talk show providing current affairs discussions and analysis.
• News Line News talk show focusing on trending stories and headline discussions.
• Events & Promotions coverage Coverage of cultural, religious, and promotional events including festivals and community programs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MBC/ MTV Channels (Pvt) LtdcoreOthersShakthi TV is operated and owned by MBC/ MTV Channels (Pvt) Ltd, a Sri Lankan media company. The company operates the Shakthi TV brand as part of its portfolio of television and radio channels.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Sirasa TV: Sister channel within the same MBC/MTV Channels network, operating as a Sinhala-language free-to-air broadcaster from Colombo. Closest comparable as it shares distribution, sales force, and management infrastructure with Shakthi TV.
• Newsfirst: English-language news channel operated by the same MBC/MTV parent. Directly comparable as a co-branded channel in the Sirasa network with overlapping news operations and shared ad-sales infrastructure.
• Hiru TV: Leading private Sinhala-language free-to-air broadcaster in Sri Lanka operated by EAP Networks. A direct competitor for national advertising spend and audience share in the broader Sri Lankan TV market.
• Derana TV: Major Sinhala-language private TV channel owned by EAP, the largest commercial broadcaster in Sri Lanka. Competes for the same national ad inventory and household reach that anchors Sri Lankan TV advertising.
• Swarnavahini: Established Sinhala-language private TV broadcaster and part of the EAP group alongside Hiru TV and Derana. Comparable in business model (free-to-air ad-supported) and Sri Lankan market positioning.
• Shakthi FM: Tamil-language radio station operated by the same MBC/MTV parent as Shakthi TV. Directly comparable as a sister Tamil-language audio brand sharing audience, advertisers, and management.

Broad incumbents

• Independent Television Network (ITN): Sri Lanka's state-owned broadcaster operating Sinhala, Tamil, and English channels. Comparable as a multi-language incumbent; its Tamil-language channel directly overlaps with Shakthi TV's audience.
• Rupavahini: Sri Lanka's national public television channel under the SLBC. Comparable in distribution scale and free-to-air ad-funded model, though serving primarily Sinhala audiences.

Regional players

• Channel Eye: Sri Lankan private free-to-air broadcaster operated by Eye Channel (Pvt) Ltd. Comparable as a domestic TV competitor vying for ad revenue, though with different programming focus.
• Sun TV (India): Leading Tamil-language broadcaster in India with extensive Tamil content portfolio. Comparable as a Tamil-language regional broadcaster, though operating in India rather than Sri Lanka.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shakthi TV