Shallowford Farms

What Shallowford Farms does

Shallowford Farms is a family-owned popcorn producer operating from a farm in Yadkinville, North Carolina, under the Yadkin Valley Popcorn brand since 1987. The company controls production vertically on-site — growing popcorn corn, popping it to order, and packaging it for sale — and offers a lineup of 9 ready-to-eat flavor variants including co-branded Texas Pete spicy options. The operation is small (1-10 employees) and entirely bootstrapped, with no outside funding, acquisitions, or executive hires disclosed.

The company sells at consumer-unit price points (approximately $7.98 for a 10-ounce bag and $35 for a 3-pound cheese bag) and is distributed through two parallel channels: regional grocery shelf placement across mid-Atlantic/Southeast chains (Food Lion, Lowes Food, Harris Teeter, Food City) and independent retailers, alongside a direct-to-consumer e-commerce site built on Wix that supports popped-to-order nationwide shipping. There is no disclosed enterprise or foodservice contract business, no private-label or co-manufacturing activity, and no evidence of AI, automation, or proprietary technology beyond standard agricultural and packaging operations.

Name

Shallowford Farms

Legal name

Shallowford Farms

Website

https://shallowfordfarmspopcorn.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Shallowford Farms is a family-owned popcorn producer in Yadkinville, NC, that grows, pops, and ships ready-to-eat popcorn under the Yadkin Valley Popcorn brand to regional grocery chains and direct-to-consumer buyers.

Ownership category

akta.pro rank

Product category

Gourmet Popcorn

NAICS

Specialty Food Retailers (4452), General Line Grocery Merchant Wholesalers (42441)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Gourmet Popcorn & Caramel Corn Shops (THAFAGAM)

akta.pro secondary industry

Popcorn Manufacturing (AFAKAIAC)

Keywords

• Gourmet popcorn products
• Ready-to-eat popcorn
• Farm-to-table popcorn
• Specialty snack foods
• Popcorn manufacturing

Headquarters

HQ city

Yadkinville, North Carolina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Popcorn Product Sales: Direct-to-consumer and retail sales of gourmet ready-to-eat popcorn in various flavors and sizes. Products include bags of popped popcorn in 10 oz, 1 lb, 2 lb, and 3 lb sizes.
2. Popcorn Accessories: Sales of complementary products including popcorn salt, butter flavored popcorn salt, and popcorn paper bags.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Shallowford Farms is a farm-to-table popcorn company that grows, pops, and packages ready-to-eat gourmet popcorn on its family farm in Yadkinville, North Carolina. The company sells nine popcorn flavors (Butter, Movie, Cheese, White Cheddar, Kettle, Caramel, Texas Pete, Texas Pete Cheddar, and Harvest Mix) in bag sizes from 7 oz to 3 lb, complemented by popcorn salts and paper serving bags, distributed through regional grocery chains, independent retailers, and its own e-commerce storefront with popped-to-order shipping.

Product overview

Shallowford Farms operates as a farm-to-table popcorn company with a single unified product line under the Yadkin Valley Popcorn brand. The core offering consists of nine popcorn flavors (Original Butter, Movie, Cheese, White Cheddar, Kettle, Caramel, and Harvest Mix) available in various bag sizes ranging from 7 oz to 3 lb. The portfolio is complemented by two popcorn salt products (plain and butter-flavored) and paper serving bags. All products are grown, popped, and packaged at the family farm in Yadkinville, NC, with popcorn sold ready-to-eat. The company has been in operation since 1987 and distributes through retail partners including Food Lion, Harris Teeter, Lowes Food, and Food City.

Differentiator

Problem solved

Functional benefit

Products and services

• Yadkin Valley Original Butter Popcorn
• Yadkin Valley Movie Popcorn
• Yadkin Valley Cheese Popcorn
• Yadkin Valley White Cheddar Popcorn
• Yadkin Valley Kettle Popcorn
• Yadkin Valley Old Fashioned Caramel Popcorn
• Harvest Mix Popcorn
• Yadkin Valley Texas Pete Popcorn
• Yadkin Valley Texas Pete Cheddar Popcorn
• Popcorn Salt
• Butter Flavored Popcorn Salt
• Popcorn Paper Bags

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Popcornopolis: Specialty gourmet popcorn brand selling ready-to-eat popcorn in bags, jars, and cones via DTC and retail. Directly comparable as a flavored, pre-popped popcorn CPG competitor with overlapping customer base and similar product formats.
• Joe & Seph's: UK-based gourmet popcorn brand selling flavored, ready-to-eat popcorn via grocery and DTC. Comparable as a small-batch gourmet popcorn brand with multiple flavor SKUs and a heritage/quality positioning.
• Garrett Popcorn Shops: Chicago-based gourmet popcorn brand known for caramel and cheese popcorn sold in tins and bags via flagship stores and DTC. Comparable as a premium ready-to-eat popcorn brand with a strong origin/heritage story.
• SkinnyPop: Mass-market popped popcorn brand owned by Amplify Snack Brands/Conagra with deep national grocery distribution. Directly comparable product category and grocery retail channel.
• Angie's BOOMCHICKAPOP: National flavored ready-to-eat popcorn brand (owned by Conagra) sold in grocery and DTC. Closely comparable in product format (bagged popped popcorn, multiple flavors) and retail grocery channel overlap.

Broad incumbents

• Smartfood: Frito-Lay's ready-to-eat popcorn brand with national grocery and mass distribution. Comparable product format (bagged flavored popcorn) but operates as a portfolio brand within a major CPG parent.
• Cracker Jack: Legacy caramel-coated popcorn and peanut snack brand owned by Frito-Lay with national mass and grocery distribution. Comparable product category (ready-to-eat caramel popcorn) but at much larger scale and broader portfolio ownership.

Emerging players

• Lesser Evil: Better-for-you popped popcorn and snack brand sold in natural and grocery channels. Comparable as a flavored, bagged ready-to-eat popcorn CPG targeting similar health- and ingredient-conscious consumers.
• Pipcorn: Small-batch, heritage popcorn snack brand emphasizing non-GMO and small kernel varieties, sold via DTC and select retailers. Comparable as a small, premium, story-driven popcorn CPG competing for similar specialty/gourmet shelf space.

Regional players

• Cousin Willie's: Tennessee-based kettle-cooked popcorn brand selling bagged, ready-to-eat popcorn in regional grocery and DTC. Closely comparable as a Southern US regional popcorn CPG with overlapping retail channel and product format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yadkinvalleypopcorn
• LinkedInlinkedin.com/company/shallowford-farms
• Instagraminstagram.com/shallowfordfarms
• TikToktiktok.com/@shallowfordfarms?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shallowford Farms