Shamengo

What Shamengo does

Shamengo, legally "Association Shamengo," is a French non-profit association founded in 2010 and headquartered at 62 Boulevard de Magenta, Paris. Operating with a 5-person team, it functions as an educational and media platform dedicated to ecological and social transition, serving three primary customer segments: enterprises seeking Corporate Social Responsibility (RSE) strategic planning, schools and educational institutions needing sustainable development curricula, and individuals pursuing personal sustainability education. A fourth segment — "pionniers" (pioneers), i.e., green/social/digital innovators — supplies the content that anchors Shamengo's ecosystem.

Its core offering is L'École Shamengo, a suite of training modules structured around four pillars: caring for oneself, creating with ethics, protecting the planet, and caring for others. The training is distributed via direct online sales and through educational institution partnerships. Supporting the school are La TV Shamengo, a video channel featuring hundreds of pioneer portraits and field reports (including a curated "1000 pionniers du nouveau monde" collection), and La Communauté Shamengo, an online platform where innovators can register and be discovered. A periodic Éco-Challenge competition (next iteration July 3-10, 2026) and a paid "Cycle d'initiation" gating module for detailed pioneer content round out the product surface.

Revenue is generated through training program fees (described as recurring) and tax-deductible donations collected via the HelloAsso platform. No pricing is publicly disclosed, no funding rounds or external investors are documented, and the organization is founder-led with Catherine Bertillier acting as publication manager. Operating geographies include France as the primary market, with the pioneer network spanning the USA, Switzerland, and the UK. The platform is GDPR-compliant and uses third-party infrastructure (MailChimp, Google Analytics, Facebook/Google OAuth) rather than proprietary technology.

Name

Shamengo

Legal name

Association Shamengo

Website

https://shamengo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Shamengo is a Paris-based non-profit association founded in 2010 that delivers ecological and social transition training, video content, and a community platform to enterprises, schools, individuals, and green innovators.

Ownership category

akta.pro rank

Product category

Sustainability Education and Training

NAICS

Educational Support Services (611710), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Volunteerism, Service-Learning & Community Service (EDALAHAG)

akta.pro secondary industry

Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)

Keywords

• Ecological transition training
• Sustainability education
• Community media platform
• Environmental innovation
• Social impact training

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training Programs: Shamengo generates revenue through training modules (École Shamengo) offered to enterprises, schools, and individuals on ecological and social transition topics.
2. Donations: The association accepts donations through HelloAsso platform, described as tax-deductible (défiscalisé).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Shamengo is a French non-profit educational association that develops and delivers training modules (L'École Shamengo) on ecological and social transition for enterprises, schools, and individuals. It complements its educational offering with La TV Shamengo, a video channel producing hundreds of pioneer portraits documenting sustainable innovations, and La Communauté Shamengo, an online community platform where innovators register and network. The association generates revenue through paid training programs, a Cycle d'initiation (initiation kit) required for full platform access, and tax-deductible donations.

Product overview

Shamengo operates as a unified platform combining four interconnected offerings: L'École Shamengo provides training modules on ecological and social transition for enterprises, schools, and individuals; La TV Shamengo is a video channel featuring hundreds of pioneer portraits and educational content; La Communauté Shamengo is a community platform connecting ecological innovators; and Éco-Challenge Shamengo is a periodic competition event. The platform monetizes through a 'Cycle d'initiation' paid access module required to view detailed pioneer content, while core community and TV features are accessible with registration.

Differentiator

Problem solved

Functional benefit

Products and services

• L'École Shamengo (Shamengo School)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Saint-AstierminorStrategic or Co-development PartnerPartnership with family-owned company Saint-Astier for eco-renovation projects, including a lime-cork insulation project for an old house in Latresne (March 2025).
• Écho-MerminorStrategic or Co-development PartnerAssociation partnership for cork collection and transformation projects along the Charente-Maritime coastline, in collaboration with Saint-Astier.
• CFA CODISminorImplementation/ SI/ Consulting PartnerVocational training center whose students in Client Management produce video reportages on ethical and sustainable fashion as part of their training program.
• COS CREPSEminorImplementation/ SI/ Consulting PartnerMedico-social establishment in Saint-Étienne that was accompanied by Shamengo School for one year to design an RSE strategic plan.
• Région Nouvelle-AquitainecoreStrategic or Co-development PartnerCo-organization of events discovering sustainable innovations for eco-renovating land in Nouvelle-Aquitaine region.
• Lycée François MauriacminorImplementation/ SI/ Consulting PartnerHigh school eco-delegates participated in field trips to meet actors of ecological change near their school.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ADEME: French public agency for ecological transition providing training, resources, and certifications. Comparable to Shamengo's school and event offerings but as a much larger public-sector incumbent.
• GreenBiz Group: Established media and events company serving sustainability professionals globally with research, training, and events. Comparable content-plus-community model but at significantly larger scale than Shamengo.
• Global Reporting Initiative (GRI): International standards body providing sustainability reporting training and certification. Adjacent to Shamengo's RSE training offering but at global scale with institutional reach.

Regional players

• Enercoop / La Coop des Territoires: French cooperative ecosystem promoting renewable energy and citizen-driven ecological transition. Comparable as a France-based civic platform combining community, education, and field projects.

Direct peers

• Make Sense: Paris-based community organisation supporting social and environmental entrepreneurs through programs, events, and content. Directly comparable to Shamengo's pioneer community and youth engagement model.
• Novethic: French sustainable development media, research, and training platform serving enterprises and investors on ESG/CSRD topics. Highly comparable to Shamengo's B2B RSE training and pioneer-style content mission.
• Institut de Formation en Responsabilité Sociétale (IFRS): French training organisations focused on RSE/CSR certification for professionals. Comparable to L'École Shamengo's enterprise training offering and RSE strategic plan engagements.
• B Lab France: French arm of the B Corp movement providing certification, training, and community for purpose-driven enterprises. Overlaps with Shamengo's pioneer community and corporate sustainability training.
• ChangeNOW: Paris-based ecosystem organising large-scale events and media to showcase solutions for ecological and social transition. Directly comparable to Shamengo as a French non-profit/civic platform combining events, video, and community around sustainability pioneers.
• Université des Colibris: French non-profit movement promoting ecological transition through citizen education, training programs, and community projects. Directly comparable mission, format, and target audience to Shamengo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shamengo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shamengo